Re Botanicals
Re Botanicals is a US-based, USDA certified organic hemp CBD company producing tinctures, softgels, body oil, gummies, and pet products, distributed via DTC e-commerce, retail, and wholesale/private-label channels across all 50 states.
- Company typePrivate
- Founded2018
- HeadquartersConway, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Re Botanicals does
Re Botanicals (RE Botanicals, Inc.) is a US-based hemp-derived CBD company founded in 2018, operating out of Conway, South Carolina, and incorporated in Colorado. The company is positioned as a flower-to-bottle, USDA certified organic hemp CBD producer, with a product line spanning tinctures, softgels/capsules, a relief body oil, gummies, and a pet tincture line. Manufacturing and supply chain are vertically integrated following the August 2019 merger with Palmetto Harmony, which brought cultivation and processing in-house.
The business sells through multiple channels: direct-to-consumer e-commerce on Shopify, retail distribution, and wholesale/private-label, shipping across all 50 US states. The brand is anchored by founder John W. Roulac, who previously founded Nutiva, and has accumulated a stack of third-party certifications including USDA organic (claimed as a first in the national CBD category), Glyphosate Residue Free, NSF, and cGMP, alongside FDA facility registration. Product pricing spans roughly $9.99 to $129.99 per SKU.
Re Botanicals has raised approximately $5M in disclosed funding to date: a $2M seed/early-stage round from BIGR Ventures in March 2019 and a $3M Series A in October 2019. The company operates with a headcount of 11-50 employees, and no further funding, revenue, or operational data is publicly disclosed in the input.
Re Botanicals firmographics
Firmographics- Name
- Re Botanicals
- Legal name
- RE Botanicals, Inc.
- Website
- https://rebotanicals.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Re Botanicals is a US-based, USDA certified organic hemp CBD company producing tinctures, softgels, body oil, gummies, and pet products, distributed via DTC e-commerce, retail, and wholesale/private-label channels across all 50 states.
- Ownership category
- akta.pro rank
Re Botanicals industry classification
Industry- Product category
- Hemp CBD Wellness Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
- akta.pro secondary industries
- Herbal & Botanical Supplements (CRADAGAD), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where Re Botanicals is headquartered
LocationHeadquarters
- HQ city
- Conway
- HQ country
- United States
- HQ region
- North America
Markets served
Re Botanicals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Re Botanicals product offering
Product offeringCore offering
Re Botanicals is a vertically integrated, flower-to-bottle hemp CBD company that grows USDA certified organic hemp at its own farm in Conway, South Carolina, extracts and bottles CBD products at its NSF/cGMP/USDA-certified, FDA-registered facility, and sells them direct-to-consumer and through retail/wholesale channels. Its product line spans CBD tinctures (multiple potencies and sizes), CBD softgels/capsules, relief body oils with essential oil blends, pet tinctures, and gummies, all formulated with U.S.-grown hemp extract, MCT coconut oil, and non-GMO, vegan ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Palmetto Harmony: Mission-driven hemp CBD brand based in Conway, South Carolina, that merged with RE Botanicals in 2019.
Products and services
- CBD Hemp Tinctures (Classic and Peppermint) Oral CBD tinctures made from U.S.-grown USDA certified organic hemp extract blended with MCT coconut oil, available in multiple potencies (15mg, 25mg, 50mg per serving) and sizes (30mL, 100mL), in classic and peppermint flavors; non-GMO, vegan, and glyphosate residue free. Targeted at U.S. adult consumers seeking daily CBD supplementation.
- CBD Softgels / Capsules Vegan softgel capsules each containing 15mg of CBD, made from hemp extract and MCT coconut oil, marketed as a convenient option for regular daily use. Targeted at U.S. adult consumers preferring a pre-measured, capsule format.
- Relief Body Oil (CBD Topical) Topical CBD relief body oils with 200mg or 500mg of CBD in a roller ball applicator, blended with whole-plant essential oil blends and MCT coconut oil. Targeted at U.S. adult consumers seeking a topical CBD product for localized relief.
- Hemp Tincture for Pets A 30mL CBD tincture formulated for companion animals, made from U.S.-grown hemp extract, sold under the Pets category on the site. Targeted at U.S. adult pet owners seeking CBD wellness products for dogs or other pets.
- CBD Gummies Edible CBD gummy products listed on the rebotanicals.com site as a distinct category; excluded from the SUMMER40 sitewide discount. Targeted at U.S. adult consumers preferring an edible CBD format.
- Subscribe & Save (Recurring-Order Program) A subscription/recurring-order program that delivers RE Botanicals CBD products on a recurring basis at 30% off, powered by Autoship Cloud (QPilot). Targeted at repeat U.S. adult CBD consumers who want automatic replenishment.
- Wholesale and Private-Label CBD Program (Palmetto Harmony) A B2B wholesale and private-label program that supplies RE Botanicals' USDA certified organic CBD products to retailers and brand operators, with a dedicated wholesale storefront and an application portal for new accounts. Targeted at retail buyers, wellness store owners, and private-label brand operators.
Companies that use Re Botanicals
Customer profileIdeal customer profiles3 records
Re Botanicals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Re Botanicals partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Re Botanicals competitors and assessment
Company assessmentDirect peers
- cbdMD: Broad-line CBD brand with tinctures, capsules, gummies, topicals, and pet products at multiple price points, competing for the same mainstream wellness customer as RE Botanicals.
- Medterra: CBD tinctures, capsules, topicals, and pet products sold through DTC and major retail; mirrors RE Botanicals' SKU architecture and target wellness buyer.
- Lazarus Naturals: Vertically integrated CBD tincture, capsule, topical, and pet brand with an emphasis on value pricing and direct ecommerce, similar in product range and channel mix to RE Botanicals.
- Joy Organics: USDA organic-certified CBD brand selling tinctures, softgels, gummies, and topicals; one of the closest direct competitors on the 'premium organic CBD' positioning RE Botanicals anchors.
- CV Sciences (PlusCBD Oil): Public CBD wellness company (PlusCBD Oil) producing tinctures, capsules, gummies, and topicals; competes directly in natural and mainstream retail with RE Botanicals' product set.
- Cornbread Hemp: USDA organic, Kentucky-grown full-spectrum CBD brand offering tinctures, capsules, topicals, and pet products; comparable flower-to-bottle, organic-first positioning to RE Botanicals.
- Elixinol: Globally distributed hemp CBD brand with tinctures, capsules, topicals, and pet products; overlaps RE Botanicals on product format and premium wellness positioning.
- Charlotte's Web Holdings: Largest U.S. hemp CBD wellness brand offering tinctures, capsules, gummies, and topicals to a similar mass-market wellness consumer; competes head-to-head with RE Botanicals in natural and DTC channels.
Others
- Nutiva: Founder John Roulac's prior superfood/hemp brand and a leading organic CPG company; an adjacent reference point rather than a CBD competitor, useful for understanding the founder's commercial playbook and channel relationships.
Emerging players
- Wyld CBD: CBD-infused gummies and edibles brand with strong natural-channel retail presence; relevant peer for RE Botanicals' gummy and edible extension strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Re Botanicals social profiles
Digital presenceRe Botanicals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Re Botanicals leadership team
Management profileNumber of profiles
Profiles1 record
Re Botanicals subsidiaries and ownership
Company hierarchySubsidiaries1 record
Re Botanicals funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Re Botanicals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Re Botanicals
What does Re Botanicals do?
Re Botanicals is a vertically integrated, flower-to-bottle hemp CBD company that grows USDA certified organic hemp at its own farm in Conway, South Carolina, extracts and bottles CBD products at its NSF/cGMP/USDA-certified, FDA-registered facility, and sells them direct-to-consumer and through retail/wholesale channels. Its product line spans CBD tinctures (multiple potencies and sizes), CBD softgels/capsules, relief body oils with essential oil blends, pet tinctures, and gummies, all formulated with U.S.-grown hemp extract, MCT coconut oil, and non-GMO, vegan ingredients.
Is Re Botanicals a public or private company?
Re Botanicals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Re Botanicals founded?
Re Botanicals was founded in 2018. It employs 11 to 50 people.
Where is Re Botanicals based?
Re Botanicals is headquartered in Conway, United States, in the North America region.
Who are Re Botanicals's main competitors?
Direct peers on record are cbdMD, Medterra, Lazarus Naturals, Joy Organics, CV Sciences (PlusCBD Oil), Cornbread Hemp, Elixinol and Charlotte's Web Holdings. Nutiva is listed as an others. Wyld CBD is listed as an emerging player.
Does Re Botanicals have an API?
No public API is recorded for Re Botanicals.
What industry is Re Botanicals in?
Re Botanicals's product category is Hemp CBD Wellness Products. Its primary akta.pro industry code is CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles), with a secondary code of CRADAGAD, Herbal & Botanical Supplements. Its NAICS code is 325411 and its SIC code is 2833.