Fortifi
Fortifi is a UK-based bootstrapped SaaS company providing an all-in-one cloud platform that unifies CRM, marketing, billing, and customer support for small and medium-sized businesses across SaaS, affiliate marketing, IT support, call centre, and SME verticals.
- Company typePrivate
- Founded2014
- HeadquartersFareham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fortifi does
Fortifi, operating as Fortifico Ltd, is a UK-incorporated private software company founded in 2014 that provides a cloud-based all-in-one business management platform for small and medium-sized businesses. The platform unifies five core products under a single architecture: Fortifi Marketing (affiliate management and performance marketing with multi-touch attribution), Fortifi CRM (customer relationship management with unlimited attribute levels and team collaboration), Fortifi Messenger (email marketing, autoresponders, and segmentation with over 50 smart filters), Fortifi Billing (order management, subscription billing, invoicing, and multi-payment-method processing), and Fortifi Support (ticketing, SLA management, live chat, knowledge base, remote device support, and telephone integration). The platform integrates natively with 17+ third-party services including Stripe, PayPal, Twilio, ConnectWise, SendGrid, Google SSO, and Slack, and processes over 1 million active subscriptions and 2 million clicks/conversions per month across its customer base.
The underlying technology is a modular cloud platform with a centralized database designed to eliminate data silos between sales, marketing, billing, and support functions. Security features include multi-factor authentication, PCI-compliant card encryption, configurable password policies, IP restriction, and Google Single Sign-On. Pricing follows a tiered subscription model with monthly billing: Essential at $50/mo (5 users, 2,500 customers), Team at $200/mo (most popular tier, 10 users, 20,000 customers), Startup at $400/mo (unlimited users/customers), Growth at $1,000/mo, and a Tailored enterprise tier. A product-led growth motion provides a free trial with $100 in credit and self-serve onboarding, complemented by enterprise sales through dedicated customer success managers and a referral/partner program offering 10% cashback or 20% commission.
Fortifi targets five primary verticals: SaaS companies managing subscription billing and onboarding, affiliate marketing teams seeking to avoid network fees, IT support companies requiring SLA monitoring and remote device access, call centres needing Twilio-integrated telephony with CRM context, and SMEs consolidating multiple business functions. The company is founder-owned and bootstrapped with no disclosed institutional funding, headquartered in Denmead, Hampshire, UK.
Fortifi firmographics
Firmographics- Name
- Fortifi
- Legal name
- Fortifico Ltd
- Website
- https://fortifi.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fortifi is a UK-based bootstrapped SaaS company providing an all-in-one cloud platform that unifies CRM, marketing, billing, and customer support for small and medium-sized businesses across SaaS, affiliate marketing, IT support, call centre, and SME verticals.
- Ownership category
- akta.pro rank
Where Fortifi is headquartered
LocationHeadquarters
- HQ city
- Fareham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fortifi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Tiered subscription model with monthly billing at $50/mo (Essential), $200/mo (Team), $400/mo (Startup), $1,000/mo (Growth), and custom enterprise pricing. Includes free trial with $100 credit. Revenue generated through recurring monthly subscriptions with tiered user and feature limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essential: $50/mo for 5 Users, 2,500 Customers, 100K actions/mo, 1,500 conversions/mo, 7,500 emails/mo, 400 interactions/mo, 250 invoices/mo |
| Subscription | Monthly | Team: $200/mo for 10 Users, 20,000 Customers, 700K actions/mo, 10K conversions/mo, 60K emails/mo, 3,000 interactions/mo, 2,000 invoices/mo |
| Subscription | Monthly | Startup: $400/mo for Unlimited Users, Unlimited Customers, 1.75M actions/mo, 25K conversions/mo, 150K emails/mo, 7,500 interactions/mo, 5,000 invoices/mo |
| Subscription | Monthly | Growth: $1,000/mo for 4.9M actions/mo, 70K conversions/mo, 420K emails/mo, 21K interactions/mo, 14K invoices/mo |
| Subscription | Multi-year contract | Tailored: Custom pricing for Enterprise with fully customizable action limits, conversions, emails, interactions, and invoices |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Fortifi product offering
Product offeringCore offering
Fortifi is a cloud-based, end-to-end business management platform that consolidates sales, marketing, billing, and customer support into a single integrated suite. It is sold as a tiered SaaS subscription (Essential $50/mo, Team $200/mo, Startup $400/mo, Growth $1,000/mo, plus custom Enterprise) and is organised around five core product modules: Fortifi Marketing (affiliate/performance marketing), Fortifi CRM, Fortifi Messenger (email marketing and autoresponders), Fortifi Billing (order management, subscriptions, invoicing, payments), and Fortifi Support (ticketing, live chat, knowledge base, remote support, telephone).
Product overview
Fortifi is a complete end-to-end cloud-based business management platform designed to unify sales, marketing, billing, and customer support into a single integrated system. The platform is architected as a modular suite built around four core products: Fortifi Marketing (affiliate management and performance marketing), Fortifi CRM (customer relationship management), Fortifi Messenger (email marketing and autoresponders), and Fortifi Billing (order management, subscriptions, invoicing, and payments). These core products are supplemented by Fortifi Support, which provides ticketing, live chat, knowledge base, remote support, and telephone integration capabilities. The platform is sold across four pricing tiers (Essential at $50/month, Team at $200/month, Startup at $400/month, and Enterprise with Growth and Tailored options), with volume-based action, conversion, email, interaction, and invoice limits per tier. Fortifi also operates a referral programme offering cashback or platform credit to partners who refer new customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fortifi Marketing
- Fortifi CRM
- Fortifi Messenger
- Fortifi Billing
- Fortifi Support
Quantifiable outcome
- Over 1 million active subscriptions processed per month
- +1 more outcomes
Companies that use Fortifi
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Fortifi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature6 records
Fortifi partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- GooglecoreFull integration with Google one-click sign-on (SSO), providing secure one-click login for users. Ensures secure authentication process.
- PayPalcorePayPal integration enables receiving and sending payments from customers securely and quickly within Fortifi Billing.
- StripecoreStripe integration allows seamless acceptance of online payments within Fortifi Billing platform.
- MaxMindcoreMaxMind integration provides secure, online fraud management throughout entire billing processes, including detection and prevention.
- CyberSourcecoreCyberSource integrates to manage fraud detection and prevention, utilizing risk scores and suggested actions on transactions for greater protection.
- Authorize.netcoreAuthorize.net payment processing integrates with Fortifi to simplify billing and payment management for customers.
- WorldpaycoreWorldpay integration allows processing credit cards directly from Fortifi platform.
- SendGridcoreSendGrid integration enables engaging with large volumes of customers and leads through automated and personalized emails via Fortifi Messenger.
- TwiliocoreTwilio integration enables answering phone calls straight from Fortifi with detailed reporting on call KPIs including missed/answered calls, wait times, and agent availability.
- ConnectWisecoreConnectWise integration enables remote session access to customer devices for IT support companies. Sessions recorded against customer account in CRM with performance reporting.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fortifi competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Salesforce is the enterprise CRM incumbent with adjacent Sales, Service, Marketing, and Commerce Clouds. It competes for the same customer experience budgets but skews much larger and enterprise-focused.
Direct peers
- HubSpot: HubSpot offers an all-in-one CRM, marketing, sales, and customer service platform targeting SMB through enterprise. It directly overlaps Fortifi's unified business management positioning and target buyer.
- Freshworks: Freshworks bundles Freshdesk (support), Freshsales (CRM), Freshmarketer (marketing) and Freshchat for SMB and mid-market buyers. It competes directly with Fortifi's Support, CRM, and Marketing modules.
- Zoho: Zoho One delivers a broad suite of integrated business apps (CRM, email, billing, support, marketing) priced for SMBs. It is the closest head-to-head competitor in the all-in-one SaaS space.
- Bitrix24: Bitrix24 offers a free/affordable all-in-one suite spanning CRM, project management, contact center, and marketing. It is a comparable SMB consolidation play, particularly price-sensitive buyers.
- Pipedrive: Pipedrive is a leading CRM for SMB sales teams. While more focused on sales pipeline than Fortifi's broader suite, it competes for the same CRM buyer segment.
- Keap: Keap (formerly Infusionsoft) provides an all-in-one CRM, marketing automation, and billing platform aimed at small businesses. It mirrors Fortifi's consolidation thesis and SMB focus.
Emerging players
- ActiveCampaign: ActiveCampaign combines email marketing automation with a built-in CRM for SMBs. It overlaps with Fortifi's Messenger and CRM modules and competes for the same marketing-led SMB buyer.
- Klaviyo: Klaviyo is a specialist in email and SMS automation, with growing CRM and review capabilities. It competes for Fortifi's Messenger workload and adjacent customer data consolidation value.
- Chargebee: Chargebee specializes in subscription billing and revenue management. It directly competes with Fortifi Billing for SaaS and subscription customers and is the specialist alternative in that module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fortifi social profiles
Digital presenceFortifi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fortifi leadership team
Management profileNumber of profiles
Fortifi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fortifi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fortifi
What does Fortifi do?
Fortifi is a cloud-based, end-to-end business management platform that consolidates sales, marketing, billing, and customer support into a single integrated suite. It is sold as a tiered SaaS subscription (Essential $50/mo, Team $200/mo, Startup $400/mo, Growth $1,000/mo, plus custom Enterprise) and is organised around five core product modules: Fortifi Marketing (affiliate/performance marketing), Fortifi CRM, Fortifi Messenger (email marketing and autoresponders), Fortifi Billing (order management, subscriptions, invoicing, payments), and Fortifi Support (ticketing, live chat, knowledge base, remote support, telephone).
Is Fortifi a public or private company?
Fortifi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fortifi founded?
Fortifi was founded in 2014. It employs 1 to 10 people.
Where is Fortifi based?
Fortifi is headquartered in Fareham, United Kingdom, in the Europe region.
How does Fortifi make money?
One revenue line is on record: saaS Subscription.
Who are Fortifi's main competitors?
Salesforce is listed as a broad incumbent. Direct peers are HubSpot, Freshworks, Zoho, Bitrix24, Pipedrive and Keap. Emerging players are ActiveCampaign, Klaviyo and Chargebee.
Does Fortifi have an API?
No public API is recorded for Fortifi.