Blue Pride IS
Blue Pride IS LLC is a privately held, vendor-neutral telecom and technology broker serving SMB, mid-market and enterprise clients across the Pacific Northwest and Ohio/Pittsburgh. The firm earns commissions from roughly 40+ carrier and cloud vendor partners and runs a GPR gain-share expense-savings program.
- Company typePrivate
- Founded-
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Blue Pride IS does
Blue Pride IS LLC is a privately held, vendor-neutral telecom and technology brokerage and consulting firm founded by Nick Schmidt in the Pacific Northwest. The firm operates as an advocate or "Sherpa" for businesses evaluating telecommunications, cloud, UCaaS, CCaaS, SD-WAN, cybersecurity, connectivity, colocation, POS, surveillance, backup/DR, DaaS, email/productivity, managed public cloud, mobility, penetration testing and telecom expense management solutions. Rather than building proprietary technology, Blue Pride IS leverages its domain expertise and roughly 40+ vendor partner relationships to assess client needs, recommend vetted providers, negotiate contracts, and provide hands-on implementation support including onsite port-day assistance and staff training. The team's experience includes overseeing thousands of phone ports and hundreds of VoIP/UCaaS installations ranging from 10 to 1,000 phones per deployment, with documented engagements across education, real estate, and other SMB/mid-market verticals in Washington, Ohio and Pennsylvania.
The firm's revenue model is structured as a commission-based, vendor-funded advisory business: core consulting and brokerage services are provided at no charge to clients when the client selects a Blue Pride partner vendor, and Blue Pride IS earns referral/agency commissions from those vendors. A secondary revenue stream comes from the Group Purchasing Resources (GPR) gain-share program, in which Blue Pride identifies savings across telecom, utilities, insurance, merchant processing and food services and retains a percentage of the realized savings. Reported client outcomes include 20–35% annual telecom expense savings under the TEM offering. The customer base spans SMB, mid-market and enterprise organizations, with named engagements including Cedar Park Christian Schools/Church and Juanita Shores Condominiums Association.
Blue Pride IS is 100% founder-owned with no external investment, operates three offices (Marysville, WA as headquarters; Seattle, WA; and Ohio/Pittsburgh), and markets itself through content-driven blogging, Interactive Quick Assessments, and referral networks. There is no disclosed M&A activity, no funding rounds, no product/platform launches beyond incremental vendor additions and marketing infrastructure, and no proprietary technology platform, positioning the firm as a relationship-driven, high-touch consultancy rather than a scalable software or platform business.
Blue Pride IS firmographics
Firmographics- Name
- Blue Pride IS
- Legal name
- Blue Pride IS LLC
- Website
- https://seattlebp.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blue Pride IS LLC is a privately held, vendor-neutral telecom and technology broker serving SMB, mid-market and enterprise clients across the Pacific Northwest and Ohio/Pittsburgh. The firm earns commissions from roughly 40+ carrier and cloud vendor partners and runs a GPR gain-share expense-savings program.
- Ownership category
- akta.pro rank
Where Blue Pride IS is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Blue Pride IS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Referral/Agency Commissions: Blue Pride IS earns commissions from technology vendors and telecom providers when clients select and engage one of their partner vendors. Services are typically offered at no charge to the client. The company also participates in a gain-share model under its GPR (Group Purchasing Resources) service, taking a percentage of savings identified for clients on business expenses including telecom, utilities, and merchant processing.
- GPR Gain-Share Savings Model: Under the Group Purchasing Resources service, Blue Pride identifies savings in a client's existing vendor bills and shares a percentage of those savings as revenue. Clients pay nothing if no savings are found.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Core consulting/brokerage services - free to clients via vendor commissions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Blue Pride IS product offering
Product offeringCore offering
Blue Pride IS is a vendor-neutral telecom and technology brokerage and consulting firm that helps businesses assess needs, select vendors, negotiate contracts, and implement telecommunications and IT solutions across UCaaS, CCaaS, internet connectivity, SD-WAN, cloud/colocation, cybersecurity, POS, and surveillance. Services are offered at no charge to clients when a Blue Pride partner vendor is selected; the firm is compensated through vendor referral commissions and a GPR (Group Purchasing Resources) gain-share savings model.
Product overview
Blue Pride IS is a vendor-neutral telecom brokerage and technology consulting firm that acts as an advocate and Sherpa for businesses navigating telecommunications and technology decisions. Rather than offering a single unified product, the company provides a portfolio of consulting and advisory services organized into distinct categories: UCaaS/Hosted VOIP, Contact Center as a Service (CCaaS), Internet Connectivity, SD-WAN, Colocation/Cloud, Cyber Security, Point of Sale Systems, Surveillance Systems, and Group Purchasing Resources (GPR). Additional specialized services include Backup & Disaster Recovery, Desktop as a Service, Email & Productivity, Managed Public Cloud, Mobility, Penetration Testing, and Telecom Management. The company helps businesses assess needs, research vendors, negotiate contracts, and implement selected solutions at no charge when clients engage their recommended vendors.
Differentiator
Problem solved
Functional benefit
Brands
- Group Purchasing Resources (GPR): A service offering that helps businesses unlock hidden savings in expenses through a gain-share model, offering free audits and negotiating wholesale group-rate pricing with vendors.
Products and services
- Telecom Brokerage & Technology Consulting
- Hosted VOIP / UCaaS Consulting
- Contact Center (CCaaS) Consulting
- Internet Connectivity Consulting
- SD-WAN Consulting
- Colocation / Cloud Consulting
- Cyber Security Consulting
- Group Purchasing Resources (GPR)
- Point of Sale Systems Consulting
- Surveillance Systems Consulting
- Backup & Disaster Recovery Consulting
- Desktop as a Service (DaaS) Consulting
- Email & Productivity Consulting
- Managed Public Cloud Consulting
- Mobility Consulting
- Penetration Testing Consulting
- Telecom Management (TEM)
Quantifiable outcome
- Telecom Expense Management (TEM) typically saves clients 20–35% annually on telecom spend.
- +1 more outcomes
Companies that use Blue Pride IS
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Blue Pride IS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blue Pride IS partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered core and minor.
- Group Purchasing ResourcescoreBlue Pride IS is a proud partner of Group Purchasing Resources (GPR), offering a gain-share savings program across business expense categories including telecom, utilities, insurance, merchant processing, food services, and more. Blue Pride represents GPR's services to its client base.
- RingCentralcoreRingCentral is a UCaaS provider partner. Blue Pride helps clients evaluate and implement RingCentral's cloud phone and contact center solutions. RingCentral is a Gartner and Forrester Leader in UCaaS, serving 2+ million users.
- 8x8core8x8 is a UCaaS and CCaaS provider partner. Blue Pride helps clients select and implement 8x8's proprietary cloud phone and contact center solutions. 8x8 serves 1+ million users and is a Gartner/Forrester Leader.
- Zoom (Zoom Phone)coreZoom is a UCaaS provider partner. Blue Pride helps clients evaluate and implement Zoom's cloud phone system. Zoom has 40+ million users and is a Gartner Leader.
- VonagecoreVonage is a UCaaS provider partner with proprietary UCaaS and CCaaS solutions. Serves 750,000+ users and is notable for deep Salesforce integration.
- MitelcoreMitel is a UCaaS provider partner with proprietary cloud hosted VOIP and contact center. Serves 1.5 million users. Blue Pride helps clients transition from Mitel's on-premise solutions to cloud.
- DialpadminorDialpad is a UCaaS and CCaaS provider partner, notable for heavy AI integration in basic seats to predict call satisfaction and escalations. Primarily targets Google organizations and sales-heavy teams.
- Cato NetworkscoreCato Networks is an SD-WAN provider partner offering SD-WAN as a Service. Blue Pride includes Cato in its SD-WAN vendor portfolio for clients evaluating network solutions.
- AryakacoreAryaka is a Cloud-First WAN company offering WAN-as-a-service. Blue Pride partners with Aryaka to deliver SD-WAN solutions to clients with global network needs.
- MasergycoreMasergy is an SD-WAN, UCaaS, and CCaaS provider partner with a large global footprint and Net Promoter Score in the 70s. Offers 100% SLA on voice uptime when providing full WAN + voice.
- CalltowercoreCalltower is a Microsoft Teams-native phone system provider partner. Blue Pride helps clients enable Microsoft Teams as a phone system via Calltower's Direct Routing or Bundled PBX solutions.
- IntradocoreIntrado (formerly WestIP) is a UCaaS, CCaaS, and SD-WAN provider partner. Handles 290+ million 911 calls annually. Offers Cisco and Genesys contact center solutions.
- CBTScoreCBTS is a Cisco/Microsoft-centric UCaaS, CCaaS, and SD-WAN provider partner. Cisco Partner of the Year award winner. Serves 300,000+ users. Blue Pride includes CBTS in its vendor options for Cisco-centric clients.
- EvolveIPcoreEvolveIP is a UCaaS, CCaaS, and cloud provider partner. Offers Microsoft Teams-native solutions with backup PBX redundancy and in-house DaaS capabilities.
- Momentum TelecomminorMomentum Telecom is a UCaaS and CCaaS provider partner with NICEinContact and Talkdesk contact center integrations. Known for white-glove on-site implementations.
- BigleafminorBigleaf is an SD-WAN provider featured in Blue Pride's SD-WAN vendor portfolio, focused on cloud-enabled business networking.
- AireSpringminorAireSpring is an SD-WAN and UCaaS provider partner offering cloud-managed connectivity solutions. Included in Blue Pride's vendor network.
- Granite TelecommunicationscoreGranite Telecommunications is a managed SD-WAN provider partner and major telecom aggregator. Blue Pride includes Granite in its connectivity and SD-WAN vendor options.
- AT&TcoreAT&T is an SD-WAN and internet connectivity provider partner. Blue Pride leverages AT&T's over-the-top SD-WAN service and AT&T's network transport capabilities for client connectivity solutions.
- Zayo FibercoreZayo Fiber is a fiber optic internet connectivity provider partner. Blue Pride includes Zayo in its ISP/vendor portfolio for clients with high-performance fiber needs.
- Verizon BusinesscoreVerizon Business is an internet connectivity provider partner featured in Blue Pride's ISP vendor list for business connectivity solutions.
- CenturyLink / LumencoreCenturyLink (now Lumen) is an SD-WAN and internet connectivity provider partner included in Blue Pride's vendor network.
- Comcast BusinesscoreComcast Business is an internet connectivity and SD-WAN provider partner in Blue Pride's vendor portfolio for business internet and networking solutions.
- Spectrum BusinesscoreSpectrum Business is an internet connectivity provider partner included in Blue Pride's ISP vendor list for business voice, internet, and TV solutions.
- Cox BusinesscoreCox Business is an internet connectivity provider partner in Blue Pride's vendor network serving business internet, phone, and TV needs.
- ViasatminorViasat is a satellite internet provider partner in Blue Pride's connectivity vendor portfolio, serving clients in areas where terrestrial internet is unavailable.
- Windstream EnterprisecoreWindstream Enterprise is an SD-WAN and internet connectivity provider partner in Blue Pride's vendor network, offering Avaya, Broadview, and Mitel-based VoIP solutions.
- DataBankcoreDataBank is a cloud and colocation provider partner in Blue Pride's portfolio, offering secure data center environments for client IT infrastructure.
- INAP (Interoute / i-NET)coreINAP (i-NET/Internap) is a cloud and colocation provider partner in Blue Pride's portfolio offering managed hosting and data center solutions.
- FlexentialcoreFlexential is a cloud and colocation provider partner in Blue Pride's portfolio, offering managed data center and hybrid cloud solutions.
- Zayo (Data Center / Colocation)coreZayo is a cloud and colocation provider partner in Blue Pride's portfolio, offering interconnection and data center services alongside its fiber network.
- CoreSitecoreCoreSite is a colocation provider partner in Blue Pride's portfolio, offering secure, high-performance interconnection and data center services.
- RackspacecoreRackspace is a managed cloud services provider partner in Blue Pride's portfolio, offering dedicated and multi-cloud managed solutions.
- TalkdeskcoreTalkdesk is a CCaaS provider partner featured in Blue Pride's contact center portfolio, offering enterprise cloud contact center solutions.
- GenesyscoreGenesys is a CCaaS provider partner in Blue Pride's contact center portfolio, offering omnichannel cloud contact center solutions.
- Five9coreFive9 is a CCaaS provider partner in Blue Pride's contact center portfolio, offering cloud contact center software for digital customer experiences.
- NICE inContactcoreNICE inContact is a CCaaS provider partner in Blue Pride's contact center portfolio, offering cloud contact center software that reduces costs and improves agent experiences.
- FuzecoreFuze is a UCaaS and CCaaS provider partner in Blue Pride's portfolio. Focuses on enterprise unified communications and contact center with strong customer service reputation.
- Net2PhonecoreNet2Phone is a UCaaS and CCaaS provider partner in Blue Pride's portfolio, offering cloud-based business communications and contact center solutions.
- TeligentIPminorTeligentIP is a UCaaS and CCaaS provider partner in Blue Pride's contact center portfolio, focused on contact center solutions for businesses.
- Cisco (via authorized channel partners)coreCisco is a UCaaS, CCaaS, and SD-WAN provider partner (sold through authorized partners like Nextiva, CBTS, EvolveIP, Masergy, Momentum, Intrado, Calltower). Blue Pride delivers Cisco Cloud Hosted VOIP to clients via these channel partners. Cisco serves 50+ million users.
- Avaya (Avaya Cloud Office via RingCentral)coreAvaya is a UCaaS provider partner. Blue Pride also offers Avaya Cloud Office, which is rebranded RingCentral, giving legacy Avaya users a path to cloud migration. Avaya serves large enterprise contact center and unified communications needs.
- LogMeIn (GoToConnect / Jive)coreLogMeIn is a UCaaS provider partner via its Jive and GoToConnect platforms. Blue Pride includes LogMeIn in its vendor options, particularly popular in education and public sector spaces.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Blue Pride IS competitors and assessment
Company assessmentDirect peers
- Telarus: Telarus is the largest US technology services distributor / master agent, helping resellers and agents source UCaaS, CCaaS, SD-WAN, security, and cloud solutions from a broad vendor portfolio. It is the most direct analogue to Blue Pride IS's master-agent / broker model, just at significantly greater scale.
- Avant Communications: Avant is a leading master agent offering agent partners a portfolio of UCaaS, CCaaS, SD-WAN, security, and cloud vendors. Operates a similar telecom/IT brokerage model to Blue Pride IS, with a substantially larger agent community and national reach.
- PlanetOne Communications: PlanetOne is a technology services distributor and master agent specializing in UCaaS, CCaaS, SD-WAN, and cloud connectivity for channel partners. Highly comparable to Blue Pride's broker/consultant model across overlapping vendor partners and SMB/mid-market buyers.
- AppSmart (AppDirect): AppSmart is a technology services marketplace and brokerage that aggregates UCaaS, internet, cloud, and security providers for businesses. Directly competes with the Blue Pride 'vendor-neutral Sherpa' motion via a marketplace-driven, partner-channel model.
- Jenne Inc. Jenne is a technology distributor and master agent focused on UCaaS, CCaaS, networking, and physical security solutions for resellers and agents. Direct peer to Blue Pride as a vendor-neutral technology services intermediary across the same product categories.
- Intelysys (ScanSource): Intelisys, now part of ScanSource, is a master agency for technology advisors and agents, focused on UCaaS, CCaaS, security, and network infrastructure. Comparable to Blue Pride in business model (channel partner aggregating vendors for end customers) though with a national sales force and broader service catalog.
Broad incumbents
- Pax8: Pax8 is a large cloud distributor serving managed service providers across UCaaS, cybersecurity, and cloud categories. While Pax8 focuses on MSP procurement rather than end-buyer telecom brokerage, it overlaps with Blue Pride's advisory and partner-channel motions in adjacent categories (Microsoft 365, UCaaS, security).
Others
- Granite Telecommunications: Granite Telecommunications is a major US telecom aggregator and managed SD-WAN provider — both a Blue Pride partner and adjacent competitor. While Blue Pride resells Granne's solutions, Granite also operates direct managed-services teams targeting enterprise and multi-site buyers, making it both a vendor and a partial substitute advisor.
Emerging players
- InPhonex / TelcoDepot: TelcoDepot is a smaller, emerging telecom broker and VoIP solutions provider serving SMB and mid-market customers with UCaaS, CCaaS, and connectivity offerings. Comparable in scale and 'white-glove' broker model to Blue Pride, though with a more limited geographic footprint and vendor portfolio.
- Televerde International: Televerde International is a niche provider of managed UCaaS, contact center, and network services for SMB/mid-market and government buyers. Operates in adjacent geographic and vertical segments to Blue Pride with a similar vendor-neutral consulting overlay.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Blue Pride IS social profiles
Digital presenceBlue Pride IS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Pride IS leadership team
Management profileNumber of profiles
Profiles2 records
Blue Pride IS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Pride IS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Pride IS
What does Blue Pride IS do?
Blue Pride IS is a vendor-neutral telecom and technology brokerage and consulting firm that helps businesses assess needs, select vendors, negotiate contracts, and implement telecommunications and IT solutions across UCaaS, CCaaS, internet connectivity, SD-WAN, cloud/colocation, cybersecurity, POS, and surveillance. Services are offered at no charge to clients when a Blue Pride partner vendor is selected; the firm is compensated through vendor referral commissions and a GPR (Group Purchasing Resources) gain-share savings model.
Is Blue Pride IS a public or private company?
Blue Pride IS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Pride IS founded?
Blue Pride IS was founded in -1. It employs 1 to 10 people.
Where is Blue Pride IS based?
Blue Pride IS is headquartered in Seattle, United States, in the North America region.
How does Blue Pride IS make money?
Two revenue lines are on record. Referral/Agency Commissions are the primary driver. The others are GPR Gain-Share Savings Model.
Who are Blue Pride IS's main competitors?
Direct peers on record are Telarus, Avant Communications, PlanetOne Communications, AppSmart (AppDirect), Jenne Inc. and Intelysys (ScanSource). Pax8 is listed as a broad incumbent. Granite Telecommunications is listed as an others. Emerging players are InPhonex / TelcoDepot and Televerde International.
Does Blue Pride IS have an API?
No public API is recorded for Blue Pride IS.