What Eazee link does

Eazee link (legal entity SAS VAZEE, headquartered in Phalsbourg, France, founded in 2018 and rebranded from Vazee PRO in 2021-2022) operates a free QR code-based digital menu platform for independent cafes, hotels and restaurants (CHR) in France. The product consists of an online onboarding flow (sign-up in approximately two minutes, menu PDF upload, QR code delivery within roughly five business days), an online manager dashboard for real-time menu management, and physical support hardware consisting of ultra-resistant NFC-enabled resin QR code domes with a stated 24-month lifespan. Core features include real-time edits, automatic translation into 7+ languages (English, German, Spanish, Italian, Dutch, Russian, Chinese), photo integration, a daily specials board, allergen and 'Fait maison' labelling, online review capture, social media and WiFi code sharing. The merchant side is offered 100% free, with no subscription, setup fee or commitment.

The business model is a two-sided B2B ad-supported marketplace: merchants consume the digital menu product free of charge, while food and beverage brand advertisers fund the service through trade marketing and consumer activation campaigns deployed via a dedicated brand portal (brands.eazee-link.com). Reported brand partners include Pernod Ricard group brands (Lillet, Ricard, Jameson, Absolut, Havana Club, Suze), PepsiCo brands (Pepsi, 7-Up, Lipton), Nestle Waters brands (Vittel, San Pellegrino, Perrier, Acqua Panna, Volvic, Evian) and others, with the platform reporting an average 25% increase in take rate for activation campaigns. Distribution is product-led and self-serve for merchants; brand partnerships are closed via the dedicated brand portal.

As of the input data, Eazee link claims 5,700+ establishments across France, headcount of 11-50 employees, and €2.5 million raised in a November 2022 funding round led by Habert Dassault Finance (with Ader Finance), earmarked for team expansion and growth toward a stated one-year target of 5,000 establishments and 100 brand partners.

Name

Eazee link

Legal name

SAS VAZEE

Website

https://eazee-link.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Eazee link is a French SaaS platform providing free QR code-based digital menus to independent cafes, hotels and restaurants across France, monetising through B2B trade marketing partnerships with food and beverage brands across a 5,700+ establishment network.

Ownership category

akta.pro rank

Product category

Restaurant Digital Menu Software

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

QR Code & Alternative In-Store Acceptance (QR, APMs) (FSAMADAH)

Keywords

• Digital menu solutions
• QR code menus
• Restaurant digitalization
• Trade marketing platform
• CHR digital tools

Headquarters

HQ city

Strasbourg

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Advertising & Brand Activation (B2B): The primary revenue model is a B2B advertising and brand activation platform. Since 2018, Eazee link has collaborated with major food and beverage brands (e.g., Lillet, Schweppes, Pernod Ricard brands) to deploy media campaigns and consumer activation initiatives within the network of registered CHR establishments. The free merchant service is subsidized entirely by these brand partnerships.
2. Freemium Digital Menu for Merchants: The core digital menu product is offered entirely free to CHR merchants, including QR code delivery, hosting, and management tools. No revenue is generated directly from merchants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Eazee link provides a free QR code-based digital menu platform for independent cafes, hotels, and restaurants (CHR), including physical NFC-enabled resin QR code hardware, real-time menu management, automatic 7+ language translation, allergen labeling, and customer review collection. The service is monetized through a separate B2B Brands Platform that enables food and beverage advertisers to launch trade marketing and consumer activation campaigns across the merchant network.

Product overview

Eazee link is a free digital menu solution for restaurants and bars using QR code technology. The core product includes a digital menu platform with real-time management capabilities, physical QR code supports delivered in ultra-resistant resin domes, and an online manager dashboard. The platform is monetized through partnerships with food and beverage brands who fund the service in exchange for trade marketing and campaign activation opportunities via the Brands Platform. Additional features are offered as optional add-ons including automatic translation, photo integration, daily specials display, allergen information, online reviews, social media links, and WiFi access. The company rebranded from 'Vazee' to 'Eazee link' in November 2022 following a 2.5 million euro funding round.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Menu by QR Code Free, self-serve QR code-based digital menu platform for independent cafes, hotels, restaurants, and bars. Merchants register online in 2 minutes, upload a PDF menu, and receive physical NFC-enabled resin QR codes within 5 business days. The menu is accessible to customers by scanning the QR code and supports photo integration, daily specials, allergen labeling, and direct access to the establishment's website, social media, and WiFi credentials.
• Brands Platform (B2B Trade Marketing & Brand Activation) Separate B2B platform for major food, beverage, and spirits brands (e.g., Pernod Ricard brands, PepsiCo, Nestlé Waters, Schweppes, Lillet) to plan, deploy, and measure trade marketing and consumer activation campaigns across the network of 5,700+ CHR establishments in France. Includes demo request and onboarding flows, with a reported average 25% increase in take rate for campaigns run through the platform.

Quantifiable outcome

• 5,700+ establishments across France
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

13 partnerships are on record, tiered flagship, core and minor.

• LilletflagshipGTM or Marketing PartnerOne of the flagship brand partners using the eazee link platform for trade marketing and consumer activation campaigns in the CHR channel.
• SchweppescoreGTM or Marketing PartnerBrand partner using eazee link for point-of-sale activation campaigns.
• OasiscoreGTM or Marketing PartnerBrand partner (Orangina Suntady) active on the platform.
• OranginacoreGTM or Marketing PartnerBrand partner active on the platform for trade marketing.
• RicardflagshipGTM or Marketing PartnerFlagship Pernod Ricard brand partner on the platform, referenced with a quote from Pernod Ricard's On-Trade Marketing Project Manager.
• Jameson (Pernod Ricard)coreGTM or Marketing PartnerIrish whiskey brand (Pernod Ricard group) partner for CHR activation campaigns.
• Absolut (Pernod Ricard)coreGTM or Marketing PartnerVodka brand (Pernod Ricard group) partner on the platform.
• Havana Club (Pernod Ricard)coreGTM or Marketing PartnerRum brand (Pernod Ricard group) partner on the platform.
• SuzecoreGTM or Marketing PartnerBrand partner (Campari Group) using the platform for activation.
• PepsiCo brands (Pepsi, 7-Up, Lipton)coreGTM or Marketing PartnerMultiple PepsiCo soft drink and beverage brands active on the platform.
• Nestlé brands (Vittel, San Pellegrino, Perrier, Acqua Panna, Volvic, Evian)coreGTM or Marketing PartnerMultiple Nestlé water and beverage brands active on the platform for trade marketing.
• GrimbergenminorGTM or Marketing PartnerBeer brand (Abbey beer, Carlsberg Group) partner on the platform.
• May-teaminorGTM or Marketing PartnerIced tea brand (Lillet partner brand) active on the platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: US restaurant platform providing POS, payments, online ordering, and digital menu capabilities. Broad incumbent in restaurant tech whose menu-management and digital marketing features overlap with Eazee link's offering, but as part of a much wider commerce stack.
• Lightspeed Restaurant: Restaurant POS and commerce platform with menu management, online ordering, and analytics capabilities. Larger restaurant-tech incumbent with overlapping menu/marketing functionality as part of its broader commerce platform for SMBs.
• TouchBistro: Canadian restaurant POS platform with built-in digital menu management and online ordering. Broader restaurant-tech incumbent whose menu/digital features compete with Eazee link's QR menu product, but as part of a wider POS/RMS suite.

Direct peers

• Menutech: France-based digital menu SaaS for restaurants, cafes and bars offering QR-code menus with similar PLG distribution. Direct competitor in the same product category, serving the same French SMB CHR customer base as Eazee link.
• ChowNow: US restaurant direct online ordering and marketing platform focused on independent restaurants. Direct comparable to Eazee link as restaurant digital infrastructure for SMBs, with overlapping online presence, marketing, and merchant onboarding models.
• Popmenu: US restaurant digital marketing platform offering websites, online ordering, and guest engagement tools. Direct comparable to Eazee link's brand activation focus and SMB restaurant customer base, with overlapping online presence and ordering features.
• BentoBox: US restaurant digital marketing platform offering websites, online ordering, and menu/storytelling tools for independent restaurants. Directly comparable to Eazee link's brand activation and restaurant marketing value proposition for the SMB CHR segment.
• Owner.com: US restaurant digital presence platform combining websites, online ordering, marketing automation, and CRM. Directly comparable to Eazee link as restaurant marketing infrastructure for independent operators, with broader ordering and POS integrations.

Regional players

• Menu Tiger: Asia-Pacific based QR code menu software for restaurants and cafes. Regional peer providing a similar QR-code digital menu product as Eazee link in different geographies (APAC markets), with comparable SMB CHR target customer.
• Wirelessmenus: UK and Canadian digital menu platform providing QR-code based menus to restaurants, pubs and cafes. Regional peer offering the same QR-code digital menu product as Eazee link, but serving different geographies (UK, Canada) rather than competing directly in France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vazeeapp
• Facebookfacebook.com/Vazeeapp
• LinkedInlinkedin.com/company/vazee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eazee link