BotSpace
BotSpace is an AI-first customer engagement platform that automates WhatsApp and Instagram support, sales, and marketing for SMB e-commerce merchants, D2C brands, creators, and agencies via its Rex AI agent, shared inbox, and workflow automation tools.
- Company typePrivate
- Founded2017
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BotSpace does
BotSpace (legal entity Gig Production Private Limited) is a Pune-headquartered SaaS company that provides an AI-first customer engagement platform purpose-built for WhatsApp and Instagram. Its core offer unifies chat automation, broadcasting, workflow automation, a shared team inbox, AI-driven insights, and a native in-chat payments flow into a single product surface. The platform is anchored by Rex, a named AI agent that operates as the first line of customer support across messaging channels and is supplemented by an AI Copilot for agent assist and AI Insights for sentiment- and CSAT-style analytics.
Under the hood, BotSpace combines conversational AI features (intent detection, knowledge-base retrieval, summarization, multilingual translation) with operational tooling such as contact segmentation, drip/click-to-WhatsApp campaigns, and APIs/webhooks that integrate with 2,000+ third-party systems including Shopify, HubSpot, Zoho CRM, Razorpay, OpenAI and Stripe. Distribution runs through a product-led growth model with a no-credit-card free tier on dashboard.bot.space, a near-perfectly rated Shopify App Store listing, and dedicated iOS and Android apps, complemented by a sales-assisted Premium/demo motion for higher-tier merchants.
Revenue is generated through a freemium-to-Pro subscription model (Pro starts at $15/month, scaling with engaged contacts up to $6,600/month at 2M contacts), Premium custom plans for high-volume merchants, and add-on monetization via per-seat AI Copilot ($9/seat/month), AI Insights ($29-99/month), and outcome-based charging for Rex at $0.20-0.30 per resolved conversation. Meta WhatsApp conversation fees are passed through at cost with no markup, a positioning differentiator versus competitors the company claims charge 10-20% on top. The customer base is described as 5,000+ brands across 40+ countries, skewed toward SMB e-commerce, D2C, agencies and creators, with European commercial presence in Tallinn and Milan alongside the Pune headquarters.
BotSpace firmographics
Firmographics- Name
- BotSpace
- Legal name
- Gig Production Private Limited
- Website
- https://bot.space
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BotSpace is an AI-first customer engagement platform that automates WhatsApp and Instagram support, sales, and marketing for SMB e-commerce merchants, D2C brands, creators, and agencies via its Rex AI agent, shared inbox, and workflow automation tools.
- Ownership category
- akta.pro rank
BotSpace industry classification
Industry- Product category
- Customer Engagement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro industry
- Conversational AI Platforms (chat/voice bots, orchestration)Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AIMarketing Automation Platforms & ServicesMessaging-based Social Commerce (Chat Commerce)
Keywords
Where BotSpace is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
BotSpace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Three-tier subscription model: Free (no cost, limited features), Pro ($15/month starting, up to 5 seats, 10 workflows), and Premium (custom pricing, unlimited seats/workflows). All plans include WhatsApp and Instagram channel automation.
- Per-Seat AI Copilot: AI Copilot add-on charged per seat at $9/month (₹750/month) for unlimited usage beyond the 10 free conversations per seat included in Pro plans.
- Outcome-Based AI Agent (Resolutions): Rex AI Agent charges $0.20-$0.30 per resolution (₹10) when AI provides satisfactory answers and closes conversations, and $0.10 per moderation (₹2) for Instagram comment moderation.
- AI Insights Add-on: AI-generated CSAT and sentiment analysis reporting available as add-on for $29/month (₹1,999/month) or premium tier at $99/month.
- Additional Channels: Each account includes 1 free channel (WhatsApp or Instagram); additional channels cost $9/month (₹750/month) each.
- WhatsApp Meta Fees (Pass-through): Meta's conversation-based pricing for WhatsApp messages passed through directly to customers with no markup. Customers prepay via BotSpace wallet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for new users with basic features |
| Subscription | Monthly | Pro tier for growing teams with advanced AI features |
| Subscription | Monthly | Premium tier for high-volume merchants and enterprises |
| Other | Pay-as-you-go | Rex AI Agent per resolution |
| Per seat | Monthly | AI Copilot unlimited usage per seat |
| Subscription | Monthly | AI Insights add-on |
| Subscription | Monthly | Additional channels beyond first free channel |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
BotSpace product offering
Product offeringCore offering
BotSpace is an AI-first customer engagement SaaS platform that enables businesses to automate customer support, sales, and marketing on WhatsApp and Instagram. Its core offering combines a shared team inbox, the Rex AI Agent for autonomous frontline conversations, AI Copilot for human agent assistance, AI Insights for sentiment and CSAT analytics, workflow automation, broadcasting, and native Shopify ecommerce integrations. The platform is delivered via freemium self-serve signup, the Shopify App Store, and mobile apps, with Premium plans reached through sales-assisted onboarding.
Product overview
BotSpace is an AI-first customer engagement platform that provides a unified solution for WhatsApp and Instagram automation. The core platform consists of WhatsApp and Instagram channel products, powered by the AI Agent named Rex. The product portfolio includes AI Copilot and AI Insights as premium add-ons, complemented by free tools (WhatsApp Chat Widget, WhatsApp Link Generator, WhatsApp QR Code Generator). The platform offers shared inbox, broadcasting, workflows, contact management, and APIs & webhooks for extensibility, targeting e-commerce brands, creators, agencies, and growing businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Rex: AI agent that handles WhatsApp and Instagram with human quality service, managing frontline support and engagement.
Products and services
- BotSpace for WhatsApp WhatsApp Business automation platform that enables businesses to automate customer support, sell products, and collect payments through WhatsApp using AI-powered features, broadcasts, workflow automation, shared inbox, and native Shopify integration.
- BotSpace for Instagram Instagram automation solution that responds to DMs, comments, mentions, story replies, and reels engagement 24/7 to generate leads and drive engagement on Instagram.
- Rex AI Agent Autonomous conversational AI agent that manages frontline customer support and engagement across WhatsApp and Instagram, with knowledge management, tone of voice customization, intent detection, and human handover capabilities.
- WhatsApp Chat Widget Free standalone tool that adds a WhatsApp click-to-chat button and live chat widget to websites to drive customer engagement and lead capture.
- WhatsApp Link Generator Free standalone tool that creates shareable wa.me WhatsApp chat links for customer communication and marketing campaigns.
- WhatsApp QR Code Generator Free standalone tool that generates scannable QR codes for WhatsApp Business numbers to facilitate easy customer connections.
Quantifiable outcome
- 98% open rates for WhatsApp broadcasts
- +3 more outcomes
Companies that use BotSpace
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
BotSpace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature8 records
BotSpace partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Meta (WhatsApp Business API)coreBotSpace is an official Meta Business Partner providing WhatsApp Business API integration. The platform connects to WhatsApp Business accounts through Meta's onboarding process, enabling businesses to use WhatsApp for customer engagement, broadcasts, and payments.
- ShopifycoreNative Shopify integration with dedicated app (botspace-ai-chat) available on Shopify App Store. Supports abandoned cart automation, product catalog sync, and Shopify-specific workflows. BotSpace is marketed as built specifically for Shopify merchants.
- Certified Ecosystem PartnersminorPartner directory program featuring certified agencies and ecosystem partners who resell or recommend BotSpace to their clients.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BotSpace competitors and assessment
Company assessmentDirect peers
- WATI: WATI is a direct competitor offering WhatsApp Business API automation, broadcasts, shared inbox, and chatbot flows for SMBs and D2C brands. Both target the same e-commerce merchants with comparable PLG-driven onboarding and similar pricing tiers.
- AiSensy: AiSensy is an India-based WhatsApp Business API platform offering bulk messaging, chatbots, and shared inbox for marketing and support. Like BotSpace, it is a Meta BSP targeting D2C, ecommerce, and SMB customers on WhatsApp.
- Interakt: Interakt provides WhatsApp Commerce and customer engagement tools with CRM integrations and automated campaigns. It competes head-to-head with BotSpace in serving small and mid-size e-commerce merchants on WhatsApp.
- Yellow.ai: Yellow.ai is an enterprise conversational AI platform supporting WhatsApp, web, and voice channels with AI agents. Both companies build AI-first customer engagement solutions on WhatsApp, though Yellow.ai skews more enterprise.
- Verloop.io: Verloop.io offers AI-powered conversational customer support automation across WhatsApp, web, and other channels. It shares with BotSpace a focus on AI agents for support deflection and customer engagement in e-commerce.
- Respond.io: Respond.io is an omnichannel customer conversation platform unifying WhatsApp, Messenger, Instagram, and other channels with AI agents and broadcasts. It is highly comparable as a multi-channel messaging and AI engagement platform for SMB and mid-market.
Broad incumbents
- Gupshup: Gupshup is a larger, well-funded conversational AI and messaging platform powering WhatsApp commerce, bots, and APIs at enterprise scale. It is a broader incumbent in conversational AI infrastructure that overlaps with BotSpace on WhatsApp automation.
- Haptik: Haptik (a Reliance Jio company) is a conversational AI platform used by enterprises for customer support, sales, and WhatsApp commerce. It is a larger incumbent in conversational AI with overlapping capabilities around AI agents and WhatsApp engagement.
- Twilio: Twilio is a large communications-platform-as-a-service provider offering the underlying WhatsApp API plus Studio and Flex for messaging automation. It is a broad incumbent whose messaging and customer engagement products overlap with BotSpace's WhatsApp commerce capabilities.
Emerging players
- Zoko: Zoko is an emerging WhatsApp commerce and marketing platform for Shopify merchants, offering broadcasts, automation, and chatbots. It is a focused emerging player in the same WhatsApp-for-ecommerce niche as BotSpace.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BotSpace social profiles
Digital presenceBotSpace financial estimates
Financial estimateRevenue estimate
Valuation estimate
BotSpace leadership team
Management profileNumber of profiles
Profiles2 records
BotSpace funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BotSpace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BotSpace
What does BotSpace do?
BotSpace is an AI-first customer engagement SaaS platform that enables businesses to automate customer support, sales, and marketing on WhatsApp and Instagram. Its core offering combines a shared team inbox, the Rex AI Agent for autonomous frontline conversations, AI Copilot for human agent assistance, AI Insights for sentiment and CSAT analytics, workflow automation, broadcasting, and native Shopify ecommerce integrations. The platform is delivered via freemium self-serve signup, the Shopify App Store, and mobile apps, with Premium plans reached through sales-assisted onboarding.
Is BotSpace a public or private company?
BotSpace is a private company. It is classified as venture growth investor backed and is currently operating.
When was BotSpace founded?
BotSpace was founded in 2017. It employs 11 to 50 people.
Where is BotSpace based?
BotSpace is headquartered in Pune, India, in the Asia region.
How does BotSpace make money?
Six revenue lines are on record. Subscription Plans are the primary driver. The others are per-Seat AI Copilot, outcome-Based AI Agent (Resolutions), AI Insights Add-on, additional Channels and whatsApp Meta Fees (Pass-through).
Who are BotSpace's main competitors?
Direct peers on record are WATI, AiSensy, Interakt, Yellow.ai, Verloop.io and Respond.io. Broad incumbents are Gupshup, Haptik and Twilio. Zoko is listed as an emerging player.
Does BotSpace have an API?
Yes. BotSpace offers APIs and Webhooks as part of its platform features. The platform enables third-party integration and APIs for connecting business tools. Features mentioned include APIs and webhooks for developer extensibility.
What industry is BotSpace in?
BotSpace's product category is Customer Engagement Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5132 and its SIC code is 7372.