What Verta Marketing does

Verta Marketing Inc. is a Toronto-based, privately held full-service marketing agency incorporated in Ontario, Canada. Founded in 2016 (originally as Stud Monkey Media, rebranded in 2018), the company serves primarily mid-market and enterprise B2B clients with bundled marketing subscriptions covering branding and graphic design, website design and development, copywriting and content creation, SEO, paid media buying and sales automation, video and animation, social media management, email newsletter management, and fractional CMO services. Tiered subscription packages range from $2,500 to $11,000 CAD per month, with no long-term contracts and an unlimited work-and-revisions model.

The company also operates a proprietary in-house marketing/sales automation and CRM platform, SageVerta, which is sold both to direct clients and via a white-label program to other agencies. Adjacent service lines include Verta Grants (Canadian government grant consulting) and a wholly-owned subsidiary, Verta Ventures (launched 2023), which provides grant consulting, AI consulting, and recruitment services. A 2019 strategic partnership with Crown Capital Partners supplied resources for technology and human capital growth, and a March 2025 $200,000 FedDev grant provided additional non-dilutive funding.

Distribution is sales-led via a consultation/demo booking flow, supported by phone, email, and a white-label agency channel. The company maintains 11-50 employees, is bootstrapped with no disclosed institutional equity round, and operates primarily in the Canadian/North American market. Reported customer outcomes include 1,437 leads generated in 30 days, 75% reduction in ad cost per conversion, 104% improvement in keyword rankings, and over $3M in combined government grant funding secured for clients.

Name

Verta Marketing

Legal name

Verta Marketing Inc.

Website

https://vertamarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Verta Marketing is a Toronto-based, bootstrapped full-service marketing agency selling tiered monthly subscriptions ($2,500-$11,000 CAD) to mid-market and enterprise B2B clients. It bundles unlimited design, SEO, paid media, social, and fractional CMO services with its proprietary SageVerta CRM platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

Keywords

• Full-service marketing agency
• Digital marketing services
• Search engine optimization
• Social media management
• Branding and graphic design

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Subscription Packages: Recurring monthly retainer model with three tiers: Pick One Service ($2,500 CAD), All Services For One ($7,500 CAD), and Your Complete Marketing Department ($11,000 CAD). Includes unlimited work for one brand per workstream with unlimited revisions.
2. Grant Writing Services: Professional grant writing and consulting services for Canadian government grants including CanExport (up to $50,000), SR&ED tax incentives, Student Hiring Grants (up to $7,000), Music Grants (up to $45,000), and DMAP (up to $15,000).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Verta Marketing is a Toronto-based full-service digital marketing agency that sells bundled marketing capabilities—branding, web design, SEO, paid media, social media, email, video, and copywriting—on monthly subscription packages with unlimited work and revisions. It also offers a fractional CMO service for executive marketing leadership and operates a proprietary CRM/automation platform, SageVerta, for lead and reputation management. The company serves B2B clients primarily in Canada, complemented by a white-label program for other agencies.

Product overview

Verta Marketing is a full-service marketing agency offering a tiered subscription-based service model with three main packages: Pick One Service (single service selection), All Services For One (complete marketing coverage), and Your Complete Marketing Department (full-service plus fractional CMO). The portfolio includes proprietary platform SageVerta for marketing/sales automation and CRM, Verta Grants for government funding consulting, and Verta Ventures subsidiary for extended services including AI and recruitment. Core services span branding and graphic design, website development, copywriting and content creation, SEO, media buying, video/animation, social media management, and email marketing—all offered on an unlimited work model with flexible month-to-month pricing.

Differentiator

Problem solved

Functional benefit

Brands

• SageVerta: All-in-one marketing, sales automation, and CRM software platform developed by Verta Marketing for managing leads, performance, and business online reputation.
• Verta Grants

Products and services

• SageVerta All-in-one marketing, sales automation, and CRM software platform for B2B businesses to manage leads, track performance, automate sales workflows, and oversee business online reputation. Used by Verta internally and offered to clients and white-label agency partners.
• Verta Grants Government funding and grant consulting service that helps Canadian businesses secure non-dilutive funding by writing applications, identifying eligible programs, and managing ongoing grants.
• Fractional CMO Service
• Branding and Graphic Design Brand strategy and unlimited graphic design services including logo creation, visual identity, social media and ad creatives, print design, and marketing materials with unlimited revisions.
• Website Design and Development Custom website design and development services covering UX/UI design, WordPress and Webflow development, design systems, pitch decks, website graphics, maintenance, and analytics integration for B2B clients.
• Copywriting and Content Creation Unlimited copywriting and content creation service producing SEO-optimized website copy, blog posts, social media captions, email sequences, ad copy, product descriptions, and headlines with unlimited revisions.
• Search Engine Optimization (SEO) Unlimited SEO service covering keyword research, technical SEO, on-page and off-page optimization, link building, local SEO, content marketing, blog writing, and SEO audits to improve organic rankings.
• Online Media Buying and Sales Automation Digital advertising and sales automation service running campaigns on Meta, Google, TikTok, and LinkedIn, with email and SMS marketing, conversion optimization, and influencer marketing.
• Video and Animation Professional video and animation production for business introductions, product demos, testimonials, explainers, social media videos, branded videos, and animated content with unlimited editing.
• Social Media Management Social media management covering content strategy, community engagement, campaign planning, analytics, transparent reporting, and reputation management across Facebook, Instagram, LinkedIn, TikTok, and other platforms.
• Email Newsletter Management Email marketing and newsletter management service covering subscriber opt-in, content and design, distribution strategy, personalization, segmentation, analytics, compliance, and automated flows.
• White Label Marketing Solutions White-label agency partnership program offering discounted execution of Verta's marketing services, sales tools, support, and SageVerta platform access for agencies to resell under their own brand.

Quantifiable outcome

• 75% reduction in ad cost per conversions for Galaxy Broadband
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature2 records

Partnerships

One partnership is on record.

• SageVertacoreTechnology or IntegrationSageVerta is Verta Marketing's proprietary all-in-one marketing and sales automation software developed internally. It provides lead generation, performance tracking, CRM functionality, and online reputation management for client businesses.

Scale indicators7 records

Recent moves14 records

Expansion highlights6 records

Direct peers

• WebFX: WebFX is a full-service digital marketing agency offering subscription-style service packages across SEO, web design, content and paid media for mid-market businesses — directly comparable to Verta's full-service subscription model and similar mid-market positioning.
• SmartSites: SmartSites is a U.S.-based full-service digital agency providing website design, SEO, PPC and social media to mid-market B2B clients — overlapping Verta's core capability set and target customer profile.
• KlientBoost: KlientBoost is a performance-focused digital marketing agency offering paid media, SEO and CRO with subscription retainers for mid-market SaaS and B2B — comparable to Verta's media buying and sales automation services.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency delivering web design, SEO, social media and reputation management to mid-market and enterprise clients — closely matched to Verta's broad, unlimited-work subscription offering.
• Big Leap: Big Leap is a full-service digital marketing agency offering SEO, content, paid media and web design on retainer to mid-market clients — comparable in service breadth and recurring-revenue model.
• Power Digital Marketing: Power Digital is a full-service digital agency pairing performance marketing with proprietary technology (e.g., DECODED), similar to how Verta pairs services with its SageVerta platform.
• Disruptive Advertising: Disruptive Advertising is a full-service digital agency delivering paid media, SEO, web design and CRO via monthly retainers — directly comparable to Verta's subscription-tier, unlimited-work model.

Regional players

• BrandLume: BrandLume is a Toronto-based digital agency offering branding, web design and marketing services to global SMB and mid-market clients — geographically overlapping Verta and comparable in service mix.
• Major Tom: Major Tom is a Canadian full-service digital agency with offices in Toronto and Vancouver, providing strategy, design and marketing services to mid-market B2B clients — a direct geographic peer to Verta with comparable offerings.

Emerging players

• Directive Consulting: Directive is a B2B-focused performance marketing agency offering paid media, SEO and content strategy to mid-market SaaS and enterprise clients — overlapping Verta's paid media and content capabilities with a tighter B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/VertaMarketing

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verta Marketing