Closer
Closer is a Kraków-based SaaS company offering a conversational sales platform that combines live chat, HD voice/video calling, and AI-dialog suggestions for sales, customer support, and e-commerce teams across multiple verticals.
- Company typePrivate
- Founded2016
- HeadquartersKraków, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Closer does
Closer sp. z o.o. is a privately-held software company incorporated in Kraków, Poland (founded 2016) that operates a conversational sales platform for sales and customer support teams. The platform unifies live chat, HD voice/video calling with screen-sharing and co-browsing, AI-dialog response suggestions, skill-based routing, and AI-powered chatbots within a single interface, supplemented by mobile SDKs (iOS and Android) and a documented REST API. Architectural components include NLP integrations via Dialogflow (Google) and Lekta.ai for the Enterprise tier, web widget deployment, webhook eventing (conversation.created and conversation.closed), and Elasticsearch-backed audit logging for compliance.
The company monetizes through a three-tier subscription model: a free Launch tier with feature limits, an Accelerate tier at €25 per user per month (€24/user/month with annual billing, a 20% discount) for SMBs and growing businesses, and an Enterprise tier (contact-us pricing, framed for 20+ users) that unlocks advanced AI, mobile SDKs, Salesforce/Zapier integrations, private cloud or on-premise deployment, and dedicated ML support. Go-to-market combines product-led growth — a 7-day free trial of Accelerate with no credit card required and a perpetual free Launch tier — with sales-assisted direct enterprise motion via demo requests. Distribution is primarily digital: the closer.app website, the App Store (id1439174103), Google Play (app.closer.business), and direct enterprise sales; billing is processed through Stripe. The customer base is described across multiple verticals — sales, customer support, e-commerce, automotive, telecom, insurance, finance, pharma, and SaaS — though no named customer logos or revenue figures are disclosed.
Strategically, Closer positions itself as a GDPR-compliant, EU-anchored alternative to global conversational sales vendors, with Private Cloud and On-Premise options tailored to regulated buyers. Recent product direction includes "coming soon" omnichannel messaging on WhatsApp Business, Facebook Messenger, Apple Business Chat, and Google RCS, alongside planned Advanced NLP bots, custom actions, and AI-powered assignment rules. The disclosed funding footprint is modest: a ~$508K round on 2021-09-27 and an earlier 2018 EEC Ventures event, with no subsequent disclosed capital and no revenue or headcount time-series available.
Closer firmographics
Firmographics- Name
- Closer
- Legal name
- Closer sp. z o.o.
- Website
- https://closer.app
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Closer is a Kraków-based SaaS company offering a conversational sales platform that combines live chat, HD voice/video calling, and AI-dialog suggestions for sales, customer support, and e-commerce teams across multiple verticals.
- Ownership category
- akta.pro rank
Closer industry classification
Industry- Product category
- Conversational Sales Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Social Customer Service & Conversational Sales Platforms (CRAFANAL)
- akta.pro secondary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where Closer is headquartered
LocationHeadquarters
- HQ city
- Kraków
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Closer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Accelerate Plan: Per-user monthly or annual subscription. Annual billing offers 20% discount. Includes unlimited contacts, HD audio/video calls, screen-sharing, AI suggestions, and unlimited storage.
- Subscription - Enterprise Plan: Contact-us pricing model for organizations with 20+ users. Includes advanced AI, NLP integrations (Dialogflow, Lekta), mobile SDKs, custom integrations, real-time reporting, call recording, private cloud, and dedicated support.
- Free Tier (Launch): Free plan with feature limitations including unlimited chat messages and contacts. Provides basic functionality for small teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Accelerate - Growing businesses plan with core features |
| Subscription | Multi-year contract | Enterprise - Large organizations with advanced needs |
| Freemium | Monthly | Launch - Free tier with basic features |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Closer product offering
Product offeringCore offering
Closer sells a unified conversational sales platform for sales and customer support teams that combines live chat, HD video and voice calls, AI-powered response suggestions, NLP-based chatbots, intelligent routing, and meeting scheduling into a single web and mobile product. The platform is offered through a free Launch tier, an Accelerate plan at €25/user/month, and a contact-sales Enterprise plan for organizations with 20+ users requiring NLP integrations, mobile SDKs, and private cloud/on-premise deployment.
Product overview
Closer is a conversational sales platform that combines a unified communications hub with AI-powered tools for sales and customer support teams. The core product suite includes Live Chat (web widget), Video & Voice (HD video/audio calls with screen-sharing), AI-dialog suggestions (NLP-powered response augmentation), Advanced NLP bots (AI chatbots with Dialogflow/Lekta integration), Custom actions, and AI-powered assignment rules. The platform operates on a tiered model: Launch (free with limitations), Accelerate (€25/user/month for growing businesses), and Enterprise (custom pricing for 20+ users with advanced AI, NLP integrations, and on-premise deployment).
Differentiator
Problem solved
Functional benefit
Products and services
- Live Chat Web-based live chat widget enabling real-time text messaging between customers and sales/support advisers, with proactive messaging, customer typing preview, and cross-device conversation continuity. Targets sales and support teams needing to engage website visitors.
- Video & Voice Video and voice call functionality enabling face-to-face and audio communication with customers, supporting unlimited HD video/audio calls, screen-sharing, co-browsing, and seamless switching between chat, video, and audio modes during conversations. Targets sales teams needing remote presentations.
- AI-Dialog Suggestions AI-powered feature that analyzes customer questions in real-time and suggests appropriate responses to advisers, who can use, edit, or skip suggestions, using natural language processing for knowledge retrieval and response augmentation. Targets sales and support advisers seeking productivity gains.
- Advanced NLP Bots AI-powered chatbots using natural language processing to initiate customer conversations, collect data, and qualify leads before handing off to human advisers, with integrations to Google Dialogflow and Lekta.ai NLP platforms. Targets enterprises wanting to automate first-touch customer engagement.
Quantifiable outcome
- Companies responding to queries within one hour are 7x more likely to have meaningful conversations (Harvard Business Review)
- +1 more outcomes
Companies that use Closer
Customer profileSegments9 records
Ideal customer profiles2 records
Closer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability6 records
Feature10 records
Closer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Dialogflow (Google)coreIntegration with Google Dialogflow NLP platform. Available on Enterprise plan, allowing customers to build and deploy AI chatbots using Dialogflow's natural language understanding capabilities.
- Lekta.aicoreIntegration with Lekta.ai NLP platform for chatbot capabilities. Available on Enterprise plan, providing alternative NLU provider for conversational AI.
- Google CalendarcoreCalendar integration available on all plans. Allows advisers to schedule meetings directly within conversations and sync with Google Calendar.
- Outlook Calendar (Microsoft)coreCalendar integration on all plans. Enables meeting scheduling synced with Microsoft Outlook Calendar alongside Google Calendar.
- StripecorePayment processing partner. Stripe Payments Europe, Ltd processes all subscription payments. Supports automated recurring billing and credit card payments.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Closer competitors and assessment
Company assessmentDirect peers
- Intercom: Intercom is a leading customer messaging platform offering live chat, AI chatbots (Fin AI), in-app messaging, and helpdesk features for sales and support teams — directly overlapping Closer's conversational sales and customer support use cases.
- Drift (Salesloft): Drift pioneered the 'conversational marketing and sales' category with chatbots and live chat aimed at B2B sales teams, almost identical to Closer's positioning and ideal customer profile.
- LivePerson: LivePerson provides enterprise conversational AI, messaging, and voice solutions for sales and customer care, serving many of the same verticals (Telecom, Insurance, Finance) that Closer targets.
- Tidio: Tidio offers live chat and AI chatbots targeted at SMB and ecommerce merchants, with Shopify integration and similar conversational commerce positioning to Closer's ecommerce segment.
- Crisp: Crisp is a multi-channel customer messaging platform combining live chat, chatbots, and a shared inbox for SMB sales and support teams — directly comparable in product scope and target customer to Closer.
- Olark: Olark is a long-standing live chat platform with chat routing, co-browsing, and integrations targeting sales and support teams, closely matching Closer's chat and routing capabilities.
Broad incumbents
- Zendesk Chat: Zendesk Chat is the live chat module within Zendesk's broader customer service suite, offering chat and basic bot automation for support teams alongside ticketing, voice, and helpdesk capabilities.
- HubSpot Conversations: HubSpot bundles live chat and chatbots into its CRM and Marketing Hub, providing conversational sales tools for SMB and mid-market — overlapping Closer's target buyer but as part of a much broader platform.
- Freshchat (Freshworks): Freshchat is the messaging and bot product within the Freshworks suite, providing conversational AI for sales and support as part of a broader CRM and IT service management platform.
Regional players
- User.com: User.com is a Polish-origin (and broader EU-focused) all-in-one marketing, sales, and customer service platform with live chat and chatbot capabilities, comparable to Closer but with primary strength in Central/Eastern Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Closer social profiles
Digital presenceCloser compliance and trust
Trust signalCompliance1 record
Closer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Closer leadership team
Management profileNumber of profiles
Profiles5 records
Closer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Closer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Closer
What does Closer do?
Closer sells a unified conversational sales platform for sales and customer support teams that combines live chat, HD video and voice calls, AI-powered response suggestions, NLP-based chatbots, intelligent routing, and meeting scheduling into a single web and mobile product. The platform is offered through a free Launch tier, an Accelerate plan at €25/user/month, and a contact-sales Enterprise plan for organizations with 20+ users requiring NLP integrations, mobile SDKs, and private cloud/on-premise deployment.
Is Closer a public or private company?
Closer is a private company. It is classified as unknown and is currently operating.
When was Closer founded?
Closer was founded in 2016. It employs 11 to 50 people.
Where is Closer based?
Closer is headquartered in Kraków, Poland, in the Europe region.
How does Closer make money?
Three revenue lines are on record. Subscription - Accelerate Plan is the primary driver. The others are subscription - Enterprise Plan and free Tier (Launch).
Who are Closer's main competitors?
Direct peers on record are Intercom, Drift (Salesloft), LivePerson, Tidio, Crisp and Olark. Broad incumbents are Zendesk Chat, HubSpot Conversations and Freshchat (Freshworks). User.com is listed as a regional player.
Does Closer have an API?
Yes. Closer provides an API and SDKs for integrating with backoffice systems. The platform supports webhook integrations for events: conversation.created and conversation.closed. Documentation references org configuration API endpoints (POST/GET - /api/orgs/{orgId}/config) requiring an apiKey header. Mobile SDKs are available for iOS and Android platforms as indicated in the Enterprise plan features. Developer documentation is at support.closer.app/llms.txt.
What industry is Closer in?
Closer's product category is Conversational Sales Software. Its primary akta.pro industry code is CRAFANAL, Social Customer Service & Conversational Sales Platforms, with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its SIC code is 7372.