Name

Frenetik Priority

Legal name

Gust, Inc.

Website

https://gust.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Revenue - Gust Launch: Three-tier annual subscription model: Start ($450/year) for incorporation basics, Accelerate ($1,250/year) adding legal agreements and fundraising tools, Raise ($3,500/year) adding option plans and 409A valuations. Recurring annual revenue with upgrade/renewal motion as startups grow.
2. Subscription Revenue - Mission Control: $99/month subscription providing ongoing founder support, office hours, expert sessions, Slack community access, and discounts on Gust software. Recurring monthly revenue with annual billing option implied.
3. Incorporation Fees: $450 fee for new Delaware C-Corporation incorporation, including registered agent, EIN, and post-incorporation setup. One-time transaction revenue at customer onboarding.
4. Partner Referral/Commission: Partner network (AWS, HubSpot, Brex, Webflow, Segment, Wefunder, etc.) provides discounts to Gust Launch customers; Gust likely receives referral fees or commissions from partner activations.
5. Foreign Qualification: Additional fees for registering Delaware C-Corporation to do business in home state (foreign qualification)

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels11 records

Core offering

Frenetik Priority is an angel fund that deploys pre-seed and seed stage equity capital into early-stage startups operating in the retail technology and prop technology (property technology) sectors. Founded in 2016 and headquartered in Porto, Portugal, the fund focuses exclusively on founders building technology solutions for the retail and real estate industries, operating with a small team of 1-10 employees.

Product overview

Gust is a multi-product SaaS platform designed for founding, operating, and investing in scalable, high-growth companies. The core offering is Gust Launch, a Company-as-a-Service (CaaS) platform that handles legal, financial, accounting, and back-office operations for startup incorporation and operation. This is complemented by Gust (the main platform for company profiles and deal flow), Gust for Investors (deal flow management for angel groups and VCs), and Gust for Accelerators (program application management). Additional products include Co-Founder Equity Split for ownership planning, Gust Mission Control for expert advisory services, and subsidiary tools Preferred Return (409A valuations), Fundacity (deal flow), LeanMonitor (lean startup validation), and Gust Equity Management (cap table management).

Differentiator

Problem solved

Functional benefit

Brands

• Preferred Return: A 409A valuation service provider platform
• Gust Equity Management
• Fundacity
• LeanMonitor
• Co-Founder Equity Split

Products and services

• Pre-Seed Angel Investment Pre-seed stage equity capital deployed into retail technology and prop technology startups building technology solutions for the retail and real estate industries. Targeted at very early-stage founders preparing to build or validate their products.
• Seed Angel Investment Seed-stage equity capital for retail technology and prop technology startups that have moved past product-market fit and are scaling their teams, customer base, or revenue. Targeted at founders preparing for institutional follow-on capital.

Quantifiable outcome

• Startups raised more than $100M on Gust in 2022
• +5 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• BrexcoreGTM or Marketing PartnerBrex is a leading financial services platform for startups. Gust Launch partners with Brex for business banking services, offering Gust customers the ability to open accounts online with no maintenance fees, instant virtual cards, and rewards on card spend. FDIC insured up to $250,000 through Brex Cash program banks.
• AWS (Amazon Web Services)coreGTM or Marketing Partner$5,000 in AWS Activate credits available to eligible Gust Launch customers. AWS provides low-cost IT infrastructure including computing power and database storage. Gust helps customers get the right credits at the right time to maximize infrastructure runway.
• HubSpotcoreGTM or Marketing Partner75% off HubSpot marketing software for first 12 months, 50% off in second year, 25% off in year 3 for Gust Launch customers. HubSpot offers automation, email, and content tools designed to grow traffic and convert visitors.
• WebflowcoreGTM or Marketing Partner50% off Webflow Team plan for first 12 months. Webflow provides no-code tool to build professional websites in visual canvas format.
• SegmentcoreGTM or Marketing Partner$50,000 in Segment credits for eligible Gust Launch customers. Segment provides analytics API with 250+ tool integrations (Google Analytics, Amplitude, Customer.io, Redshift, etc.).
• WeWorkminorGTM or Marketing Partner20% off for 6 months with no commitment for Gust Launch customers. WeWork offers workspaces for startup teams of all sizes with coffee and community included.
• WefundercoreGTM or Marketing PartnerSpecial offer of 6.5% of funds successfully raised with Wefunder for Regulation CF rounds. Includes payment processing with no other fees.
• TypeformminorGTM or Marketing Partner30% off Typeform annual Professional and Premium plans. Typeform provides form and survey solution for customer discovery work.
• Cleer Tax & BookkeepingminorGTM or Marketing Partner$150 discount on corporate tax filing. Flat-rate tax-only packages designed for Delaware C-Corporations with DE Franchise report filing also available.
• KMK VenturesminorGTM or Marketing Partner10% discount off tax preparation, bookkeeping, and accounting services. End-to-end tax, bookkeeping, and accounting services.
• FlatironsminorGTM or Marketing PartnerPriority application for product development and design resources. Focus on women and people of color underrepresented in venture capital.
• ForecastrminorGTM or Marketing Partner25% off Annual Subscription with white-glove onboarding. Financial modeling services with unlimited phone/video support for first 30 days.
• Morgan LewiscoreImplementation/ SI/ Consulting PartnerLeading startup law firm in Gust's legal partner network. Provides vetted legal services to Gust Launch customers with waived general retainers (avg. $2,500 savings) and 1 hour/month discounted legal work.
• MintzcoreImplementation/ SI/ Consulting PartnerStartup law firm in Gust's legal partner network providing vetted legal services with waived retainers and discounted rates.
• Egan NelsoncoreImplementation/ SI/ Consulting PartnerStartup law firm in Gust's legal partner network providing vetted legal services with waived retainers and discounted rates.
• ClarusminorGTM or Marketing PartnerR&D tax credit maximization services. Companies may be eligible for up to $250,000 in payroll tax credits per year through innovation investment program.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stripe Atlas: Stripe's company-formation service offering Delaware C-Corp incorporation, bank account, and tax IDs in minutes. Directly competes with Gust Launch on the same founder persona and pricing tier, with significantly stronger brand and parent-company resources.
• Clerky: Y Combinator-backed startup legal platform for formation, SAFEs, and venture-quality equity management. Direct competitor to Gust Launch and Gust Equity Management, especially among top-tier venture-backed founders.
• Carta: Leading cap table management, 409A valuation, and equity management platform for venture-backed startups. Directly competes with Gust Equity Management and Preferred Return (Gust's 409A subsidiary), with much larger scale and broader investor-side functionality.
• AngelList: Online platform connecting startups with angel investors and venture funds, including rolling funds and syndicates. Competes with Gust's investor-side deal flow products (Fundacity, Gust for Investors) and historically pioneered the same equity-collaboration category Gust operates in.

Emerging players

• Firstbase: Startup back-office platform handling incorporation, EIN, registered agent, bank account, and bookkeeping. Competes with Gust Launch at the SMB/individual founder end of the market, often at lower price points.
• Doola: Helps international founders form US Delaware C-Corps and manage US compliance, banking, and tax. Overlaps with Gust Launch in cross-border formation use cases, with strong positioning for non-US founders.
• Pulley: Cap table management platform with 409A valuations, scenario modeling, and investor reporting. Competes with Gust Equity Management for mid-stage cap table customers and is gaining traction with venture-backed startups.

Broad incumbents

• LegalZoom: Established incumbent in online legal services including incorporation, registered agent, and legal documents. Competes with Gust Launch in basic formation but does not offer the equity-management or fundraising workflow integration that defines Gust.
• Northwest Registered Agent: Long-standing registered agent and incorporation service for US LLCs and corporations. Competes with Gust Launch on bare-bones formation pricing but lacks Gust's integrated equity and fundraising tooling.

Regional players

• SeedLegals: UK-based platform for startup formation, fundraising documents (SAFEs, equity rounds), and cap table management. Highly comparable to Gust Launch but focused on UK and European founders, not directly competing in the US market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frenetik Priority