MAIA
MAIA is an AI conversational assistant developed by Russia's NII LLC that automates first-line sales, customer support, and knowledge base interactions across WhatsApp, Facebook Messenger, webchat, and other channels via a 99 GBP/month subscription, with a focused go-to-market emphasis on Dubai property investment lead generation.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MAIA does
MAIA is an AI-powered conversational assistant platform developed and operated by NII LLC, a Russian limited liability company headquartered in Kazan, Republic of Tatarstan. The product is designed to replace first-line sales staff, customer support agents, and consultants by autonomously handling inbound inquiries, qualifying leads, transcribing voice messages, dynamically adapting to conversation context, and scheduling meetings across multiple messaging channels. Core AI capabilities include natural language processing, voice transcription, and autonomous agent behavior that executes multi-step sales workflows with minimal human intervention.
The platform is delivered through three specialized adaptation modules: Adaptation for Sales Department (lead generation, qualification, and meeting scheduling), Adaptation for Support Services (ticket-based customer support), and Adaptation for Knowledge Bases (automated FAQ and documentation queries). It integrates with CRM systems and messaging platforms including WhatsApp, Facebook Messenger, webchat, Telegram, Instagram, and LinkedIn via custom APIs. The company combines a product-led growth motion (self-serve sign-up through maia.work with a free demo version) with a sales-assisted motion for enterprise deployments.
MAIA's business model is a fixed-plus-recurring subscription: customers pay a 990 GBP integration fee that covers onboarding and the first month, then 99 GBP per month per module (covering 1,000 leads, support tickets, or knowledge base responses). The company has raised approximately $675K across two funding rounds in late 2023 and early 2024, has 11-50 employees, and reports no disclosed institutional investors. Its most prominently marketed use case is lead generation for Dubai property investment clients targeting 35% p.a. returns, indicating a vertical specialization in Middle East real estate sales alongside horizontal sales and support automation offerings.
MAIA firmographics
Firmographics- Name
- MAIA
- Legal name
- NII LLC
- Website
- https://maia.work
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAIA is an AI conversational assistant developed by Russia's NII LLC that automates first-line sales, customer support, and knowledge base interactions across WhatsApp, Facebook Messenger, webchat, and other channels via a 99 GBP/month subscription, with a focused go-to-market emphasis on Dubai property investment lead generation.
- Ownership category
- akta.pro rank
MAIA industry classification
Industry- Product category
- AI Sales Automation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Robotic Process Automation (RPA) Platforms (HDAEAHAB)
Keywords
Where MAIA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MAIA business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Sales Department Adaptation: Fixed integration fee plus recurring monthly subscription. Fixed payment covers initial programme integration and first month of use. Monthly fee covers 1 messenger channel and 1,000 leads per month.
- Support Services Adaptation: Fixed integration fee plus recurring monthly subscription. Fixed payment covers initial programme integration and first month of use. Monthly fee covers 1,000 support tickets per month.
- Knowledge Base Adaptation: Monthly subscription only (no fixed integration fee). Monthly fee covers 1,000 responses to questions on the Knowledge Base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sales Department Adaptation - Fixed + Monthly |
| Subscription | Monthly | Support Services Adaptation - Fixed + Monthly |
| Subscription | Monthly | Knowledge Base Adaptation - Monthly Only |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
MAIA product offering
Product offeringCore offering
MAIA is an AI-powered conversational assistant (intellectual assistant) that replaces first-line sales, customer support, and knowledge base interactions for businesses. The platform is delivered as three separately priced adaptation modules — Sales Department (lead qualification, objection handling, meeting scheduling), Support Services (ticket-based customer support), and Knowledge Bases (FAQ and documentation queries) — and integrates with CRM systems plus messaging channels including WhatsApp, Facebook Messenger, webchat, Telegram, Instagram, and LinkedIn.
Product overview
MAIA is a unified intelligent AI assistant platform that automates business communications across sales, customer support, and knowledge management. The core system offers three specialized adaptation modules: Adaptation for Sales Department (for lead qualification and sales automation), Adaptation for Support Services (for ticket-based customer support), and Adaptation for Knowledge Bases (for FAQ and documentation queries). The platform integrates with CRM systems and multiple messaging channels including WhatsApp, Facebook Messenger, webchat, Telegram, Instagram, and LinkedIn, providing 24/7 autonomous customer interaction capability.
Differentiator
Problem solved
Functional benefit
Products and services
- MAIA Intellectual Assistant Core AI-powered conversational assistant platform that automates first-line sales, customer support, and knowledge base interactions. Works 24/7, dynamically adapts to context, transcribes voice messages, and handles the entire customer conversation lifecycle from initial inquiry through meeting scheduling.
- Adaptation for Sales Department Program adaptation for the client's sales department, enabling MAIA to handle inbound sales inquiries, qualify leads, provide property recommendations, and schedule meetings. Fixed payment of 990.00 GBP plus 99.00 GBP monthly per messenger channel covering 1,000 leads.
- Adaptation for Support Services Program adaptation for customer support services, enabling MAIA to handle ticket-based customer inquiries with automated responses and follow-up capabilities. Fixed payment of 990.00 GBP plus 99.00 GBP monthly per 1,000 support tickets, with users able to send additional questions within 24 hours of receipt of an answer.
- Adaptation for Knowledge Bases Program adaptation for knowledge base integration, enabling MAIA to answer questions based on the client's product documentation and information. Monthly payment of 99.00 GBP per 1,000 knowledge base responses, with no fixed integration fee.
Companies that use MAIA
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
MAIA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
MAIA partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MAIA competitors and assessment
Company assessmentDirect peers
- Drift: Drift (now part of Salesloft) is a direct competitor offering AI-powered conversational sales chatbots that qualify leads, schedule meetings, and engage website visitors 24/7. Operates in the same product-led AI sales assistant category as MAIA.
- Tidio: Tidio offers AI-powered customer service chatbots (Lyro AI) targeting SMBs with multichannel support, lead capture, and sales automation features. Targets the same SMB segment with similar pricing tier structure and WhatsApp/Messenger integrations.
- Ada: Ada is an AI customer service automation platform that resolves customer inquiries autonomously across messaging channels. Comparable on the support services and knowledge base automation modules that MAIA offers.
- ManyChat: ManyChat is a chatbot platform focused on Instagram, WhatsApp, and Messenger automation for sales and marketing. Directly comparable for MAIA's multi-channel messaging deployment model and SMB target market.
- Intercom: Intercom provides AI customer support chatbots and sales engagement tools (Fin AI Agent) that automate first-line support, lead qualification, and customer conversations across messaging channels. Closely overlaps with MAIA's sales and support adaptation modules.
Emerging players
- Tars: Tars builds AI conversational agents for lead generation and customer support, with a focus on converting website traffic into qualified leads through automated chat flows. Comparable to MAIA's sales assistant positioning with similar PLG motion.
- Chatfuel: Chatfuel provides AI chatbot solutions for WhatsApp, Instagram, and Facebook Messenger with focus on sales automation and lead generation. Comparable on messaging-platform-first deployment model and SMB target market.
- Crisp: Crisp is a multichannel customer messaging platform with AI chatbot capabilities, targeting SMBs with WhatsApp, Messenger, and live chat support. Comparable to MAIA on multi-channel deployment and SMB pricing tiers.
Broad incumbents
- LivePerson: LivePerson is an established enterprise conversational AI platform for sales, support, and customer engagement across messaging channels. Offers overlapping capabilities to MAIA but at enterprise scale with broader feature sets and larger customer base.
- HubSpot Service Hub: HubSpot's CRM and Service Hub include AI-powered chatbots, conversation routing, and knowledge base management that directly overlap with MAIA's three product modules. Operates as part of HubSpot's broader CRM suite rather than a standalone sales AI.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
MAIA social profiles
Digital presenceMAIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAIA leadership team
Management profileNumber of profiles
MAIA funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAIA
What does MAIA do?
MAIA is an AI-powered conversational assistant (intellectual assistant) that replaces first-line sales, customer support, and knowledge base interactions for businesses. The platform is delivered as three separately priced adaptation modules — Sales Department (lead qualification, objection handling, meeting scheduling), Support Services (ticket-based customer support), and Knowledge Bases (FAQ and documentation queries) — and integrates with CRM systems plus messaging channels including WhatsApp, Facebook Messenger, webchat, Telegram, Instagram, and LinkedIn.
Is MAIA a public or private company?
MAIA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAIA founded?
MAIA was founded in 2016. It employs 11 to 50 people.
Where is MAIA based?
MAIA is headquartered in London, United Kingdom, in the Europe region.
How does MAIA make money?
Three revenue lines are on record. Sales Department Adaptation is the primary driver. The others are support Services Adaptation and knowledge Base Adaptation.
Who are MAIA's main competitors?
Direct peers on record are Drift, Tidio, Ada, ManyChat and Intercom. Emerging players are Tars, Chatfuel and Crisp. Broad incumbents are LivePerson and HubSpot Service Hub.
Does MAIA have an API?
No public API is recorded for MAIA.
What industry is MAIA in?
MAIA's product category is AI Sales Automation Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7372.