Fleetrock
Fleetrock provides AI-powered fleet and shop management SaaS to commercial trucking, logistics, municipal, food manufacturing, and home services operators. Its unified platform combines asset management, repair orders, warranty recovery, telematics integrations, and AI-driven analytics at $7–$12 per unit per month, with an optional managed maintenance service.
- Company typePrivate
- Founded2017
- HeadquartersCoopersburg, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fleetrock does
Fleetrock is a cloud-based SaaS company founded in 2017 that provides fleet and shop management software to commercial trucking operators, logistics providers, municipal fleets, food manufacturers, and home services companies. The platform unifies asset management, scheduled and preventive maintenance, repair order processing, warranty tracking, inventory, billing, inspections, and analytics into a single system, with optional Managed Maintenance service where Fleetrock's own repair specialists coordinate vendor work, warranty claims, and parts sourcing on the customer's behalf. Pricing is per asset at $7/unit/month for the Self-Manage Basic tier and $12/unit/month for the Self-Manage Pro tier, with three levels of paid onboarding services (6, 12, or 24/7 hours of support) layered on top.
The platform is differentiated by a "Fleet Management AI" module that adds AI Invoice Import (automated line-item extraction and categorization from vendor invoices), AI Audit (anomaly and duplicate-charge detection on repair orders), AI Assistant (natural language Q&A over fleet data), AI Fault Code Analysis (plain-English interpretation of telematics fault codes with action plans), AI Dashboard Insights (trend and outlier surfacing), and AI Predictive Maintenance (failure probability modeling from historical repair and usage data). Computer vision is applied to technician photos and videos, talk-to-text enables hands-free documentation, and the platform supports multimodal diagnostic workflows. Fleetrock commits to a 99.9% uptime SLA with formal service credits and references a SOC 2-aligned operating posture, governed under Pennsylvania law as Fleetrock, LLC.
Distribution combines a product-led growth motion (public pricing page, self-service signup, free mobile app on Apple App Store and Google Play) with a direct enterprise sales motion supported by deep integration partnerships with 20+ telematics providers — including Samsara, Geotab, Motive, Lytx, Zonar, Verizon Connect, Azuga, EROAD, and PeopleNet — and service networks Love's, TA, and Goodyear for automated invoice import, plus TMS (McLeod) and accounting (QuickBooks) integrations. Fleetrock has raised a single disclosed $1M round in March 2019, has 11–50 employees, and is headquartered in Coopersburg, Pennsylvania. Named enterprise customers include Wilson Logistics, Stevens Transport, Miller Freight, Leonard's Express (1,600 assets), Paul Transportation (800+ assets, 1,000% warranty ROI), Amick Farms, Southwind (20 companies), and a national fleet customer with 11,000+ assets reporting over $1M in savings within six months of rollout.
Fleetrock firmographics
Firmographics- Name
- Fleetrock
- Legal name
- Fleetrock, LLC
- Website
- https://fleetrock.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleetrock provides AI-powered fleet and shop management SaaS to commercial trucking, logistics, municipal, food manufacturing, and home services operators. Its unified platform combines asset management, repair orders, warranty recovery, telematics integrations, and AI-driven analytics at $7–$12 per unit per month, with an optional managed maintenance service.
- Ownership category
- akta.pro rank
Fleetrock industry classification
Industry- Product category
- Fleet Management Software
- akta.pro primary industry
- Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)
- akta.pro secondary industries
- Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA), Fleet Utilization & Rightsizing / Optimization Services (TLABAIAJ)
Keywords
Where Fleetrock is headquartered
LocationHeadquarters
- HQ city
- Coopersburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fleetrock business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Self-Manage Basic: Core fleet management platform at $7 per unit per month. Includes asset management, scheduled maintenance, inventory management, warranty management, issue management, inspection management, telematics integration, API access, analytics, billing management, repair order management, and managed maintenance features.
- Subscription - Self-Manage Pro: Enhanced fleet management platform at $12 per unit per month. Includes all Basic features plus additional capabilities.
- Onboarding Services: Professional services for implementation including Basic Launch Service (6 hours of support), Pro Launch Service (12 hours of support), and Premium Launch Service (24/7 onboarding support with API integrations and custom updates).
- Managed Maintenance Service: Full-service repair management where Fleetrock's team of repair specialists and coordinators manage the repair process from start to finish. Includes vendor optimization, warranty facilitation, parts sourcing, repair negotiation, billing consolidation, and 24/7 expert support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Self-Manage Basic - Core fleet management at $7/unit/month |
| Subscription | Monthly | Self-Manage Pro - Enhanced fleet management at $12/unit/month |
| Other | One time | Basic Launch Service - Entry-level onboarding |
| Other | One time | Pro Launch Service - Advanced onboarding |
| Other | One time | Premium Launch Service - Enterprise onboarding |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Fleetrock product offering
Product offeringCore offering
Fleetrock sells a cloud-based, AI-powered fleet and shop management SaaS platform that unifies asset management, repair order processing, preventive maintenance, warranty recovery, parts inventory, inspection/DVIR, telematics data, billing, and analytics for commercial fleet operators and service shops. It also offers a managed maintenance service where its specialists coordinate the entire repair process and an AI add-on module for predictive maintenance, natural language querying, automated invoice processing, and anomaly detection.
Product overview
Fleetrock is an AI-powered fleet and shop management platform offered as a unified all-in-one system with modular components. The core product portfolio consists of Fleet Management Software and Shop Management Software as the primary platforms, supported by eleven integrated modules: Asset Management, Scheduled Maintenance, Warranty Management, Issue Tracking, Inspection Management, Telematics Connection, Repair Order Management, Inventory Management, Billing Management, and Analytics. An optional Managed Maintenance add-on combines the software with full-service repair specialist support. A dedicated Fleet Management AI module adds AI-powered capabilities including natural language querying, predictive maintenance, anomaly detection, and automated invoice processing. Pricing tiers include Self-Manage Basic ($7/unit/month) and Self-Manage Pro ($12/unit/month). The platform also offers onboarding services (Basic, Pro, and Premium Launch Service) for implementation support.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Management Software
Quantifiable outcome
- 50-70% reduction in administrative time
- +5 more outcomes
Companies that use Fleetrock
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Fleetrock technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability16 records
Feature8 records
Fleetrock partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- SamsaracoreDirect integration partnership enabling automatic DVIR import, fault code capture, and telematics data synchronization. Case study customer Dingus Transportation Services specifically highlighted Samsara integration as key to eliminating manual data bridging.
- GeotabcoreIntegration partnership for telematics data including odometer readings, engine hours, location tracking, and fault codes to automate maintenance scheduling and repair workflows.
- Motive (KeepTruckin)coreIntegration partnership enabling automatic capture of telematics data and fault codes for maintenance automation.
- Love's Travel StopscoreService provider integration for automatic import of repair orders and invoices from Love's locations, streamlining vendor invoice processing.
- TA (TravelCenters of America)coreService provider integration for automatic import of repair orders and invoices from TA locations.
- GoodyearcoreIntegration partnership for commercial tire service and maintenance data from Goodyear locations.
- ZonarcoreIntegration partnership for telematics and fleet management data synchronization.
- LytxmajorIntegration partnership for video telematics and fleet surveillance data.
- EROADmajorIntegration partnership for electronic logging and fleet management data.
- McLeodmajorIntegration partnership with transportation management system (TMS) for dispatch and logistics data synchronization.
- QuickBooksmajorIntegration partnership for accounting and financial data synchronization with QuickBooks accounting software.
Scale indicators12 records
Recent moves4 records
Expansion highlights5 records
Fleetrock competitors and assessment
Company assessmentBroad incumbents
- AssetWorks: Enterprise fleet management and maintenance software serving public sector, higher education, utilities, and large corporate fleets. Higher-end incumbent in the same fleet/shop management category Fleetrock targets, especially for government accounts.
- Verizon Connect: Fleet telematics and fleet management platform combining GPS tracking, maintenance, and compliance for SMB and enterprise fleets. Listed Fleetrock integration partner; bundled offering creates direct overlap on Fleetrock's analytics and maintenance capabilities.
- Motive: Fleet management, ELD, video telematics, and equipment maintenance platform with a strong trucking install base. Comparable to Fleetrock across telematics-driven maintenance workflows and serves many of the same enterprise fleet customers.
- Trimble Transportation: Enterprise TMS, fleet, and asset management suite for trucking and logistics. Comparable in addressing maintenance, compliance, and telematics data flows at large trucking and logistics customers, with deeper enterprise reach than Fleetrock.
- Samsara: Public, scaled IoT/telematics platform with growing fleet maintenance, DVIR, and asset tracking offerings. Fleetrock's telematics integration partner; competes for the same enterprise fleet wallet with a much broader hardware-software stack.
- Geotab: Largest commercial telematics provider with a broad ecosystem of integrated fleet apps, including maintenance and DVIR. Fleetrock's 'Core' integration partner but also a bundling competitive threat as Geotab expands native fleet management features.
Direct peers
- Fleetio: Fleet management software with maintenance, inspection, fuel, and parts modules. Closest direct competitor to Fleetrock's combined Fleet + Shop Management platform, particularly in the SMB and mid-market truck-fleet segment.
- RTA Fleet: Fleet maintenance management software focused on preventive maintenance, warranty recovery, and PM compliance. Closely comparable to Fleetrock's Scheduled Maintenance + Warranty Management + Analytics stack for fleet maintenance teams.
- Whip Around: DVIR, vehicle inspection, and compliance software for fleets. Overlaps directly with Fleetrock's Inspection Management and Issue Tracking modules and frequently competes in the same trucking and contractor-fleet buyer pool.
Others
- Holman: Fleet management services company (leasing, maintenance, remarketing) with its own connected fleet technology stack. Comparable end customer profile (commercial fleet operators) and adjacent fleet maintenance services, though primarily a fleet services incumbent rather than pure software peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fleetrock social profiles
Digital presenceFleetrock compliance and trust
Trust signalCompliance1 record
Fleetrock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetrock leadership team
Management profileNumber of profiles
Profiles1 record
Fleetrock funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetrock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetrock
What does Fleetrock do?
Fleetrock sells a cloud-based, AI-powered fleet and shop management SaaS platform that unifies asset management, repair order processing, preventive maintenance, warranty recovery, parts inventory, inspection/DVIR, telematics data, billing, and analytics for commercial fleet operators and service shops. It also offers a managed maintenance service where its specialists coordinate the entire repair process and an AI add-on module for predictive maintenance, natural language querying, automated invoice processing, and anomaly detection.
Is Fleetrock a public or private company?
Fleetrock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fleetrock founded?
Fleetrock was founded in 2017. It employs 11 to 50 people.
Where is Fleetrock based?
Fleetrock is headquartered in Coopersburg, United States, in the North America region.
How does Fleetrock make money?
Four revenue lines are on record. Subscription - Self-Manage Basic is the primary driver. The others are subscription - Self-Manage Pro, onboarding Services and managed Maintenance Service.
Who are Fleetrock's main competitors?
Broad incumbents on record are AssetWorks, Verizon Connect, Motive, Trimble Transportation, Samsara and Geotab. Direct peers are Fleetio, RTA Fleet and Whip Around. Holman is listed as an others.
Does Fleetrock have an API?
Yes. Fleetrock provides API access to its platform enabling developers to build and implement web and software services, scripts and applications for internal business purposes. API credentials (Token) are obtained by creating a valid Fleetrock account and subscribing to the service. API access is authorized via token authentication. Users may not use the API to substantially replicate products or services offered by Fleetrock, monitor API availability or performance for benchmarking purposes, or repackage/resell API data. Developer documentation is at www.fleetrock.com.
What industry is Fleetrock in?
Fleetrock's product category is Fleet Management Software. Its primary akta.pro industry code is TLABAIAG, Maintenance Management Programs (Preventive Maintenance, Vendor Networks), with a secondary code of TLABAIAA, Fleet Lifecycle Management (Acquisition-to-Disposal).