WindowsWear

What WindowsWear does

WindowsWear operates a proprietary visual database platform that aggregates, indexes, and serves experiential retail and e-commerce content — including window displays, brand activations, pop-ups, interior design, packaging, e-commerce environments, and AR/VR experiences — covering 3,948 brands across 374 categories within 11 industries. The platform is paired with an archival collection dating back to 1931, providing nearly 90 years of historical trend data accessible to both commercial and educational users. Content is contributed by members and partner organizations and is searchable across categories such as Email Marketing, Facebook Ads, Instagram Stories, Window Displays, Pop-Ups, Interiors, Archives, E-Commerce, and AR/VR.

The business is multi-revenue-stream. Database subscriptions are sold on tiered self-serve pricing — Brands from $19/month, Categories from $199/month, and Industries from $499/month — generating recurring subscription revenue. A specialist membership product provides visual creatives (visual merchandisers, designers, brand managers) with featured visibility to a claimed 150,000+ member community that includes brand-side decision-makers. Additional revenue comes from professional creative services (photography, videography, editorial content) and from experience-based products: New York City walking tours priced $35-$150 per person, private group experiences, and an annual National Teacher Professional Development Conference for Family & Consumer Sciences educators priced $1,975-$4,975, deliverable under Carl D. Perkins CTE funding eligibility.

The company is structured around a community-led go-to-market that combines organic social, weekly newsletters, editorial publishing, and an annual events calendar (Summer Bash, WindowsWear Awards, Student Awards, Teacher Conference). It holds a COPPA- and FERPA-compliant posture for educational use, runs a registered brand identity, and partners with academic institutions (FIT, Berkeley College, LIM College, SCAD, Parsons, and others) plus an industrial partner (Visual Citi) for awards, conference programming, and community activations. Funding to date is modest and concentrated in early-stage rounds, and the company remains privately held with no disclosed revenue.

Name

WindowsWear

Legal name

WindowsWear Inc.

Website

https://windowswear.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

WindowsWear operates a subscription-based visual database of retail and e-commerce content covering 3,948 brands across 374 categories, with archives dating to 1931. It also runs NYC walking tours, an annual educator conference, and a 150,000+ member community of visual creatives and brand professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Database Subscription: WindowsWear offers tiered subscription access to its visual database. Pricing tiers include Brands ($19+/mo), Categories ($199+/mo), and Industries ($499+/mo). Databases include Email Marketing, Facebook Ads, Instagram Stories, Window Displays, Pop-Ups, Interiors, Archives, E-Commerce, and AR/VR content. This is a recurring subscription revenue model with annual billing implied.
2. Conference Registration: WindowsWear generates revenue from its annual National Teacher Professional Development Conference. Pricing ranges from $1,975 (half conference, no hotel) to $4,975 (full conference with private hotel room). The conference serves Family & Consumer Sciences educators and offers 14–28 hours of professional development certificates.
3. Tour Experiences: WindowsWear sells walking tours and private group experiences in New York City. Public tours start at $35/person for 2 hours; half-day tours at $75/person; full-day or multi-day custom experiences at $150/person/day. Minimum 10 persons for private groups. Additional add-ons include designer showroom visits, brand headquarters access, and visual merchandising workshops.
4. Creative Services: WindowsWear offers professional photography, videography, social media sponsored content, and editorial content services to brands. Content can be used for commercial purposes. This is a professional services / project-based revenue stream.
5. Specialist Membership Benefits: Paid membership for specialists (visual merchandisers, designers, brand managers) includes featured project visibility to 150,000+ global members, editorial features, exclusive content and events access, social media coverage, custom digital content production, and exclusive partnership event opportunities.
6. Student Awards & Sponsorships: Annual Student Awards competition (in partnership with Visual Citi) celebrates student projects globally. The program engages academic institutions (Berkeley College, FIT, LIM College, SCAD, etc.) and creates sponsorship and partnership revenue opportunities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

WindowsWear operates a subscription-based visual database platform serving as the world's largest and most comprehensive visual database of retail and e-commerce content, covering 3,948 brands across 374 categories within 11 industries. The platform provides tiered access to experiential retail content (window displays, brand activations, pop-ups, interiors, packaging, e-commerce, AR/VR) and historical archives dating back to 1931, serving fashion brands, visual creatives, designers, and academic institutions. In addition to database subscriptions, WindowsWear offers paid Creative Services, NYC walking tours, an annual Teacher Professional Development Conference, and specialist membership programs connecting 150,000+ members globally.

Product overview

WindowsWear operates as a comprehensive visual retail intelligence platform offering the world's largest visual database of retail and e-commerce content, paired with experiential services and a global creative community. The core product consists of subscription-based databases covering 3,948 brands across 374 categories in 11 industries, including Digital Marketing & Social Media Databases, AR/VR Content, Archives dating to 1931, and Trend Research tools. Supporting services include Creative Services (photography, videography, editorial content), guided Fashion on Fifth Walking Tours and Private Group Tours, and experiential events including the annual National Teacher Professional Development Conference, Summer Bash, WindowsWear Awards, and Student Awards. The Specialist Benefits program provides premium members with elevated visibility, editorial features, and access to brand decision-makers. Pricing tiers range from $19/month for brands to $499/month for industry-level access.

Differentiator

Problem solved

Functional benefit

Products and services

• WindowsWear Visual Database Subscription Subscription-based visual database providing tiered access (Brands from $19+/mo, Categories from $199+/mo, Industries from $499+/mo) to competitive research and trends across visual merchandising, window displays, retail and interior design, product packaging, e-commerce, AR/VR, and historical archives. Designed for fashion brands, retail brands, visual creatives, designers, visual merchandisers, architects, vendors, and academic institutions worldwide.
• Digital Marketing & Social Media Databases Subscription sub-databases providing access to competitor social media, email marketing campaigns, Facebook Ads, and Instagram Stories content for trend analysis and viral content inspiration.
• Archives Collection Historical visual content dating back to 1931, searchable as part of WindowsWear's proprietary archival collection, providing competitor intelligence, trend data for brands, and educational resource for studying fashion and visual creative trends.
• Creative Services Professional photography, videography, social media sponsored content, and editorial content services for commercial purposes offered by WindowsWear's in-house creative team to brands.
• Fashion on Fifth Walking Tour Guided 2-hour walking tour of Fifth Avenue retail and window displays from Saks Fifth Avenue to Bergdorf Goodman, combining history, innovation, design, architecture, and branding. Featured by NYC Tourism and Time Out New York, highly rated on Tripadvisor.
• Private Group Tours Custom private group tours and VIP experiences for corporate groups, educational institutions, and special interest groups ranging from 1/2-day ($75/person) to multi-day immersive experiences ($150/person/day), including designer showroom visits, brand headquarters access, and visual merchandising workshops. Minimum 10 persons for private groups.
• National Teacher Professional Development Conference Annual 4-day professional development conference for Family & Consumer Sciences educators in New York City, offering 14-28 hours of PD credits toward license renewal, site visits to fashion, retail, culinary, hospitality, architecture, tourism, textiles, and interior design destinations. Pricing ranges $1,975-$4,975 depending on track selection and hotel accommodation. Carl D. Perkins CTE funding eligible.
• Summer Bash Annual networking event bringing together top creatives from across brands at the Simona Sundeck Rooftop in New York City, celebrating creativity, innovation, and technology in the visual merchandising industry.
• Student Awards Annual competition in partnership with Visual Citi celebrating the best projects from students worldwide, with thousands voting on submissions and the 2025 edition reaching 100,000+ members globally.
• Specialist Membership Benefits Premium paid membership tier offering visual creatives exclusive access to brand decision-makers through year-round visibility, editorial exposure, project promotion, featured projects, social media coverage, custom digital content production, and exclusive partnership event opportunities across a network of 1,000+ brands.

Quantifiable outcome

• Access to 3,948 brands across 374 categories within 11 industries
• +4 more outcomes

Named customers50 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Berkeley CollegeflagshipStrategic or Co-development Partner · 1 January 2026Berkeley College is a key academic partner in WindowsWear's annual National Teacher Professional Development Conference. In 2026, the conference featured a welcome session hosted by Suzeana Stewart (Campus Operating Officer) and a sustainability/sourcing presentation by Dyandra Brown (Fashion Faculty). The college's Designers-in-Residence program (featuring Bach Mai for 2025–2026 and Chuks Collins for 2024–2025) participated in conference sessions. Students from Berkeley College also compete in WindowsWear Student Awards.
• LIM CollegeflagshipStrategic or Co-development Partner · 1 January 2026LIM College is a flagship academic partner hosting the career pathways panel at WindowsWear's annual conference. The college's THREAD industry partnership program was presented by Eda Sanchez-Persampieri (Dean of Graduate Studies) and Jeanine Polizzi (Assistant Professor). Scott Carnz (Provost) coordinated conference experiences. LIM College faculty (Diamante Logan, Joseph Giampietro, Maria Hedian) and Nancy Miller (Dean of Undergraduate Studies) participated in career-focused panels.
• Dallas CollegeminorOthers · 1 January 2026Dallas College participated in WindowsWear's 2026 National Teacher Professional Development Conference, offering an informational overview alongside Marist University. Carmen Carter and Veronica Montes from Dallas College attended the conference as participants.
• Marist UniversityminorOthers · 1 January 2026Marist University participated in WindowsWear's 2026 National Teacher Professional Development Conference, offering an informational overview alongside Dallas College. Educators Rebecca Brown, Stephanie Conover, and Jennifer Finn from Marist University attended the conference and received professional development certificates.
• Visual CiticoreStrategic or Co-development Partner · 1 January 2025Visual Citi is a full-service signage, printing, and fabrication company established in 2004 with a 100,000 sq. ft. production facility and 350+ employees globally (New York, Mexico, Dubai as EDGE Global). WindowsWear partnered with Visual Citi for the 2025 Summer Bash (bringing together 200+ creatives from 50+ brands) and the 2025 Student Awards competition. Notable collaborative projects include Bloomingdale's Signature Fall 2025 Campaign designed by Yinka Ilori, Calvin Klein holiday campaigns, and UGG seasonal activations.
• The Soloviev GroupminorOthers · 1 January 2025The Soloviev Group (Michael Hershman, CEO) was featured at the WindowsWear 2025 Summer Bash, connecting with brand and creative professionals in the WindowsWear community. Michael Hershman attended as a guest alongside Jon Harari (CEO, WindowsWear) and Clay Crider (Co-Founder, SPACE NY).
• NYC TourismflagshipGTM or Marketing Partner · 1 January 2025NYC Tourism featured WindowsWear Tours as a must-do fashion experience exploring iconic Fifth Avenue retail and window displays. This press feature appears on NYC Tourism's official attractions and tours page, providing significant third-party credibility and distribution for WindowsWear's tour product.
• Time Out New YorkflagshipGTM or Marketing Partner · 1 January 2025Time Out New York featured WindowsWear Tours, describing the experience as 'WindowsWear took window-shopping to a whole new level.' This editorial coverage provides third-party credibility and drives top-of-funnel awareness for the tour business.
• Carl D. Perkins (Career and Technical Education Funds)flagshipOthers · 1 January 2025Carl D. Perkins funds can cover WindowsWear's professional development experiences — Culinary and Fashion are recognized career clusters. Perkins funds can also pay for licenses to support eLearning platforms like WindowsWear. This funding mechanism enables WindowsWear's conference and database services to be funded by federal CTE grants, making it more accessible to educational institutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WGSN: WGSN is the leading global trend forecasting service for fashion, retail, and consumer industries, offering subscription databases and trend reports. It is the most direct comparable to WindowsWear's database subscription model, though WGSN is broader in scope (color, materials, lifestyle trends) versus WindowsWear's visual merchandising focus.
• EDITED: EDITED is a retail analytics platform providing competitive intelligence on pricing, assortments, and merchandising for fashion brands. Direct overlap with WindowsWear's brand competitive intelligence use case, with EDITED focused on commercial/merchandising data versus WindowsWear's visual merchandising focus.
• Stylus: Stylus provides consumer trend intelligence and innovation research across retail, fashion, beauty, and consumer goods. Comparable subscription business model and similar customer base of brands and creative agencies using trend data for product and retail strategy.
• TrendWatching: TrendWatching is a global trend intelligence platform serving brands and agencies with consumer trend reports and innovation consulting. Comparable subscription model targeting brand-side decision-makers seeking trend insights for retail and marketing strategy.
• Fashion Snoops: Fashion Snoops provides trend forecasting services specifically focused on fashion, retail, and consumer trends for brands and retailers. Direct subscription trend intelligence peer with similar customer base and use case for product development and retail strategy.

Emerging players

• Heuritech: Heuritech is a fashion trend forecasting platform using AI to analyze social media images for trend and demand prediction. Comparable trend intelligence focus for fashion brands, but with a technology-forward approach versus WindowsWear's curated visual database.
• PSFK: PSFK is a research and publishing platform covering retail innovation, brand experiences, and consumer trends. Overlap with WindowsWear's editorial and content distribution function, though PSFK is more content/marketing oriented without the deep visual database asset.
• Luxury Society: Luxury Society (now part of Luxury Roundtable) is a membership community for luxury brand executives covering retail, digital, and consumer trends. Comparable community-led model serving brand decision-makers in the luxury vertical that WindowsWear focuses on.
• Peclers Paris: Peclers Paris is a trend forecasting agency for fashion, beauty, lifestyle, and retail offering trend books and consultancy. Comparable trend intelligence subscription model targeting brands with a focus on creative and visual direction.

Broad incumbents

• Business of Fashion: Business of Fashion is a leading fashion industry media platform and intelligence service with subscription-based reports and analysis. Overlap in serving fashion brand decision-makers with industry intelligence, though it is broader in editorial coverage rather than visual content focused.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/windowswear
• YouTubeyoutube.com/user/WindowsWear
• Facebookfacebook.com/WindowsWear
• LinkedInlinkedin.com/company/windowswear
• Instagraminstagram.com/windowswear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WindowsWear