Wrap Media

What Wrap Media does

Wrap Media operates a mobile storytelling and commerce platform that delivers app-like user experiences through the mobile web as 'Wraps' - interactive card-based content sequences distributed across email, SMS, in-app notification, web embed, and social feeds without requiring native app downloads or app store approval. The company's core offering is the Wrap Platform, which provides drag-and-drop authoring tools backed by 100+ pre-built templates, a Personalization API for dynamic per-user content substitution, and a reporting dashboard with engagement funnel analytics and A/B testing capabilities. The platform supports enterprise-grade integration with single sign-on, product catalogs, and major marketing automation systems (Salesforce Marketing Cloud, Marketo, Campaign Monitor) as well as Stripe-powered in-Wrap commerce. Beyond the core authoring environment, Wrap packages solution modules for commerce, lead generation, events, real estate marketing, sales enablement, business publishing, and content publishing - all built as templates within the same authoring environment.

Name

Wrap Media

Legal name

Wrap Media, LLC

Website

https://wrap.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Wrap Media is a SaaS mobile storytelling platform that enables enterprise brands to deliver app-like, card-based content experiences across email, SMS, web, and social feeds without native apps, integrating with major marketing automation and payment systems.

Ownership category

akta.pro rank

Product category

Mobile Engagement Platform

NAICS

Software Publishers (5132), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

Keywords

• Mobile engagement platform
• No-code authoring tools
• Interactive mobile marketing
• Mobile commerce solutions
• Personalization API services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Wrap provides its mobile engagement platform as a subscription service. Brands pay to create and deploy mobile web experiences called Wraps. Integration with Stripe enables instant purchase capabilities for commerce use cases.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Wrap Media sells a SaaS-based mobile engagement platform that lets brands create app-like interactive experiences ("Wraps") without writing code or building native apps. Wraps are built via drag-and-drop tools with 100+ templates, personalized per user, deployed across email, SMS, in-app, web, and social channels, and integrated with commerce (Stripe) and marketing automation (Salesforce Marketing Cloud, Marketo, Campaign Monitor) systems. Revenue is generated primarily through subscription fees for platform access.

Product overview

Wrap Media operates as a Mobile Moment Platform offering a unified product portfolio centered on the Wrap Platform. The core platform enables creation of rich mobile experiences using drag-and-drop tools without programming, with content delivered as Wraps (series of interactive cards). The platform includes specialized solution modules for Commerce (integrated with Stripe), Digital Companion, Lead Generation, Events, Business Publishing, Real Estate, Sales Enablement, and Content Publishing. A Personalization API enables dynamic content customization, while Wrap Authoring provides the creation interface. Over 100 pre-built templates support various content types. Wraps deploy across multiple channels including email, SMS, in-app notification, Web embed, and social feeds.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrap Platform A mobile engagement SaaS platform that lets designers and marketers create immersive, app-like Wraps as series of cards without programming, using drag-and-drop tools and pre-built templates, with personalization, reporting, and enterprise integrations.
• Wrap Authoring A hosted authoring tool (authoring.wrap.co) for creating, editing, and managing Wrap mobile-web experiences.
• Commerce Wraps A commerce solution module that adds Stripe-powered 'buy now' checkout directly inside Wraps, enabling retail and brand campaigns to drive instant mobile purchases.
• Digital Companion Wraps A solution module that turns Wraps into branded digital companions, delivering timely updates, guides, and personalized information feeds to user audiences.
• Lead Generation Wraps A solution module for lead capture and nurturing via mobile-web forms and interactive campaigns, integrated with marketing automation tools.
• Event Wraps A solution module for events that delivers RSVP, ticketing, real-time updates, and post-event communications as interactive Wraps.
• Business Publishing Wraps A solution module for sharing business information with consumers or employees in an easy-to-consume mobile format.
• Real Estate Wraps A solution module for real estate agents and agencies to customize templates for marketing themselves, their agency, or property offerings via mobile Wraps.
• Sales Enablement Wraps A solution module that enables field sales teams to create and share mobile-accessible sales collateral via Wraps.
• Content Publishing Wraps A solution module for creating and sharing branded content formats such as listicles and personalized daily RSS feeds as Wraps.
• Landing Page Wraps A solution module that delivers rich landing-page-style content experiences to extend brand presence throughout the marketing funnel.
• Personalization API An enterprise API that enables dynamic content substitution per unique user, dynamic card assembly, and component-level content swapping inside Wraps.

Quantifiable outcome

• Companies excelling at lead nurturing generate 50% more sales ready leads at 33% lower cost (industry statistic cited on Solutions page)

Named customers11 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe integration enables commerce capabilities within Wraps, allowing retailers and brands to create mobile marketing campaigns with 'buy now' functionality. This partnership powers the e-commerce features of the platform.
• Salesforce Marketing CloudcoreTechnology or IntegrationIntegration with Salesforce Marketing Cloud enables enterprise customers to incorporate Wrap experiences into their marketing automation workflows.
• MarketocoreTechnology or IntegrationIntegration with Marketo enables enterprise customers to incorporate Wrap experiences into their marketing automation workflows.
• Campaign MonitorcoreTechnology or IntegrationIntegration with Campaign Monitor enables email marketing automation customers to deploy Wrap experiences.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Braze: Braze is a leading cross-channel marketing automation platform focused on mobile and in-app messaging, push, email, and personalized customer journeys. It competes directly with Wrap Media for enterprise marketing budgets seeking no-code mobile engagement capabilities.
• Iterable: Iterable provides a cross-channel marketing platform supporting email, push, SMS, in-app, and web messaging with no-code workflow builders. It is highly comparable to Wrap Media in targeting enterprise marketers with cross-channel campaign orchestration.
• Klaviyo: Klaviyo is a commerce-focused marketing automation platform with deep Stripe and e-commerce integrations, enabling brands to drive personalized mobile and email engagement. Its commerce-enabled, integration-rich approach closely mirrors Wrap Media's Commerce Wraps and Stripe partnership model.
• OneSignal: OneSignal is a customer engagement platform focused on mobile push notifications, in-app messaging, SMS, and email. It competes with Wrap Media in the mobile messaging and engagement category with a strong PLG motion.
• CleverTap: CleverTap offers mobile-first customer engagement, analytics, and personalization across push, in-app, email, SMS, and web. Its mobile engagement focus and emphasis on personalization at scale directly overlap with Wrap Media's core offering.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise incumbent in marketing automation with Journey Builder, Email Studio, and Mobile Studio. Salesforce Ventures is also a Wrap investor, and Salesforce Marketing Cloud integration is a core Wrap partnership, making it both a competitor and ecosystem anchor.
• Adobe Marketo Engage: Adobe Marketo Engage is an enterprise B2B and B2C marketing automation platform supporting lead management, email, and cross-channel engagement. It is a broader incumbent whose Marketo integration is also a Wrap Media technology partnership.
• HubSpot: HubSpot provides an integrated marketing, sales, and content platform with landing pages, email, and CRM workflows. It competes with Wrap Media for marketing-team budgets, particularly in content publishing and lead generation use cases.
• ActiveCampaign: ActiveCampaign is a customer experience automation platform combining email marketing, CRM, and machine-learning-driven messaging. It is comparable to Wrap Media in serving SMB and mid-market marketers with no-code cross-channel campaign tools.

Emerging players

• Unbounce: Unbounce is a no-code landing page and conversion intelligence platform used by marketers to launch campaigns without developers. Its drag-and-drop, marketer-led creation model for campaign experiences overlaps with Wrap Media's authoring approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wrapco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrap Media