What XODA does

XODA is an Australian SaaS company (legal entity Xoda Pty Ltd, registered in Victoria; primary office in Sydney/Melbourne) that provides an all-in-one business operating system for fitness studios, gyms, and wellness centres. The platform is composed of three core modules: XODA Biz (back-office administration including staff onboarding, payroll, scheduling, and lead management), XODA Pay (payment processing and automated billing), and XODA Member (a member-facing mobile app for bookings, check-ins, messaging, referrals, and digital agreements). On top of these modules sit verticalized offerings (24-hour gym automation, group class/PT studio software, yoga/pilates studio software) and two add-on modules launched in July 2024: XODA Insights (real-time analytics) and XODA Social (member community features). Distribution is multi-platform (iOS, Android, web) and the platform integrates with regional payment processors, Openpath (access control), goXpro (personal training tools), and Zapier.

XODA operates a freemium-led, product-led growth model with three pricing tiers: a permanently free Freemium tier with unlimited staff and members, a quote-priced Premium tier adding payroll, 24-hour integration, and Zapier, and an Ultimate tier for multi-site operators that includes multi-site management and a custom branded App Store app. Geographic scope covers Australia, New Zealand, the United Kingdom, and the United States, with self-serve onboarding via onboarding.xoda.com. Customer base is composed entirely of small and mid-sized fitness studios (e.g., Sunrise Fitness, Empowa Women Fitness, FitMiss Health Club); the company discloses one reported customer outcome of 20% year-over-year customer growth at Empowa.

The company was founded in 2022, has 11-50 employees, and has raised a single disclosed funding round of approximately AUD 712K in May 2022. XODA is described as bootstrapped and founder-owned, with no institutional venture capital disclosed. The firm markets 100% human, Australian-based customer support as a key differentiator, and distributes primarily through SEO, content marketing, mobile app stores, and partner referrals.

Name

XODA

Legal name

Xoda Pty Ltd

Website

https://xoda.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

XODA (Xoda Pty Ltd) is an Australian SaaS provider of an all-in-one business management platform for fitness studios and gyms, covering scheduling, payments, member apps, and analytics across AU, NZ, UK, and USA.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Freemium Tier: The Freemium tier is permanently free with no restrictions on number of members or staff. This tier includes core member/staff management, lead management, automated billing, and member/staff mobile apps. The freemium model serves as a customer acquisition funnel, converting users to paid tiers.
2. Subscription - Premium Tier: Premium tier adds 24-hour integration, payroll, website integration, and premium integrations (including Zapier). Pricing is not publicly disclosed and requires enquiry. This tier targets growing fitness businesses that need additional integrations and automation.
3. Subscription - Ultimate Tier: Ultimate tier includes all Premium features plus multi-site management, advanced settlement, and branded mobile app (downloadable from App Store and Google Play). Pricing is quote-based, targeting multi-location operators and franchise businesses.
4. Transaction Processing (Partner Revenue Share): XODA integrates with payment providers (Ezypay, Ezidebit, PayChoice) and facilitates payment processing. While transaction fees go to payment partners, XODA may receive referral or partnership fees. Migration services are also offered for a fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

XODA is a cloud-based, mobile-first SaaS operating system for health and wellness businesses that consolidates member management, scheduling, payment processing, access control, analytics and member community engagement into a single platform. It is delivered across three modules (XODA Biz, XODA Member, XODA Pay) plus vertical-specialized solutions for 24-hour gyms, group class / personal training studios, and yoga & pilates studios, with Freemium, Premium and Ultimate subscription tiers available in Australia, New Zealand, the United Kingdom, and the United States.

Product overview

XODA is a unified platform consisting of three core modules (XODA Biz for business administration, XODA Member for member mobile app, and XODA Pay for payment processing) plus specialized solutions for 24-hour gyms, group classes/PT studios, and yoga/pilates studios. Add-on modules include XODA Insights (real-time analytics) and XODA Social (member community features). The platform operates on a tiered model: Freemium (core features free), Premium (adds 24-hour integration, payroll, website integration, Zapier), and Ultimate (multi-site management, branded app, advanced reporting).

Differentiator

Problem solved

Functional benefit

Brands

• XODA Biz: Business administration platform for overseeing, managing and adapting all operations on the go, including onboarding, payroll, scheduling, lead generation and sales.
• XODA Member
• XODA Pay
• XODA Yoga & Pilates Software
• XODA 24 Hour Gyms
• XODA Group Class & PT Studios
• XODA Insights
• XODA Social

Products and services

• XODA Complete business operating system for health and wellness businesses, covering onboarding, scheduling, payments, and community engagement, available in AU, NZ, UK & USA.
• XODA Biz Back-of-house business management module handling staff onboarding, payroll, scheduling, lead generation, and sales; includes the XODA Go mobile management app and supports multi-location operations.
• XODA Member Member-facing mobile app for iOS and Android providing membership management, check-ins, class and booking scheduling, in-app messaging, referrals, workshops and events, instructor profiles, on-demand video, promo codes, gift cards, and digital signature agreements; the Ultimate tier includes a custom branded app in the App Store and Google Play.
• XODA Pay Payment processing and cashflow management module handling membership payments, sign-ups, refunds, automated payment schedules and integration with multiple payment providers including Ezidebit, Ezypay, PayChoice and QuickPay.
• XODA 24 Hour Gyms Specialized solution for 24-hour gym operations featuring automated member sign-ups, online onboarding, gym access management, automated access control with Openpath integration, and security features for round-the-clock operations.
• XODA Group Class & PT Studios Solution for group fitness classes and personal trainers enabling flexible scheduling, membership management, group messaging, lead management, and community engagement tools.
• XODA Yoga & Pilates Studios Specialized software for yoga and pilates studios handling class scheduling, payment management, automated operations, sales and marketing, and community engagement tailored to studio seasonality patterns.
• XODA Insights Real-time analytics and business intelligence dashboard providing visual reports on members, leads, revenue, top performing products, service capacity, customer lifetime value, and popular days/times; includes multi-site management views and customisable KPIs and is available on the Ultimate plan.
• XODA Social Social networking feature within the XODA Member app enabling members to connect, follow each other's progress, share journeys on a newsfeed, send friend requests, and invite friends to classes; part of all XODA packages including Freemium.

Quantifiable outcome

• Customer growth of 20% year-over-year
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• goXprocoreTechnology or Integration · 13 January 2023Strategic partnership with goXpro, an Australian platform specialising in digital Personal Training tools. goXpro provides client assessment, movement screening, program design, and exercise delivery capabilities that complement XODA's CRM system. The integration creates a comprehensive fitness business management solution combining XODA's payment, scheduling, and member communication with goXpro's PT digital tools.
• EzypaycoreTechnology or Integration · 13 January 2023Ezypay is a cloud-based payment platform supporting merchants with ongoing customer relationships. Provides advanced payment collection optimisation and complex settlement/payout scenarios. Partners across Health & Fitness, Education, Childcare, and Real Estate in Asia Pacific.
• EzidebitcoreTechnology or Integration · 13 January 2023Ezidebit provides automatic payment plans from cards or bank accounts, both in-person and online. Enables fitness businesses to automate recurring payments with failed payment management and refund capabilities.
• PayChoicecoreTechnology or Integration · 13 January 2023PayChoice provides flexible and affordable payment solutions for clients in Australia and New Zealand. Experienced in the Health and Fitness Industry, partnering with XODA to offer competitive payment solutions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindbody: The largest fitness and wellness business management SaaS platform globally, serving studios, gyms, and salons with scheduling, payments, and member management. Directly comparable to XODA but with a vastly larger product portfolio and enterprise customer base.

Direct peers

• Glofox: Boutique fitness studio management platform offering member management, scheduling, payments, and branded apps. Direct competitor to XODA's group class/PT and yoga/pilates verticals with similar target customer profile.
• ClubReady: Fitness club management software serving single-location and multi-location gyms with member billing, scheduling, and access control. Comparable to XODA's 24-hour gym and multi-site Ultimate tier offerings.
• Vagaro: All-in-one business management platform for fitness, salon, spa, and wellness businesses. Comparable to XODA in its breadth of admin, payments, and member-facing app functionality.
• WellnessLiving: Business management platform for fitness studios, gyms, and wellness centers with scheduling, payments, and a member app. Direct competitor serving similar SMB fitness segments.
• Wodify: Gym management software specializing in CrossFit and functional fitness boxes, with member management, scheduling, and performance tracking. Comparable to XODA in its vertical focus and SMB gym target market.
• PushPress: Gym management platform for fitness businesses with member management, billing, and branded apps. Closely aligned with XODA's product surface and target customer (boutique gym owners).
• Zen Planner: Business management software for martial arts schools, gyms, and fitness studios, offering billing, scheduling, and member communication. Comparable in scope and target market to XODA.
• Pike13: Studio and gym management software with scheduling, billing, and reporting. Direct competitor to XODA in the boutique fitness and multi-site operator segments.

Emerging players

• Mariana Tek: Fitness studio management platform offering branded apps, scheduling, and payments for boutique fitness brands. Comparable in target customer and white-labeled app offering similar to XODA Ultimate tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/xoda-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XODA