Accounting Seed

What Accounting Seed does

Accounting Seed, founded in 2011 and headquartered in Columbia, Maryland with a regional office in Reading, UK, is a cloud-based accounting software platform built natively on the Salesforce platform. The company provides a unified CRM and general ledger system that runs inside Salesforce without connectors or syncing, enabling real-time financial visibility from opportunity to invoice. Its platform is structured as a core Accounting Core module (General Ledger, AP, AR, Banking, Reporting) extended by specialized modules including AR Automation, AP Automation, AI Agents (Collections, Bill Pay, and General Ledger), Multi-Book Accounting, Reports & Dashboards, Project Accounting, Orders & Inventory, Multi-Company & Multi-Currency, and Salesforce Connectors.

The company serves customers across multiple verticals including aviation and MRO, construction and maintenance, education, legal, nonprofit, professional services, SaaS and technology, manufacturing and distribution, field service, and eCommerce/retail, with a primary focus on SMB and mid-market organizations. Notable customers include JumpRope (education), Brindlee Mountain Fire Apparatus (aviation), Borrego Solar (construction), Ayo & Iken and Founders Legal (legal), Downtown Streets Team (nonprofit), Real Thread (manufacturing), and Diplomatic Language Services (professional services). The revenue model is subscription-based SaaS with custom quote-based pricing tied to users, ledgers, and extensions, sold through a mix of direct enterprise sales ("Request a demo," "Talk to an expert" CTAs), the Salesforce AppExchange marketplace (#1 ranked accounting solution), and a multi-tier partner ecosystem including Solutions Implementation Partners, Value Added Resellers, ISVs, and Technology Partners.

Accounting Seed became PE-backed via a strategic growth investment from H.I.G. Growth Partners in May 2021. The company has continued product investment including AI Invoice Capture (April 2025) and a Ramp integration (June 2026), and has received recognition including the Salesforce 2025 Partner Innovation Award (Education category) and multiple G2 Winter 2026 badges (Best Estimated ROI, Easiest to Use, Best Support, High Performer, Easiest to Do Business With). The company operates as Accounting Seed, Inc., a privately held US corporation with disclosed operations across North America, EMEA, and APAC regions.

Name

Accounting Seed

Legal name

Accounting Seed, Inc.

Website

https://accountingseed.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Accounting Seed is a Salesforce-native cloud accounting platform founded in 2011, serving SMB and mid-market organizations across aviation, construction, legal, nonprofit, professional services, and SaaS verticals with unified CRM and general ledger capabilities delivered as subscription SaaS.

Ownership category

akta.pro rank

Product category

Cloud Accounting Software

SIC

Finance Services (6199)

akta.pro primary industry

Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)

akta.pro secondary industries

Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ), Budgeting & Cash-Flow Management (FSAGADAA)

Keywords

• Cloud accounting software
• Salesforce native accounting
• Accounts payable automation
• Accounts receivable automation
• Financial management software

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Licensing: SaaS subscription model with pricing based on number of users, ledgers, and extensions. Flexible pricing adapts to organization size.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Accounting Seed is a cloud-based accounting software platform built natively on the Salesforce platform, designed to provide a single source of financial truth for businesses. The product delivers full-featured accounting — general ledger, accounts payable, accounts receivable, project accounting, multi-book, multi-company, multi-currency, reporting, and order/inventory management — that operates inside Salesforce alongside CRM data, eliminating the need for integrations with separate accounting systems.

Product overview

Accounting Seed is a cloud-based accounting software platform built natively on Salesforce, offered as a unified platform-plus-modules architecture. The core platform (Accounting Core) provides the foundational General Ledger, AP, AR, and Banking capabilities, which are extended by dedicated automation and analytics modules. AR Automation and AP Automation handle the full accounts receivable and payable lifecycles respectively, with AI Invoice Capture embedded within AP Automation. The AI Agents module adds three autonomous AI assistants (Collections, Bill Pay, and General Ledger) for intelligent receivables and payables management. Multi-Book Accounting supports simultaneous cash- and accrual-basis tracking. Reports & Dashboards delivers multi-dimensional financial reporting and analytics. Project Accounting and Orders & Inventory serve project-based and inventory-heavy businesses respectively. Multi-Company & Multi-Currency enables multi-entity and multi-currency operations. Salesforce Connectors links the entire suite to Sales Cloud, Revenue Cloud, Service Cloud, NPSP, and Field Service Management. All modules share a single Salesforce-native data architecture, eliminating integrations between CRM and accounting.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Core Core cloud accounting application built natively on Salesforce, providing general ledger, chart of accounts, journal entries, and financial reporting for businesses that run on Salesforce.
• Accounts Receivable (AR) Automation Automation of customer invoicing, payment collection, and cash application processes within the Salesforce environment.
• Accounts Payable (AP) Automation Automation of vendor bill capture, approval workflows, and payment processing integrated with the Salesforce platform.
• Project Accounting Accounting capabilities for project-based businesses, including project billing, time and expense tracking, and profitability analysis within Salesforce.
• Orders and Inventory Sales order management, inventory tracking, and fulfillment workflows integrated with the accounting system on Salesforce.
• Multi-Book Accounting Capability to maintain multiple accounting books (e.g., accrual and cash, or management and tax) simultaneously from the same transactional data.
• Multi-Company and Multi-Currency Support for multiple legal entities and currencies within a single Salesforce org, enabling consolidated financial management for global operations.
• AI Agents AI-driven automation agents built into the Accounting Seed platform to streamline accounting tasks and workflows.
• Reports and Dashboards Financial reporting, dashboards, and analytics built natively on the Salesforce reporting engine.

Quantifiable outcome

• 50% reduction in close cycles, with some customers closing in 3 days vs 25 days
• +7 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability10 records

Feature9 records

Partnerships

18 partnerships are on record, tiered featured, core and major.

• RampfeaturedTechnology or Integration · 24 June 2026Ramp integration automatically syncs card transactions, vendor payments, and employee reimbursements to the general ledger, eliminating manual reconciliation. Enables finance teams to close faster with pre-coded transactions, AI-based GL coding, and real-time spend visibility across North America, EMEA, and APAC regions.
• AvalarafeaturedTechnology or IntegrationAutomated sales tax calculation, processing, and management integration via AvaTax connection.
• Sola (formerly Cardknox)coreTechnology or IntegrationAR payment processing partner providing 24/7 white glove support, anti-fraud measures, automated reconciliation, and branded payment site. Powers AR automation features.
• StripefeaturedTechnology or IntegrationPayment processing integration for accepting, sending, and managing card and ACH payments directly inside Accounting Seed.
• RepayfeaturedTechnology or IntegrationAP automation partner for secure vendor payments and streamlined payables processing.
• PlaidfeaturedTechnology or IntegrationBanking integration for linking customer bank accounts to verify funds and power secure transactions.
• YodleefeaturedTechnology or IntegrationDirect secure access to financial accounts and banks via Yodlee integration.
• VRP ConsultingmajorImplementation/ SI/ Consulting PartnerSolutions Implementation Partner that scaled operations and became an Accounting Seed Power Partner.
• EMPAUAmajorImplementation/ SI/ Consulting PartnerSalesforce-only partner providing Accounting Seed implementations in DACH region. Salesforce expertise leveraged for customer success in accounting.
• Clear Cloud OnemajorImplementation/ SI/ Consulting PartnerFive-year implementation partner increasing revenue opportunities and expanding presence within Salesforce ecosystem.
• ProdigymajorChannel Partner/ Reseller/ DistributorVAR partner providing best-in-class accounting to customers. Reached revenue goals and expanded into new markets through partnership.
• REDAmajorOEM/ Whitelabel/ Licensing PartnerBuilt REDA Real-estate Accounting on Accounting Seed platform. Automates over 60% of accounting processes for real estate clients.
• RevenovamajorOEM/ Whitelabel/ Licensing PartnerISV partner providing complete ERP solution with maximum flexibility and traceability from order to cash. Customers receive better data, reports, and insights.
• LitifyfeaturedOEM/ Whitelabel/ Licensing PartnerLegal technology platform integrated with Accounting Seed for financial control, automated trust accounting, and unified case cost visibility.
• AvSightfeaturedOEM/ Whitelabel/ Licensing PartnerAviation MRO software partner. Complete connected aviation aftermarket solution when paired with Accounting Seed, running natively on Salesforce.
• Legendary Supply ChainmajorOEM/ Whitelabel/ Licensing PartnerISV partner providing complete ERP solution with complete traceability from order to cash built natively on Salesforce.com.
• AvSightfeaturedTechnology or IntegrationAviation aftermarket MRO solution for quoting, work order management, scheduling, and inventory control. Integrates with Accounting Seed for complete connected solution.
• LitifyfeaturedTechnology or IntegrationLegal software integration with Accounting Seed for trust accounting and financial visibility within law firm case management.

Scale indicators13 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• NetSuite (Oracle): Oracle's cloud ERP suite including GL, AP, AR, and multi-entity accounting for SMB and mid-market. Direct competitor to Accounting Seed, with broader functionality but without Salesforce-native architecture.
• Intuit QuickBooks: Dominant SMB cloud accounting and bookkeeping platform with broad AI features (Intuit Assist). Competes with Accounting Seed for the small business and startup segment on price and brand.
• Xero: Cloud accounting platform for SMBs with strong AP/AR automation and a global ecosystem of add-ons. Competes with Accounting Seed primarily in SMB and small-mid market segments outside the Salesforce ecosystem.

Direct peers

• Sage Intacct: Cloud-native financial management platform for SMB and mid-market, frequently cited as a switch-out alternative (e.g., KPS3 migrated from NetSuite). Competes head-to-head with Accounting Seed on multi-entity, project, and core accounting automation.
• FinancialForce / Certinia: ERP and financial management built natively on Salesforce for professional services and other verticals. The closest direct competitor to Accounting Seed, sharing the same Salesforce-native architecture and target customer profile.
• BlackLine: Cloud platform for accounting automation including close management, reconciliation, and intercompany workflows. Overlaps with Accounting Seed's GL Agent, automation, and reconciliation capabilities, generally at larger enterprise scale.
• FloQast: AI-powered accounting workflow automation platform focused on the month-end close, reconciliations, and financial controllership. Targets the same automation and close-cycle-reduction outcomes that Accounting Seed promotes as core value props.
• Bill.com: AI-based AP automation and spend management platform serving SMB and mid-market. Directly competes with Accounting Seed's AP Automation, Bill Pay Agent, and AI Invoice Capture features.

Emerging players

• AvSight: Aviation MRO software built on Salesforce that integrates tightly with Accounting Seed. Listed as both an OEM and technology partner; functions as a complementary/embedded peer rather than a substitute.
• Ramp: AI-driven spend management and corporate card platform that recently integrated with Accounting Seed to sync transactions into the GL. Functions as both a complementary finance partner and a potential substitute for parts of the AP automation stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AccountingSeed
• YouTubeyoutube.com/user/AccountingSeed
• Facebookfacebook.com/accountingseed
• LinkedInlinkedin.com/company/accounting-seed

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting Seed