Action-CS
Action-CS manufactures pre-engineered Active Deterrence Units that add strobe lights, amplified speakers, and two-way audio to existing security cameras, sold through integrators and distributors to construction, retail, healthcare, cannabis, multifamily, and utility end-markets.
- Company typePrivate
- Founded2022
- HeadquartersMarysville, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Action-CS does
Action-CS is a Washington-state-based (Marysville/Everett) manufacturer of pre-engineered Active Deterrence Units (ADUs) that integrate red/blue LED strobes, amplified speakers, and two-way audio with existing security cameras to deter incidents before they occur. Founded around 2020-2022 by Justin Gant (co-founder & CEO) and Eric Lars Larson (co-founder), the company is veteran-owned, manufactures in the USA, and supplies 100% NDAA-compliant equipment — positioning it for federal, critical-infrastructure, and regulated-vertical procurement. Its core products are the Interior ADU and Exterior ADU, differentiated by a patented single-cable Ultra PoE design (up to 180W) that powers strobes, speakers, and up to three cameras through one Ethernet drop, with IP ONVIF compatibility spanning Axis, Avigilon, Hanwha, Bosch, Dahua, Hikvision, Verkada, Genetec, and others.
The product platform has expanded into an outdoor security ecosystem: the Light Pole Power Kit delivers 120-480VAC-to-PoE conversion with 100Ah lithium battery backup for off-grid sites, the Bullhorn extends audible reach to 200 yards, the Audio Card provides configurable strobe/audio rules with three-tier escalation across multiple ONVIF-compliant speakers, the Tunnel-V RVR and Storm Cloud add secure cloud connectivity for remote and multi-site deployments, the Retro Kit upgrades existing IP cameras with deterrence over existing CAT5E/6 cabling, and Mobile Security Trailers offer solar-powered portable units available via lease. AI analytics are not built in-house; the platform is designed to ingest triggers from partner analytics (Camect, Evolon, Hakimo, Omnilert, Sentinel Overwatch, Alpha Vision) plus native analytics from third-party cameras (motion, line crossing, intrusion, facial recognition, LPR, heat mapping, people counting).
The business model is channel-first: hardware revenue flows through national security integrators (Security 101, Telaid, Pavion, Everon, Cook and Boardman/Bass Security, Securitas), distributors (Velasea, PSA Security, Wesco, ScanSource), and resellers, supplemented by direct enterprise field sales. Revenue streams include hardware sales, subscription cloud storage with default 30-day retention, professional monitoring partnerships (Elite ISI, Becklar, Centralized Vision, Global Guardian, Blue Eye), mobile trailer leasing, and an ongoing Regulation D exempt securities offering (target $1.5M, $800K sold as of August 2024). Pricing is quote-based and not publicly disclosed, with a 3-year warranty on all components.
Action-CS firmographics
Firmographics- Name
- Action-CS
- Legal name
- Action-CS, Inc.
- Website
- https://action-cs.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Action-CS manufactures pre-engineered Active Deterrence Units that add strobe lights, amplified speakers, and two-way audio to existing security cameras, sold through integrators and distributors to construction, retail, healthcare, cannabis, multifamily, and utility end-markets.
- Ownership category
- akta.pro rank
Action-CS industry classification
Industry- Product category
- Physical Security Hardware
- NAICS
- Security Systems Services (56162), Audio and Video Equipment Manufacturing (33431)
- SIC
- Electronic Components & Accessories (3670), Electric Lighting & Wiring Equipment (3640), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use) (IMAGAIAF)
- akta.pro secondary industries
- Remote Video Monitoring Services (Live/Virtual Guard) (HSAHACAB), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH)
Keywords
Where Action-CS is headquartered
LocationHeadquarters
- HQ city
- Marysville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Action-CS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Exempt Securities Offering: SEC Form D filing for exempt securities offering targeting $1.5 million with $800,000 already sold as of August 2024, conducted under Regulation D exemptions.
- Active Deterrence Hardware Sales: Sale of Active Deterrence Units (interior and exterior), Bullhorns, Audio Cards, Light Pole Power Kits, Mobile Security Trailers, Retro Kits, and accessories. Products are sold through integrators, resellers, and distributors.
- Cloud Services: Cloud-hosted monitoring and video storage services with default 30-day storage (customizable), video playback and extraction capabilities. Subscription-based model with discounted rates for one-year commitment.
- Professional Monitoring: Partnership with professional monitoring services for live monitoring, following owner's specific instructions, and active deterrence using the Crime Deterrent System.
- Mobile Security Trailer Leasing: Flexible leasing options for mobile security trailers without upfront capital expenditure. Includes solar-powered, battery-backed surveillance trailers for temporary deployments.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Action-CS product offering
Product offeringCore offering
Action-CS manufactures and sells pre-assembled Active Deterrence Units (Interior and Exterior ADUs) that integrate with existing security cameras to add red/blue LED strobe lighting, amplified loudspeakers, and two-way audio for proactive crime deterrence. Products are powered and connected via a patented single Ultra PoE (up to 180W) Ethernet cable and sold primarily to security integrators, resellers, distributors, and enterprise customers. Supporting offerings include the Light Pole Power Kit, Bullhorn, Audio Card, Retro Kit, Mobile Security Trailers, and cloud connectivity devices (Tunnel-V RVR, Storm Cloud).
Product overview
Action-CS offers a modular, pre-engineered active deterrence platform centered on its Interior and Exterior Active Deterrence Units (ADUs). These core products integrate with existing cameras to add strobe lights, amplified speakers, and two-way audio for proactive crime prevention. The portfolio is expanded by the Light Pole Power Kit (outdoor power infrastructure), Bullhorn (extended-audio add-on), Audio Card (deterrence control and audio management), Retro Kit (camera retrofit solution), Tunnel-V RVR (remote cloud connectivity), Storm Cloud (multi-site connectivity), and Mobile Security Trailers (leased portable units). The Light Pole Power Kit integrates power delivery with the ADUs; the Audio Card manages strobe and audio rules across ADUs; the 3-Cam Adapter Plate enables multi-camera mounting per deterrence unit; and cloud connectors (Tunnel-V RVR, Storm Cloud) enable remote site connectivity. All products share a single-cable, PoE-based plug-and-play design philosophy, avoiding rip-and-replace of existing camera infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Active Deterrence Unit (Interior ADU) Indoor active deterrence unit that pairs with existing 180°, 360°, and standard dome cameras to add a 5-watt red/blue LED strobe strip and 10-watt amplified speakers with two-way audio for proactive indoor deterrence in retail, offices, schools, and residential properties.
- Exterior Active Deterrence Unit (Exterior ADU) Outdoor, weather-resistant active deterrence unit with built-in 50-watt amplified speakers, integrated red/blue LED strobe lighting, and two-way audio. Supports flexible pole and wall mounting for 180°, 270°, or 360° coverage and pre-recorded tiered messaging triggered by analytics events.
- Light Pole Power Kit (LPPK) Outdoor power kit that converts existing light pole power (120-480VAC) into clean PoE++ power for cameras, ADUs, and AI-enabled devices without trenching, with 100Ah lithium battery backup, smart thermal protection, and a NEMA-rated (3R/4/12) enclosure.
- Bullhorn 100-watt amplified outdoor speaker with 180-degree directional sound coverage projecting clear audio up to 200 yards. Integrates with ADUs and Light Pole systems to extend audible deterrence across large outdoor sites including parking lots, construction zones, and campuses.
- Audio Card Programmable deterrence control card with configurable rules for strobes, RGB LEDs, and heartbeat patterns; three-tier messaging escalation; MP3 upload; DSP codec; and synchronous triggering across multiple cards on the same network, with IP ONVIF compatibility for Axis, Bosch, and Hanwha Vision America systems.
- Tunnel-V RVR Secure cloud connectivity device that bridges remote cameras with cloud-based platforms, providing up to 150 Mbps throughput, dual gigabit LAN/WAN, 4GB DRAM, and full cloud configuration via the Big Network portal for mobile trailers, remote buildings, and infrastructure-light sites.
- Storm Cloud Multi-site edge-to-cloud connectivity solution supporting dedicated internet, broadband, and mobile 5G/LTE links for unified communication across storefronts, job sites, mobile trailers, campuses, and municipal deployments.
- Retro Kit Retrofit kit that adds strobe lights, loudspeakers, and two-way audio to existing IP camera systems using existing CAT5E/6 cabling—no rewiring required—and integrates with NVRs for trigger-based automated deterrence.
- Mobile Security Trailer Solar-powered mobile surveillance trailer with 400W–1600W solar panels, upgradeable SLA or LiFePO4 battery, 21-ft telescoping mast, wind-stabilizing guy lines, rugged steel frame with off-road suspension, available through flexible leasing without upfront capital expenditure.
- 3-Cam Adapter Plate Mounting accessory that allows up to three cameras to be mounted on a single Active Deterrence Unit and powered through one Ethernet cable, enabling 180°, 270°, or 360° coverage without additional cabling or infrastructure.
Quantifiable outcome
- Up to 75% savings over guards and up to 50% savings over trailer-based security solutions (per Evolon partnership documentation)
- +3 more outcomes
Companies that use Action-CS
Customer profileNamed customers5 records
Segments13 records
Ideal customer profiles3 records
Action-CS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration29 records
AI capability11 records
Feature10 records
Action-CS partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core, flagship and minor.
- CamectcoreIntegration between Camect's AI-powered detection analytics and Action-CS's automated deterrence technology. When a verified threat is identified, it triggers immediate response through Action-CS's deterrence system activating sirens, RGB strobes, and voice alerts. Integrations across 20+ monitoring platforms. Over 50 pre-recorded voice triggers and dynamic RGB strobe configurations available.
- HakimocoreAI-powered camera integration for construction site security. Hakimo's cameras utilize sophisticated AI algorithms to detect unusual activities and promptly alert supervisors to potential threats. ADUs equipped with talk-down mechanisms for verbal warnings to unauthorized individuals.
- Axis CommunicationscoreCustom integration for Axis Q6010-E setup, creating a custom unit integrating two-way audio and strobe lights. Includes Axis Q60-E PTZ, Axis C8210 network audio. Everything runs over a single Ethernet cable for streamlined installation.
- BoschcoreAudio Card integration supporting Bosch systems. Enables Action-CS speakers to operate as IP ONVIF speakers, providing real-time communication and active deterrence capabilities.
- Hanwha Vision AmericacoreAudio Card integration supporting Hanwha Vision America systems, enabling Action-CS speakers to work as IP ONVIF speakers.
- EvolonflagshipAI-verified deterrence partnership. Evolon AI-powered video analytics analyze existing camera feeds to identify suspicious activity, while Action-CS ADUs deliver up to 500 feet of active deterrence with flashing lights and 180°, 270°, or 360° coverage. Evolon verification filters out up to 98.5% of false alarms. Deterrence activates live talk-downs, triggered audio escalation, and active multi-color strobes when action is needed.
- Security 101 (Seattle)coreLocal integrator partnership for installing Active Deterrence solutions. Security 101 collaborated on the community mission facility project, working with Action-CS to deliver tailored deterrence solutions.
- Blue EyecoreReal-time monitoring partner for the hospital security project. Blue Eye provided monitoring services integrated with Action-CS active deterrence systems.
- Blue Pride ISminorCollaborated with Action-CS, Security 101, and Blue Eye on the hospital rapid response security deployment.
- ESI SecuritycoreIntegrator partner for the Washington jewelry store deployment. ESI Security worked with Action-CS to deploy Active Deterrence Units that stopped repeated smash-and-grab theft attempts.
- AvigiloncoreTechnology partner for Alta and Unity platforms. Action-CS integrates with Avigilon cameras and systems for comprehensive security solutions.
- GeneteccoreTechnology partner for video management and security solutions integration.
- MotorolacoreTechnology partner. Action-CS products integrate with Motorola security systems.
- OmnilertcoreAI technology partner for AI-powered threat detection and deterrence integration.
- GTIminorGTI x Action-CS retail packages partnership for comprehensive retail security solutions.
- Elite ISIcoreMonitoring partner providing professional monitoring services integrated with Action-CS deterrence systems.
- BecklarcoreMonitoring partner for workforce safety and complete safety solution monitoring.
- Centralized VisionminorMonitoring partner for professional surveillance monitoring services.
- Global GuardianminorMonitoring partner for security monitoring and response services.
- VelaseacoreDistribution partner for scalable product distribution and inventory management.
- PSA SecuritycoreSecurity distribution partner for professional security products and solutions.
- WescocoreDistribution partner for electrical and security products through Wesco's extensive distribution network.
- ScanSourcecoreDistribution partner for technology products and solutions.
- TelaidcoreGlobal integrator partner for technology deployment and integration services.
- PavioncoreGlobal integrator partner for comprehensive security solutions deployment.
- EveroncoreGlobal integrator partner for security integration and solutions.
- Cook and Boardman/Bass SecurityminorGlobal integrator partner for specialized security solutions.
- Global Tech IntegratorsminorGlobal integrator partner for technology integration services.
- SecuritascoreGlobal security integrator partner for large-scale security deployments.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Action-CS competitors and assessment
Company assessmentDirect peers
- Zenitel: Provider of IP-based intercom, public address, and intelligent audio communication systems used in security and critical-infrastructure deployments. Comparable to Action-CS in IP/ONVIF speakers, two-way audio, and integration with VMS and camera platforms.
- Talkaphone: Manufacturer of emergency call stations, IP speakers, and mass-notification audio devices often integrated with cameras and access control. Closely comparable to Action-CS's strobe + speaker deterrence units in deployment context and channel.
- AtlasIED: Manufacturer of commercial audio, mass notification, and IP-enabled speakers used across enterprise, education, and security environments. Comparable to Action-CS in IP speakers, tiered audio messaging, and integration with ONVIF security networks.
- Louroe Electronics: Manufacturer of audio monitoring, detection, and integrated speaker/horn products for security and law enforcement. Highly comparable to Action-CS as a specialty audio/visual hardware vendor that attaches to existing surveillance and access-control systems.
- Spotter Security: Provider of mobile solar-powered surveillance trailers with live monitoring and loudspeaker-based deterrence for job sites and remote assets. Comparable to Action-CS in the active-deterrence mobile/temporary deployment use case and channel through construction and industrial buyers.
- Pro-Vigil: Provider of mobile video surveillance trailers and remote video monitoring services with active deterrence (lights, audio talk-down). Directly comparable to Action-CS in combining mobile hardware, monitoring, and audible/visual deterrence for construction and commercial sites.
- Code Blue (Aid Call): Provider of emergency communication, call-for-assistance, and audio/visual notification devices frequently integrated with surveillance and access-control systems. Comparable in integrating speakers, strobes, and analytics triggers within a security stack.
Emerging players
- Lumeo: No-code video analytics platform that turns existing cameras into AI-driven detection and alerting systems, frequently paired with deterrence outputs. Comparable to Action-CS as an ecosystem partner (alongside Evolon/Camect) and a potential competitor in the analytics-triggered deterrence workflow.
- Knightscope: Developer of autonomous security robots and mobile surveillance solutions with integrated audio/visual deterrence. Comparable to Action-CS in offering proactive, audio-and-light-based deterrence as an alternative or complement to passive CCTV.
Broad incumbents
- Verkada: Cloud-managed physical security platform combining cameras, access control, sensors, and intercom/speakers. A broader incumbent that increasingly bundles native audio, talk-down, and deterrence features that compete with Action-CS's bolted-on approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Action-CS social profiles
Digital presenceAction-CS compliance and trust
Trust signalCompliance1 record
Action-CS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Action-CS leadership team
Management profileNumber of profiles
Profiles2 records
Action-CS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Action-CS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Action-CS
What does Action-CS do?
Action-CS manufactures and sells pre-assembled Active Deterrence Units (Interior and Exterior ADUs) that integrate with existing security cameras to add red/blue LED strobe lighting, amplified loudspeakers, and two-way audio for proactive crime deterrence. Products are powered and connected via a patented single Ultra PoE (up to 180W) Ethernet cable and sold primarily to security integrators, resellers, distributors, and enterprise customers. Supporting offerings include the Light Pole Power Kit, Bullhorn, Audio Card, Retro Kit, Mobile Security Trailers, and cloud connectivity devices (Tunnel-V RVR, Storm Cloud).
Is Action-CS a public or private company?
Action-CS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Action-CS founded?
Action-CS was founded in 2022. It employs 11 to 50 people.
Where is Action-CS based?
Action-CS is headquartered in Marysville, United States, in the North America region.
How does Action-CS make money?
Five revenue lines are on record. Exempt Securities Offering is the primary driver. The others are active Deterrence Hardware Sales, cloud Services, professional Monitoring and mobile Security Trailer Leasing.
Who are Action-CS's main competitors?
Direct peers on record are Zenitel, Talkaphone, AtlasIED, Louroe Electronics, Spotter Security, Pro-Vigil and Code Blue (Aid Call). Emerging players are Lumeo and Knightscope. Verkada is listed as a broad incumbent.
Does Action-CS have an API?
No public API is recorded for Action-CS.
What industry is Action-CS in?
Action-CS's product category is Physical Security Hardware. Its primary akta.pro industry code is IMAGAIAF, Audible-Visual Alarms & Notification Devices (Sounders, horns, siren/strobe combos for industrial use), with a secondary code of HSAHACAB, Remote Video Monitoring Services (Live/Virtual Guard). Its NAICS code is 56162 and its SIC code is 3670.