Scientific Games

What Scientific Games does

Scientific Games is a global B2B lottery technology provider headquartered in Metro Atlanta, privately held and operating under the Scientific Games name after a 2022 rebrand from Light & Wonder. Founded in 1973, the company serves approximately 150 state and national lottery operators across 50 countries on six continents, delivering a portfolio that spans instant scratchcard games, draw-based games, omnichannel retail and digital lottery systems, iLottery platforms, sports betting technology, and player loyalty programs. Its primary customer segment is government-sponsored lottery organizations, which use proceeds to fund education, healthcare, and cultural-heritage programs.

The company's core technology platform is the cloud-based Momentum ecosystem, which integrates central gaming systems, retail point-of-sale terminals, self-service machines, digital promotions, and the SG PAM player account management layer. Supporting modules include the Enhanced Partnership instant game management program, SG Content Hub (aggregating 270+ digital titles from third-party studios such as Evoplay), GameChoice AI recommendation engine deployed across nearly 10,000 vending machines, Linked Games (multi-state jackpot products built on licensed entertainment IP such as THE PRICE IS RIGHT, FAMILY FEUD and PRESS YOUR LUCK), The Club loyalty platform, and the Healthy Play responsible gaming toolset with predictive modeling for problem-gambling detection. Technology centers are located in Metro Atlanta, Bangalore, Bielefeld, Budapest, London, Sydney and Vienna, with instant game production facilities in Beijing, Leeds, Montreal and the European Center of Game Production Excellence in London.

Scientific Games generates revenue through a mix of scratchcard and draw game sales to lottery operators, multi-year subscription-style contracts for gaming systems technology, professional services for systems integration and conversion, and licensing/royalty income from Linked Games and licensed entertainment brands. Go-to-market is exclusively enterprise sales through competitive procurement processes with government lottery operators, supplemented by consortium arrangements such as the 50/50 joint venture with Brightstar Lottery for the São Paulo concession and the LEIA digital alliance covering five European lotteries. Pricing is not publicly disclosed and is determined contract-by-contract. Recent evidence of commercial momentum includes the Ohio Lottery 10-year extension, Minnesota Lottery 7-year modernization, Florida Lottery record $7.093 billion in 2025 retail sales, and the May 2026 launch of the Hellenic Lotteries 12-year partnership.

Name

Scientific Games

Legal name

Scientific Games Corporation

Website

https://scientificgames.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Scientific Games is a global B2B lottery technology provider serving 150 lotteries across 50 countries with proprietary gaming systems, instant scratch games, iLottery platforms, and AI-powered tools under multi-year government contracts.

Ownership category

akta.pro rank

Product category

Lottery Gaming Technology

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Data, Analytics & Responsible Gaming Tools (MPAEAFAJ)

Keywords

• Lottery systems technology
• Instant scratch games
• Gaming systems integration
• ILottery platforms
• Sports betting solutions

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lottery Game Sales: Scientific Games generates revenue through the sale of lottery games (scratchcards and draw games) to lottery operators. The company produces physical instant games at its European Center of Game Production Excellence in the UK and provides digital game content through its platforms.
2. Gaming Systems Technology: The company provides and maintains gaming systems technology including central gaming systems, terminals, self-service machines, and point-of-sale technology to lottery operators under multi-year contracts.
3. Systems Integration Services: Technology modernization and conversion services for lotteries, including integration with existing retail and digital infrastructure (e.g., MuleSoft and Azure connectivity).
4. Linked Games and Experiential Events: Omnichannel Linked Games featuring licensed TV game show brands (THE PRICE IS RIGHT, FAMILY FEUD, PRESS YOUR LUCK) with experiential events offering cash prizes up to $10 million.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Scientific Games designs, manufactures, and operates lottery games, gaming systems technology, digital lottery platforms, and end-to-end partner services for state and national lottery operators globally. Its offerings span physical instant scratch-off games produced at dedicated facilities, the cloud-based Momentum Ecosystem for central gaming systems and retail terminals, iLottery and digital play solutions, sports betting technology, and integrated loyalty and responsible gaming tools. The company serves 150 lotteries across 50 countries through multi-year contracts secured via competitive procurement.

Product overview

Scientific Games is a lottery technology company offering a unified platform-plus-modules product architecture. Its core product lines span Games (instant scratchcard and draw-based games), Partner Services (end-to-end lottery product management), Technologies (gaming systems, retail POS, logistics), Sports Betting (retail and digital sports wagering), and Digital (mobile, iLottery, loyalty, second-chance play). The central technology platform is the cloud-based Momentum Ecosystem, which powers central gaming systems, terminals, self-service machines, and the SG PAM player account management layer. Supporting modules include the Scientific Games Enhanced Partnership instant game management program, the SG Content Hub for third-party game aggregation, The Club loyalty platform, GameChoice AI recommendation engine, Linked Games (multi-state jackpot products), and the Healthy Play responsible gaming toolset. The portfolio serves 150 lotteries in 50 countries from technology centers in Metro Atlanta, Bangalore, Bielefeld, Budapest, London, Sydney, Vienna, Beijing, Leeds, Montreal, and production facilities in Beijing, Leeds, Montreal, and London (European Center of Game Production Excellence).

Differentiator

Problem solved

Functional benefit

Brands

• SG Content Hub: Content aggregation system providing digital lottery titles to partner platforms
• Momentum Ecosystem
• EDGE Programme
• GameChoice

Products and services

• Games Innovative scratch-off instant games, draw games, and digital play experiences backed by world-renowned analytics and insights, designed to drive lottery performance and player engagement for state and national lottery operators globally. Physical instant games are produced at dedicated production facilities in the UK (European Center of Game Production Excellence), Beijing, Leeds, and Montreal.
• Technologies Agile gaming systems, retail point-of-sale technology, digital and sports betting solutions, logistics, and business intelligence platforms powering lottery operations worldwide. Includes the cloud-based Momentum Ecosystem serving as the central integration platform across central gaming systems, terminals, self-service machines, and digital channels.
• Digital Mobile and internet-based lottery products connecting the retail and digital lottery experience, including second-chance play, loyalty programs, iLottery platforms, and sports betting digital offerings for lottery operators and their players.
• Partner Services End-to-end management of lottery instant products, facilities, and field services for the world's top-performing lotteries, delivering quality, security, and maximizing returns to beneficiary programs. Includes the Scientific Games Enhanced Partnership instant game management program.
• Sports Betting Retail and digital sports betting solution trusted to power large-scale lottery retail networks globally, enabling lottery operators to offer sports wagering alongside traditional lottery products.
• Linked Games Omnichannel multi-state linked lottery games connecting players across multiple state lotteries for shared jackpot experiences, including licensed TV game show brand integrations and white glove experiential events offering cash prizes up to $10 million.

Quantifiable outcome

• Florida Lottery scratch-off sales reached record $7.093 billion in 2025
• +4 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Hellenic Lotteries (Allwyn Hellas)coreStrategic or Co-development Partner · 8 June 202612-year partnership to provide scratchcard games to Greek players, with 14 new games launching in May 2026. Scientific Games was selected as scratchcard supplier through competitive procurement. Games produced at European Center of Game Production Excellence in the UK. Agreement includes provisions to explore digital lottery propositions.
• La Banca de Quinielas de UruguaycoreStrategic or Co-development Partner · 28 May 2026Extended four-year partnership; La Banca is the No. 1 performing instant games lottery in South America. Focus on 'Ra$padita' scratch game featuring Micromotion innovation. Partnership spans over two decades. Organization manages lottery and gaming in Uruguay and contributes to social programs.
• Latvijas Loto (Latvia National Lottery)coreStrategic or Co-development Partner · 20 May 2026New five-year agreement to continue delivering scratchcard games and game programming spanning physical and digital channels. Extends partnership beginning with retail scratchcard games in 2017 and gaming systems support since 2002. Revenues support Latvia's state budget and public projects in education and cultural heritage.
• New Mexico LotterycoreTechnology or Integration · 11 May 2026Completed major technology modernization deploying new gaming system powering draw-based and Scratchers sales across more than 1,000 retailers statewide. Includes Scientific Games Enhanced Partnership instant game management program delivering analytics, logistics optimization, and retail technology.
• AdaptivminorImplementation/ SI/ Consulting Partner · 1 May 2026Integration partner for Lotto New Zealand's EDGE programme technology systems conversion. Project involved connecting new platform to 60+ APIs and 14 applications through MuleSoft and Azure.
• Minnesota LotterycoreTechnology or Integration · 20 April 2026Seven-year technology modernization partnership where Scientific Games replaces legacy system with cloud-based Momentum ecosystem. Includes self-service machines, digital menu boards, clerk-operated terminals, and second-chance digital promotions. Scientific Games was selected by four North American lotteries in past 18 months.
• IGTcoreTechnology or Integration · 11 February 2026Cross-licensing agreement to develop cashless systems for the gaming industry.
• Lotto New ZealandcoreTechnology or Integration · 2 February 2026Two-year technology systems conversion replacing 20-year-old legacy gaming system with integrated omnichannel technology including retail POS terminals, digital lottery platform, and SG Content Hub aggregation. Go-live September 29, 2025 with 1,100+ retail stores switched. New digital games drove immediate sales uplift with nine of top ten most-played titles from recent releases.
• Delaware LotterycoreStrategic or Co-development Partner · 22 January 2026Launched iLottery program providing online access to electronic instant win games. Platform built on Momentum ecosystem with SG PAM player account management. Includes integration with Players Club loyalty program. Delaware Lottery ranks 10th worldwide for total sales per capita and has contributed $6.0 billion to the state's General Fund since 1975.
• LEIA (Lotteries Entertainment Innovation Alliance)coreStrategic or Co-development Partner · 20 January 2026Two-year agreement as digital partner for five European lotteries: Danske Spil, FDJ United, Norsk Tipping, Svenska Spel, and Veikkaus Oy. Scientific Games will deliver digital game projects including 270+ premier digital titles and develop bespoke games. Partnership aims to accelerate digital innovation and reduce costs through collective purchasing.
• Brightstar LotteryflagshipStrategic or Co-development Partner · 5 January 202650/50 joint venture, SP Loterias SPE S.A., awarded 15-year concession to operate new state lottery in São Paulo, Brazil. Covers draw-based, instant, and eInstant games through retail and digital channels. Proceeds fund healthcare investments across São Paulo's 44 million residents. Both companies provide technology and content.
• Arkansas Scholarship LotterycoreStrategic or Co-development Partner · 11 December 2025Eight-year partnership to manage instant game products and enhance digital loyalty program (The Club). Company will upgrade loyalty program, improve mobile and retail systems, and leverage data analytics. Lottery has generated over $1.5 billion for scholarships since 2009.
• Ohio LotteryflagshipStrategic or Co-development Partner · 6 November 202510-year contract extension as primary instant scratch game provider and portfolio manager. Company held position for more than two decades. Ohio Lottery scratch-off sales grew from $1.6 billion (FY2019) to over $2.4 billion (FY2025). Scientific Games also selected as gaming systems technology provider expanding role.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Everi Holdings: Everi provides gaming technology, fintech, and digital solutions to casino and lottery-adjacent operators and is comparable to Scientific Games as a mid-sized gaming technology vendor competing for share in regulated gaming content and platform contracts.
• NeoGames: NeoGames is an iLottery and online gaming software provider focused on national lotteries and digital content aggregation, overlapping with Scientific Games' SG Content Hub and iLottery offerings in the digital lottery segment.

Broad incumbents

• Playtech: Playtech supplies iGaming platforms, responsible gaming tooling, and content to operators worldwide and is a named adopter of Scientific Games' predictive responsible gaming technology. It is broadly comparable as a digital gaming platform incumbent adjacent to the lottery ecosystem.
• Allwyn (formerly Sazka/Allwyn Entertainment): Allwyn is a multinational lottery operator that owns Hellenic Lotteries (a Scientific Games customer) and runs several of the LEIA consortium members, making it both a customer-partner and a comparable lottery operator with technology and game-content procurement similar to Scientific Games' customer profile.
• Light & Wonder: Light & Wonder is the former parent of Scientific Games (the company rebranded back from Light & Wonder in 2022) and remains a broad gaming content and technology incumbent with overlapping capabilities in iGaming, instant products, and gaming systems across B2B channels.
• Aristocrat Leisure: Aristocrat is a global gaming technology incumbent whose Pixel United and gaming systems businesses compete more broadly in the wider gaming technology stack that includes lottery-adjacent digital and content capabilities relevant to Scientific Games' iLottery roadmap.

Direct peers

• Brightstar Lottery: Brightstar is a 50/50 joint venture partner with Scientific Games in the SP Loterias SPE São Paulo concession and otherwise operates as a competing lottery systems provider spun out of IGT's Lottery segment. It is directly comparable as a lottery technology and operations peer.
• Pollard Banknote: Pollard Banknote is a leading instant scratch-off ticket printer and lottery product manager in North America, directly competing with Scientific Games' instant game production and Enhanced Partnership program for instant product management.
• International Game Technology (IGT): IGT is the largest direct competitor to Scientific Games in lottery systems, terminals, and instant game management globally. The two companies even maintain a cross-licensing arrangement for cashless systems, underscoring their parallel product roadmaps in core lottery technology.
• Intralot: Intralot is a global lottery systems and iLottery software provider serving state and national operators, with overlapping offerings in central gaming systems, terminals, and digital platforms that directly compete with Scientific Games' Momentum ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scientific Games