REES46

What REES46 does

REES46 is an eCommerce marketing automation platform founded in 2013 and headquartered in Philadelphia (Delaware-incorporated), serving 3,000+ online retailers including Quiksilver, Alo Yoga, and MyToys. Its core technology, branded "Progressive Personalization," uses a sub-30-millisecond recommendation engine trained on a proprietary database of 199+ million customer profiles to deliver individualized merchandising, search, and messaging across the shopper lifecycle. The product surface is broad: 15+ integrated tools spanning recommendations, site search (with NLP-based typo and synonym handling), email, web push, SMS, a customer data platform, NPS, product reviews, and a retail-media marketplace called REC ONE.

The platform operates a tiered SaaS subscription model — M at $149/month, L at $299/month, and a custom XL tier — fronted by a 14-day trial and freemium entry. Distribution runs through direct sales to mid-market and enterprise accounts as well as indirect channels via OpenCart and PrestaShop marketplace listings, which tap the SMB long tail. Supplementary revenue comes from REC ONE marketplace commissions on ads served across participating merchants, data-monetization programs, and professional services. The company has raised approximately $1.03M in disclosed funding to date ($30K seed in 2013 and a $1M round from Embria in 2016) and operates with an 11–50 employee headcount, consistent with a bootstrapped, capital-efficient business model.

Geographically, REES46 maintains a US base alongside a localized German presence, and the developer ecosystem — Open CDP, free datasets, and a public API — points to an intent to build a broader data and integration platform beyond the eCommerce vertical. Vertical-specific templates (apparel, beauty, baby, pet, FMCG) suggest a productized path upmarket, while Double Opt-in compliance functionality positions the platform for regulated markets.

Name

REES46

Legal name

REES46 Inc.

Website

https://rees46.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

REES46 is an eCommerce marketing automation platform that delivers personalization, recommendations, search, email, push, SMS, and customer data platform tools to 3,000+ online retailers including Quiksilver, Alo Yoga, and MyToys.

Ownership category

akta.pro rank

Product category

eCommerce Marketing Automation

akta.pro primary industry

Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)

akta.pro secondary industry

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI)

Keywords

• ECommerce marketing automation
• Personalization engine
• Product recommendations
• Customer data platform
• Marketing automation software

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription plans (M / L / XL): Recurring monthly subscription fees tiered by monthly visitor volume: M ($149/mo) for under 25K visitors, L ($299/mo) for 25K-50K visitors, XL (individually priced) for over 50K visitors. Plans are prepaid via Personal Account balance; services are paid in advance on a self-billing basis.
2. REC ONE in-store advertising (marketplace commission / take-rate): Sponsored placements and auction-based selling of premium ad inventory (banners, premium spots, sponsored recommendations, popups, search results, email slots) to merchants in the retailer's catalog.
3. Free trial / freemium onboarding: 14-day free trial (no credit card required) is used as the entry-point acquisition funnel converting self-serve sign-ups into paying M/L/XL subscribers.
4. Anonymous aggregated data provision: Per Terms and Conditions §VI(10), REES46 reserves the right to aggregate behavioral data of anonymous visitors, generate audience portraits not tied to the Online retailer, and provide anonymous aggregated data to third parties.
5. On-premise deployment (XL) and professional services: On-premise setup option for enterprise XL customers plus Personal Manager and Priority Support, indicating professional/managed services revenue attached to the top tier.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

REES46 is a cloud-based eCommerce marketing automation and personalization platform that bundles 15+ tools (product recommendations, personalized search, drip campaigns, email/web push/mobile push/SMS, programmatic pop-ups, transactional messages, reviews, NPS, REC ONE in-store advertising, CDP, JS scripts) into a single interface for online retailers and brands. The platform uses Progressive Personalization machine learning on a 199+ million virtual customer-profile database to drive niche-specific recommendations, with omni-channel data ingestion covering web, mobile, POS and iBeacon.

Product overview

REES46 is a unified eCommerce marketing automation and personalization platform (with complementary Open CDP and Free Datasets for developers) that bundles 15+ tools into a single interface for online retailers and brands. Its core engine is the Product Recommendations module powered by Progressive Personalization machine learning, supported by Personalized Site Search for conversion and Drip Campaigns, Transactional Messages, Personalized Email Campaigns, Web/Mobile Push, and SMS Campaigns for lifecycle messaging. Customer loyalty is driven by Review Automation and NPS measurement, while CDP (Customer Data Platform) unifies online/offline data and powers segmentation (RFM, ABC, dynamic segments). REC ONE provides in-store advertising/sponsored placements, and Embedded JS Scripts enables custom tag management. Premium/enterprise modules add cascade campaigns, omnichannel analytics, ROPO reports, on-premise deployment, retargeting integrations, and raw data access for ML — all available in three pricing tiers (M €149/mo, L €299/mo, XL Individual).

Differentiator

Problem solved

Functional benefit

Brands

• REC ONE: In-store advertising product line that allows online retailers and marketplaces to promote products from their catalog or sell advertising spots to brands through auctions.

Products and services

• REES46 Platform Unified eCommerce marketing automation and personalization platform that bundles 15+ tools (product recommendations, personalized search, drip campaigns, email/push/SMS, programmatic pop-ups, transactional messages, reviews, NPS, CDP, JS scripts) into a single interface and API for online retailers and brands, sold via tiered monthly subscriptions (M, L, XL).
• REC ONE Sponsored in-store advertising solution for online retailers and marketplaces that enables promotion of products from the retailer's catalog or auctioning of up to 7 ad inventory types (banners, premium spots, sponsored recommendation blocks, popups, search top positions, email campaigns) to brands represented in the catalog.
• Open CDP Open Customer Data Platform access for developers, enabling non-eCommerce use of REES46's customer profile data and full-access API to datalake and customer events.
• Free Datasets Free datasets provided by REES46 for developer use, available alongside the Open CDP offering.

Quantifiable outcome

• REES46 tools can account for up to 50% of store revenue (homepage claim)
• +5 more outcomes

Named customers8 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationREES46 uses Google Analytics with IP anonymization on its website, as disclosed in its Privacy Policy.
• Google AdWordscoreGTM or Marketing PartnerREES46 uses Google AdWords remarketing to advertise to previous visitors to the Online retailer's site on Google Search and the Google Display Network; opt-out available via Google Ad Preferences.
• DoubleClick (Google)coreTechnology or IntegrationREES46 performs cookie matching with DoubleClick to provide relevant advertising to visitors; this is done only on the customer's eCommerce websites by adding a pixel of the advertising platform.
• Facebook AdscoreTechnology or IntegrationBuilt-in retargeting for Facebook Ads is included in the XL plan feature list, alongside Google Ads and Yandex (beta).
• Google AdscoreTechnology or IntegrationBuilt-in retargeting for Google Ads is included in the XL plan feature list, alongside Facebook Ads and Yandex (beta).
• OpenCartcoreChannel Partner/ Reseller/ DistributorREES46 ships an official extension on the OpenCart marketplace supporting OpenCart v.2.1-2.3, providing product recommendations, email/web push/marketing tools and analytics inside OpenCart stores.
• PrestaShopcoreChannel Partner/ Reseller/ DistributorREES46 publishes a module on the PrestaShop marketplace so PrestaShop merchants can install REES46 from inside PrestaShop's ecosystem (one blog post is dedicated to solving a PrestaShop marketplace listing issue).

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emarsys (SAP): Enterprise omnichannel customer engagement platform (now part of SAP) with AI-driven personalization, email, push and CDP for retail. Comparable to REES46's full-stack offering but aimed at larger enterprise retailers and brands with broader CRM scope.
• Sailthru (Marigold Engage): Established cross-channel personalization platform (now part of Marigold Engage) for retail and eCommerce, covering email, mobile and web personalization. Overlaps REES46's email and CDP capabilities but typically serves larger enterprise retailers.
• Braze: Publicly listed cross-channel customer engagement platform spanning email, push, SMS, in-app and web personalization. Overlaps REES46's lifecycle messaging and CDP functionality, though Braze serves a broader set of verticals beyond eCommerce.

Direct peers

• Nosto: Specialist eCommerce personalization engine offering product recommendations, personalized search, dynamic content and pop-ups. Closely overlaps REES46's core recommendation and on-site personalization modules for online retailers.
• Klaviyo: Leading eCommerce-focused email and SMS marketing automation platform with deep Shopify and WooCommerce integrations. Directly competes with REES46 for the same SMB-to-enterprise online retailer buyer across email, SMS, push and personalization, with substantially deeper funding and ecosystem.
• Iterable: Cross-channel marketing platform (email, push, SMS, in-app, web) with AI-driven personalization and segmentation. Competes with REES46's unified 15-tool platform for the same mid-market and enterprise eCommerce and retail buyers.
• Dynamic Yield (Mastercard): Personalization and interaction engine providing product recommendations, personalized search, A/B testing and email personalization to enterprise eCommerce. Direct overlap with REES46's personalization stack, with a much larger enterprise footprint post-Mastercard acquisition.
• Sendlane: eCommerce-focused email, SMS and automation platform with behavior-based messaging and reviews. Comparable to REES46 in target customer (online retailers), channel mix (email/push/SMS) and SMB-mid-market tier pricing.
• Omnisend: eCommerce-centric marketing automation platform offering email, SMS, web push and pop-ups with a strong SMB tilt. Closely comparable to REES46's M/L tier feature set, pricing posture and Shopify/OpenCart-style go-to-market.

Emerging players

• Yotpo: eCommerce marketing platform focused on reviews, SMS, loyalty and visual UGC with native Shopify/WooCommerce integrations. Meaningfully overlaps REES46's Review Automation and SMS Campaigns modules and targets the same SMB-to-mid-market online retailer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rees46com
• Facebookfacebook.com/rees46com
• LinkedInlinkedin.com/company/10099662

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REES46