What Shiptimize does

Shiptimize (Paint Orange, S.A., registered in Portugal) provides carrier-branded ecommerce infrastructure that connects Post & Parcel operators into merchant and checkout workflows across European markets. The platform sits between carrier backend systems (label API, tracking API, service catalogue, rate information, OOH data) and the ecommerce ecosystem, enabling carriers to surface their shipping, tracking, pickup-point and returns services under their own brand inside ecommerce platforms, marketplaces and merchant tools. Founded in 2017, the company traces its origin to the PakketMail merchant shipping platform launched in 2012 in the Dutch market.

The technology is organised into six capability layers — Ecommerce presence (platform integrations), Merchant workflows (branded shipping portal, rule engine, SSO/OAuth), Checkout & OOH (pickup point and locker selection), Delivery experience (tracking, order status, returns), Carrier connectivity (API integration, data normalisation, multi-API unification, client-segment routing, API migration) and Ecosystem & intelligence (analytics, app ecosystem, merchant reporting). Supported surfaces include Shopify, WooCommerce, Magento 2, PrestaShop, Lightspeed, Ecwid, eBay, Amazon (multi-marketplace), Bol and Otto, plus operational integrations such as Picqer. A "single connection, multi-platform distribution" model allows a carrier to integrate once and distribute services across all supported ecommerce environments, with Shiptimize handling data normalisation, credential automation and version transitions.

Commercially Shiptimize operates a three-part revenue model: a one-time setup fee covering implementation, a recurring monthly infrastructure-partnership fee, and a usage-based per-label fee that scales with carrier shipment volume, aligning Shiptimize's economics to carrier growth. The go-to-market motion is consultative direct enterprise sales targeting Heads of Ecommerce, Commercial Directors, Digital Directors and IT/Technology leadership at Post & Parcel operators in Western, Northern and Southern Europe. Named carrier customers include CTT (Portugal, 2020), GLS Netherlands, bpost (Belgium), DPD and GLS Group, with stated scale of 10,000+ merchants connected through carrier-branded tools. The operating entity is a distributed team of 11-50 employees based out of Ílhavo, Portugal.

Name

Shiptimize

Legal name

Paint Orange, S.A.

Website

https://shiptimize.me

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Shiptimize (Paint Orange, S.A.) provides white-label ecommerce infrastructure connecting Post & Parcel operators into merchant and checkout workflows across ten European country markets, enabling carriers to deliver branded shipping portals and platform integrations under their own name.

Ownership category

akta.pro rank

Product category

Carrier Ecommerce Infrastructure Software

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)

Keywords

• Carrier ecommerce infrastructure
• Post and parcel software
• White-label logistics platform
• Ecommerce shipping integrations
• Checkout delivery enablement

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Setup Fee: One-time implementation fee covering the initial work: connecting carrier infrastructure, configuring the platform, and deploying the first capability layers. A proper implementation, not a plugin activation.
2. Monthly Fee: Recurring fee covering the ongoing infrastructure partnership: maintenance, platform updates, reliability, and continued development as the carrier's ecommerce proposition evolves. Shiptimize stays involved and accountable.
3. Per-Label Fee: Volume-scaled fee per shipment label created through Shiptimize-powered tools. This ties Shiptimize's commercial success directly to carrier volume growth: the more merchants ship, the more both sides benefit. Shiptimize has a direct stake in the carrier's growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Shiptimize provides white-label ecommerce infrastructure that connects Post & Parcel operators' backend systems (label API, tracking API, service catalogue, rate information, OOH data) into ecommerce platforms, marketplaces, and merchant workflows under the carrier's own brand. The platform enables carriers to deliver branded ecommerce integrations, a carrier-branded shipping portal, and OOH pickup point/locker selection at checkout. Customers are Post & Parcel operators; merchants access Shiptimize-powered capabilities indirectly through their carrier's branded tools.

Product overview

Shiptimize offers a carrier ecommerce infrastructure platform that provides Post & Parcel operators with white-label digital tools. The portfolio consists of the core Carrier Ecommerce Infrastructure Platform organized around six capability layers, supported by four key modules: In-Brand Ecommerce Integrations (connecting carrier services to Shopify, WooCommerce, Magento, PrestaShop, Amazon, Bol, Otto, and other platforms), the Carrier-Branded Shipping Portal (centralizing shipment creation and label management under the carrier's brand), OOH Checkout Enablement (presenting pickup points at checkout to drive adoption), and Carrier Connectivity (the foundational API layer linking carrier backend systems). All technology operates under the carrier's brand with no Shiptimize branding visible to merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Carrier Ecommerce Infrastructure Platform White-label infrastructure platform connecting carrier backend systems (label API, tracking API, service catalogue, rate information, OOH data) into ecommerce platforms, marketplaces, checkout flows, and merchant portals. Organised around six capability layers — Ecommerce presence, Merchant workflows, Checkout & OOH, Delivery experience, Carrier connectivity, and Ecosystem & intelligence — and delivered under the carrier's own brand with no Shiptimize branding surfaced to merchants. Sold to Post & Parcel operators on a setup fee, monthly subscription, and per-label fee basis.

Quantifiable outcome

• GLS Netherlands launched first integrations and branded shipping portal in 8 weeks
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• GLS NetherlandscoreTechnology or Integration · 1 January 2022GLS Netherlands partnered with Shiptimize for white-label ecommerce connectivity infrastructure. Shiptimize delivered a completely branded shipping portal and multiple branded ecommerce integrations (Lightspeed, Bol, Shopify at launch, expanding to Amazon, WooCommerce, Magento, Picqer over two years). The partnership demonstrated quick time to market (8 weeks to launch), reduced stakeholder management for GLS, and cost transparency. GLS Netherlands experienced substantial growth as well as improved retention of clients within the ecommerce sector.
• CTTcoreTechnology or Integration · 1 January 2020CTT became the first major carrier partner to build on carrier-branded ecommerce infrastructure in 2020. This partnership established the foundation for Shiptimize's positioning as a specialist infrastructure partner for Post & Parcel operators across Europe.
• bpostcoreTechnology or Integrationbpost is listed as one of the trusted carrier partners Shiptimize works with across Europe. bpost operates in Belgium.
• DPDcoreTechnology or IntegrationDPD is listed as one of the trusted carrier partners Shiptimize works with across Europe.
• GLScoreTechnology or IntegrationGLS (General Logistics Systems) is listed as one of the trusted carrier partners Shiptimize works with across Europe. GLS Group is one of the largest parcel logistics providers in Europe with a strong foothold in the USA and Canada.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bigblue (formerly Choice AI / Shipup): European fulfillment and post-purchase logistics software serving DTC brands. Comparable in the merchant-side parcel workflow space; overlaps with Shiptimize's merchant workflows but from a brand-direct rather than carrier-embedded perspective.
• ParcelLab: European post-purchase experience and shipment-tracking platform. Adjacent to Shiptimize's tracking and delivery-experience module, with stronger emphasis on branded post-purchase communications rather than the carrier-connectivity layer.

Broad incumbents

• MetaPack: Long-standing delivery management platform owned by Stamps.com/Auctane, providing checkout, label, and carrier management across Europe. A broader incumbent in the same carrier checkout and delivery-options space where Shiptimize operates.
• ShipStation: Established multi-carrier shipping management software owned by Stamps.com/Auctane. Overlaps with Shiptimize's shipping portal and merchant workflow module at much larger SMB scale but lacks the white-label carrier-deployment model.

Direct peers

• Sendcloud: European multi-carrier shipping and checkout delivery platform headquartered in Eindhoven. Most directly comparable to Shiptimize: both target European merchants and carriers with carrier connectivity, checkout delivery options, and shipping APIs, though Sendcloud historically sells merchant-direct rather than white-label to carriers.
• Shippo: Multi-carrier shipping API and label platform serving SMB and mid-market merchants. Comparable in the carrier-connectivity and label-generation layer, though Shippo is merchant-facing and US-centric rather than white-label carrier infrastructure.
• Paazl: Dutch delivery options and checkout platform specializing in carrier rate shopping, pickup-point selection, and checkout delivery presentation. Closely comparable to Shiptimize's OOH checkout enablement and carrier checkout-integration modules.
• EasyPost: Shipping API aggregator providing label, tracking, and rate functionality across 100+ carriers. Closely comparable to Shiptimize's carrier connectivity layer, though EasyPost sells to platforms and merchants rather than embedding under carrier brands.
• Packlink (Packlink PRO): European shipping aggregator and shipping management platform. Operates in the same multi-carrier parcel space as Shiptimize, primarily addressing merchants shipping across European borders.
• Boxtal: European parcel aggregator (formerly EnvoiMoinsCher) offering multi-carrier rate shopping and label services. Comparable to Shiptimize on carrier connectivity and rate-shopping functionality, merchant-direct focus in France and broader EU.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiptimize