AutoManager

What AutoManager does

AutoManager, LLC. is a U.S.-headquartered (Canoga Park, California) software provider serving independent automotive, RV, and powersports dealerships across the United States and Canada. Founded in 1984, the company has operated as a PE-backed platform since The Beekman Group's 2021 investment, completing four acquisitions through January 2026 to consolidate the independent-dealer software stack. The Beekman Group is the parent investor, and the company operates under AutoManager Holdings Group.

The product platform centers on DeskManager, an on-premises and online dealer management system covering inventory, finance-and-insurance (F&I) calculations, buy-here-pay-here (BHPH) financing, parts and service, and a 10,000+ form library; and WebManager, an online vehicle marketing platform that syndicates inventory to 250+ marketplaces (Cars.com, AutoTrader, Craigslist, eBay Motors, Facebook Marketplace) and hosts responsive dealer websites. The platform is extended through the AutoManager Mobile app (iOS/Android, VIN scanning via RedLaser), Selly Automotive CRM (acquired 2022), AutoAp recall management (acquired 2023), EverLogic DMS for RV/trailer/powersports (acquired 2024), Macrosmith document management (acquired 2026), and AutoManager Payments (launched 2026). Integration coverage spans lender networks (RouteOne, Dealertrack, CUDL, Credit Lane), valuation sources (KBB, NADA), vehicle history (CARFAX, AutoCheck), credit reporting (700Credit, Hutchins Metro 2), and accounting (QuickBooks).

Revenue is generated through per-rooftop subscriptions to DeskManager and WebManager, transaction fees from AutoManager Payments, and recurring support/service fees. Go-to-market is direct-to-consumer: SMB and mid-market dealers self-serve through the company website (free trials, demo requests, toll-free 800-300-2808) with sales-assisted engagement for larger accounts; no channel resellers are used. Distribution is concentrated in North America and is augmented by co-marketing through integration partners.

Name

AutoManager

Legal name

AutoManager, LLC.

Website

https://automanager.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoManager provides cloud-based dealer management software, online vehicle marketing, CRM, and payments for independent automotive, RV, and powersports dealerships across the U.S. and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Canoga Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Subscription-based dealer management software with tiered pricing for DeskManager, WebManager, and CRM products. Licensing is per-rooftop with multi-user options.
2. Payment Processing: Integrated payment processing through AutoManager Payments with credit, debit, and ACH transaction capabilities for automotive dealerships.
3. Support Services: Technical support services including software upgrades, patches, forms updates, and maintenance provided for additional fees beyond initial subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AutoManager develops and sells cloud-based dealership-management software for independent automotive, RV, trailer, and powersports dealers. Its products manage inventory, finance and insurance, BHPH financing, forms, service, websites, inventory marketing, CRM, payments, mobile operations, vehicle recalls, and dealership documents.

Product overview

AutoManager is a dealer management software provider that operates as a platform-plus-modules architecture. The core platform consists of DeskManager (DMS for inventory, F&I, BHPH, parts, and service management) and WebManager (online vehicle marketing and dealer websites). These are supplemented by the Selly Automotive CRM (acquired via A1 Software merger in 2022), AutoManager Mobile app (iOS/Android), AutoManager Payments (payment processing), and specialized modules including Form Printing, Window Stickers and Buyers Guides, F&I Calculations, Credit Check, and powerSEO for automotive digital marketing. Recent acquisitions have expanded the portfolio: AutoAp (safety recall management, 2023) adds AI-driven recall technology; Macrosmith (MacroFile and MacroScan, 2026) provides document digitization and compliance management; and EverLogic (2024) extends coverage to RV, trailer, and powersports dealerships. The platform integrates with extensive third-party networks for lenders (RouteOne, Dealertrack, CUDL, Credit Lane), vehicle valuation (Kelley Blue Book, J.D. Power/NADA), vehicle history (CARFAX, AutoCheck), credit reporting (700Credit, Hutchins Metro 2), payments (OpenEdge, Carpay, Worldpay, IntelliPay), and marketing (Facebook Marketplace, Craigslist, Cars.com, AutoTrader, eBay Motors, YouTube, WordPress).

Differentiator

Problem solved

Functional benefit

Brands

• DeskManager: Dealer management software (DMS) for auto dealerships featuring inventory management, F&I calculations, BHPH, and QuickBooks integration.
• WebManager
• Selly Automotive
• AutoManager Mobile
• AutoManager Payments

Products and services

• DeskManager Dealer-management software for used-car dealerships that manages inventory, F&I calculations, BHPH financing, contracts and forms, credit checks, payments, and parts and service workflows.
• WebManager Online vehicle-marketing and dealer-website platform providing responsive websites, inventory management, SEO tools, customer lead management, and inventory exports to more than 250 marketplaces.
• Selly Automotive CRM Automotive customer-relationship management software offering lead management, automated text and email follow-up, text marketing, mobile access, and integrated calling and recording with DeskManager and WebManager.
• AutoManager Mobile App Mobile application for iOS and Android that supports on-the-go inventory management, RedLaser VIN scanning, photograph capture, NMVTIS and vehicle-history reports, and SiriusXM trial activation.
• AutoAp Safety Recall Management Safety-recall management technology using AI-driven capabilities to identify and manage vehicle safety recalls and support automotive dealership compliance.
• Macrosmith Document Management Document-management software for automotive retailers offering MacroFile and MacroScan to digitize and manage deal jackets, repair orders, and compliance records.
• EverLogic Dealer Management Software Dealer-management software for RV, trailer, and powersports dealerships that supports specialized inventory and sales operations in those vehicle categories.
• AutoManager Payments Payment-processing service for independent dealers that supports credit, debit, and ACH payments, recurring BHPH payments, and integration with DeskManager workflows.
• powerSEO Automotive search-engine-optimization service providing website analysis, keyword research, content optimization, Google Business Profile optimization, and traffic and performance reporting.
• Responsive Dealer Websites Dealer-website design service that creates mobile-friendly websites for all screen sizes and includes support from AutoManager's web team.

Quantifiable outcome

• 98% ad penetration rate on Craigslist with WebManager
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability5 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• EverLogiccoreTechnology or Integration · 10 September 2024Acquired software provider serving RV, trailer, and powersports dealerships. Expands AutoManager's industry presence outside traditional auto dealerships.
• AutoApcoreTechnology or Integration · 19 December 2023Acquired safety recall technology company specializing in AI-driven recall solutions for automotive industry safety and compliance.
• A1 Software, Inc. (dba Selly Automotive)coreTechnology or Integration · 21 June 2022Merger completed June 2022 with CRM software provider Selly Automotive. Provided growth investment to support expansion of AutoManager's CRM capabilities.
• RouteOnecoreTechnology or Integration · 1 January 2002RouteOne platform delivers comprehensive F&I solutions across in-store, online, mobile, and third-party channels. DeskManager interface pulls deal information and sends to RouteOne for lender financing. Founded 2002 by Ally Financial, Ford Motor Credit, TD Auto Finance, and Toyota Financial Services.
• DealertrackcoreTechnology or IntegrationLeading provider of digital solutions to automotive retail industry offering DMS, Sales, F&I, Registration, and Titling solutions. AutoManager integrates for streamlined dealer workflows and financing connectivity.
• CUDLcoreTechnology or IntegrationNation's largest credit union financing platform connecting dealers to 1,100+ credit unions with DMS integration for accelerated sales and expedited funding. DeskManager integrates with CUDL for loan processing and credit applications.
• CARFAXcoreTechnology or IntegrationVehicle history report integration through WebManager for automatic report display on inventory listings. Free report access for 90 days with eBay integration support.
• Kelley Blue Book (KBB)coreTechnology or IntegrationDirect integration with KBB for accurate vehicle valuations. DeskManager and WebManager support valuation reports, trade-in values, and window sticker printing with KBB branding.
• J.D. Power/NADAcoreTechnology or IntegrationJ.D. Power/NADA Used Car Guides integration for auction values, trade-in, loan, and retail valuations. Values updated weekly for auctions and monthly for retail. Available on DeskManager and AutoManager Mobile app.
• QuickBookscoreTechnology or IntegrationDirect integration with QuickBooks Online and QuickBooks Desktop for seamless transfer of financial transactions from DeskManager to accounting systems. Customizable chart of accounts and automatic journal entry generation.
• 700CreditcoreTechnology or IntegrationIntegrated credit reporting and compliance solutions within DeskManager including credit reports, Red Flag, OFAC, Adverse Action, and Risk-Based Pricing. QuickQualify for soft-pull prequalification on dealer websites.
• eBay MotorscoreTechnology or IntegrationWebManager enables listing and management of eBay Motors auctions directly from the platform. Support for standard auctions, Fixed Price, Best Offers, and Local Marketplace listings with up to 100 photos.
• Facebook MarketplacecoreTechnology or IntegrationFacebook Marketplace Listing Partner enabling automatic vehicle listing export from WebManager. Mobile-optimized posts with Messenger integration for customer communication.
• Cars.comcoreTechnology or IntegrationWebManager exports inventory to Cars.com for dealer listings and visibility among car shoppers.
• AutoTradercoreTechnology or IntegrationWebManager inventory export to AutoTrader.com for dealer listings and automotive marketplace presence.
• CraigslistcoreTechnology or IntegrationBatch Craigslist posting automation through WebManager with scheduled posting, market-specific targeting, and lead tracking with local phone numbers.
• SiriusXMminorGTM or Marketing PartnerSiriusXM Pre-Owned Program integration for FREE 3-month platinum trial activation through WebManager. Helps dealers attract customers with satellite radio offering.
• Global Payments/OpenEdgecoreTechnology or IntegrationEMV payment processing integration for credit card processing with secure transaction handling and peripheral device support.
• MacrosmithcoreTechnology or IntegrationAcquired document management software company (2026) providing MacroFile and MacroScan products for digitizing dealership records, deal jackets, repair orders, and compliance documents. Founded 2007, State College, PA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tekion: Cloud-native dealer management platform serving automotive retailers with integrated CRM, inventory, and F&I. Competes head-to-head for mid-market and progressive independent dealer accounts and represents a more modern technology alternative to AutoManager's DeskManager.
• DealerCenter: Cloud-based DMS targeting independent used car dealers with features comparable to DeskManager including BHPH, inventory, and dealer website. One of AutoManager's most direct SMB segment competitors.
• Frazer Computing: Dealer management software for independent used car dealers with similar feature set including BHPH, F&I, and inventory management. Targets the same small-to-mid market independent dealer customer as AutoManager.
• PBS Systems: DMS provider with strong presence in RV, powersports, and trailer dealerships — directly overlapping with AutoManager's EverLogic-acquired footprint in adjacent recreational vehicle verticals.
• VinSolutions: Automotive CRM and digital marketing platform, part of the Cox Automotive portfolio. Competes with AutoManager's Selly Automotive CRM and broader CRM/dealer-marketing workflow.
• Dominion Dealer Solutions: Multi-product dealer software suite including DMS, CRM, and digital marketing. Ranked alongside AutoManager in industry analyst reports and competes for the same independent dealer customer segment.
• vAuto: Inventory management and pricing optimization tool for automotive dealers. Often integrated with other DMS platforms but competes for the same dealer marketing and inventory workflow budget that AutoManager WebManager addresses.
• DealerSocket (Reynolds and Reynolds): Direct competitor in dealer management software for automotive dealerships. DealerSocket offers a similar integrated DMS/CRM/marketing platform and was acquired by Reynolds and Reynolds, giving it access to franchise dealer relationships that AutoManager largely does not serve.

Broad incumbents

• Dealertrack (Cox Automotive): Digital retailing, F&I, and lender network provider integrated with AutoManager via DeskManager. As part of Cox Automotive, it is both a key integration partner and a broader-suite incumbent competing for dealer software spend.
• CDK Global: Dominant incumbent in automotive DMS with deep franchise dealer penetration. While primarily franchise-focused, CDK overlaps with AutoManager at the SMB edge and through adjacencies like Dealertrack for F&I and CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AutoManager
• YouTubeyoutube.com/automanager
• Facebookfacebook.com/automanager

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoManager