Groove Technology Solutions
Groove Technology Solutions is a US-based property technology provider delivering integrated infrastructure, managed TV/Wi-Fi/phone, smart building, and access control solutions to hospitality, senior living, multifamily, and government properties under multi-year single-vendor contracts.
- Company typePrivate
- Founded2007
- HeadquartersSalt Lake City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Groove Technology Solutions does
Groove Technology Solutions is a US-based property technology (PropTech) provider founded in 2007 and headquartered in Midvale, Utah, with additional offices in Raleigh, North Carolina, and Toronto, Canada. The company delivers integrated technology services across four verticals — hospitality, senior living, multifamily, and government/commercial — spanning more than 15 solutions organized into infrastructure (structured cabling, G.hn retrofit, cellular amplification/DAS, public safety DAS, internet circuits), managed TV/Wi-Fi/phone (including authorized DIRECTV for Business programming), smart building (Della OS, EV charging, leak detection, energy management, smart lighting, parcel lockers, self-guided tours), and access control/security (smart locks, video surveillance, intercom, fall detection, fire alarms). Groove's technology approach emphasizes a single-vendor model with US-based in-house teams for design, installation, and 24/7 support rather than subcontracted labor.
The business model combines one-time infrastructure installation revenue with recurring managed services revenue under multi-year property-wide agreements, with pricing delivered through quote-based proposals rather than public list pricing. Go-to-market combines an enterprise field sales team led by EVP of Sales Anthony Fleming, an inside sales function handling inbound quote requests, and a channel partner program spanning DIRECTV, HPS (group purchasing organization serving education, healthcare, senior living), OMNIA Partners, Incite Strategic Partners, and technology vendors such as Cambium Networks, Ruckus, Yale, SALTO, Brivo, Eagle Eye Networks, and ChargePoint. Customers include flagship preferred partners Cardinal Group (115,000+ beds) and RangeWater Real Estate (75,000 multifamily units across 13 states), hospitality brands including Hilton, Marriott Bonvoy, Hyatt, IHG, and Best Western, senior living operators including Atria, Sunrise Senior Living, and Trilogy Health Services, and government clients including NASA, the US Army, and the US Air Force. Groove is privately held with no disclosed funding rounds, acquisitions, or parent company, and is led by President & CEO Lance Platt (MBA, PhD) and CFO Nick Fuoco (MBA, CPA).
Groove Technology Solutions firmographics
Firmographics- Name
- Groove Technology Solutions
- Legal name
- Groove Technology Solutions
- Website
- https://getgrooven.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Groove Technology Solutions is a US-based property technology provider delivering integrated infrastructure, managed TV/Wi-Fi/phone, smart building, and access control solutions to hospitality, senior living, multifamily, and government properties under multi-year single-vendor contracts.
- Ownership category
- akta.pro rank
Groove Technology Solutions industry classification
Industry- Product category
- Property Technology Services (PropTech)
- NAICS
- Security Systems Services (56162), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
- akta.pro secondary industries
- Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco) (BPAAACAD), Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)
Keywords
Where Groove Technology Solutions is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Groove Technology Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Managed Services: Ongoing managed TV, Wi-Fi, and phone services with 24/7 US-based support. Services include DIRECTV bulk programming, managed Wi-Fi networks, and VoIP phone systems delivered as recurring subscription-type agreements with property-wide coverage.
- Infrastructure Services: One-time installation and ongoing maintenance of structured cabling, cellular amplification/DAS systems, public safety DAS, and internet circuits. May include both upfront installation fees and recurring maintenance contracts.
- Smart Building Technology: Smart building solutions including energy management, leak detection, EV charging stations, parcel lockers, smart lighting, and Della OS platform. Delivered as both project-based installations and ongoing managed services.
- Access Control & Security: Access control systems, video surveillance, smart locks, video entry systems, fall detection, and safety monitoring. Includes hardware installation and ongoing monitoring/support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Property-wide managed service agreements covering TV, Wi-Fi, and phone |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Groove Technology Solutions product offering
Product offeringCore offering
Groove Technology Solutions provides integrated property technology solutions for hospitality, senior living, multifamily, and government/commercial properties. The company designs, installs, and manages four solution categories: infrastructure (structured cabling, cellular amplification, internet circuits), TV/Wi-Fi/phone systems (managed Wi-Fi, DIRECTV for Business, VoIP), smart building platforms (Della OS, EV charging, energy management), and access control/security (smart locks, video surveillance, fall detection). Service delivery is supported by US-based in-house teams, an in-house technician certification program, and the Groove Guarantee performance promise.
Product overview
Groove Technology Solutions is a nationwide property technology (PropTech) company offering integrated technology solutions for hospitality, senior living, multifamily, and government/commercial properties. The company provides a comprehensive suite of more than 15 technology solutions organized into four core categories: (1) Infrastructure Solutions including structured cabling, G.hn retrofit solutions, cellular amplification/DAS, public safety DAS, and internet circuits; (2) TV, Wi-Fi & Phone managed services including DIRECTV for Business (COM3000/COM2000/COM1000 headend systems, DRE, AEP platforms), managed Wi-Fi, digital signage, audio/video, VoIP phone systems, IPTV, and the Triple Win Bundle; (3) Smart Building Solutions including the proprietary Della OS platform, energy management, leak detection, EV charging, smart lighting, parcel services, and self-guided tours; and (4) Access & Security including access control, video surveillance, video entry/intercom, smart locks, fall detection, safety monitoring, and fire alarms. All solutions are designed, installed, and supported by Groove's US-based in-house team, with the company differentiating through its "Groove Guarantee" performance promise and single-vendor accountability model.
Differentiator
Problem solved
Functional benefit
Products and services
- Infrastructure Solutions
Quantifiable outcome
- 4.9-star rating on Google with over 1,700 verified reviews
- +4 more outcomes
Companies that use Groove Technology Solutions
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Groove Technology Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Groove Technology Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and flagship.
- HPS (Healthcare Purchasing Organization)coreHPS is a group purchasing organization serving education, healthcare, and senior living organizations nationwide. Under the agreement, HPS members gain access to Groove's full range of property technology services—including building infrastructure, managed services, and security solutions—at preferred pricing through a single point of contact. Targets organizations operating with limited technology staff but high expectations for uptime, safety, and connectivity.
- OMNIA PartnerscorePartnership to eliminate the bid process for multifamily technology. Groove's technology solutions made available through OMNIA Partners' purchasing platform, providing streamlined procurement for multifamily operators.
- RangeWater Real EstateflagshipGroove appointed as Preferred Technology Partner covering RangeWater's portfolio of approximately 75,000 multifamily units across 13 states. Groove provides comprehensive property technology solutions spanning advisory, design, deployment, and ongoing portfolio support including access control, smart building technologies, EV charging infrastructure, and parcel management systems. Collaboration designed to accelerate project timelines, improve operational efficiency, and deliver connected living experiences.
- Incite Strategic PartnerscoreStrategic partnership to provide Groove's full suite of property technology solutions to Incite's national network of senior living communities. Incite members gain access to managed services, cabling infrastructure, smart building solutions, and access control and security systems under a single-vendor model. Includes 24/7 U.S.-based customer support with exclusive preferred pricing.
- Cardinal GroupflagshipCardinal Group selected Groove as Recommended Cardinal Standard Provider for Property Technology and Implementation across its management portfolio. Partnership gives Cardinal Group access to Groove's suite of more than 15 technology solutions covering infrastructure, managed services, access control, security, and smart building systems for portfolio exceeding 115,000 beds nationwide. Groove serves as single-source provider for installation, integration, support, and ongoing optimization.
- DIRECTVflagshipStrategic partnership as authorized DIRECTV for Business dealer providing commercial TV services to hospitality, senior living, multifamily, and commercial properties. Groove named 2025 DIRECTV FOR BUSINESS Hospitality & Institutions Dealer of the Year. Provides bulk programming rates, professional installation, and ongoing support.
- DellacoreDella OS smart building operating system partner integrated with resident app for property management.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Groove Technology Solutions competitors and assessment
Company assessmentDirect peers
- SmartRent: Smart home and property technology platform for multifamily — direct competitor in smart building, access control, and resident-experience offerings to multifamily owners.
- Single Digits: Managed Wi-Fi and network services for hospitality, multifamily, and student housing — comparable G.hn-style retrofit offerings and enterprise sales motion targeting similar property operators.
- Hotel Internet Services (HIS): Hospitality-focused managed network, Wi-Fi, and TV services provider — most direct competitor in Groove's hospitality segment, serving hotels and resorts with similar bundled connectivity and entertainment offerings.
- Boingo Wireless: Managed Wi-Fi and DAS provider for hospitality, multifamily, and large venues — competes directly on managed connectivity and cellular amplification layers.
- Sonifi Solutions: Provides managed TV, internet, and guest-facing connectivity solutions to hotels, senior living, and healthcare — overlapping technology stack and customer segments with Groove.
Broad incumbents
- ADT: National security and access control provider with multifamily and hospitality offerings — overlaps on access control, video surveillance, and intrusion/security services.
- RealPage: Property technology and operations software platform serving multifamily — adjacent property-tech competitor with broader software suite but overlapping access control and smart building integrations.
- Spectrum Business (Charter): Wired broadband and managed services for hotels, MDUs, and commercial properties — broad incumbent competing on the same connectivity and managed Wi-Fi layers.
- Comcast Business: National broadband and managed services incumbent serving hospitality, multifamily, and enterprise — competes on connectivity layer and bundled managed services with much larger scale.
- Lumen Technologies: Enterprise networking and managed services provider offering connectivity, voice, and managed infrastructure — competes on enterprise connectivity and DAS/network services for large properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Groove Technology Solutions social profiles
Digital presenceGroove Technology Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groove Technology Solutions leadership team
Management profileNumber of profiles
Profiles7 records
Groove Technology Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groove Technology Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groove Technology Solutions
What does Groove Technology Solutions do?
Groove Technology Solutions provides integrated property technology solutions for hospitality, senior living, multifamily, and government/commercial properties. The company designs, installs, and manages four solution categories: infrastructure (structured cabling, cellular amplification, internet circuits), TV/Wi-Fi/phone systems (managed Wi-Fi, DIRECTV for Business, VoIP), smart building platforms (Della OS, EV charging, energy management), and access control/security (smart locks, video surveillance, fall detection). Service delivery is supported by US-based in-house teams, an in-house technician certification program, and the Groove Guarantee performance promise.
Is Groove Technology Solutions a public or private company?
Groove Technology Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groove Technology Solutions founded?
Groove Technology Solutions was founded in 2007. It employs 101 to 250 people.
Where is Groove Technology Solutions based?
Groove Technology Solutions is headquartered in Salt Lake City, United States, in the North America region.
How does Groove Technology Solutions make money?
Four revenue lines are on record. Managed Services are the primary driver. The others are infrastructure Services, smart Building Technology and access Control & Security.
Who are Groove Technology Solutions's main competitors?
Direct peers on record are SmartRent, Single Digits, Hotel Internet Services (HIS), Boingo Wireless and Sonifi Solutions. Broad incumbents are ADT, RealPage, Spectrum Business (Charter), Comcast Business and Lumen Technologies.
Does Groove Technology Solutions have an API?
No public API is recorded for Groove Technology Solutions.
What industry is Groove Technology Solutions in?
Groove Technology Solutions's product category is Property Technology Services (PropTech). Its primary akta.pro industry code is HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband), with a secondary code of BPAAACAD, Network & Connectivity Support (LAN/WAN, Wi‑Fi, ISP/Telco). Its NAICS code is 56162 and its SIC code is 7373.