Event Farm
Event Farm is an enterprise SaaS platform providing event registration, check-in, NFC-based engagement, and virtual event tools for corporate event organizers, trade associations, and brand marketers running in-person, virtual, and hybrid events.
- Company typePrivate
- Founded2010
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Event Farm does
Event Farm is an enterprise SaaS platform that provides event engagement technology for in-person, virtual, and hybrid events, serving corporate event organizers, trade associations, brand marketers, and event producers. Founded in 2010 and headquartered in Santa Monica, California (now operating as a division of JRNI, Inc.), the company offers a suite of integrated products spanning the full event lifecycle: branded event registration websites and invitation emails, an on-site Check-In App with offline-capable swipe/scan functionality, an EFx Experiential Tech platform featuring NFC-powered wearables, SMS polling, access control and queueing, an Attendee Event App for networking and engagement, an Exhibitor Experience module for lead capture, and a native Zoom integration for branded virtual events. The platform supports 1,000+ third-party integrations, including native connections to Salesforce, Stripe, and AWS infrastructure.
The business operates on a subscription SaaS model with annual and multi-year contract terms, augmented by professional services delivered via Statement of Work agreements for implementation, configuration, training, and consulting. Pricing is not publicly disclosed; the website features a 'Request a Demo' call-to-action across pages, indicating a sales-led, quote-based enterprise motion. GTM targets enterprise clients, trade associations (with ASAE as a flagship partnership), and brand experiential marketers, with distribution through direct enterprise field sales, an ASAE channel partnership, and integration marketplace exposure.
Event Farm has undergone multiple corporate transitions: it was originally Event Farm, Inc. (Delaware), became a division of MemberSuite, Inc. by May 2021, and was rebranded under JRNI, Inc. by December 2023. The company has raised approximately $6.76M in disclosed funding (most recently in 2018), acquired Attend in 2016, and maintains a customer base spanning SAP, Nike, BeautyCon, NYCWFF, ASAE, XL Construction, and MediaLink, with active operating status as of 2024–2025.
Event Farm firmographics
Firmographics- Name
- Event Farm
- Legal name
- JRNI, Inc.
- Website
- https://eventfarm.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Event Farm is an enterprise SaaS platform providing event registration, check-in, NFC-based engagement, and virtual event tools for corporate event organizers, trade associations, and brand marketers running in-person, virtual, and hybrid events.
- Ownership category
- akta.pro rank
Event Farm industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- All-in-One Event Registration & Event Management Suites (THAHAFAA)
- akta.pro secondary industry
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)
Keywords
Where Event Farm is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Event Farm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Event Farm operates on a subscription-based SaaS model with annual and multi-year contract options. Customers access the platform through paid subscriptions that include access to core event engagement tools including registration, check-in, and engagement features. Professional services for implementation, configuration, training, and consulting are available through separate Statement of Work agreements.
- Professional Services: Integration, configuration, training, consulting and other professional services provided pursuant to Statement of Work agreements. These services are separate from the core subscription and priced based on scope, rates, and deliverables defined in each engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise event engagement platform with custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Event Farm product offering
Product offeringCore offering
Event Farm provides an integrated SaaS platform for event registration, on-site check-in, attendee engagement, and post-event follow-up across in-person, virtual, and hybrid events. The suite spans branded registration websites and email invitations, a check-in app, NFC-powered experiential technology (SMS, polling, access control), a mobile attendee app, exhibitor lead capture, and a native Zoom integration for branded virtual events. The platform serves corporate event organizers, associations, and exhibitors/sponsors seeking to measure ROI through engagement data.
Product overview
Event Farm is an experiential marketing platform consisting of a suite of integrated event engagement tools designed for in-person, virtual, and hybrid events. The platform comprises core products including Registration (event website and invitation builder), Check-In App (on-site attendee management), EFx Experiential Tech (NFC wearable engagement, SMS/polling), and Attendee Event App (mobile networking). Additional modules include Exhibitor Experience (lead retrieval and engagement), Zoom Events Integration (branded virtual events), and Event Safety (health screening). All components share data infrastructure enabling CRM integration and ROI measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Registration Platform Branded event registration platform that enables event organizers to design and launch branded invitation emails and registration websites with full customization for audience building and event promotion. Targeted at corporate event teams, associations, and event producers running in-person, virtual, and hybrid events.
- Check-In App Mobile check-in application that enables real-time on-site guest check-in via swipe or scan with reliable data storage, working with or without Wi-Fi. Built for on-site event management for corporate events, conferences, and trade shows.
- EFx Experiential Tech Platform Interactive engagement platform featuring NFC-powered wearable technology, SMS/texting, polling, Access Control, Product Pickup, Content Delivery, and Queueing functionality. Designed for experiential marketing activations and event engagement for corporate brands and event organizers.
- Attendee Event Mobile App Mobile event application with attendee directory for networking, in-app messaging, discussion forums, social feed with branded filters, sponsored areas, event schedule, interactive agenda, venue maps, and push notifications. Built for attendees at corporate conferences, trade shows, and association events.
- Exhibitor Experience Exhibitor engagement solution enabling badge QR code or NFC wearable lead capture, attendee data insights, and engagement tracking for exhibitors, vendors, and sponsors at trade shows and conferences. Used by exhibitors such as SAP and NYCWFF to measure in-booth ROI.
- Zoom Events Integration Native Zoom integration enabling branded virtual events with registration, email templates, monetization, guest segmentation, welcome text messages, SMS polling, automatic check-in, and CRM sync for ROI measurement. Allows creation of Zoom events directly from the Event Farm registration platform.
- Event Safety Event safety solution for ensuring attendee and staff safety at touchpoints, including access to COVID-19 testing kits and health screening capabilities via CLEAR Health Pass mobile technology. Built for corporate event organizers needing compliance and health verification for in-person events.
Quantifiable outcome
- BeautyCon increased event profit by 129% using Event Farm technology
Companies that use Event Farm
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Event Farm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Event Farm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ASAE (American Society of Association Executives)coreASAE announced partnership with Event Farm in March 2022, positioning Event Farm as a recommended technology partner for association events. This partnership provides ASAE members access to Event Farm's suite of event engagement tools including registration, check-in, and experiential technology.
- ZoomcoreNative Zoom integration enabling branded virtual events with registration, email design tools, branding capabilities, monetization, guest segmentation, welcome text messages, SMS polling, automatic check-in, CRM sync, and ROI reporting. Allows creation of Zoom events directly from Event Farm's registration platform.
- SalesforcecoreNative Salesforce integration enables CRM data sync with event data, allowing users to connect event attendance and engagement data directly to their CRM systems for comprehensive ROI measurement and targeted follow-up.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Event Farm competitors and assessment
Company assessmentEmerging players
- Whova: Whova is an event app and registration platform widely used by associations and conferences. It competes with Event Farm in the attendee engagement and registration layers for association-driven events.
- Swapcard: Swapcard provides event registration, networking, and engagement tools for trade shows and conferences. It overlaps Event Farm in exhibitor experience and attendee networking for B2B event organizers.
- Hubilo: Hubilo is an event platform for in-person, virtual, and hybrid events with engagement and networking tools. It competes with Event Farm's Attendee App and EFx engagement layer for mid-market and enterprise event teams.
Broad incumbents
- Cvent: Cvent is the largest enterprise event management platform, with registration, venue sourcing, and onsite solutions broadly serving the same corporate and association buyer as Event Farm.
- ON24: ON24 is an enterprise webinar and virtual event platform with registration, engagement, and analytics. It overlaps with Event Farm's hybrid/virtual module where enterprise event buyers evaluate alternatives.
- Eventbrite: Eventbrite is a broad ticketing and event registration incumbent. While its center of gravity is self-serve ticketing, it overlaps with Event Farm at the lower end of the registration market.
- Hopin (now RingCentral Events): Hopin was a flagship virtual/hybrid events platform with registration, streaming, and engagement; now part of RingCentral. It competes most directly with Event Farm's Zoom-led hybrid and virtual offering.
Direct peers
- Bizzabo: Bizzabo is an all-in-one event experience platform spanning registration, onsite, and virtual/hybrid formats. It is the closest direct competitor to Event Farm in targeting enterprise event teams with an end-to-end engagement suite.
- RainFocus: RainFocus is an enterprise event marketing platform used by large trade shows and conferences, offering registration, content, and onsite engagement. It is comparable to Event Farm in serving association and trade-show event producers.
- Aventri: Aventri provides event registration, onsite, and engagement tools aimed at enterprise event marketers. It overlaps Event Farm in registration, check-in, and event app functionality for mid-market and enterprise buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Event Farm social profiles
Digital presenceEvent Farm compliance and trust
Trust signalCompliance2 records
Event Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Event Farm leadership team
Management profileNumber of profiles
Profiles3 records
Event Farm funding detail
Funding detailFunding overview
Funding rounds6 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Event Farm M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Event Farm
What does Event Farm do?
Event Farm provides an integrated SaaS platform for event registration, on-site check-in, attendee engagement, and post-event follow-up across in-person, virtual, and hybrid events. The suite spans branded registration websites and email invitations, a check-in app, NFC-powered experiential technology (SMS, polling, access control), a mobile attendee app, exhibitor lead capture, and a native Zoom integration for branded virtual events. The platform serves corporate event organizers, associations, and exhibitors/sponsors seeking to measure ROI through engagement data.
Is Event Farm a public or private company?
Event Farm is a private company. It is classified as corporate owned and is currently operating.
When was Event Farm founded?
Event Farm was founded in 2010. It employs 11 to 50 people.
Where is Event Farm based?
Event Farm is headquartered in Santa Monica, United States, in the North America region.
How does Event Farm make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are professional Services.
Who are Event Farm's main competitors?
Emerging players on record are Whova, Swapcard and Hubilo. Broad incumbents are Cvent, ON24, Eventbrite and Hopin (now RingCentral Events). Direct peers are Bizzabo, RainFocus and Aventri.
Does Event Farm have an API?
Yes. Event Farm provides an API that customers can use to access and integrate the Service with their own applications. The API requires credentials (key and secret) provided by the Company. API Credentials are confidential and property of the Company. Customers may share credentials with third-party service providers who need such information to perform services for them, but may not sell, transfer, sublicense, or disclose them to other third parties. The API License may be revoked if credentials are shared improperly or if the Agreement is breached. No specific documentation URL, REST/GraphQL type, rate limits, or sandbox availability were stated in the provided sources.
What industry is Event Farm in?
Event Farm's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAA, All-in-One Event Registration & Event Management Suites, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 56192 and its SIC code is 7990.