Peach

What Peach does

Peach (legally Peach Labs Inc.) is a US-based workplace food delivery marketplace that connects office workers with local restaurants for lunch and meal delivery via iOS and Android mobile apps and a web storefront. The company was founded in 2015 in Seattle and operated as an independent, privately held business with a small team (1-10 employees) across five US metropolitan markets: Seattle, San Diego, the San Francisco Bay Area, Boston, and New York.

The core platform is a mobile-first food marketplace layered with the proprietary Peach LunchCard — a Visa Commercial Credit Card issued in partnership with Celtic Bank — that lets corporate employers subsidize and administer employee meal benefits at partner restaurants. Underlying communications rely on SMS-based opt-in marketing for menu options and promotions, and the platform supports Facebook OAuth login for account creation. No public API, SDK, or MCP integrations are exposed. Revenue is generated through marketplace commissions on orders routed between restaurants and workplace customers, though pricing and take rates are not publicly disclosed.

In October 2025, Peach was acquired by Fooda, a workplace food platform operating across 250+ cities and 3,300+ locations. The acquisition integrated Peach's restaurant network and LunchCard technology into Fooda's broader workplace dining infrastructure, growing Fooda's Seattle corporate footprint from 6 to 47 corporations. Post-acquisition, Peach continues to operate under its brand as a subsidiary of Fooda, with go-to-market shifting from a primarily self-serve mobile-app motion to Fooda's enterprise employer sales channel.

Name

Peach

Legal name

Peach Labs Inc.

Website

https://peachd.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

51–100 employees

Short description

Peach is a mobile-first workplace food delivery marketplace serving employees and corporate employers across five US metros, pairing restaurant delivery with a Visa LunchCard benefit product. Acquired by Fooda in October 2025.

Ownership category

akta.pro rank

Product category

Food Delivery Marketplace

NAICS

Fruit and Vegetable Retailers (44523), Mobile Food Services (722330), Mobile Food Services (72233), Citrus (except Orange) Groves (111320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Retail-Food Stores (5400), Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAFAO

Ethnic Online Grocery & Delivery-First Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

Keywords

• Workplace food delivery
• Corporate meal programs
• Food delivery marketplace
• Office lunch service
• Meal benefit platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Food Delivery Marketplace: Platform connecting restaurants with office workers for food delivery orders

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Peach is a mobile-first food marketplace platform that connects office workers with local restaurants for lunch and meal delivery to their workplaces across five U.S. metropolitan markets. The platform offers food ordering via iOS and Android apps and a website, and is complemented by the Peach LunchCard — a Visa Commercial Credit Card issued by Celtic Bank that enables corporate meal payments and expense management for workplace food programs.

Product overview

Peach is a food marketplace and delivery platform designed for workplace dining. The core offering consists of the Peach platform for ordering meals from local restaurants, a Delivery service for bringing food to workplaces, and the LunchCard as a corporate payment solution. The platform operates across major U.S. metropolitan markets including Seattle, San Diego, San Francisco Bay Area, Boston, and New York.

Differentiator

Problem solved

Functional benefit

Brands

• Peach Lunch Card: Visa Commercial Credit Card program issued in partnership with Celtic Bank, enabling employees to order food from participating restaurants.

Products and services

• Peach Delivery Food delivery service that enables individual office workers and corporate employees to order meals from partnered local restaurants for delivery to their workplace or location, available through Peach's iOS and Android mobile apps and the peachd.com website.
• Peach LunchCard Peach LunchCard is a Visa Commercial Credit Card issued by Celtic Bank that enables corporate meal payments and expense management for workplace food programs, allowing employees to pay for meals at Peach partner restaurants and employers to administer subsidized meal benefits.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• FoodacoreStrategic or Co-development Partner · 1 October 2025Fooda, a workplace food platform, acquired Peach in October 2025. The acquisition helped Fooda expand its Seattle operations to 47 corporations and integrate Peach's technology and restaurant network into Fooda's broader platform serving 250+ cities and 3,300+ locations.
• Partner RestaurantscoreOthersRestaurants in Seattle, San Diego, San Francisco Bay Area, Boston, and New York that fulfill food orders placed through the Peach platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZeroCater: Corporate catering and workplace food program provider, including managed meal benefits and stipends. Directly comparable to Peach's corporate employer segment with an established B2B sales motion.
• Fooda: Parent company and direct workplace food platform. Fooda acquired Peach in October 2025 and operates the same core use case — connecting employers and office workers with local restaurants for workplace meals — across 3,300+ locations and 250+ cities.
• ezCater: Leading corporate catering marketplace in the US, serving employers ordering meals for offices. Highly comparable to Peach in B2B workplace food use case, with a much larger restaurant supply network and broader geographic coverage.
• Ritual: Mobile food ordering app focused on office lunch pickup and delivery with employer-sponsored meal programs. Closely comparable in target customer (office workers), mobile-first product, and corporate meal benefit positioning.

Broad incumbents

• Uber Eats: Major US food delivery platform from Uber. Overlaps with Peach on restaurant delivery to office locations, and competes indirectly for corporate meal spend, but operates as a broad consumer platform rather than a workplace specialist.
• DoorDash: Largest US food delivery marketplace. Competes with Peach for restaurant relationships and consumer mindshare, and is a broad incumbent in the same category even though it is not workplace-specialized.
• Grubhub: Established US food delivery marketplace with strong presence in college and urban markets. Competes for the same restaurant supply and lunch-order consumer occasions as Peach, though without the corporate benefit angle.

Emerging players

• Caviar: Premium food delivery service (owned by DoorDash) that serves many office and business customers in major US metros. Comparable restaurant delivery layer and urban geographic overlap, but a broader consumer positioning than Peach's workplace focus.
• Platterz: Canadian-origin corporate catering marketplace serving employers with office meal programs. Highly comparable in the corporate workplace food delivery niche, though primarily a regional player in Canada.
• Maple: Former NYC-based prepared-meal delivery startup (now part of the broader on-demand food landscape). Comparable in urban lunch delivery use case and emphasis on premium workplace customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/peach
• LinkedInlinkedin.com/company/peachd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peach