Rocket
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Rocket firmographics
Firmographics- Name
- Rocket
- Legal name
- Neatly Technologies Inc dba Rocket
- Website
- https://getrocket.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Rocket industry classification
Industry- Product category
- Recruitment Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industry
- Project / Surge RPO (Short-Term Hiring Programs) (BPACABAB)
Keywords
Where Rocket is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Rocket business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription SaaS (AI Platform): Tiered subscription model for AI-powered product strategy platform ranging from $25 to $350 per month, positioned as lower-cost alternative to traditional consulting
- SaaS Subscription Revenue: Reports annualized average revenue per user of around $4,000 with gross margins exceeding 50%
- Recruiting Services: Percentage of first-year compensation with upfront retainer. Contingency model with small retainer per role, remainder due when hired. Executive search with retained engagement and milestone payments. Embedded model with monthly retainer based on team size and scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan for individuals and small teams |
| Subscription | Monthly | Full range of subscription tiers from $25 to $350 per month |
| Other | Multi-year contract | Enterprise recruiting services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Rocket product offering
Product offeringCore offering
Rocket is an AI-native recruiting firm that places engineering, product, go-to-market, operations, and executive talent at high-growth startups from Series A to IPO. The firm runs contingency recruiting, executive search, and embedded recruiting engagements, leveraging proprietary AI screening software with 200+ candidate signals and senior technical recruiters with prior operator experience.
Product overview
Rocket is an AI startup that operates two main product lines: (1) Rocket 1.0, an AI-powered Vibe Solutioning platform that generates McKinsey-grade product strategy documents and consulting reports from natural language prompts by synthesizing data from over 1,000 sources including ad libraries and Similarweb API; and (2) Rocket.new, a vibe coding platform enabling non-technical users to create production-ready applications through simple prompts using deep learning layered on LLMs from Anthropic, OpenAI, and Google Gemini. The company also offers app building and consulting services targeting SMBs and enterprises. Rocket positions itself at the intersection of AI and business strategy, offering subscription tiers ranging from $25 to $350 per month.
Differentiator
Problem solved
Functional benefit
Products and services
- Contingency Recruiting Pay-when-you-hire recruiting engagement focused on individual contributor and go-to-market roles, with a small upfront retainer per role and the remainder due when the hire is made. Targeted at high-growth startups that need focused, volume-disciplined sourcing.
- Executive Search Retained executive search engagement for placing C-suite and senior leadership roles (e.g., COO), with milestone-based payments and an emphasis on operator-grade candidates rather than title-only profiles.
- Embedded Recruiting Long-term embedded recruiting partnership in which a Rocket recruiter integrates with the client's team to run ongoing hiring across functions, with a monthly retainer based on team size and scope.
Quantifiable outcome
- 80% of candidates submitted get invited to interview
- +3 more outcomes
Companies that use Rocket
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Rocket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Rocket partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- AnthropiccoreProvides Claude LLM technology powering Rocket's AI platform for vibe solutioning and app generation.
- OpenAIcoreProvides GPT models integrated into Rocket's AI platform for natural language processing and app generation capabilities.
- Google GeminicoreProvides Gemini LLM technology integrated into Rocket's multi-model AI platform architecture.
- RedfincoreRocket Companies (parent of Rocket Mortgage) acquired Redfin for $1.75 billion, creating integrated real estate ecosystem combining home search portal, brokerage, and mortgage provider.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Rocket competitors and assessment
Company assessmentDirect peers
- Pallet: Tech recruiting firm focused on placing engineering, product, and GTM talent at high-growth and venture-backed startups, with an AI-enabled operations layer. Highly comparable in target customer and service mix to Rocket.
- Riviera Partners: Executive search firm specializing in placements for VC-backed technology companies, including engineering, product, and C-suite roles. Directly comparable to Rocket's executive search practice and VC-backed startup customer base.
- Gem: AI-powered recruiting platform and outbound CRM built for venture-backed startups and tech companies. Comparable as a tech-enabled recruiting solution targeting the same startup hiring workflows.
- Ashby: All-in-one talent platform (ATS, sourcing, scheduling, analytics) purpose-built for high-growth technology companies. Comparable as an AI-native recruiting platform serving a similar customer base.
- Workable: Recruiting and applicant tracking platform with AI-assisted sourcing and screening features used by growth-stage technology companies. Comparable as a tech-enabled recruiting solution targeting similar high-growth customers.
Broad incumbents
- Greenhouse: Established applicant tracking and recruiting operations platform used broadly across tech and other industries. Comparable as the underlying ATS/workflow layer that many recruiting firms, including Rocket, integrate with or compete against.
- Eightfold AI: AI-native talent intelligence platform covering sourcing, matching, and workforce planning across enterprise customers. Comparable as a broader, venture-backed AI recruiting platform with overlapping capabilities in candidate signal-based matching.
- Lever: ATS and talent acquisition suite widely used by venture-backed and mid-market technology companies. Comparable as recruiting infrastructure that overlaps with Rocket's AI-driven screening and pipeline tooling.
- Korn Ferry: Global organizational consulting firm with significant executive search and recruitment process outsourcing (RPO) practices. Comparable as a broader incumbent offering overlapping executive search and embedded recruiting services.
- Heidrick & Struggles: Global executive search and leadership advisory firm serving technology and other sectors. Comparable to Rocket's executive search line, particularly for senior placements at growth-stage and pre-IPO companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rocket social profiles
Digital presenceRocket financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocket leadership team
Management profileNumber of profiles
Profiles1 record
Rocket funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocket
What does Rocket do?
Rocket is an AI-native recruiting firm that places engineering, product, go-to-market, operations, and executive talent at high-growth startups from Series A to IPO. The firm runs contingency recruiting, executive search, and embedded recruiting engagements, leveraging proprietary AI screening software with 200+ candidate signals and senior technical recruiters with prior operator experience.
Is Rocket a public or private company?
Rocket is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rocket founded?
Rocket was founded in 2017. It employs 51 to 100 people.
Where is Rocket based?
Rocket is headquartered in San Francisco, United States, in the North America region.
How does Rocket make money?
Three revenue lines are on record. Subscription SaaS (AI Platform) is the primary driver. The others are saaS Subscription Revenue and recruiting Services.
Who are Rocket's main competitors?
Direct peers on record are Pallet, Riviera Partners, Gem, Ashby and Workable. Broad incumbents are Greenhouse, Eightfold AI, Lever, Korn Ferry and Heidrick & Struggles.
Does Rocket have an API?
No public API is recorded for Rocket.
What industry is Rocket in?
Rocket's product category is Recruitment Services. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of BPACABAB, Project / Surge RPO (Short-Term Hiring Programs). Its NAICS code is 56131.