PlayerProfiler
PlayerProfiler is a subscription-based fantasy football analytics platform offering proprietary metrics, dynasty rankings, DFS optimization tools, and draft kits to individual fantasy sports consumers in the United States, operated by RotoUnderworld, LLC.
- Company typePrivate
- Founded2014
- HeadquartersFairfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What PlayerProfiler does
PlayerProfiler, operated by RotoUnderworld, LLC and founded in 2014, is a subscription-based fantasy football analytics platform serving individual fantasy sports consumers in the United States. The platform combines proprietary advanced metrics (Target Separation, Athleticism Score, Explosive Play Rating, Production Premium) with a database of 6,700+ NFL player profiles spanning offensive, defensive, and trench positions, plus college prospects. Core products include Dynasty Deluxe (dynasty league rankings, trade analyzer, draft planner, ADP tracker), DFS Dominator (daily fantasy lineup optimization with GPP and cash game tools), the "World Famous" Draft Kit (seasonal/redraft preparation), Data Analysis (a query tool for advanced stats), and comprehensive Player Rankings across dynasty, rookie, seasonal, best ball, cornerback, and offensive line formats. The underlying technology stack integrates external data feeds from SportsDataIO, FTN Data, and MyFantasyLeague, with proprietary scoring algorithms layered on top.
The company operates a product-led growth motion with direct-to-consumer self-serve subscriptions priced from $45 to $135 per season, all renewing annually on February 1, with a freemium tier offering limited access to player profiles and rankings. Pricing is subject to Connecticut state sales tax, reflecting the LLC's Connecticut domicile. Distribution is exclusively digital via playerprofiler.com, supported by a content marketing apparatus including the RotoUnderworld podcast network (Dear Ms. Fantasy LIVE, Mind of Mansion, Dynasty Trade Deadline), YouTube live streams, a dedicated newsletter, and SEO-driven organic traffic across player profile pages and NFL Draft content.
PlayerProfiler is independently operated by RotoUnderworld, LLC with 1-10 employees and a single disclosed $1.5M funding event in July 2022. Matthew Kelley is identified as Founder and CEO. The company's strategic positioning combines proprietary statistical IP, editorial content production, and vertical integration across the fantasy football workflow — from draft prep through in-season management to NFL Draft analysis — targeting dynasty, DFS, and redraft segments as its primary customer use cases.
PlayerProfiler firmographics
Firmographics- Name
- PlayerProfiler
- Legal name
- RotoUnderworld, LLC
- Website
- https://playerprofiler.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PlayerProfiler is a subscription-based fantasy football analytics platform offering proprietary metrics, dynasty rankings, DFS optimization tools, and draft kits to individual fantasy sports consumers in the United States, operated by RotoUnderworld, LLC.
- Ownership category
- akta.pro rank
PlayerProfiler industry classification
Industry- Product category
- Fantasy sports analytics
- NAICS
- Spectator Sports (71121)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
- akta.pro secondary industries
- Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces) (MPAEAHAI), Fantasy Data Feeds & Statistics Providers (MPAEAHAE), Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
Keywords
Where PlayerProfiler is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlayerProfiler business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Premium Subscription (All-In Package): Annual subscription providing full access to all premium features including Dynasty Deluxe, DFS Dominator, World Famous Draft Kit, Data Analysis, and Player Rankings. Renews annually on February 1st.
- Dynasty Deluxe Subscription: Standalone subscription for dynasty league management tools including rankings, ADP tracker, draft planner, trade finder, and dynasty dominator guide.
- DFS Dominator Subscription: Daily fantasy sports optimization package including GPP Lineup Genius, Cash Game Optimizer, Upside Finder, and Value Finder tools.
- World Famous Draft Kit: Reimagined fantasy football draft kit featuring team previews, 300-player cheat sheet, and comprehensive analysis for redraft/seasonal league formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | All-In Fantasy Package - Full Access |
| Subscription | Annual | Dynasty Deluxe - Dynasty League Tools |
| Subscription | Annual | DFS Dominator - Daily Fantasy Package |
| Subscription | Annual | World Famous Draft Kit - Redraft/Seasonal |
| Subscription | Annual | Data Analysis Tool |
| Subscription | Annual | Player Rankings |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
PlayerProfiler product offering
Product offeringCore offering
PlayerProfiler is a subscription-based fantasy football analytics platform that delivers proprietary advanced NFL player metrics, dynasty league management tools, daily fantasy sports (DFS) lineup optimization, and comprehensive draft preparation resources. The platform covers offensive, defensive, and college prospect profiles with proprietary scoring systems such as Target Separation, Athleticism Score, and Explosive Play Rating (EPX), and is sold via tiered annual subscriptions (All-In Fantasy Package, Dynasty Deluxe, DFS Dominator, World Famous Draft Kit).
Product overview
PlayerProfiler, operated by RotoUnderworld, LLC, is a fantasy football analytics platform offering a suite of premium tools. The core product combines advanced NFL statistics and player metrics with the following main offerings: Dynasty Deluxe (dynasty/keeper league management with rankings and trade tools), DFS Dominator (daily fantasy sports lineup optimization), "World Famous" Draft Kit (seasonal/redraft draft preparation), Data Analysis (query tool for advanced stats), and Player Rankings (comprehensive rankings across dynasty, rookie, seasonal, weekly, cornerback, and offensive line formats). The platform also offers subscription packages (Underworld All-in Fantasy Package at $135/season) bundling these premium tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Dynasty Deluxe A standalone dynasty league management package for fantasy players in long-term keeper formats, unifying market demand data with PlayerProfiler's lifetime value engine to rank top-400 dynasty assets and support trades, rookie drafts, and startup drafts.
- DFS Dominator A daily fantasy sports (DFS) optimization package for DraftKings/FanDuel players that generates correlated tournament lineups, cash game lineups, upside candidates, and value plays.
- World Famous Draft Kit A seasonal/redraft fantasy football draft kit providing team previews, a 300-player cheat sheet, and proprietary strength of schedule grades for draft day preparation.
- Data Analysis A point-and-click query tool that lets users browse, sort, and download advanced NFL statistics (Hand Size, 40-time, SPARQ-x, Speed Score, Breakout Age, College Dominator, Contested Catch Rate, Production Premium, Air Yards, Evaded Tackles, Agility Score) across all players and positions.
- Player Rankings Comprehensive player rankings for dynasty leagues (powered by lifetime value engine), rookie drafts (metrics-based prospect valuation), seasonal formats (opportunity and efficiency-weighted), weekly projections (narrative-free), cornerbacks (Top-100 CB rankings with weekly WR-CB matchups), and offensive line rankings.
- Underworld All-In Fantasy Package An annual bundle subscription that includes Dynasty Deluxe, DFS Dominator, the World Famous Draft Kit, Data Analysis, and Player Rankings for $135 per season (through January 31, 2027), renewing annually on February 1st.
Quantifiable outcome
- QB4 in Fantasy Points Per Game for Matthew Stafford (21.1 PPG)
- +2 more outcomes
Companies that use PlayerProfiler
Customer profileSegments5 records
Ideal customer profiles4 records
PlayerProfiler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PlayerProfiler partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- SportsDataIOcoreSelect data provider for PlayerProfiler platform. SportsDataIO provides sports data feeds integrated into the PlayerProfiler analytics platform.
- FTN DatacoreFTN Data partnership providing fantasy data and analytics integrated into PlayerProfiler coverage (visible in footer).
- MyFantasyLeaguecoreTrade Finder tool integrates recent dynasty trade data from thousands of leagues on MyFantasyLeague, providing real-time market demand intelligence.
- RotoUnderworldflagshipParent company RotoUnderworld LLC owns PlayerProfiler. The RotoUnderworld brand encompasses PlayerProfiler, the podcast network, and related fantasy football content properties. All content and IP is copyrighted to RotoUnderworld LLC.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PlayerProfiler competitors and assessment
Company assessmentDirect peers
- FFToolbox: FFToolbox provides fantasy football rankings, projections, and draft tools with a free and premium model. It is comparable to PlayerProfiler in offering analytics-driven content and tools to fantasy football subscribers.
- Pro Football Focus (PFF): PFF offers advanced NFL player grades, fantasy projections, and a premium subscription service. Like PlayerProfiler, PFF focuses on proprietary advanced metrics and analytics for fantasy football and NFL evaluation, making it a core direct competitor in the advanced stats space.
- The Fantasy Footballers: The Fantasy Footballers combines a popular podcast network with premium subscription tools including rankings, projections, and DFS advice. Their content-plus-tools model parallels PlayerProfiler's RotoUnderworld podcast and subscription strategy.
- Fantasy Six Pack: Fantasy Six Pack offers fantasy football rankings, DFS tools, and subscription packages including a DFS Lineup Optimizer. It directly competes with PlayerProfiler's DFS Dominator and dynasty tools in the same SMB/individual subscriber market.
- Establish the Run: Establish the Run is a subscription-based fantasy football analytics platform offering rankings, projections, and DFS tools with a content-driven approach. It competes directly with PlayerProfiler's premium subscription model in dynasty and seasonal formats.
- 4for4 Fantasy Football: 4for4 is a long-standing premium fantasy football subscription service offering rankings, projections, DFS tools, and in-season analysis. Both platforms compete for NFL fantasy subscribers seeking advanced analytics and tools.
- FantasyPros: FantasyPros is the most direct competitor, offering expert consensus rankings, draft tools, DFS advice, and premium subscription packages across multiple sports including NFL. Both platforms target the same fantasy football user base with subscription-based advanced analytics and rankings.
Emerging players
- KeepTradeCut: KeepTradeCut is a dynasty-focused fantasy football trade calculator and player valuation tool with which PlayerProfiler has a mutual integration. It competes specifically in the dynasty valuation space but is narrower in scope than PlayerProfiler's full platform.
Broad incumbents
- Sports Illustrated Fantasy: Sports Illustrated's fantasy football platform provides rankings, projections, and tools as part of a broader sports media property. As an established broad incumbent, it competes with PlayerProfiler through both free content and premium tools.
- Rotoworld (NBC Sports): Rotoworld is a major fantasy sports content and news platform owned by NBC Sports, offering fantasy football analysis, rankings, and news. As an established broad incumbent, it provides significant free content that competes with PlayerProfiler's premium offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PlayerProfiler social profiles
Digital presencePlayerProfiler financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlayerProfiler leadership team
Management profileNumber of profiles
Profiles1 record
PlayerProfiler funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlayerProfiler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlayerProfiler
What does PlayerProfiler do?
PlayerProfiler is a subscription-based fantasy football analytics platform that delivers proprietary advanced NFL player metrics, dynasty league management tools, daily fantasy sports (DFS) lineup optimization, and comprehensive draft preparation resources. The platform covers offensive, defensive, and college prospect profiles with proprietary scoring systems such as Target Separation, Athleticism Score, and Explosive Play Rating (EPX), and is sold via tiered annual subscriptions (All-In Fantasy Package, Dynasty Deluxe, DFS Dominator, World Famous Draft Kit).
Is PlayerProfiler a public or private company?
PlayerProfiler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlayerProfiler founded?
PlayerProfiler was founded in 2014. It employs 1 to 10 people.
Where is PlayerProfiler based?
PlayerProfiler is headquartered in Fairfield, United States, in the North America region.
How does PlayerProfiler make money?
Four revenue lines are on record. Premium Subscription (All-In Package) is the primary driver. The others are dynasty Deluxe Subscription, DFS Dominator Subscription and world Famous Draft Kit.
Who are PlayerProfiler's main competitors?
Direct peers on record are FFToolbox, Pro Football Focus (PFF), The Fantasy Footballers, Fantasy Six Pack, Establish the Run, 4for4 Fantasy Football and FantasyPros. KeepTradeCut is listed as an emerging player. Broad incumbents are Sports Illustrated Fantasy and Rotoworld (NBC Sports).
Does PlayerProfiler have an API?
No public API is recorded for PlayerProfiler.
What industry is PlayerProfiler in?
PlayerProfiler's product category is Fantasy sports analytics. Its primary akta.pro industry code is MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators), with a secondary code of MPAEAHAI, Fantasy Sports Monetization & Commerce (Subscriptions, Premium Tools, Marketplaces). Its NAICS code is 71121 and its SIC code is 2741.