Hectarea
Hectarea is a French fintech platform that connects individual investors with sustainable farmers through regulated agricultural land bonds issued from €100, while providing HNW direct land ownership from €100K via its AMF-registered subsidiary Hectarea La Foncière.
- Company typePrivate
- Founded2022
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hectarea does
Hectarea is a French agricultural land investment platform founded in 2022 by Paul Rodrigues and Adime Amoukou, headquartered in Castres-Gironde near Bordeaux. The company operates a self-serve web platform (app.hectarea.io) that connects individual investors with French farmers through bond instruments (obligations) issued by its wholly-owned subsidiary, Hectarea La Foncière, a société anonyme operating under the OPTF regime with AMF registration. Retail investors can participate from €100 per project and receive monthly fermage (rental income) of approximately 2-4% annually plus potential capital appreciation at the 7-10 year maturity, while high-net-worth investors can acquire direct land ownership from €100,000 with associated tax and estate planning benefits. The platform has onboarded 16,000+ registered members and financed 50+ farmers across sustainable agricultural sectors including dairy, sheep, market gardening, orchards, and viticulture in regions spanning Nouvelle-Aquitaine, Auvergne-Rhône-Alpes, Normandie, and Landes.
The business model centers on capital intermediation: Hectarea La Foncière acquires agricultural land, finances the acquisition via bond issuances to retail and HNW investors, and leases the land back to farmers who pay monthly fermage. Revenue is generated through transaction spreads, fees, and the difference between bond yields and acquisition economics, supported by value-added products like the Hectarea Enfants savings pocket, Club Hectarea membership, referral bonuses, and educational content (webinars, blog, glossary, email mini-series). Go-to-market is product-led with a strong content and education layer, complemented by a Hectarea Pro channel for wealth management advisors (CGP) and a farmer-side partnership with Place des Terres. The underlying technology stack is a relatively standard fintech web application hosted on AWS and built with Webflow, integrating card and SEPA payment processing plus Lemcal scheduling, with no disclosed proprietary AI/ML components.
Hectarea firmographics
Firmographics- Name
- Hectarea
- Legal name
- HECTAREA LA FONCIÈRE
- Website
- https://hectarea.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hectarea is a French fintech platform that connects individual investors with sustainable farmers through regulated agricultural land bonds issued from €100, while providing HNW direct land ownership from €100K via its AMF-registered subsidiary Hectarea La Foncière.
- Ownership category
- akta.pro rank
Hectarea industry classification
Industry- Product category
- Agricultural Investment Platform
- NAICS
- Farm Management Services (115116)
- SIC
- Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Natural Resources — Farmland & Agriculture (FSAAAKAI)
- akta.pro secondary industries
- Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Real Assets — Farmland (Row Crops, Permanent Crops) (FSAHAIAI), Natural Resources Funds (Timberland, Farmland, Minerals) (FSANAEAK)
Keywords
Where Hectarea is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Hectarea business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Bond Investment Returns (Fermage): Individual investors purchase bonds (obligations) issued by Hectarea La Foncière starting from 100 euros. Investors receive monthly rent payments (fermage) from farmers, ranging from 2% to 4% annual yield, plus potential capital gains upon land resale at maturity (7-10 years). Total estimated return: 4-6% per year.
- Direct Land Ownership: High-net-worth investors (minimum 100K euros) can invest directly in agricultural land ownership, benefiting from tax advantages and heritage transmission benefits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Obligation Investment - Access from 100 euros |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Hectarea product offering
Product offeringCore offering
Hectarea operates an online platform that connects individual investors with French farmers through agricultural land investment vehicles. Investors can purchase bonds (obligations) issued by the wholly-owned foncière subsidiary Hectarea La Foncière starting from €100, receiving monthly fermage rents and potential capital appreciation over a 7–10 year horizon. Farmers access land financing without traditional bank loans by submitting projects that the platform funds through bond issuance, while high-net-worth investors (€100K+) can take direct ownership of agricultural land for tax and estate planning benefits.
Product overview
Hectarea operates as a platform-based agricultural land investment marketplace with multiple integrated products. The core offering consists of the Plateforme d'investissement (investment platform) enabling individuals to invest in agricultural land via bonds (Investir en obligations) starting from €100, with a premium direct ownership option (Investissement direct) for €100K+. Supporting this, Hectarea La Foncière serves as the regulatory-compliant foncière subsidiary acquiring and managing the land assets. The platform includes investor tools (Tableau de bord, Portefeuille, Simulateur, Carte interactive), a membership program (Club Hectarea), family savings product (Hectarea Enfants), and farmer financing services (Financer votre terre). Educational offerings (Blog, Lexique, Webinaires, Formation) support investor knowledge. The platform is structured around bond-based investment with monthly income from fermage (land rents), differentiated from traditional GFA structures by its accessible entry point and OPTF regulatory framework.
Differentiator
Problem solved
Functional benefit
Products and services
- Plateforme d'investissement Hectarea Self-service online investment platform where individuals discover agricultural land projects, invest via bonds, and manage their portfolio through a personal dashboard.
- Investir en obligations Core bond investment product allowing individuals to invest in agricultural land bonds starting from €100, with projected annual returns of 2–4% from fermage rents plus potential capital gains at resale over a 7–10 year horizon.
- Investissement direct dans la terre agricole
Quantifiable outcome
- 50+ farmers financed across France
- +4 more outcomes
Companies that use Hectarea
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Hectarea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hectarea partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Place des TerrescorePartnership for farmer financing requests and land sales/transmission services. Farmers can submit financing requests through placedesterres.fr, extending Hectarea's reach to land acquisition and transmission needs.
- KeenestminorCollaborative webinar partner for 'Quelles opportunités pour investir avec impact en 2026?' session featuring Keenest founder Jérémie Sicsic discussing impact investment opportunities.
- CaravelminorWebinar collaboration with Caravel co-founders on long-term investment themes combining impact and profitability.
- Mon Petit PlacementminorPartnership webinar on portfolio diversification featuring Mon Petit Placement advisor Johanne Eymin.
- GoodvestminorWebinar collaboration on using savings to support agriculture and biodiversity with Goodvest.
- heliosminorWebinar partner on sustainable investment journey featuring helios founder Maeva Courtois.
- La CrèmerieminorWebinar collaboration on sustainable investment featuring La Crèmerie co-founder Maëlle Caravaca.
- Le Drive Tout NuminorWebinar partner on food provenance featuring Le Drive Tout Nu and Poiscaille, moderated by makesense.
- PoiscailleminorWebinar collaboration on food sourcing transparency with Le Drive Tout Nu and Poiscaille.
- Agryco (Agrycomag)minorContent partnership with Agryco media providing technical agricultural expertise for Hectarea's educational content on livestock management.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Hectarea competitors and assessment
Company assessmentPeers
Direct peers
- FarmTogether: US-based farmland crowdfunding platform offering fractional ownership of agricultural assets to individual investors. Most directly comparable peer — same retail-investor-to-farmer marketplace model with similar minimum-investment thresholds.
- Fundimmo: French real estate crowdfunding platform enabling individual investors to participate in property projects starting from small ticket sizes. Comparable in retail-investor platform model and French regulatory environment, though focused on urban real estate rather than farmland.
- AcreTrader: US farmland investment marketplace that connects individual investors with farmland ownership opportunities, offering projected income and appreciation. Closely comparable in product structure and target audience, though US-focused rather than French.
Broad incumbents
- Anaxago: Established French alternative-investment platform offering real estate, private equity and corporate debt opportunities to retail investors. Comparable in retail-investor crowdfunding model and French regulatory framework, but with broader asset scope and longer operating history.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Hectarea social profiles
Digital presenceHectarea compliance and trust
Trust signalCompliance3 records
Hectarea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hectarea leadership team
Management profileNumber of profiles
Profiles3 records
Hectarea subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hectarea funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hectarea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hectarea
What does Hectarea do?
Hectarea operates an online platform that connects individual investors with French farmers through agricultural land investment vehicles. Investors can purchase bonds (obligations) issued by the wholly-owned foncière subsidiary Hectarea La Foncière starting from €100, receiving monthly fermage rents and potential capital appreciation over a 7–10 year horizon. Farmers access land financing without traditional bank loans by submitting projects that the platform funds through bond issuance, while high-net-worth investors (€100K+) can take direct ownership of agricultural land for tax and estate planning benefits.
Is Hectarea a public or private company?
Hectarea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hectarea founded?
Hectarea was founded in 2022. It employs 1 to 10 people.
Where is Hectarea based?
Hectarea is headquartered in Paris, France, in the Europe region.
How does Hectarea make money?
Two revenue lines are on record. Bond Investment Returns (Fermage) is the primary driver. The others are direct Land Ownership.
Who are Hectarea's main competitors?
Goodvest is listed as a peer. Direct peers are FarmTogether, Fundimmo and AcreTrader. Anaxago is listed as a broad incumbent.
Does Hectarea have an API?
No public API is recorded for Hectarea.
What industry is Hectarea in?
Hectarea's product category is Agricultural Investment Platform. Its primary akta.pro industry code is FSAAAKAI, Natural Resources — Farmland & Agriculture, with a secondary code of BPAJADAA, Farmland Brokerage (Row Crops, Specialty Crops). Its NAICS code is 115116 and its SIC code is 6799.