Transformação Digital

What Transformação Digital does

Transformação Digital (TD) is a Brazilian digital events and virtual experiences company founded in 2017 and headquartered in Florianópolis, with a second office in Vila Madalena, São Paulo. The company is organised into three business units: TD Scale, a cloud-based SaaS platform for online, hybrid and in-person event management (site builder, registration, content analytics, referral campaigns, ticketing, sponsor management, networking); TD Originals, a flagship event series targeting marketing professionals in Latin America that the company positions as a 2.5M+ qualified-lead audience; and TDFX, an XR/AR/VR/MR/VFX and metaverse production studio ranked among Brazil's top 5. The platform runs on Amazon Web Services, claims 99.5% uptime, 1M+ simultaneous-user stress test capacity, and integration with more than 3,000 third-party tools, and is LGPD-compliant.

The company's commercial base includes enterprise customers such as LinkedIn and RD Station, government entities such as Sebrae MS, and growth-stage clients such as Blend Edu, where TD's referral module reportedly contributed 37% of registered users. Marketing and demand generation rely heavily on TD's own event properties, including the CMO Summit (first in-person edition in São Paulo in 2023, with 300+ CMOs, 200+ pieces of exclusive content and a claimed reach of 250,000+ marketing professionals) and an extensive editorial blog covering digital transformation and adjacent verticals.

TD makes money through three streams: SaaS subscriptions for TD Scale, customised event sponsorship packages for TD Originals (the company claims R$4B+ in opportunities generated for sponsors), and professional services for TDFX immersive productions. Pricing is quote-based with demo-driven sales for TD Scale and specialist consultation for the events and XR lines, reflecting a sales-led enterprise go-to-market. The company received BRL 1.1M (~$1.1M) from EQI Investimentos in February 2020 — its only disclosed external funding — operates 11-50 employees, and is privately held under TRANSFORMAÇÃO DIGITAL LTDA (CNPJ 28.721.098/0001-95) and the operating subsidiary TD EVENTOS DIGITAIS LTDA (CNPJ 45.162.451/0001-63).

Name

Transformação Digital

Legal name

TRANSFORMAÇÃO DIGITAL LTDA

Website

https://transformacaodigital.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Transformação Digital (TD) is a Brazilian event technology company operating three units — TD Scale (SaaS event management), TD Originals (flagship event series with 2.5M+ qualified leads), and TDFX (TOP-5 XR/Metaverse studio) — serving enterprise clients including LinkedIn and RD Station, founded 2017 and headquartered in Florianópolis.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Virtual Event Platforms & Production Services (Streaming, Engagement, Moderation) (MPAGAOAO)

akta.pro secondary industries

Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), On-Demand Video Hosting & Content Repurposing (VOD Libraries, Highlights, Editing) (THAHAOAN)

Keywords

• Event management platform
• Virtual event production
• XR metaverse experiences
• Digital events marketing
• Hybrid event technology

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Event Platform Subscription (TD Scale): SaaS platform subscription for event management, hosting, lead generation, and analytics - used by 400+ companies
2. Event Sponsorship Packages: Customized sponsorship tiers for large-scale online events - R$ 4 billion in opportunities generated for sponsors
3. XR/Metaverse Production (TDFX): Custom 3D experiences, virtual scenarios, MetaHumans, VR/AR/MR production services for corporate clients
4. Live Events and Conventions: Hybrid and in-person events including CMO Summit with 300+ CMOs, 200+ exclusive contents

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Transformação Digital operates an event management and digital experience ecosystem through three units: TD Scale (SaaS platform for online and hybrid event management with site building, registration, analytics, ticketing, and 3,000+ integrations), TD Originals (proprietary large-scale digital event series generating 2.5M+ qualified leads and R$4 billion in sponsorship opportunities), and TDFX (XR, AR, VR, MR, and metaverse production studio). The company also produces flagship events like the CMO Summit for marketing professionals.

Product overview

Transformação Digital operates as an ecosystem of interconnected units: the core TD Scale event management platform (offering site building, analytics, streaming, ticketing, and networking), TD Originals (flagship online event series with massive qualified lead generation), TDFX (XR/immersive production studio for virtual experiences), and a content blog. The portfolio serves brands seeking online/hybrid event production, sponsorship opportunities, and 3D/metaverse experiences.

Differentiator

Problem solved

Functional benefit

Brands

• TD Originals: Digital events business unit focusing on large audiences and qualified leads for sponsorships in Latin America.
• TD Scale
• TDFX

Products and services

• TD Scale Event management and hosting SaaS platform for online, hybrid, and in-person events. Provides site building, registration dashboards, content analytics, referral campaigns, streaming, sponsor management, networking features, smart ticketing, exclusive app, and 3,000+ integrations. Used by 400+ leading companies.
• TD Originals Flagship digital event series connecting brands with qualified audiences in Latin America. Generates over R$4 billion in sponsorship opportunities and 2.5 million qualified leads. Offers custom sponsorship quotas, 3D scenario insertions, and strategic brand communication at large-scale online events.
• TDFX XR, AR, VR, MR, and VFX production studio ranked TOP 5 among XR and Metaverse studios in Brazil. Creates virtual scenarios, immersive realities, MetaHumans, live streams, XR experiences, and avatars for corporate brand activations.
• CMO Summit (TD2023) Flagship hybrid event for CMOs and marketing professionals, including both online and in-person editions. Features 300+ CMOs, 200+ exclusive contents, and reaches 250,000+ marketing professionals.

Quantifiable outcome

• 40-60% increase in event registrations
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as the cloud infrastructure provider for data storage. The company states that some services involve storage or processing of data outside Brazil using AWS infrastructure. AWS provides the security standards and cloud backbone for the platform.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sympla: Brazilian event ticketing and management platform serving creators and enterprises. Most direct domestic comparable: same geography, same primary customer base (event organizers in Brazil), with overlap in event hosting and registration capabilities.
• Hopin (RingCentral Events): Once a flagship virtual and hybrid event platform (acquired by RingCentral). Closest product comparable in online/hybrid event hosting, streaming, networking, and sponsor booths, though global rather than regionally focused.
• Bizzabo: Enterprise event experience platform offering registration, agenda, networking, and analytics for in-person, hybrid, and virtual events. Directly comparable in targeting enterprise event organizers with an end-to-end SaaS stack.
• VFairs: Virtual and hybrid events platform strong in virtual trade shows, expos, and career fairs with digital booths and lead capture. Closely comparable to TD Scale's hybrid event and trade fair positioning.
• Swapcard: Virtual and hybrid event platform built around attendee engagement, matchmaking, and exhibitor lead capture. Comparable to TD Scale's networking, sponsor management, and lead generation features.
• Hubilo: Virtual and hybrid event platform targeting enterprise marketers with engagement, networking, and analytics. Direct comparable in product surface area and customer persona.

Broad incumbents

• Eventbrite: Global self-service event ticketing and management platform. Comparable as a horizontal events platform serving organizers with registration, ticketing, and discovery, though Eventbrite's consumer-tilt and global footprint make it a broader incumbent rather than a direct enterprise competitor.
• ON24: Public-listed webinar and virtual event platform focused on enterprise marketing and demand generation. Comparable streaming/webinar core and enterprise customer base, but operates as a much larger, broad incumbent.
• Cvent: Large-scale event management and meetings platform serving enterprises globally. Overlaps with TD Scale on registration, attendee management, and hybrid event support, but at significantly greater scale and broader portfolio scope.

Regional players

• Even3: Brazilian event management and ticketing SaaS for academic and corporate events. Regional comparable operating in the same geography with overlapping event management and registration capabilities, though tilted more to academic use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/portaltransformacaodigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transformação Digital