What Oroson does

Oroson operates the Markup.io product, a visual feedback and annotation platform designed to help product teams and digital content creators collect, organize, and act on visual feedback during content and product development. The core offering centers on a Chrome browser extension for marking up live web pages, supplemented by dedicated video annotation tools for video review workflows and embeddable website feedback widgets. Technically, the platform operates as a SaaS product distributed through the Chrome Web Store, with signup and login flows managed through app.markup.io and content/assets hosted on assets.markup.io. Pricing tiers, plan structures, and quantitative SLAs are not disclosed in available sources.

The business model is a horizontal SaaS go-to-market aimed at product managers, design teams, and digital content reviewers who need lightweight visual collaboration tooling. Distribution is primarily product-led, leveraging the Chrome extension as a low-friction acquisition surface and an active content marketing blog publishing tips, feature releases, and comparison guides to drive inbound demand. Markup.io / Oroson was founded under the legal entity MarkUp Inc. and was acquired by Ceros, a digital content platform company, which now acts as its strategic operating parent; the company shares operational branding and support infrastructure with Ceros.

The company is privately held, headquartered in Ballyclare, United Kingdom, with a small team of 11-50 employees. It received a disclosed funding round of approximately £1.56M led by Co-FundNI in October 2019, with no subsequent equity financings disclosed. Day-to-day operations are anchored by a CTO, marketing manager, design lead, and principal architect, indicating a compact product-and-engineering-led organizational structure focused on platform maintenance and incremental feature expansion rather than scale-stage growth.

Name

Oroson

Legal name

MarkUp Inc.

Website

https://oroson.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Oroson operates Markup.io, a Chrome-based visual feedback and annotation SaaS platform used by product teams and digital content creators to streamline website and video review workflows. The product is owned by and operated under Ceros.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballyclare

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Oroson, operating through its Markup.io brand (legal entity MarkUp Inc., a Ceros subsidiary), provides a visual feedback and annotation SaaS platform that lets teams capture, organize, and act on visual comments on digital content. Distribution includes a Chrome extension installed from the Chrome Web Store and web-based sign-up via app.markup.io, supporting use cases such as website feedback, product feedback collection, and video review workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Markup.io visual feedback and annotation platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marker.io: Direct competitor offering visual website feedback and bug-reporting tools aimed at product teams and agencies; highly comparable feature set including Chrome extension and client feedback collection.
• Filestage: Review and approval platform for video, image, and document feedback, with annotation features serving marketing and creative teams similar to Markup.io's review workflow use cases.
• Wipster: Video review and collaboration platform with frame-accurate annotation tools; comparable to Markup.io's video annotation capabilities for creative and marketing teams.
• Usersnap: Visual feedback and customer communication platform for product teams; offers screenshot annotation, video capture, and project-tracking integrations similar to Markup.io.
• BugHerd: Visual feedback and bug-tracking platform for websites and digital projects, serving product, design, and development teams with similar annotation-based workflows.
• Frame.io (Adobe): Video review and annotation platform used by creative and video production teams; directly comparable on the video review/annotation use case within Markup.io's offering.
• Hotjar: Website feedback and analytics platform offering on-page surveys and visual feedback widgets; directly comparable on the website feedback widget component of Markup.io.

Emerging players

• Loom: Async video messaging tool widely adopted by product teams for visual feedback; overlaps with Markup.io's video annotation workflow use case though focused on recording rather than annotation.

Broad incumbents

• Figma: Design collaboration platform with native commenting and visual feedback features; a broader incumbent that increasingly subsumes standalone annotation tools within team workflows.
• Miro: Broad visual collaboration platform that increasingly bundles visual commenting and feedback capabilities, representing a large incumbent that could absorb Markup.io-style workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/OrosonHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oroson