Pixie Technology
- Company typePrivate
- Founded2011
- HeadquartersLos Altos, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Pixie Technology firmographics
Firmographics- Name
- Pixie Technology
- Website
- https://getpixie.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pixie Technology industry classification
Industry- Product category
- Location Tracking Hardware / IoT Sensor Platform
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Pixie Technology is headquartered
LocationHeadquarters
- HQ city
- Los Altos
- HQ country
- United States
- HQ region
- North America
Markets served
Pixie Technology business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales
Pixie Technology product offering
Product offeringCore offering
Pixie Technology develops a location-aware sensor network platform that combines proprietary wireless sensor tags with a software platform to locate and track physical items. The product is positioned for both consumer use (locating personal belongings) and business use (asset and inventory tracking), supported by in-house RF engineering and QA capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Pixie location-aware sensor network platform
Companies that use Pixie Technology
Customer profileIdeal customer profiles2 records
Pixie Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pixie Technology competitors and assessment
Company assessmentDirect peers
- Orbit (Find My Phone, etc.): Orbit is a small consumer Bluetooth tracker brand (keys, wallets, bags) directly comparable to Pixie's consumer offering. It competes on similar form factors and the same find-my-item use case.
- Tile: Tile is the leading cross-platform Bluetooth item-tracking tag company (acquired by Life360 in 2021). It is the closest direct competitor to Pixie's consumer location-aware tracking offering, with a comparable BLE tag + mobile-app model and crowd-sourced location network.
- Chipolo: Chipolo is a Slovenia-based Bluetooth item-tracking company selling BLE tags for keys, wallets, and other personal items. It is a direct peer to Pixie's consumer tracking product with a similar form factor, app-based UX, and cross-platform (iOS/Android) approach.
- Pebblebee: Pebblebee makes Bluetooth and GPS-enabled trackers for both consumer item-finding and enterprise asset tracking. It is a direct peer to Pixie's dual consumer/B2B positioning and competes in the same form factor and use-case space.
Emerging players
- Estimote: Estimote builds Bluetooth beacons and a location-aware IoT platform primarily for enterprise and retail use cases (indoor positioning, asset tracking). It overlaps with Pixie's B2B sensor-network positioning and uses similar BLE hardware/software stack.
- Kontakt.io: Kontakt.io provides BLE beacons, tags, and a location IoT cloud platform aimed at healthcare, logistics, and enterprise asset tracking. It overlaps with Pixie's B2B location-aware sensor network value proposition and competes for similar enterprise budgets.
Broad incumbents
- Samsung Galaxy SmartTag / SmartThings Find: Samsung's SmartTag and SmartThings Find are first-party Bluetooth trackers for the Galaxy/Android ecosystem. They are directly comparable to Pixie's BLE tracking product and have the advantage of integration with Samsung's huge device installed base.
- Apple AirTag (Apple): Apple's AirTag, launched in 2021, is a first-party Bluetooth tracker deeply integrated into Apple's 'Find My' network. It competes head-to-head with Pixie in the consumer find-my-items category and benefits from Apple's massive iOS installed base and network effects.
- Life360 (parent of Tile): Life360 acquired Tile in 2021 and bundles location tracking with its family safety app, giving it a massive cross-platform user base. As Tile's parent, it is the most consequential incumbent in the consumer Bluetooth tracker category where Pixie competes.
- Cisco (DNA Spaces / location analytics): Cisco's DNA Spaces and IoT location services address enterprise BLE/Wi-Fi asset tracking and indoor wayfinding. While much broader in scope, it competes with Pixie's B2B location-aware sensor network use cases at the enterprise IT buyer level.
Market position
Customer concentration
Pixie Technology social profiles
Digital presencePixie Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pixie Technology leadership team
Management profileNumber of profiles
Profiles4 records
Pixie Technology funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pixie Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pixie Technology
What does Pixie Technology do?
Pixie Technology develops a location-aware sensor network platform that combines proprietary wireless sensor tags with a software platform to locate and track physical items. The product is positioned for both consumer use (locating personal belongings) and business use (asset and inventory tracking), supported by in-house RF engineering and QA capabilities.
Is Pixie Technology a public or private company?
Pixie Technology is a private company. It is classified as venture growth investor backed.
When was Pixie Technology founded?
Pixie Technology was founded in 2011. It employs 11 to 50 people.
Where is Pixie Technology based?
Pixie Technology is headquartered in Los Altos, United States, in the North America region.
Who are Pixie Technology's main competitors?
Direct peers on record are Orbit (Find My Phone, etc.), Tile, Chipolo and Pebblebee. Emerging players are Estimote and Kontakt.io. Broad incumbents are Samsung Galaxy SmartTag / SmartThings Find, Apple AirTag (Apple), Life360 (parent of Tile) and Cisco (DNA Spaces / location analytics).
Does Pixie Technology have an API?
No public API is recorded for Pixie Technology.
What industry is Pixie Technology in?
Pixie Technology's product category is Location Tracking Hardware / IoT Sensor Platform. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 33451 and its SIC code is 3670.