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Datable Technology .

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uuid00046x3

Namestring
Datable Technology .
Legal namestring
Datable Technology Corporation
Websiteurl
datablecorp.com
Company typeenum
Public
Founded yearint
2011
Short descriptiontext

Datable Technology Corporation is a Vancouver-based, publicly listed SaaS marketing technology company offering first-party data collection, analytics and monetization tools to U.S. small and medium businesses, with growth driven by the planned acquisition of Local Marketing Solutions Group and a MoneyMailerUSA distribution partnership.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersVancouver, Canada
HQ citystring
Vancouver
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
first-party data platform, consumer data analytics, marketing technology SaaS, data monetization platform, SMB marketing solutions
Industry3 codes
PRIMARYHDAEABAH
Data Sharing, Data Exchange & Data Marketplace Platforms
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Data Warehousing, Lakehouse & Data Platforms
SECONDARYHDAEADAB
Data Governance Platforms (Policies, Stewardship, Workflows)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms
SECONDARYBPAEAHAL
Data Monetization & Data Products Services
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services
NAICS code2 codes
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Software Publishers5132
SIC code2 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Computer Processing & Data Preparation7374
Product category
Marketing Technology SaaS
No data
Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Datable Technology operates a SaaS-based first-party data collection, analytics, and monetization platform aimed at U.S. small and medium businesses. The company pairs this platform with consumer data capabilities obtained through its acquisition of Local Marketing Solutions Group and a strategic partnership with MoneyMailerUSA, enabling expanded marketing technology offerings for the U.S. SMB sector.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1First-Party Data Collection, Analytics & Monetization Platform
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
1MoneyMailerUSA
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-09-30
Description

Strategic partnership as part of Datable's acquisition of Local Marketing Solutions Group. The partnership aims to expand Datable's market reach in the U.S. SMB sector and enhance its marketing technology offerings.

equity.guru
2Local Marketing Solutions Group, Inc.
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-09-23
Description

Letter of intent signed September 23, 2022 to acquire LMSG for $14.35 million CAD. Expected to significantly increase Datable's revenue and operational scale, particularly in the U.S. SMB marketing sector.

Peers10 records
1HubSpot
TypeBroad incumbent
Description

HubSpot is a leading marketing, sales, and CRM platform widely used by SMBs. It is comparable to Datable as a SaaS marketing-technology suite targeting the U.S. SMB segment, but at much larger scale.

2Klaviyo
TypeDirect peer
Description

Klaviyo is a data-driven marketing automation platform focused on SMB and mid-market e-commerce brands. It is comparable to Datable as a SaaS platform monetizing first-party customer data for SMB marketing use cases.

3ZoomInfo
TypeBroad incumbent
Description

ZoomInfo is a B2B data and intelligence platform that monetizes first-party and third-party data via SaaS. It overlaps with Datable's first-party data collection and analytics positioning, though at much larger scale and with a B2B focus.

4LiveRamp
TypeDirect peer
Description

LiveRamp is a data connectivity and monetization platform enabling first-party data collaboration. It is comparable to Datable's first-party data collection and monetization positioning, though serving larger enterprise customers.

5Yext
TypeEmerging player
Description

Yext is a digital presence and data management platform for multi-location businesses and SMBs. It is comparable to Datable as a SaaS platform helping SMBs manage and monetize consumer data and marketing presence.

6Iterable
TypeEmerging player
Description

Iterable is a cross-channel marketing platform leveraging first-party customer data for personalized campaigns. Comparable to Datable in its data-driven marketing-tech approach for growth-stage and mid-market customers.

7Salesforce Marketing Cloud
TypeBroad incumbent
Description

Salesforce Marketing Cloud is an enterprise marketing and data platform with broad SMB reach. It is comparable to Datable as a data-driven marketing SaaS offering, though it serves a much wider customer base across multiple tiers.

8Adobe Experience Cloud
TypeBroad incumbent
Description

Adobe Experience Cloud is an enterprise marketing, analytics, and data platform. It overlaps with Datable's first-party data and analytics positioning but targets larger enterprise customers and operates as part of a broader software portfolio.

9Valueleaf
TypeEmerging player
Description

Valueleaf is a digital marketing technology and performance-marketing firm offering data-driven marketing services to SMBs and growth-stage businesses. Comparable to Datable in serving SMB marketing-tech customers, primarily via services rather than pure SaaS.

10CallRail
TypeEmerging player
Description

CallRail provides call analytics and first-party data attribution for SMBs and agencies. Comparable to Datable as a SaaS data platform helping SMB marketers capture and act on first-party customer signals.

Market position
Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Datable Technology .

Marketing Technology SaaSdatablecorp.com

Datable Technology Corporation is a Vancouver-based, publicly listed SaaS marketing technology company offering first-party data collection, analytics and monetization tools to U.S. small and medium businesses, with growth driven by the planned acquisition of Local Marketing Solutions Group and a MoneyMailerUSA distribution partnership.

Datable Technology . firmographics

Firmographics
Name
Datable Technology .
Legal name
Datable Technology Corporation
Website
https://datablecorp.com
Company type
Public
Founded year
2011
Operating status
Operating
Headcount range
11–50 employees
Short description
Datable Technology Corporation is a Vancouver-based, publicly listed SaaS marketing technology company offering first-party data collection, analytics and monetization tools to U.S. small and medium businesses, with growth driven by the planned acquisition of Local Marketing Solutions Group and a MoneyMailerUSA distribution partnership.
Ownership category
akta.pro rank

Datable Technology . industry classification

Industry
Product category
Marketing Technology SaaS
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Software Publishers (5132)
SIC
Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
akta.pro industry
PRIMARYHDAEABAH
Data Sharing, Data Exchange & Data Marketplace Platforms
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Data Warehousing, Lakehouse & Data Platforms
SECONDARYHDAEADAB
Data Governance Platforms (Policies, Stewardship, Workflows)
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms
SECONDARYBPAEAHAL
Data Monetization & Data Products Services
Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

  • First-party data platform
  • Consumer data analytics
  • Marketing technology SaaS
  • Data monetization platform
  • SMB marketing solutions

Where Datable Technology . is headquartered

Location

Headquarters

HQ city
Vancouver
HQ country
Canada
HQ region
North America

Offices1 record

Markets served

Datable Technology . business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Datable Technology . product offering

Product offering

Core offering

Datable Technology operates a SaaS-based first-party data collection, analytics, and monetization platform aimed at U.S. small and medium businesses. The company pairs this platform with consumer data capabilities obtained through its acquisition of Local Marketing Solutions Group and a strategic partnership with MoneyMailerUSA, enabling expanded marketing technology offerings for the U.S. SMB sector.

Differentiator

Problem solved

Functional benefit

Products and services

  • First-Party Data Collection, Analytics & Monetization Platform

Companies that use Datable Technology .

Customer profile

Segments1 record

Ideal customer profiles1 record

Datable Technology . technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Datable Technology . partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • MoneyMailerUSAcoreStrategic or Co-development Partner · 30 September 2022Strategic partnership as part of Datable's acquisition of Local Marketing Solutions Group. The partnership aims to expand Datable's market reach in the U.S. SMB sector and enhance its marketing technology offerings.
  • Local Marketing Solutions Group, Inc.coreStrategic or Co-development Partner · 23 September 2022Letter of intent signed September 23, 2022 to acquire LMSG for $14.35 million CAD. Expected to significantly increase Datable's revenue and operational scale, particularly in the U.S. SMB marketing sector.

Scale indicators1 record

Datable Technology . competitors and assessment

Company assessment

Broad incumbents

  • HubSpot: HubSpot is a leading marketing, sales, and CRM platform widely used by SMBs. It is comparable to Datable as a SaaS marketing-technology suite targeting the U.S. SMB segment, but at much larger scale.
  • ZoomInfo: ZoomInfo is a B2B data and intelligence platform that monetizes first-party and third-party data via SaaS. It overlaps with Datable's first-party data collection and analytics positioning, though at much larger scale and with a B2B focus.
  • Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise marketing and data platform with broad SMB reach. It is comparable to Datable as a data-driven marketing SaaS offering, though it serves a much wider customer base across multiple tiers.
  • Adobe Experience Cloud: Adobe Experience Cloud is an enterprise marketing, analytics, and data platform. It overlaps with Datable's first-party data and analytics positioning but targets larger enterprise customers and operates as part of a broader software portfolio.

Direct peers

  • Klaviyo: Klaviyo is a data-driven marketing automation platform focused on SMB and mid-market e-commerce brands. It is comparable to Datable as a SaaS platform monetizing first-party customer data for SMB marketing use cases.
  • LiveRamp: LiveRamp is a data connectivity and monetization platform enabling first-party data collaboration. It is comparable to Datable's first-party data collection and monetization positioning, though serving larger enterprise customers.

Emerging players

  • Yext: Yext is a digital presence and data management platform for multi-location businesses and SMBs. It is comparable to Datable as a SaaS platform helping SMBs manage and monetize consumer data and marketing presence.
  • Iterable: Iterable is a cross-channel marketing platform leveraging first-party customer data for personalized campaigns. Comparable to Datable in its data-driven marketing-tech approach for growth-stage and mid-market customers.
  • Valueleaf: Valueleaf is a digital marketing technology and performance-marketing firm offering data-driven marketing services to SMBs and growth-stage businesses. Comparable to Datable in serving SMB marketing-tech customers, primarily via services rather than pure SaaS.
  • CallRail: CallRail provides call analytics and first-party data attribution for SMBs and agencies. Comparable to Datable as a SaaS data platform helping SMB marketers capture and act on first-party customer signals.

Market position

Customer concentration

Datable Technology . financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Datable Technology . leadership team

Management profile

Number of profiles

Profiles1 record

Datable Technology . subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Datable Technology . funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Datable Technology . M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datable Technology .

What does Datable Technology . do?

Datable Technology operates a SaaS-based first-party data collection, analytics, and monetization platform aimed at U.S. small and medium businesses. The company pairs this platform with consumer data capabilities obtained through its acquisition of Local Marketing Solutions Group and a strategic partnership with MoneyMailerUSA, enabling expanded marketing technology offerings for the U.S. SMB sector.

Is Datable Technology . a public or private company?

Datable Technology . is a public company. It is classified as public and is currently operating.

When was Datable Technology . founded?

Datable Technology . was founded in 2011. It employs 11 to 50 people.

Where is Datable Technology . based?

Datable Technology . is headquartered in Vancouver, Canada, in the North America region.

Who are Datable Technology .'s main competitors?

Broad incumbents on record are HubSpot, ZoomInfo, Salesforce Marketing Cloud and Adobe Experience Cloud. Direct peers are Klaviyo and LiveRamp. Emerging players are Yext, Iterable, Valueleaf and CallRail.

Does Datable Technology . have an API?

No public API is recorded for Datable Technology ..

What industry is Datable Technology . in?

Datable Technology .'s product category is Marketing Technology SaaS. Its primary akta.pro industry code is HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms, with a secondary code of HDAEADAB, Data Governance Platforms (Policies, Stewardship, Workflows). Its NAICS code is 5182 and its SIC code is 7370.

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Live signals
NewswireDATABLE TECHNOLOGY CORPORATION ANNOUNCES FIRST TRANCHE CLOSING OF NON-BROKERED PRIVATE PLACEMENT OF UNITSDatable Technology Corporation announced the closing of the first tranche of its non-brokered private placement, raising approximately $445,000 from the sale of 22,250,000 units. The proceeds are designated to maintain existing operations and assets, with insider Kim Oishi subscribing for $20,000 worth of units. The company also paid cash finder's fees and issued warrants to a qualified finder in connection with the transaction.NewswireDATABLE TECHNOLOGY CORPORATION ANNOUNCES CLOSING OF PRIVATE PLACEMENT OF UNITS AND NEW PRIVATE PLACEMENTDatable Technology Corporation announced the closing of a $370,000 private placement and the initiation of a new offering to raise up to $1.18 million for working capital and the acquisition of Local Marketing Solutions Group (LMSG). The company is currently conducting mutual due diligence with LMSG to finalize a definitive agreement for 100% ownership, pending regulatory approvals from the TSX Venture Exchange.EquityDatable Technology (DAC.V) to snap up Local Marketing Solutions for $14.35 millionDatable Technology has signed a letter of intent to acquire 100% ownership of Local Marketing Solutions Group (LMSG) for $14.35 million CAD, aiming to expand its reach into the U.S. small and medium-sized business market. The transaction includes a partnership with MoneyMailerUSA, allowing Datable to cross-sell products and develop PLATFORM3 for U.S. clients, potentially increasing consolidated revenues to over $18.0 million. The definitive agreement is scheduled to be signed by November 15, 2022, with execution targeted for March 15, 2023.GlobeNewswireuBUCK Technologies Signs Definitive Commercial Agreement with Datable Technology Corp.uBUCK Technologies, a subsidiary of LiteLink, signed a definitive commercial agreement with Datable Technology Corp. The partnership integrates uBUCK's prepaid credit cards into Datable's reward portals, enabling consumers to earn rewards for purchases. Datable will offer instant redemption for loyalty points, creating a new source of transaction-based revenue.PR NewswireDatable Provides Update on Revenues and Data Monetization Platform - P(3)ConsumerDatable Technology Corp announced that as of end of August 2018 it has signed 26 new license agreements for its PLATFORM³ SaaS consumer marketing platform, comprising 16 repeat customers and 10 new customers, generating over $1.7 million in contracted revenues plus transaction revenues. The agreements include a leading global distributor of theatrical and television products extending its digital gift-with-purchase loyalty program license for another six months, and a multinational food company launching a four-month holiday promotion starting October 2018. The company also announced plans to launch P³Consumer, a consumer data platform leveraging blockchain technology that will allow consumers to secure, control and monetize their data, expected in Q4 2018.