Viewed
Viewed (Viwom Video Marketing S.L.) is a Spanish SaaS company founded in 2013 that provides video-in-email marketing software powered by proprietary polymorphic playback technology, serving 25,000+ brands across 70+ countries with enterprise and SMB customers including Real Madrid, Nestle, Zara, and BBVA.
- Company typePrivate
- Founded2013
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Viewed does
Viewed (Viwom Video Marketing S.L.) is a Spanish video marketing software company founded in 2013 and headquartered in Logroño, Spain, with operations reaching 25,000+ brands across 70+ countries. The company built its core product on a proprietary polymorphic-code engine that enables video to play directly inside email clients without requiring a click-out, addressing the historical limitation of video in email marketing. On top of this core technology, Viewed has layered personalization workflows (CSV/API-driven), template and integration tooling compatible with approximately 99% of major CRMs and email service providers, and an AI Video Generator (currently in beta) that performs image-to-video generation.
The company's customer base mixes enterprise brand marketers (e.g., Real Madrid, Nestle, Zara, BBVA, Massimo Dutti, Loewe, Stradivarius, Meliá Hotels, NH Hotels, MSC, RIU Hotels) with a long tail of small and mid-sized businesses reached through self-serve. Its commercial model is a hybrid of subscription and usage-based pricing tied to volume of video generated or sent.
Viewed is a privately held, founder-led company (CEO Ramón Anadón Plana) with disclosed equity funding of approximately $2M cumulative, including a 2016 round from Acurio Ventures, and accelerator participation via Awesome Lab in 2023. The company operates with a small team (11–50 employees) and competes in the email/video marketing tooling category adjacent to larger marketing automation platforms.
Viewed firmographics
Firmographics- Name
- Viewed
- Legal name
- Viwom Video Marketing S.L.
- Website
- https://viewed.video
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Viewed (Viwom Video Marketing S.L.) is a Spanish SaaS company founded in 2013 that provides video-in-email marketing software powered by proprietary polymorphic playback technology, serving 25,000+ brands across 70+ countries with enterprise and SMB customers including Real Madrid, Nestle, Zara, and BBVA.
- Ownership category
- akta.pro rank
Viewed industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
Keywords
Where Viewed is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Viewed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Viewed operates on a subscription model with multiple plan tiers offering different feature sets, video view limits, and duration caps (from 6 seconds to 1 minute). Plans are available on monthly or annual billing cycles with automatic renewal. The platform offers a free 15-day trial period limited to one per customer. Additional video views beyond plan limits are charged at a per-unit rate and invoiced monthly.
- Usage-based Video Views: Subscription plans include a limited number of video views determined by the contracted plan. When usage reaches 80%, an email notification is sent; at 100%, additional views incur charges invoiced monthly. Excess usage is calculated according to the unit price specified in the applicable plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple plan tiers with varying video view limits, feature access, and duration caps |
| Subscription | Annual | Annual subscription with same features as monthly plans |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Viewed product offering
Product offeringCore offering
Viewed provides a polymorphic video email marketing platform that enables brands to embed autoplay videos directly inside email inboxes. Its Adaptive Technology detects the recipient's email client, device, and bandwidth in real time to deliver the optimal video format (MP4, animated GIF, WebP). The platform supports 1-to-1 personalized video generation at scale through CSV files or real-time CRM API integration, and includes an AI Video Generator that converts static images into videos for use in email campaigns.
Product overview
Viewed is a video email marketing platform that provides a suite of integrated products for embedding and personalizing video content in email campaigns. The core Video in Email Platform enables autoplay video delivery directly in email inboxes using adaptive technology. Built on this core, the AI Video Generator adds generative AI capabilities to create videos from static images, while Personalized Video Marketing at Scale and Personalized Video for eCommerce modules enable mass personalization through CSV files or real-time CRM/API integration. The platform is designed to work with existing CRM and ESP systems, compatible with 99% of email platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Video in Email Platform Core SaaS platform for embedding autoplay videos directly inside email marketing campaigns. Uses Adaptive Technology to detect the recipient's device, email client, and bandwidth in real time and deliver the optimal video format. Designed for marketing teams running email campaigns across enterprise, mid-market, and SMB segments.
- AI Video Generator Generative AI capability that converts static images into short, professional-looking videos optimized for email marketing. Users upload an image, provide a text idea, and the AI produces a video. Sold as part of the Viewed platform subscription.
- Personalized Video Marketing at Scale Generates thousands of individualized personalized videos from a base video using CSV data files or real-time API integration with CRM systems. Used for remarketing, transactional emails, and loyalty campaigns.
- Personalized Video Email for eCommerce eCommerce-specific personalization module that connects an online store to Viewed to dynamically create personalized videos for abandoned cart recovery and cross-sell/upsell remarketing.
Quantifiable outcome
- Conversion rate improvement up to 65%
- +1 more outcomes
Companies that use Viewed
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Viewed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature6 records
Viewed partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IBMcoreIBM is featured as a technology partner/integration partner on Viewed's website, indicating compatibility and integration capabilities between Viewed's video email platform and IBM's enterprise technology ecosystem.
- Minsait by IndracoreMinsait by Indra is listed as a partner, indicating integration and technology partnership for Viewed's video email marketing platform within enterprise digital transformation projects.
- OgilvycoreOgilvy Upcelerator Barcelona serves as a marketing and agency partner using Viewed's technology to enhance client communications. Featured in customer testimonials and partner listings.
- Sales PartnerscoreViewed's Sales Partner program offers 20% revenue share the first year and 10% for two additional years. Partners receive certification, web visibility, and marketing support.
- Marketing and Agency PartnerscoreMarketing and agency partners receive special pricing based on packs with no expiration date, multi-tenant account management, training, technical support, and referral leads from Viewed. Minimum purchase of 100,000 video impressions required.
- Integrator PartnerscoreIntegrator partners earn 20% revenue share on their own customers and 10% on customers brought by Viewed where integration is developed. Partners receive certification, press release announcements, and partnership visibility.
- European Union (ERDF)minorViwom Video Marketing S.L. participated in ICEX-Next Export Initiation Program and was supported by ICEX and co-financed by European ERDF funds for international development.
- HubSpotcoreViewed uses HubSpot for demo scheduling, marketing automation, website analytics, and chat support. Integration allows customers to book demos and Viewed to manage sales pipeline.
- MailchimpcoreMailchimp is referenced as a compatible ESP (Email Service Provider) and integration partner. Viewed's system has limited access to Mailchimp account email templates to embed videos.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Viewed competitors and assessment
Company assessmentDirect peers
- Wistia: Video hosting and marketing platform with analytics, embeds and email integrations. Comparable in serving marketing teams that want to distribute video via email and across channels, though focused more on hosting than native in-inbox playback.
- Sendspark: Video email and personalized video outreach tool focused on sales teams. Comparable in personalization workflow and email-embedded video delivery.
- BombBomb: Pioneer in video email for sales and marketing professionals. Directly comparable offering: record or embed video in email with personalization, targeted at similar mid-market and enterprise marketing/sales use cases.
- Covideo: Video email platform designed for sales professionals and businesses to send personalized video messages. Comparable in core product (video-in-email) and target segments (SMB to mid-market sales/marketing).
- Hippo Video: Personalized video platform for sales, marketing and customer success with AI-driven personalization features. Direct overlap on personalized video at scale and email-embedded video for B2B use cases.
- Vidyard: Video creation and hosting platform with strong email and sales-enablement use cases, including personalized video at scale. Closest direct competitor in product scope and target buyer (B2B marketing and sales teams).
Broad incumbents
- Mailchimp: Major ESP and marketing automation platform and a listed Viewed integration partner. Has the scale to bundle video-in-email features natively, making it both a partner and a potential competitive threat.
- HubSpot: Marketing, sales and CRM platform used by Viewed itself for demo scheduling and a listed integration partner. Operates broadly in the same marketing-automation category and could expand native video capabilities.
Emerging players
- Bonzo: Video email and personalized outreach platform primarily for sales and customer success teams. Comparable in targeting sales/marketing users with personalized video in email, though smaller scale and primarily North American footprint.
- Loom: Async video messaging platform expanding into sales and marketing workflows including email and CRM embeds. Comparable in personalization and ease-of-use messaging, though distribution model (consumer-first) differs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Viewed social profiles
Digital presenceViewed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viewed leadership team
Management profileNumber of profiles
Profiles1 record
Viewed funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viewed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viewed
What does Viewed do?
Viewed provides a polymorphic video email marketing platform that enables brands to embed autoplay videos directly inside email inboxes. Its Adaptive Technology detects the recipient's email client, device, and bandwidth in real time to deliver the optimal video format (MP4, animated GIF, WebP). The platform supports 1-to-1 personalized video generation at scale through CSV files or real-time CRM API integration, and includes an AI Video Generator that converts static images into videos for use in email campaigns.
Is Viewed a public or private company?
Viewed is a private company. It is classified as venture growth investor backed and is currently operating.
When was Viewed founded?
Viewed was founded in 2013. It employs 11 to 50 people.
Where is Viewed based?
Viewed is headquartered in Madrid, Spain, in the Europe region.
How does Viewed make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Video Views.
Who are Viewed's main competitors?
Direct peers on record are Wistia, Sendspark, BombBomb, Covideo, Hippo Video and Vidyard. Broad incumbents are Mailchimp and HubSpot. Emerging players are Bonzo and Loom.
Does Viewed have an API?
Yes. VIEWED provides two distinct APIs: (1) An API for embedding videos in emails, compatible with most ESP platforms, enabling video email campaign integration. (2) Another API for automating the creation of personalized videos, enabling scalable and dynamic campaign management through CRM or website integration. The APIs allow clients to generate personalized videos at scale via real-time API integration with CRM systems. Developer documentation is at www.viewed.video/video-email-marketing-technology.
What industry is Viewed in?
Viewed's product category is Email Marketing Software. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD). Its NAICS code is 516210 and its SIC code is 7370.