What goXpro does

goXpro is a Sydney-headquartered SaaS company founded in 2014 that provides an all-in-one digital platform for personal training businesses, targeting three customer segments: gym chains, studio owners, and independent personal trainers. The platform consolidates client management, on-boarding and postural/biomechanical assessments, program building (2,500+ exercises, 85+ templates), hybrid in-person and remote coaching, semi-private and small-group session management, AI-powered nutrition coaching, gamified digital challenges, and business operations (M.A.D. dashboard for billing, invoicing, and financial reporting). Underlying technology is a cloud-native SaaS architecture hosted on AWS across data centres in London, Singapore, and Sydney (with Canadian hosting available), supporting web, iOS, and Android clients, and integrating JWT-based SSO, TLS/AES-256 encryption, and SOC 1/2/3, ISO 27001, and PCI DSS certifications. Notable proprietary features include the AI-Assisted Movement Screen (computer vision with joint markers and motion vectors for video-based biomechanical assessment) and Semi-Private Coaching architecture enabling 2-5 clients per session with one-click program switching.

Revenue is generated primarily through tiered SaaS subscriptions with monthly, quarterly, half-yearly, or annual billing, priced per business (with unlimited trainers at no incremental cost), plus an optional white-label/branded app offering for enterprise chains. Go-to-market combines enterprise field sales to large fitness operators with a self-serve 30-day free trial motion for individual trainers, and is augmented by channel partnerships with leading club management platforms (ClubReady, Exerp, MyFitApp), payment providers (Stripe, EZYPAY, Xero), the CalorieCam AI nutrition app, and an education partnership with the Australian Institute of Fitness. The company is privately held, backed by NAVIS Capital (Nov 2023 investment), led by founder and CEO Jason Thomas, and operates a lean 1-10 person team. Named enterprise customers include Evolution Wellness (Southeast Asia's largest gym operator with 350,000+ members and 2,800+ coaches across Fitness First, Celebrity Fitness, Chi Fitness, Fire FIT, Fivelements, and GoFit brands), Fitness First Middle East, Domicil'gym (France, 180+ trainers), and ACTIV Fitness (Switzerland), with active geographic expansion announced into the Middle East, UK, and US markets.

Name

goXpro

Legal name

goXpro Pty Ltd ACN 169 502 014

Website

https://goxpro.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

goXpro is a SaaS platform providing all-in-one digital tools for personal training businesses, serving gym chains, studio owners, and independent personal trainers across Australia, Southeast Asia, and Europe with features including client assessments, program building, hybrid coaching, AI nutrition tracking, and business operations management.

Ownership category

akta.pro rank

Product category

Fitness Business Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industries

Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), General Nutrition Coaching (HSADAFAA)

Keywords

• Fitness business software
• Personal training platform
• Gym management software
• Studio coaching tools
• Trainer education platform

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: GoXPro operates as a SaaS platform with subscription-based pricing. Customers pay recurring subscription fees based on chosen plan tier with billing options for monthly, quarterly, half-yearly, or annual periods. A paid subscription becomes necessary once the customer adds their 2nd customer to the platform. The company can add unlimited trainers at no additional cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

goXpro sells an all-in-one SaaS digital platform for personal training businesses that consolidates client management, workout programming, postural and biomechanical assessments, semi-private and hybrid coaching delivery, gamified challenges, AI-powered nutrition coaching, and business operations (billing, invoicing, multi-site dashboards) into a single subscription. It serves three primary customer segments: large gym chains (e.g., Evolution Wellness, Fitness First), boutique studio owners, and individual personal trainers, with optional white-labelling and deep integrations into club management and payment platforms.

Product overview

GoXPro is a unified all-in-one digital platform for personal training and fitness business management targeting gym chains, studio owners, and personal trainers. The core GoXPro Platform integrates client management, workout customization, and business operations (M.A.D.) into a single solution. Key modules include the MyCoach Client App (free for clients), Program Builder with 2,500+ exercises, Client On-boarding & Assessments with AI-assisted movement screening, Hybrid Coaching supporting 1-on-1 and Semi-Private sessions, Nutrition Coaching powered by CalorieCam AI, Digitalised Challenges with gamification, and Coach Education pathways. Semi-Private Coaching enables 2-5 client group sessions with customized programs. Optional white labeling and integrations with club software (Exerp, ClubReady) and payment providers (Stripe, Xero, EZYPAY) extend the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GoXPro Platform All-in-one SaaS subscription platform for fitness businesses (gym chains, boutique studios, independent personal trainers) that consolidates client management, workout programming with a 2,500+ exercise library, postural and biomechanical assessments, AI-assisted movement screening, hybrid and semi-private coaching delivery, AI-powered nutrition coaching, gamified digital challenges, and business administration (M.A.D dashboard with billing, invoicing, and multi-site oversight). Includes the MyCoach client app and optional white-labelling.
• MyCoach Client App Free iOS and Android mobile application included with a GoXPro subscription that gives end clients progress tracking, session booking, assessment review, virtual session participation, social sharing features (including a Selfie Corner), and a celebration hub for client communities around a fitness brand.
• FTI/GXP Coach Education Pathway Structured online education and certification pathway for personal trainers covering Art of Coaching, Mobility & Recovery, Functional Training, Strength & Power, and Specialisation, with internationally recognised digital credentials mapped to global standards and used by enterprise operators (e.g., Evolution Wellness) to standardise trainer education journeys.

Quantifiable outcome

• 45% increase in PT hours (409k to 595k in 12 months)
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature11 records

Partnerships

15 partnerships are on record, tiered core, major, flagship and supporting.

• ClubReadycoreTechnology or Integration · 1 January 2025Strategic collaboration between GoXPro and ClubReady, the leading provider of full-suite fitness studio and club management software. Partnership empowers fitness businesses with tools to streamline operations, engage members, and achieve sustainable growth. Combines GoXPro's cutting-edge coaching tools (retention-focused assessments, personalised programming, AI nutrition coaching, gamified challenges) with ClubReady's lead management, membership engagement, billing, scheduling, and performance tracking.
• CalorieCamcoreTechnology or Integration · 1 January 2025Integration with AI nutrition app CalorieCam creates a tool that acts as a PT's personal assistant for meal tracking and AI-powered insights. Clients log meals using photos, text, or voice with the app calculating calories, macronutrients, and hydration. AI dynamically adjusts macros for partially-eaten meals. Integration bridges nutrition and fitness, enabling trainers to combine workout plans with tailored nutrition strategies.
• ExerpcoreTechnology or Integration · 1 December 2024Partnership combining GoXPro's innovative personal training tools with Exerp's trusted fitness management platform. Exerp excels in member management, bookings, flexible payments, and real-time business intelligence. GoXPro adds interactive digitalised challenges, AI-powered nutrition coaching, and retention-focused client assessments. Together, the partnership equips fitness clubs with tools to boost retention, increase trainer impact, and create vibrant fitness communities.
• Australian Institute of Fitness (AIF)majorStrategic or Co-development Partner · 1 August 2020Integration of GoXPro software into AIF's Master Trainer Program enhances practical skills for students. AIF is Australia's largest and longest-standing fitness training organisation, producing the largest number of qualified personal trainers annually. GoXPro provides students with day-to-day skills for operating their own businesses using PT-specific software. AIF students receive complimentary GoXPro subscriptions during studies and 10% discount post-graduation.
• Evolution WellnessflagshipStrategic or Co-development PartnerEvolution Wellness is the largest gym chain operator in Southeast Asia, operating Fitness First, Celebrity Fitness, Chi Fitness, Fire FIT, Fivelements, and GO Fit brands across 5 countries. GoXPro is used exclusively by Evolution Wellness as both a learning experience platform (LXP) during trainer education and as their coaching platform for day-to-day engagement, assessments, and coaching of PT clients. CEO David Prosser describes GoXPro as enabling standardisation of education journeys and accelerating skills training.
• Fitness FirstmajorTechnology or IntegrationFitness First is using GoXPro's Digitalised Challenges and full coaching platform across clubs in Southeast Asia. Partnership enables members to compete in real-time with in-club and in-app leaderboards. David Prosser, CEO of Evolution Wellness, stated 'the real-time leaderboard has injected new energy into our clubs.' Six new Fitness First Middle East clubs opening in Dubai and Abu Dhabi.
• GoFitmajorTechnology or IntegrationGoFit, an Evolution Wellness brand, partnered with GoXPro as part of expansion across Indonesia and Malaysia. GoFit operates a High Value, Low Price model delivering tech-driven gym experience designed for results. GoXPro equips GoFit coaches with retention-focused tools including biomechanical assessments, personalised programming, challenges, and AI nutrition coaching.
• StripecoreTechnology or IntegrationStripe provides secure payment processing for online transactions, sign-ups, and subscriptions. Integration enables fast, secure, and effortless payment collection.
• EZYPAYcoreTechnology or IntegrationEzypay automates payments across regions and currencies for recurring revenue. Debits are reliable, frictionless, and always under control enabling sustainable growth.
• XerocoreTechnology or IntegrationXero provides cloud-based cashflow management and reporting integration, transforming how businesses manage finances with intuitive tools designed to scale.
• MyFitAppcoreTechnology or IntegrationMyFitApp gives fitness brands a mobile voice with bookings, content, and communication keeping members connected anytime, anywhere.
• MoodlesupportingTechnology or IntegrationMoodle integration provides structured and consistent training accessible from onboarding to advanced training for educator needs worldwide.
• SentinelsupportingTechnology or IntegrationSentinel automates secure club operations with real-time access control and seamless integrations allowing teams and members to move without friction.
• CIRCUITsupportingTechnology or IntegrationClub software integration for gym chain operations.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides infrastructure hosting for GoXPro's cloud platform. Data centres in Europe (London), Asia Pacific (Singapore and Sydney), with Canadian hosting available by request. AWS is GDPR ready with SOC compliance.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PT Distinction: PT Distinction is a UK-based PT software platform with a strong exercise library, client programming, and habit-tracking features aimed at independent personal trainers. It is comparable to GoXPro in the niche of personalised programming and content-rich PT coaching.
• Glofox: Glofox provides fitness studio and gym management software covering memberships, billing, scheduling, and branded member apps, with growing PT and coaching features. It is comparable to GoXPro for boutique studios and larger fitness operators seeking integrated business and member experience tools.
• TrueCoach: TrueCoach is a personal trainer client management and programming platform focused on independent PTs and small gyms. It overlaps directly with GoXPro on workout programming, client tracking, and PT-studio workflows, especially in the SMB/independent PT segment.
• Trainerize: Trainerize is a leading personal training software platform that enables PTs and studios to deliver in-person and remote coaching, manage clients, and run hybrid programs. It directly competes with GoXPro on PT client management, workout delivery, and hybrid coaching for individual trainers and small studios.
• Exercise.com: Exercise.com is an all-in-one fitness business management platform offering custom-branded apps, workout delivery, and client engagement for gyms, studios, and PTs. It competes with GoXPro across the full PT and studio management stack with similar white-labelling capabilities.

Others

• ClubReady: ClubReady is a full-suite fitness studio and club management software provider focused on multi-location operators. It is both a GoXPro integration partner and an adjacent competitor in club management; the partnership is comparable because ClubReady's customers are a key GoXPro distribution channel.

Broad incumbents

• Mindbody: Mindbody is a large, established fitness, wellness, and salon business management platform serving tens of thousands of studios and gyms worldwide. It is comparable to GoXPro as a broader incumbent offering member management, payments, and increasingly PT and coaching features, though it does not specialise in deep PT coaching workflows.
• WellnessLiving: WellnessLiving is a fitness and wellness business management platform covering scheduling, memberships, payments, and branded apps for studios and gyms. It is comparable to GoXPro as a broader incumbent serving the same customer segments with overlapping but less PT-specialised functionality.
• MyFitnessPal: MyFitnessPal is a leading consumer nutrition tracking platform used by millions of fitness consumers. It is comparable to GoXPro's CalorieCam-powered nutrition coaching feature as a broad incumbent that could deepen ties to PTs and gyms, posing both a competitor and a potential integration partner.

Emerging players

• Wodify: Wodify is a gym management and member experience platform initially built for CrossFit affiliates, now expanding into broader functional fitness and strength studios. It is comparable to GoXPro in serving boutique gyms with class programming, performance tracking, and member engagement features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goXproempoweringPTs

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goXpro