Rivia.AI
Rivia.AI is a no-code, AI-branded SaaS platform that lets software companies build interactive product demos, onboarding tours, in-app engagement flows, and feedback roadmaps without engineering or design resources. It serves sales, marketing, product, and customer success teams globally via a self-serve PLG model and enterprise direct sales.
- Company typePrivate
- Founded2020
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rivia.AI does
Rivia.AI is an AI-branded, no-code product growth platform that enables software companies to create interactive product demos, onboarding flows, engagement tooling, and feedback management without engineering or design resources. The platform is organized around the Rivia Intelligent Experience Engine, a five-step workflow — Capture (pixel-perfect product capture via Chrome extension), Personalize (segment- and persona-tailored flows), Engage (tooltips, banners, checklists, walkthroughs), Analyze (real-time engagement and drop-off tracking), and Optimize (continuous improvement using behavioral insights) — that powers a modular portfolio spanning Interactive Demos, Product Tours, Checklists, Banners & Announcements, Product Management, and Feedback & Roadmap.
The product is built on a SaaS subscription model with tiered pricing (Starter at $19/month for up to 20 demos, Growth at $49/month for up to 50 demos, plus Enterprise with custom pricing and unlimited demos), supported by 15+ native two-way integrations across CRM, marketing automation, analytics, and collaboration tools. Distribution is hybrid: a self-serve PLG funnel with a 7-day free trial and no-credit-card signup on dashboard.rivia.ai captures individual contributors and small teams, while a direct sales motion handles enterprise accounts through "Talk to Sales" and demo-request CTAs. Named customers include Google, BSENSE, FIS, and BRG alongside smaller accounts such as Crewbrew, Docmize, and PulseCore.
Rivia was founded in 2020 in Bengaluru, India, by co-founders Samay Jain (CEO) and Prabal Agarwal (CTO), and is operated under the corporate backing of Jungleworks. The company received a $125,000 seed investment from Y Combinator in August 2021 and operates with an 11-50 employee headcount range. Target buyers are sales, marketing, product, and customer success teams at SaaS and software companies that need rapid demo creation and onboarding tooling without dedicated design or engineering capacity.
Rivia.AI firmographics
Firmographics- Name
- Rivia.AI
- Website
- https://rivia.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rivia.AI is a no-code, AI-branded SaaS platform that lets software companies build interactive product demos, onboarding tours, in-app engagement flows, and feedback roadmaps without engineering or design resources. It serves sales, marketing, product, and customer success teams globally via a self-serve PLG model and enterprise direct sales.
- Ownership category
- akta.pro rank
Rivia.AI industry classification
Industry- Product category
- Product Growth Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Rivia.AI is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Markets served
Rivia.AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription-based pricing with tiered plans (Starter at $19/month, Growth at $49/month) offering increasing demo limits and support levels. Provides recurring revenue with land-and-expand potential as teams grow into higher tiers or enterprise plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Up to 20 Demos |
| Subscription | Monthly | Growth Plan - Up to 50 Demos |
| Subscription | Multi-year contract | Enterprise Plan - Unlimited Demos |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Rivia.AI product offering
Product offeringCore offering
Rivia.AI is a no-code, AI-powered product growth platform that enables businesses to create interactive product demos, build guided onboarding tours, manage in-app engagement and announcements, and collect user feedback through a unified SaaS suite. Its core engine orchestrates capture, personalization, engagement, analytics, and optimization workflows so sales, marketing, and product teams can scale product storytelling without engineering resources.
Product overview
Rivia.ai is a unified no-code AI-powered product growth platform that combines interactive demo creation, user onboarding, engagement, and feedback management into a single integrated system. The core platform, the Rivia Intelligent Experience Engine, orchestrates five capabilities — Capture, Personalize, Engage, Analyze, and Optimize — across a modular product portfolio. The product suite includes Interactive Demos (no-code demo builder with analytics), Product Tours (multi-step guided walks with branching logic), Checklists (interactive onboarding checklists), Banners & Announcements (in-app messaging), Product Management (feature tracking and changelog), and Feedback & Roadmap (user feedback collection and public roadmap). These are organized into workflow categories: Customer Onboarding, Product Demo Automation, Sales Enrichment, Interactive Product Tours, and Product Feedback Management. Pricing is structured into Demo Suite (Starter at $19/mo, Growth at $49/mo), Engagement Suite, Feedback Suite, and Bundle (upcoming), with an Enterprise tier for organizations requiring unlimited demos and dedicated support.
Differentiator
Problem solved
Functional benefit
Products and services
- Interactive Demos No-code drag-and-drop demo builder that creates interactive product experiences prospects can explore before signing up; includes personalization per prospect or segment, built-in analytics, sharing via unique links or website embeds.
- Product Tours (Onboarding & Engagement) Multi-step guided product tours with branching logic, contextual tooltips, interactive hotspots, behavioral triggers, user segmentation, and A/B testing for onboarding sequences.
- Checklists Custom multi-step onboarding checklists with progress tracking, smart triggers based on user actions, completion analytics, milestone celebrations, and segmentation by user role or plan.
- Banners & Announcements Targeted in-app banners and announcements with user segment targeting, scheduled releases, customizable templates, release notes integration, display rules, frequency caps, and engagement tracking.
- Product Management Feature tracking from ideation to release, adoption analytics per feature and segment, release management with rollout controls, product changelog, and team collaboration.
- Feedback & Roadmap In-app feedback collection widgets, user voting and prioritization boards, public-facing product roadmap, automatic request deduplication, and status updates to voters.
Quantifiable outcome
- 8x increase in conversion rate within two weeks
- +1 more outcomes
Companies that use Rivia.AI
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Rivia.AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability3 records
Feature7 records
Rivia.AI partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- HubSpotcoreNative two-way integration with HubSpot CRM. Allows sync of demo engagement data and prospect interactions directly into HubSpot for sales follow-up and workflow automation.
- SalesforcecoreNative two-way integration with Salesforce CRM. Enables sales teams to access Rivia demos within their CRM workflow and track prospect engagement with product demonstrations.
- SlackcoreNative integration with Slack for team notifications and workflow automation. Enables sharing of demo links and engagement updates within existing team communication channels.
- JungleworkscoreJungleworks is identified as the parent company powering Rivia.AI. © 2026 Jungleworks. All rights reserved. Jungleworks provides the underlying infrastructure and corporate backing for the Rivia platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Rivia.AI competitors and assessment
Company assessmentDirect peers
- Navattic: Navattic is a leading no-code interactive demo platform that lets B2B SaaS teams create product demos without engineering. It directly overlaps with Rivia's core Interactive Demos product and competes for the same PLG-style buyer.
- Storylane: Storylane offers no-code interactive product demos and onboarding tours with personalization and analytics, directly competing with Rivia's demo and tour capabilities for similar SMB and mid-market SaaS buyers.
- Walnut: Walnut provides interactive product demos aimed at sales and marketing teams in mid-market and enterprise SaaS, overlapping heavily with Rivia's primary sales enablement use cases.
- Tourial: Tourial is a no-code interactive demo platform targeting B2B SaaS marketers and sales teams, with strong overlap on Rivia's core demo creation and personalization value proposition.
- Demoboost: Demoboost offers interactive demo creation and demo automation for B2B sales and presales teams, competing with Rivia's Product Demo Automation workflow module for enterprise sales enablement budgets.
- Userpilot: Userpilot is a no-code product onboarding and adoption platform offering in-app tours, checklists, and feature announcements — directly competing with Rivia's Product Tours, Checklists, and Banners modules.
- Appcues: Appcues is an established no-code user onboarding and engagement platform offering tours, tooltips, and checklists, directly overlapping with Rivia's Onboarding & Engagement and Checklists products.
- Userflow: Userflow provides no-code in-app onboarding flows, checklists, and surveys, with strong functional overlap against Rivia's onboarding, engagement, and feedback modules for SaaS product teams.
- Reprise: Reprise is an enterprise-focused interactive demo platform offering both no-code and code-based demo creation, competing with Rivia at the higher end of the market with deeper enterprise customization capabilities.
Broad incumbents
- Pendo: Pendo is a broader product experience platform spanning product analytics, in-app guides, feedback, and roadmap — encompassing Rivia's product management, feedback, and onboarding use cases as part of a much wider portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rivia.AI social profiles
Digital presenceRivia.AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rivia.AI leadership team
Management profileNumber of profiles
Profiles2 records
Rivia.AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rivia.AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rivia.AI
What does Rivia.AI do?
Rivia.AI is a no-code, AI-powered product growth platform that enables businesses to create interactive product demos, build guided onboarding tours, manage in-app engagement and announcements, and collect user feedback through a unified SaaS suite. Its core engine orchestrates capture, personalization, engagement, analytics, and optimization workflows so sales, marketing, and product teams can scale product storytelling without engineering resources.
Is Rivia.AI a public or private company?
Rivia.AI is a private company. It is classified as corporate owned and is currently operating.
When was Rivia.AI founded?
Rivia.AI was founded in 2020. It employs 11 to 50 people.
Where is Rivia.AI based?
Rivia.AI is headquartered in Bengaluru, India, in the Asia region.
How does Rivia.AI make money?
One revenue line is on record: saaS Subscription.
Who are Rivia.AI's main competitors?
Direct peers on record are Navattic, Storylane, Walnut, Tourial, Demoboost, Userpilot, Appcues, Userflow and Reprise. Pendo is listed as a broad incumbent.
Does Rivia.AI have an API?
No public API is recorded for Rivia.AI.
What industry is Rivia.AI in?
Rivia.AI's product category is Product Growth Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 51321 and its SIC code is 7372.