Visidea
- Company typePrivate
- Founded2019
- HeadquartersAlessandria, Italy
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Visidea does
Visidea is the commercial SaaS brand of Inferendo S.r.l., a privately held Italian 'startup innovativa' headquartered in Alessandria, Italy (Via Firenze 37, 15121). The platform provides e-commerce merchants with AI-powered product discovery and personalization, targeting primarily small and mid-sized online stores. No enterprise customer logos or named anchor accounts are disclosed; distribution is oriented around the long tail of SMB e-commerce rather than large enterprise contracts.
The product unifies four modules on a single backend: a Visual Search engine (image embeddings with object detection and classification), an AI / Semantic Search Bar (NLP-driven text embeddings with hybrid textual+semantic retrieval and configurable weights), a Product Recommendations engine offering six algorithms (user/collaborative, popularity, history, new, visual similarity, frequently-bought-together) configurable per page section, and an Email Recommendations add-on that reuses the same recommendation models inside outbound email. Delivery is via pre-built plugins for Shopify, WordPress/WooCommerce, PrestaShop, and Magento, plus a public REST API and JavaScript snippet for custom/headless storefronts. The Terms of Service grant Inferendo the right to retain anonymized client data indefinitely to improve and train its models, establishing a documented data flywheel.
Visidea monetizes through tiered subscriptions priced in EUR — Standard €34.99/mo, Pro €99.99/mo, and Corporate €349.99/mo (with annual equivalents of €349, €999, and €3,499 respectively) — plus usage-based Email Recommendations add-ons (Mail 50 to Mail 250 at €50–€250/month) and a Whitelabel option on the Corporate tier for resellers. Go-to-market blends product-led growth (14-day free trial, self-serve signup at app.visidea.ai), a sales-assisted demo motion, marketplace listings on the four major e-commerce platforms, a partner program paying 20% recurring monthly commissions, and paid acquisition via Google and Meta Ads. The company has disclosed roughly $279,661 across two small seed rounds (dPixel, 2021; CDP Venture Capital, 2023) and reports a 1–10 employee headcount with no disclosed revenue.
Visidea firmographics
Firmographics- Name
- Visidea
- Legal name
- Inferendo S.r.l.
- Website
- https://visidea.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Visidea industry classification
Industry- Product category
- E-commerce Search and Recommendations Software
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- E-commerce & Retail Recommendation Engines (HDAAAGAA)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Visidea is headquartered
LocationHeadquarters
- HQ city
- Alessandria
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Visidea business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Standard / Pro / Corporate): Tiered monthly and annual subscriptions (Standard €34.99/mo, Pro €99.99/mo, Corporate €349.99/mo; annual pricing €349/yr, €999/yr, €3499/yr) with usage caps by products and monthly recommendations, plus 14-day free trial and a 'Powered by Visidea' watermark on the entry tier.
- Email Recommendations Add-on (Mail tiers): Usage-based add-on tiers for email recommendation volume: Mail 50 (€50/50k emails), Mail 100 (€100/100k), Mail 150 (€150/150k), Mail 200 (€200/200k), Mail 250 (€250/250k) sent monthly.
- Partner / Affiliate Referral Commissions: 20% recurring monthly commission paid to partners on paid plan upgrades generated via referral, for up to 12 months; 60-day referral cookie duration.
- Whitelabel / Corporate Plan Branding Option: Corporate tier includes a 'Whitelabel' option removing the 'Powered by Visidea' watermark, allowing resellers/enterprises to rebrand the experience; implies optional white-label licensing revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard — €34.99/month or €349/year (excl. VAT); up to 1,000 products and 1M recommendations/month; up to ~100 users/day; includes Visual Search, AI Search Bar, Product Recommendations, advanced dashboard, ticket support; 'Powered by Visidea' watermark. |
| Subscription | Monthly | Pro — €99.99/month or €999/year (excl. VAT); up to 5,000 products and 5M recommendations/month; up to ~500 users/day; ticket + email support. |
| Subscription | Monthly | Corporate — €349.99/month or €3499/year (excl. VAT); up to 20,000 products and 30M recommendations/month; up to ~3,000 users/day; Whitelabel included. |
| Usage-based | Pay-as-you-go | Email Recommendations add-ons: Mail 50 (€50/50k emails), Mail 100 (€100/100k), Mail 150 (€150/150k), Mail 200 (€200/200k), Mail 250 (€250/250k) sent per month. |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels9 records
Visidea product offering
Product offeringCore offering
Visidea sells an AI-powered SaaS suite for e-commerce merchants that bundles Visual Search (image-based product discovery using computer vision and image embeddings), an AI/Semantic Search Bar (NLP-based natural language site search), and Personalized Product Recommendations (multiple ML algorithms for carousels and on-site personalization), with an Email Recommendations add-on. The suite is delivered to merchants via pre-built plugins for Shopify, WooCommerce, PrestaShop, and Magento, or via a REST API and JavaScript snippet for custom storefronts, sold on tiered monthly/annual subscriptions plus usage-based email add-ons.
Product overview
Visidea is a single SaaS platform — operated by Inferendo S.r.l. — that bundles a Visual Search engine, an AI/Semantic Search Bar, Product Recommendations, and an Email Recommendations add-on, all accessible to merchants either through pre-built plugins for Shopify, WooCommerce, PrestaShop, and Magento or through a REST API and JavaScript snippet for custom sites. The Visual Search, AI Search Bar, and Product Recommendations are the core modules that share underlying computer-vision, NLP, and recommendation models; Email Recommendations is an add-on that reuses the same recommendation engine inside email sends; the Plugins and REST API are the delivery mechanisms that expose the core modules on third-party storefronts.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Search Image-based product discovery module that lets shoppers snap or upload a photo to find similar products in the catalog, powered by computer-vision object detection, classification, and image embeddings. Sold to e-commerce merchants as part of the Visidea SaaS subscription.
- AI Search Bar (Semantic Search) Natural-language search bar for e-commerce sites that uses NLP and text embeddings to interpret queries, tolerate typos and synonyms, and return semantically relevant products with a configurable hybrid textual/semantic weight. Sold to merchants as part of the Visidea SaaS subscription.
- Product Recommendations Personalized on-site product recommendation carousels powered by ML algorithms including collaborative filtering, popularity, history, new arrivals, visual similarity, and frequently bought together, configurable per page section (home, product, cart, order). Sold to merchants as part of the Visidea SaaS subscription.
- Email Recommendations Email-marketing add-on that delivers real-time, personalized product recommendations inside outbound emails, reusing Visidea's recommendation engine. Sold as separate tiered add-ons (Mail 50 €50/50k emails, Mail 100 €100/100k, Mail 150 €150/150k, Mail 200 €200/200k, Mail 250 €250/250k monthly).
- Visidea REST API (Custom Integration) Public REST API (api.visidea.ai) plus a JavaScript snippet for integrating Visidea's recommendation, semantic search, visual search, and settings capabilities into custom or headless e-commerce sites not covered by native plugins. Includes endpoints for recommendations, semantic search, visual search, visual recommend, settings, and user merge.
- Visidea Plugins (Shopify, WooCommerce, PrestaShop, Magento) Pre-built no-code plugins for Shopify, WordPress/WooCommerce, PrestaShop, and Magento (listed on each platform's marketplace, e.g., Magento Marketplace 'inferendo-module-visidea') that wire Visual Search, AI Search Bar, and Product Recommendations into a merchant's storefront.
Quantifiable outcome
- Brands implementing Visual Search see a 30% increase in digital sales (Forbes, cited by Visidea)
- +3 more outcomes
Companies that use Visidea
Customer profileIdeal customer profiles2 records
Visidea technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
Visidea partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- ShopifycoreNative e-commerce integration: Visidea publishes a Shopify plugin and lists the integration in the top nav and homepage. The integration lets Shopify merchants add Visual Search, AI Search Bar, and Product Recommendations to their storefront.
- WordPress / WooCommercecoreNative plugin for WordPress/WooCommerce sites; merchants install the Visidea plugin and configure it to enable Visual Search, semantic search, and personalized recommendations on their store.
- PrestaShopcoreNative PrestaShop module distributed via the PrestaShop addons marketplace and from cdn.visidea.ai/downloads/prestashop/visidea-2.20.0.zip; documentation covers plugin installation and configuration.
- Magento (Adobe Commerce)coreOfficial Magento Marketplace module 'inferendo-module-visidea' published by Inferendo; supports Visual Search, AI Search Bar, and Product Recommendations. Changelog notes dedicated 'Markets management for Shopify and Magento' (June 2025).
- CloudflarecoreCloudflare Inc. provides traffic optimization and distribution for the Visidea application, filtering all traffic between the app and User's browser and collecting limited analytics data; processing occurs in the United States.
- Google (Google Ireland Limited / Google LLC)coreMultiple Google services integrated: Google Fonts for typeface rendering, Google Analytics (anonymized IP) for traffic analytics, Google Ads conversion tracking + Remarketing + Similar audiences for ads, and Google LLC is an authorized Sub-Processor for data processing.
- Meta Platforms Ireland Limited (Facebook / Instagram)coreMeta provides Facebook Ads conversion tracking (pixel), Facebook Remarketing, Facebook Custom Audience, Facebook Lookalike Audience, and Facebook lead ads for data collection; processing occurs in Ireland.
- Mailchimp (Intuit Inc. / The Rocket Science Group LLC)supportingMailchimp powers Visidea's email contact management and newsletter sending, processing first name, last name, and email address; processing occurs in the United States.
- SoftLayer Dutch Holdings B.V.coreAuthorized Sub-Processor under the Data Processing Addendum for hosting/infrastructure services; data may be transferred abroad to support service delivery.
- madwebssupportingmadwebs is listed under the 'Partners' section of Visidea's company page (Inferendo) with a logo, indicating an established partner relationship.
- Partner Program participants (Web Agencies, System Integrators, Marketers, Platforms, 360° Marketing firms)coreFormal Visidea Partner Program enrolling agencies, SIs, marketing entrepreneurs, platforms, and 360° marketing firms; partners earn a 20% recurring monthly commission on paid plan upgrades for up to 12 months with a 60-day referral cookie, partner dashboard, and dedicated support.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Visidea competitors and assessment
Company assessmentBroad incumbents
- Algolia: Algolia is a leading site search and discovery platform serving developers and enterprise merchants, with an AI Recommendations extension — a broader incumbent whose AI Search Bar competes with Visidea's Semantic Search offering.
- Bloomreach: Bloomreach is a large, well-funded e-commerce personalization platform combining search, merchandising, and recommendations — overlapping with Visidea's AI Search and Recommendations, but at much greater enterprise scale.
- Coveo: Coveo offers AI-powered search, recommendations, and personalization for commerce — a broader incumbent whose commerce vertical overlaps with Visidea's Recommendation and Semantic Search offerings, especially at the enterprise tier.
- Constructor.io: Constructor.io provides AI-powered search and product discovery APIs for e-commerce — a direct competitor to Visidea's recommendation and semantic-search API offering, with broader enterprise adoption.
- Shopify (Shopify Search & Discovery): Shopify's native Search & Discovery app and built-in merchandising tools provide a bundled alternative for Shopify merchants, creating a default-platform competitor on Visidea's largest marketplace.
Direct peers
- Nosto: Nosto provides personalization, product recommendations, and AI-driven search for online retailers — a closely comparable SaaS in feature scope, target customer (mid-market merchants), and integration-led GTM.
- Syte: Syte specializes in visual AI for retail, including visual search and product recommendation APIs — a closer functional overlap with Visidea's Visual Search module, though typically serving larger enterprise retailers.
- Klevu: Klevu offers AI-powered on-site search, product recommendations, and merchandising for e-commerce merchants across Shopify, Magento, and BigCommerce — overlapping almost exactly with Visidea's Visual Search + Recommendations + plugin distribution model.
- Findify: Findify delivers personalized search, recommendations, and merchandising for Shopify and other ecommerce platforms, with native app-store distribution — directly competing for the same merchant use case as Visidea.
Emerging players
- Lily AI: Lily AI applies computer vision and NLP to enrich retail product catalogs and power discovery, intersecting with Visidea's Visual Search and Semantic Search capabilities in the fashion/beauty segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Visidea social profiles
Digital presenceVisidea compliance and trust
Trust signalCompliance2 records
Visidea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visidea leadership team
Management profileNumber of profiles
Profiles5 records
Visidea funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visidea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visidea
What does Visidea do?
Visidea sells an AI-powered SaaS suite for e-commerce merchants that bundles Visual Search (image-based product discovery using computer vision and image embeddings), an AI/Semantic Search Bar (NLP-based natural language site search), and Personalized Product Recommendations (multiple ML algorithms for carousels and on-site personalization), with an Email Recommendations add-on. The suite is delivered to merchants via pre-built plugins for Shopify, WooCommerce, PrestaShop, and Magento, or via a REST API and JavaScript snippet for custom storefronts, sold on tiered monthly/annual subscriptions plus usage-based email add-ons.
Is Visidea a public or private company?
Visidea is a private company. It is classified as venture growth investor backed and is currently operating.
When was Visidea founded?
Visidea was founded in 2019. It employs 1 to 10 people.
Where is Visidea based?
Visidea is headquartered in Alessandria, Italy, in the Europe region.
How does Visidea make money?
Four revenue lines are on record. SaaS Subscription (Standard / Pro / Corporate) is the primary driver. The others are email Recommendations Add-on (Mail tiers), partner / Affiliate Referral Commissions and whitelabel / Corporate Plan Branding Option.
Who are Visidea's main competitors?
Broad incumbents on record are Algolia, Bloomreach, Coveo, Constructor.io and Shopify (Shopify Search & Discovery). Direct peers are Nosto, Syte, Klevu and Findify. Lily AI is listed as an emerging player.
Does Visidea have an API?
Yes. Visidea exposes a REST API (https://api.visidea.ai) for partners integrating the platform on custom/headless e-commerce sites. All requests require an x-visidea-token header (public token from the Visidea dashboard settings) and Content-Type: application/json. Endpoints include: GET /api/settings (retrieve website configuration), POST /api/recommend (fetch product recommendations with algorithms: user, pop, history, new, similarity, item), POST /api/textsearch (semantic text search with query, limit, offset, filters, threshold), POST /api/textsearch/filters (retrieve available filter facets for a query), POST /api/visualsearch (analyze uploaded image and return detected objects with embeddings), POST /api/visualrecommend (visually similar recommendations from an embedding vector), and POST /api/merge_users (rebind user_id after login/merge). Filtering uses a MongoDB-like query language (equality, comparison operators, IN lists, prefix LIKE). Authentication via per-account public token; no SDK or sandbox information provided. Developer documentation is at docs.visidea.ai/docs/custom/api.
What industry is Visidea in?
Visidea's product category is E-commerce Search and Recommendations Software. Its primary akta.pro industry code is HDAAAGAA, E-commerce & Retail Recommendation Engines, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 519290 and its SIC code is 5734.