Fresh Bowl

Name

Fresh Bowl

Website

https://myfreshbowl.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fresh Bowl is a New York-based corporate meal delivery company founded in 2017 that markets zero-packaging-waste on-the-go lunches to office workers via its Viyaaru online platform, operating in the $14.4B corporate catering market.

Ownership category

akta.pro rank

Product category

Corporate Catering Services

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAJAC

Prepared Meal Delivery (Fresh, Ready-to-Heat)

Consumer Products & Retail/Grocery & Food Retail/Meal Kits & Prepared Meals Retail

SECONDARYTHAFABAF

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Corporate catering
• Office lunch delivery
• Meal delivery service
• Zero-packaging meals
• Tech-enabled food brand

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Core offering

Fresh Bowl is a tech-enabled food brand that provides a zero-packaging-waste option for on-the-go meals via a corporate catering and office lunch delivery service. The company delivers catered lunches to office settings and operates a unified platform (branded Viyaaru) for ordering and accessing the meal delivery service.

Differentiator

Problem solved

Functional benefit

Brands

• Viyaaru: A brand/product associated with Fresh Bowl, appearing on the login page at myfreshbowl.com/login

Products and services

• Viyaaru Viyaaru is Fresh Bowl's corporate catering and meal delivery platform, enabling employees to order and receive catered lunch deliveries in an office setting through a unified login portal at myfreshbowl.com/login.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Direct peers

• ezCater: ezCater is the leading US corporate catering marketplace, connecting offices with thousands of restaurants for group meal orders. It is the most directly comparable platform to Fresh Bowl's corporate lunch delivery model and the dominant scaled incumbent in the category.
• Fooda: Fooda operates corporate lunch programs by partnering with local restaurants to serve daily meals inside or near office buildings. It is a direct competitor to Fresh Bowl's B2B lunch delivery model and shares the same employer-paid or subsidized lunch thesis.
• CaterTrax: CaterTrax provides corporate catering ordering and management software for enterprises and their catering partners. It is a direct competitor to the platform layer of Fresh Bowl's offering and serves the same procurement and accounts-payable workflows.
• Peach (formerly MealPal): Peach provides a workplace food and meal benefits platform that subsidizes employee meals at nearby restaurants. It overlaps with Fresh Bowl in addressing daily office lunch consumption and competes for the same employer benefit budget.

Broad incumbents

• DoorDash for Work: DoorDash for Work offers employer-subsidized meal delivery, including corporate catering capabilities. As a broad incumbent, it leverages a massive restaurant network and logistics infrastructure that Fresh Bowl cannot match, representing a significant competitive threat in the same end market.
• Uber Eats for Business: Uber Eats for Business sells corporate meal delivery to enterprises with flexible billing and per-meal subsidies. It is a broad incumbent with established logistics, restaurant relationships, and sales infrastructure that directly competes with Fresh Bowl for office lunch budgets.

Emerging players

• CookUnity: CookUnity is a chef-prepared meal delivery service that has expanded into B2B and corporate accounts. While primarily consumer, its prepared-meal format and chef-driven positioning overlap with Fresh Bowl's product thesis and could serve the same corporate customer base.
• Daily Harvest: Daily Harvest delivers chef-crafted frozen bowls, smoothies, and prepared meals on a subscription basis. Its bowl format and prepared-meal convenience positioning overlap with Fresh Bowl's product thesis, though Daily Harvest's primary channel is direct-to-consumer rather than B2B.
• Splendid Spoon: Splendid Spoon delivers plant-based prepared bowls and meals nationwide on a weekly subscription model. Its bowl-centric product line, sustainability messaging, and direct-to-consumer plus B2B ambitions make it an emerging comparable to Fresh Bowl's prepared bowl delivery thesis.
• Zero (reusable packaging startup): Zero provides a reusable, returnable packaging platform for food and beverage brands to replace single-use containers. While not a meal provider itself, it represents the most relevant emerging infrastructure player enabling Fresh Bowl's zero-waste packaging differentiation.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Bowl