Run Property

Real Estate CRM Softwarerunproperty.com

RunProperty is an Estonian PropTech company offering a cloud-based CRM platform for real estate agents and agencies, with 90+ portal integrations and mobile apps supporting listing distribution, client management, and transaction workflows across European markets.

Company typePrivate
Founded2021
HeadquartersTallinn, Estonia
Headcount11–50
GTM typeB2B
OfferingSoftware

What Run Property does

RunProperty is a Tallinn, Estonia-based PropTech company that provides cloud-based CRM software for real estate agents and brokerages, consolidating client relations, contract management, property listings, and transaction workflows into a single platform. Founded in 2021 as part of the Olsson & Nielsen Nordic Group, the company leverages its parent group affiliate Finest AS for software development and operates with internal teams across sales, customer support, design, and development. The platform serves both individual real estate agents and multi-agent brokerages and lists customers including Christie's International Real Estate, JLL, Domus, and 1Partner. The company reports reaching over 600 users across the Baltic states by 2022 and has since expanded into broader European markets.

The product is delivered as a SaaS web application at app.runproperty.com, supplemented by native iOS and Android mobile applications that enable agents to manage leads, listings, calendars, and tasks remotely with real-time notifications. The platform's most differentiated technical capability is its integration footprint of more than 90 real estate portals across Europe — including Idealista, Rightmove, Zoopla, Daft.ie, Immobiliare.it, Immoweb, Immobilienscout24, SeLoger, and Property24 — enabling one-click publication of listings to multiple MLS and advertisement platforms from a single interface. Additional product features include a sales pipeline dashboard, buyer-journey tracking for specific properties, branded property landing pages with comparison and viewing-scheduling tools, and integrated task and calendar management.

RunProperty monetizes primarily through per-seat SaaS subscriptions at €39.99 per user per month (€35.99 on annual billing, a 10% discount) under the Team Solution tier, supplemented by an Enterprise tier with custom pricing that adds marketing consent management, email validation, customer feedback surveys, a seller self-service reporting portal, custom domains, and document management. Revenue is also generated through professional services including onboarding packages, training, data migration (€100/hour), and custom development and UI/UX design (€150/hour). Go-to-market combines a sales-led demo booking motion targeting agencies and brokerages with a 14-day free trial (no credit card required) and mobile app store distribution. The company has raised approximately $632K across two disclosed rounds (2021 from Inforegister and 2022 led by Krokodilli Kapital with FStage) and operates under ISO 9001 (since 2012) and ISO 27001 (since 2019) certifications held at the parent group level.

Run Property firmographics

Firmographics

Name: Run Property
Legal name: RunProperty LTD
Website: https://runproperty.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Short description: RunProperty is an Estonian PropTech company offering a cloud-based CRM platform for real estate agents and agencies, with 90+ portal integrations and mobile apps supporting listing distribution, client management, and transaction workflows across European markets.
Ownership category
akta.pro rank

Run Property industry classification

Industry

Product category: Real Estate CRM Software
NAICS: Software Publishers (513210), Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

Real estate CRM software
Property listing management
MLS portal integration
Real estate agent software
Property transaction management

Where Run Property is headquartered

Location

Headquarters

HQ city: Tallinn
HQ country: Estonia
HQ region: Europe

Offices1 record

Markets served

Run Property business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

SaaS Subscription (Team Solution): Per-user monthly or annual subscription at €39.99/user/month with 10% annual discount. Includes dashboard, projects, listings, calendar, contacts, and mobile application.
Enterprise Subscription: Custom pricing for enterprise customers including all Team Solution features plus marketing consent management, email validation, customer feedback surveys, seller reporting portal, custom domains, and document management.
Professional Services: Onboarding packages, virtual training sessions, system configuration, and priority customer support. Data migration at €100/hour, custom development and UI/UX design at €150/hour.

Pricing tiers

Model	Billing	Price
Per seat	Monthly	Team Solution - €39.99/user/month
Subscription	Monthly	Enterprise Solution - Custom pricing

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Run Property product offering

Product offering

Core offering

RunProperty sells a cloud-based all-in-one CRM SaaS platform for real estate agents and agencies that consolidates client relations, contracts, listings, and transactions into a single workspace. The platform provides a sales pipeline dashboard, buyer journey tracking, branded property landing pages, one-click publishing to 90+ real estate portals, and integrated task and calendar management, accessible via web and native iOS/Android mobile apps.

Product overview

RunProperty is a unified all-in-one CRM platform for real estate agents that combines client relations, contracts, listings, and transactions management. The platform consists of two product tiers: the Team Solution (core CRM with dashboard, projects, listings, calendar, contacts, and mobile app) and the Enterprise Solution (adds marketing consent management, email validation, customer feedback surveys, seller reporting, custom domains, and document management). The platform integrates with 90+ real estate portals for one-click listing distribution.

Differentiator

Problem solved

Functional benefit

Products and services

RunProperty Team Solution Core CRM subscription tier for real estate agents and small teams, providing a sales pipeline dashboard, project/listing management, calendar, contacts, and mobile application access. Priced at €39.99 per user per month (billed monthly) or €35.99 per user per month (billed annually, 10% savings).
RunProperty Enterprise Solution Custom-priced enterprise tier that includes all Team Solution features plus marketing consent management, email validation for form fields, customer feedback surveys, seller reporting and self-service portal, custom domains, ability to bring custom documents into the system, and marketing materials management. Designed for larger agencies and brokerages that require additional compliance, marketing, and customization features.

Quantifiable outcome

Replaced manual work that agents previously performed

Companies that use Run Property

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Run Property technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Run Property partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered parent_group and core.

Olsson & Nielsen Nordic Groupparent_groupStrategic or Co-development PartnerParent company group providing strategic direction and operational support. ISO 9001 certified for quality management since 2012 and ISO 27001 certified for information security management since 2019.
Finest AScoreStrategic or Co-development PartnerLeading software development company in the Baltic States and Poland with over 20 years of experience developing modern software systems for private and governmental sectors. Provides software development expertise to RunProperty as part of the Olsson & Nielsen Nordic Group.
Idealista (Idealista.it, Idealista.com, Idealista.pt)coreTechnology or IntegrationIntegration partner for real estate portal listing distribution. One-click upload functionality enables listings to be published to Idealista platforms.
RightmovecoreTechnology or IntegrationUK's largest real estate portal integration for listing distribution and property advertisements.
ZooplacoreTechnology or IntegrationUK real estate portal integration for property listings and market exposure.
Daft.iecoreTechnology or IntegrationIreland's primary real estate portal integration for property listings in the Irish market.
Immobiliare.itcoreTechnology or IntegrationItalian real estate portal integration as part of the Indomio group network.
ImmowebcoreTechnology or IntegrationBelgian real estate portal integration for property listings distribution.
ImmobilienScout24 (Germany, Austria, Switzerland)coreTechnology or IntegrationGerman-speaking markets real estate portal integration covering Germany, Austria, and Switzerland.
SeLoger.comcoreTechnology or IntegrationFrench real estate portal integration for property listings in France.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Run Property competitors and assessment

Company assessment

Direct peers

BoomTown: Real estate CRM and marketing platform targeting residential brokerages with lead management, pipeline tracking, and website/IDX functionality similar to RunProperty's offering.
Liondesk: Real estate CRM focused on agent productivity with email drip campaigns, contact management, and transaction tracking for individual agents and small teams.
PropertyBase: Real estate CRM and marketing platform built on Salesforce, serving brokerages with transaction management and MLS integration similar to RunProperty's portal integrations.
Follow Up Boss: CRM purpose-built for real estate teams with lead routing, pipeline management, and integration with real estate lead sources — directly overlapping RunProperty's core proposition.
kvCORE: Real estate CRM and lead generation platform serving agents and brokerages with similar sales-pipeline, listing distribution, and agent productivity features.
Real Geeks: Real estate lead generation and CRM platform providing agents with IDX websites, CRM, and lead nurturing — overlapping RunProperty's listing distribution and CRM scope.

Regional players

Apimo: European real estate software platform focused on agency and property management; shares RunProperty's European market focus and serves overlapping European brokerage clients.

Broad incumbents

Pipedrive: Generalist sales CRM with strong adoption among real estate agents; competes for the same per-seat subscription dollars as RunProperty's Team Solution tier.
Salesforce: Enterprise CRM giant with real estate-specific clouds and AppExchange apps; competes for enterprise brokerage contracts that RunProperty targets with JLL and Christie's.
HubSpot CRM: Generalist CRM and marketing automation platform widely used by real estate teams; offers free tier and broader marketing tools than RunProperty's vertical solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Run Property compliance and trust

Trust signal

Compliance2 records

Run Property financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Run Property leadership team

Management profile

Number of profiles

Run Property funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Run Property M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run Property

What does Run Property do?

Is Run Property a public or private company?

Run Property is a private company. It is classified as corporate owned and is currently operating.

When was Run Property founded?

Run Property was founded in 2021. It employs 11 to 50 people.

Where is Run Property based?

Run Property is headquartered in Tallinn, Estonia, in the Europe region.

How does Run Property make money?

Three revenue lines are on record. SaaS Subscription (Team Solution) is the primary driver. The others are enterprise Subscription and professional Services.

Who are Run Property's main competitors?

Direct peers on record are BoomTown, Liondesk, PropertyBase, Follow Up Boss, kvCORE and Real Geeks. Apimo is listed as a regional player. Broad incumbents are Pipedrive, Salesforce and HubSpot CRM.

Does Run Property have an API?

No public API is recorded for Run Property.

What industry is Run Property in?

Run Property's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.