Selly Automotive CRM

What Selly Automotive CRM does

Selly Automotive CRM (legal entity: A1 Software Group Inc) is a vertical SaaS company that provides an AI-powered customer relationship management and text marketing platform purpose-built for independent used car dealerships in the United States. The company was founded in 2014 and is headquartered in San Francisco, California, with a headcount of 11-50 employees. Selly's platform centralizes customer communications (email, SMS, and calls), automates lead follow-ups and conversation summaries using AI, prioritizes deals, runs SMS marketing campaigns with compliance features, and integrates with over 100 third-party tools including major dealer management system (DMS) providers such as AutoManager, vAuto, TrueCar, Kelley Blue Book, Frazer, and Wayne Reaves. The product also includes a mobile application for on-lot driver license and VIN scanning, automated email campaign tools, and branded customizable proposal generation. Selly serves hundreds of independent and Buy-Here-Pay-Here (BHPH) dealers, with a stated customer count of 'hundreds' of rooftops.

The company generates revenue through a subscription-based SaaS model priced per rooftop (dealership location) and per number of subscription user licenses, with annual auto-renewal terms. Pricing is not publicly disclosed and is delivered on a quote-based sales basis. Distribution is direct, combining self-serve digital onboarding for smaller dealers with sales-led engagement for multi-rooftop and enterprise-level accounts, supported by content marketing (blog, the Used Car Dealer Podcast with 86+ episodes), event sponsorships (NIADA, SEMA, NADA, Used Car Week), and partnerships with industry associations. The platform is positioned as an affordable, easy-to-implement alternative to enterprise CRM systems for resource-constrained independent dealers who lack dedicated IT staff.

In June 2022, Selly merged with AutoManager Holdings Group LLC, a dealer management system provider backed by the New York-based private equity firm The Beekman Group (over $1B AUM, 100+ transactions). The transaction combined Selly's CRM capabilities with AutoManager's DMS platform and included a growth investment to support staff expansion and product development. Following the merger, Selly operates as a subsidiary within the AutoManager platform with management continuity under CEO and founder Zach Klempf. Prior investors include Honolulu-based venture accelerator Blue Startups and Hawaii Angels.

Name

Selly Automotive CRM

Legal name

A1 Software Group Inc

Website

https://sellyautomotive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Selly Automotive CRM is a vertical SaaS company providing an AI-powered CRM, text marketing, and DMS-integrated platform for hundreds of independent used car dealerships across the United States.

Ownership category

akta.pro rank

Product category

Automotive CRM Software

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

Sales Force Automation (SFA) CRM (HDAEAFAA)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Automotive CRM software
• Dealer CRM platform
• Text marketing software
• Lead management system
• Sales automation platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / SaaS License Fees: Selly operates on a subscription model where dealers pay recurring fees for access to the CRM platform. Fees are based on the number of Subscription User licenses purchased per rooftop (dealership location). Subscriptions automatically renew unless cancelled with 30 days notice. Fees are non-cancelable and non-refundable during the subscription term. This is the primary revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Selly Automotive CRM is an AI-powered customer relationship management and text marketing SaaS platform purpose-built for independent used car dealerships and Buy-Here-Pay-Here (BHPH) dealers. It centralizes emails, texts, and calls in a single dashboard, automates lead follow-ups and conversation summaries, prioritizes deals, and runs SMS and email marketing campaigns. The cloud platform integrates with 100+ dealer management system (DMS) providers and supports mobile license and VIN scanning, branded proposals, and AI-driven sales engagement workflows.

Product overview

Selly Automotive CRM is a unified all-in-one automotive CRM and text marketing platform built specifically for independent used car dealers. The core offering consists of Selly Automotive CRM (AI-powered customer relationship management with automated follow-ups, deal prioritization, and streamlined communication across email, texts, and calls) combined with Text Marketing (SMS campaigns for customer outreach). The platform includes integrated modules for Automated Email Campaigns, Mobile App (for license scanning and trade valuation), and Branded Proposals. Selly AI powers the platform's automation capabilities. The company merged with AutoManager in 2022, bringing DMS integration to the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Selly Automotive CRM AI-powered customer relationship management platform for independent used car dealerships that centralizes emails, texts, and calls, automates follow-ups, prioritizes leads, and integrates with 100+ dealer management system providers to streamline the vehicle sales process.
• Text Marketing SMS marketing platform for dealerships that enables timely, relevant text message outreach to customers for inventory announcements, promotional offers, and follow-up communications, with reported open rates of 98%.
• Selly AI Artificial intelligence engine that personalizes customer engagements, analyzes customer conversations, generates AI-powered responses throughout the vehicle buying journey, and automates lead nurturing, follow-ups, conversation summaries, and daily task generation for sales teams.

Quantifiable outcome

• Sales increased by 15% over prior year for Access Auto Sales; Rock Auto experienced nearly 50% increase in average monthly sales
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AutoManagercoreStrategic or Co-development Partner · 26 June 2022AutoManager is a leading provider of Dealer Management Software (DMS) and digital marketing solutions with a 25+ year track record helping independent and franchise auto dealers increase sales and productivity. In June 2022, AutoManager Holdings Group LLC (backed by The Beekman Group) completed a merger between subsidiary AutoManager Acquisition, Inc. and A1 Software Group Inc (dba Selly Automotive). Selly became part of the AutoManager platform, combining CRM with DMS capabilities. The transaction included a growth investment to support staff expansion and product development.
• AutoManager (DMS Integration Partner)coreTechnology or IntegrationAutoManager is both a parent company post-merger and an integration partner. As a DMS provider integration, Selly connects directly with AutoManager's dealer management system, allowing seamless data sharing between the CRM and the DMS — reducing duplicate entry and streamlining dealership workflows.
• vAutocoreTechnology or IntegrationvAuto is a major inventory management and pricing solutions provider for car dealers (owned by Cox Automotive). Selly integrates with vAuto, enabling dealers to synchronize inventory data and customer lead information between platforms.
• 700 CreditminorGTM or Marketing Partner700 Credit offers credit solutions for independent dealers, supporting major bureaus (Equifax, TransUnion, Experian), fraud prevention services, and Soft Pull products. Selly's customer benefits page offers discounted rates on 700 Credit services for Selly customers.
• Ship Your Car NowminorGTM or Marketing PartnerShip Your Car Now provides car shipping services for dealers. Selly offers discounted rates on car shipping services through this partnership, with savings applying to every car shipped (not just a one-time offer).
• National Independent Automobile Dealers Association (NIADA)minorGTM or Marketing PartnerSelly engages with NIADA through content marketing (hosting NIADA CEO Jeff Martin on the Used Car Dealer Podcast), event sponsorships (NIADA Convention & Expo), and industry advocacy coverage. NIADA represents thousands of independent dealers who are Selly's target customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• ProMax: ProMax is a long-standing dealer software vendor offering CRM, desking, inventory management, and lead handling tools primarily to independent and franchise dealers. It is one of Selly's most direct peers given its independent-dealer focus and similar breadth of sales process automation features.
• DealerSocket (CDK Global): DealerSocket is an automotive CRM and dealership management platform now owned by CDK Global, serving franchise and independent dealers with sales, service, and marketing tools. It competes head-to-head with Selly for independent dealer accounts and is a much larger incumbent with broader feature coverage.
• DealerCenter: DealerCenter is a dealership management platform built for independent used car dealers, combining CRM, inventory, desking, and website tools. It is a direct competitor to Selly within the independent dealer niche and overlaps substantially on the SMB customer profile and product scope.
• elead (CDK Global): elead is an automotive CRM and dealer engagement platform owned by CDK Global, focused on sales, service, and BDC workflow automation for dealers of all sizes. It is a direct competitor to Selly in the dealership CRM category, with broader scale and deeper integration with CDK's dealer management systems.
• VinSolutions: VinSolutions is Cox Automotive's automotive CRM platform, offering lead management, desking, equity mining, and customer engagement tools for franchise and independent dealers. It is the closest direct competitor to Selly in the automotive CRM space, particularly for dealers using the Cox Automotive stack (vAuto, Dealertrack, KBB).
• Auto/Mate (CDK Global): Auto/Mate is a DMS provider owned by CDK Global serving franchised dealers, with sales and customer relationship functionality integrated into its DMS. It competes with Selly at the intersection of DMS and CRM, particularly where dealers prefer a single-vendor solution.

Others

• Frazer Computing: Frazer Computing is a DMS provider for independent dealers and a Selly integration partner. While not a direct CRM competitor, it is a complementary infrastructure provider whose product roadmap and integration policies directly affect Selly's ability to serve dealers in the Frazer ecosystem.
• vAuto: vAuto is Cox Automotive's inventory management and pricing platform, integrated with Selly for inventory and lead synchronization. It is not a CRM competitor itself but is an important ecosystem partner and distribution channel because most Cox-dealer-adjacent independent dealers use vAuto.

Broad incumbents

• Salesforce: Salesforce is a broad incumbent CRM platform with an automotive vertical offering (Salesforce Automotive Cloud) that larger dealer groups and OEMs use. While out of Selly's price point, it represents the high-end alternative for dealers wanting a general-purpose enterprise CRM.
• HubSpot: HubSpot is a broad incumbent CRM and marketing automation platform used across many verticals, including by some independent dealers for email marketing, pipeline management, and customer communication. It is not automotive-specific but competes for the same CRM budget at the low end of the dealer market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sellyautomotive
• YouTubeyoutube.com/channel/UC3xj69kUFavbRAb2MSd3Bmg
• Facebookfacebook.com/sellyautomotive
• LinkedInlinkedin.com/company/2895680

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selly Automotive CRM