Zanzar
- Company typePrivate
- Founded2018
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
Zanzar firmographics
Firmographics- Name
- Zanzar
- Legal name
- Zanzar (CNPJ 30.258.165/0001-29)
- Website
- https://zanzar.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Zanzar industry classification
Industry- Product category
- Digital Out-of-Home (iDOOH) In-Car Advertising
- NAICS
- Taxi and Ridesharing Services (485310)
- akta.pro primary industry
- Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms) (TLAFAIAM)
Keywords
Where Zanzar is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Zanzar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Digital out-of-home advertising sales to brands: Primary revenue stream: advertisers purchase media on Zanzar's in-vehicle screen network via the midia.zanzar.com.br portal. Multiple ad formats (Video, Banner, Combo, Branded Content, Quiz, Games, Pesquisa) with targeting by geolocation, vehicle type, time of day and day of week. Pricing via Mídia Kit; quote-based / not publicly listed.
- Vertical-segment branded campaigns (cases business): Industry-tailored campaigns across Finance, Retail, Restaurants, Construction/Real Estate, Events, and Tourism verticals; delivered as branded video, content, and interactive formats inside ride-hailing vehicles.
- Data and research insights (Zanzar Pesquisa): Campaign-level data capture and audience research (recall, real-time responses, brand perception) sold as actionable intelligence to advertisers; LGPD-compliant with anonymization.
- Network/media partnership distribution via Kallas: Distributed via Kallas Mídia OOH media network, which sells Zanzar inventory within its broader OOH portfolio, extending reach to advertiser campaigns and content alliances (e.g., Lance!, Perdigão, Toyota, Aegea, Natura, EDP, Ace at COP30).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based advertising (Zanzar Vídeo + other formats) |
| Freemium | — | Driver side: Free hardware and installation |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Zanzar product offering
Product offeringCore offering
Zanzar installs interactive, geolocated HD digital screens inside app-based ride-hailing and taxi vehicles across Brazil to display entertainment, informational content, and brand advertising to passengers during rides. The company sells this captive-attention in-car media inventory to brand advertisers through a self-service portal (midia.zanzar.com.br), with campaign targeting by geolocation (Boost), vehicle type, time of day and day of week. Drivers receive the screens, installation, and the Zanzar Benef\u00edcios rewards app free of charge in exchange for hosting the ad-supported content.
Product overview
Zanzar operates a single integrated iDOOH (interactive Digital Out Of Home) platform with multiple connected products and modules. The core offering, the Zanzar iDOOH Platform, consists of a digital, interactive, geolocated in-car screen installed in ride-hail and taxi vehicles that delivers advertising and content to passengers. On the advertiser side, the platform is exposed through the Zanzar Mídia Self-Service portal (midia.zanzar.com.br) and bundles a suite of ad-format modules — Zanzar Vídeo (the flagship HD widescreen video format), Zanzar Banner, Zanzar Combo, Zanzar Combo Interativo, Zanzar Branded Content, Zanzar Quiz, Zanzar Games and Zanzar Pesquisa — that can be combined within a single campaign and segmented by geolocation, vehicle type and time/day. On the driver side, the Zanzar Motorista Portal (motorista.zanzar.com.br) handles onboarding, while the Zanzar Benefícios mobile app (Android and iOS) provides the points, discounts, cashback, cinema tickets and telemedicine program that rewards drivers for carrying the screen. Underlying capabilities — Brand Safety content curation, CENP-aligned cross-media measurement, and LGPD-compliant data capture through Zanzar Pesquisa — apply across all of the above modules.
Differentiator
Problem solved
Functional benefit
Brands
- Zanzar Benefícios: Driver-facing rewards and benefits program of Zanzar offering a points program (rewards per active screen hour), discounted/cashback app, telemedicine access, and tickets to cinema and events; distributed via a dedicated mobile app for Android and iOS.
Products and services
- Zanzar iDOOH Platform Core Interactive Digital Out-of-Home (iDOOH) advertising platform that installs digital, interactive, geolocated HD screens inside app-based ride-hailing and taxi vehicles to deliver advertising, informational content, and entertainment to passengers during rides. Supports campaign segmentation by geolocation, vehicle type, and time/day across 6,350+ connected cars in 10+ Brazilian cities.
- Zanzar Benef\u00edcios Driver-facing mobile rewards and benefits app (Android and iOS) for ride-hailing and taxi drivers with an installed Zanzar screen, offering a points program (one point per active-screen hour), cinema and event tickets, discounts and cashback, and discounted telemedicine. Supports driver retention and screen-network supply.
- Zanzar M\u00eddia Self-Service (midia.zanzar.com.br) Advertiser-facing self-service portal where brands and agencies configure and book Zanzar advertising campaigns with geolocation, vehicle-type, and time/day targeting, and access media kit materials.
- Zanzar Motorista Portal (motorista.zanzar.com.br) Driver-facing onboarding portal where ride-hailing and taxi drivers register to receive a free Zanzar in-car screen installation and join the Zanzar Benef\u00edcios rewards program.
Companies that use Zanzar
Customer profileNamed customers37 records
Segments8 records
Ideal customer profiles3 records
Zanzar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature6 records
Zanzar partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship and minor.
- Lance!coreStrategic content alliance (announced via blog post dated June 10, 2026) between Kallas Mídia OOH and Lance! to distribute sports journalism across Kallas OOH points, airports, urban environments and Zanzar's in-car screens. Launched during the Copa do Mundo, with plans to extend across the full sports calendar. Lance! reaches ~25 million sports fans per month.
- BolaVip (Futbol Sites / Better Collective)coreStrategic content partnership (blog post dated August 22, 2024) to deliver sports content (news, videos, analyses, highlights) to Zanzar's interactive 10" in-car screens, starting with 1,000 vehicles in Greater São Paulo. BolaVip is part of Futbol Sites (~210M monthly visits), which in 2024 joined Better Collective.
- Kallas Mídia OOHflagshipKallas Mídia OOH distributes Zanzar's in-car media as part of its broader OOH media portfolio (>85,000 media points across 26 Brazilian states). The partnership extends Zanzar reach into Kallas's advertiser base and into joint event activations (e.g., COP30 in Belém, Copa do Mundo content alliance with Lance!).
- DisneyminorContent partner — Disney content is part of Zanzar's brand-safe curated content portfolio (Parceiros de Conteúdo) displayed on in-car screens.
- Multishow / GNT (Globo)minorContent partners — Multishow and GNT channels listed in Zanzar's content partners section, supplying entertainment programming for in-car screens.
- Galinha PintadinhaminorContent partner — children's entertainment content displayed on Zanzar's in-car screens as part of curated content mix.
- GloobinhominorContent partner — children's programming content displayed on Zanzar's in-car screens.
- UOLminorContent partner — UOL (Brazilian web portal) supplies news/content for Zanzar's in-car screens.
- TikTokminorContent partner — TikTok content displayed on Zanzar's in-car screens as part of curated content portfolio.
- MASPminorContent partner — MASP (Museu de Arte de São Paulo) supplies cultural content for Zanzar's in-car screens.
- Bis (Lacta)minorContent partner — Bis chocolate brand content displayed on Zanzar's in-car screens.
- CanalOffminorContent partner — CanalOff lifestyle/sports channel content for Zanzar's in-car screens.
- CanalTechminorContent partner — CanalTech technology news content for Zanzar's in-car screens.
- FarturaminorContent partner — Fartura (gastronomy channel) supplies food/cooking content for Zanzar's in-car screens.
- FlowminorContent partner — Flow podcast/content network providing content for Zanzar's in-car screens.
- HypnTiqueminorContent partner — HypnTique content featured on Zanzar's in-car screens.
- Macho ModaminorContent partner — Macho Moda content displayed on Zanzar's in-car screens.
- MegapixminorContent partner — Megapix (movie channel) supplies film entertainment for Zanzar's in-car screens.
- Pinguim (editora)minorContent partner — Pinguim editorial content for Zanzar's in-car screens.
- ReceitasminorContent partner — Receitas (recipes) content displayed on Zanzar's in-car screens.
- Sobre RodasminorContent partner — Sobre Rodas automotive content for Zanzar's in-car screens.
- TotoyminorContent partner — Totoy content displayed on Zanzar's in-car screens.
- VivaminorContent partner — Viva content featured on Zanzar's in-car screens.
- ZooMoo KidsminorContent partner — ZooMoo Kids children's content displayed on Zanzar's in-car screens.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Zanzar competitors and assessment
Company assessmentDirect peers
- Kallas Mídeo OOH: Brazilian OOH media network and Zanzar's flagship distribution partner. Operates >85,000 media points across 26 states and resells Zanzar inventory within its portfolio, making it the most directly comparable DOOH operator in Brazil.
- Firefly (by Sling Media / in-car ads): Operates digital screens on ride-hail and taxi rooftops in multiple markets. Closest international direct peer to Zanzar's in-vehicle DOOH model, with similar advertiser value proposition (captive urban audience, geotargeted campaigns).
Broad incumbents
- Eletromidia: One of Brazil's largest DOOH incumbents operating digital panels across transit, retail and street furniture. Comparable as a Brazilian DOOH media seller competing for the same brand budgets, though broader in format and not ride-hail-specific.
- Uber Advertising: Ride-hailing platform's in-app and in-journey advertising business. Comparable on audience (Uber riders in Brazil) and budget pool (brand media spend), and represents the principal platform-encapsulation risk to Zanzar's model.
- JCDecaux: Global OOH and DOOH incumbent with strong presence in Brazilian transit and street furniture. Competes for the same national brand DOOH budgets, though at much larger scale and across multiple non-vehicular formats.
- Clear Channel Outdoor (Brasil): Multinational OOH operator with Brazilian operations across traditional and digital formats. Comparable as an incumbent OOH media seller bidding on the same advertiser RFPs as Zanzar.
- 99 (by Didi) Advertising: Major Brazilian ride-hailing platform with growing in-app advertising surfaces. Comparable on Brazilian ride-hail audience reach; represents a potential platform-encapsulation risk similar to Uber Advertising.
Emerging players
- Vistar Media: Programmatic DOOH ad platform and SSP. Comparable as a technology layer enabling geo- and audience-targeted DOOH buying, the same buying workflow Zanzar offers through its self-serve midia.zanzar.com.br portal.
- Hivestack: Programmatic DOOH supply-side and demand-side platform. Comparable as a tech-stack peer in the geotargeted, data-driven DOOH buying space where Zanzar competes for programmatic advertiser budgets.
- AdMobilize: DOOH audience measurement and analytics provider. Comparable as a technology peer overlapping with Zanzar Pesquisa's on-board recall, response and brand-perception measurement capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zanzar social profiles
Digital presenceZanzar compliance and trust
Trust signalCompliance1 record
Zanzar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zanzar leadership team
Management profileNumber of profiles
Profiles4 records
Zanzar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zanzar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zanzar
What does Zanzar do?
Zanzar installs interactive, geolocated HD digital screens inside app-based ride-hailing and taxi vehicles across Brazil to display entertainment, informational content, and brand advertising to passengers during rides. The company sells this captive-attention in-car media inventory to brand advertisers through a self-service portal (midia.zanzar.com.br), with campaign targeting by geolocation (Boost), vehicle type, time of day and day of week. Drivers receive the screens, installation, and the Zanzar Benef\u00edcios rewards app free of charge in exchange for hosting the ad-supported content.
Is Zanzar a public or private company?
Zanzar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zanzar founded?
Zanzar was founded in 2018. It employs 11 to 50 people.
Where is Zanzar based?
Zanzar is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Zanzar make money?
Four revenue lines are on record. Digital out-of-home advertising sales to brands are the primary driver. The others are vertical-segment branded campaigns (cases business), data and research insights (Zanzar Pesquisa) and network/media partnership distribution via Kallas.
Who are Zanzar's main competitors?
Direct peers on record are Kallas Mídeo OOH and Firefly (by Sling Media / in-car ads). Broad incumbents are Eletromidia, Uber Advertising, JCDecaux, Clear Channel Outdoor (Brasil) and 99 (by Didi) Advertising. Emerging players are Vistar Media, Hivestack and AdMobilize.
Does Zanzar have an API?
No public API is recorded for Zanzar.
What industry is Zanzar in?
Zanzar's product category is Digital Out-of-Home (iDOOH) In-Car Advertising. Its primary akta.pro industry code is TLAFAIAM, Delivery-Enabled Super-Apps with Ride-Hailing (Multi-Vertical Mobility Platforms). Its NAICS code is 485310.