Accounting Seed
Accounting Seed is a Salesforce-native cloud accounting platform founded in 2011, serving SMB and mid-market organizations across aviation, construction, legal, nonprofit, professional services, and SaaS verticals with unified CRM and general ledger capabilities delivered as subscription SaaS.
- Company typePrivate
- Founded2011
- HeadquartersColumbia, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Accounting Seed does
Accounting Seed, founded in 2011 and headquartered in Columbia, Maryland with a regional office in Reading, UK, is a cloud-based accounting software platform built natively on the Salesforce platform. The company provides a unified CRM and general ledger system that runs inside Salesforce without connectors or syncing, enabling real-time financial visibility from opportunity to invoice. Its platform is structured as a core Accounting Core module (General Ledger, AP, AR, Banking, Reporting) extended by specialized modules including AR Automation, AP Automation, AI Agents (Collections, Bill Pay, and General Ledger), Multi-Book Accounting, Reports & Dashboards, Project Accounting, Orders & Inventory, Multi-Company & Multi-Currency, and Salesforce Connectors.
The company serves customers across multiple verticals including aviation and MRO, construction and maintenance, education, legal, nonprofit, professional services, SaaS and technology, manufacturing and distribution, field service, and eCommerce/retail, with a primary focus on SMB and mid-market organizations. Notable customers include JumpRope (education), Brindlee Mountain Fire Apparatus (aviation), Borrego Solar (construction), Ayo & Iken and Founders Legal (legal), Downtown Streets Team (nonprofit), Real Thread (manufacturing), and Diplomatic Language Services (professional services). The revenue model is subscription-based SaaS with custom quote-based pricing tied to users, ledgers, and extensions, sold through a mix of direct enterprise sales ("Request a demo," "Talk to an expert" CTAs), the Salesforce AppExchange marketplace (#1 ranked accounting solution), and a multi-tier partner ecosystem including Solutions Implementation Partners, Value Added Resellers, ISVs, and Technology Partners.
Accounting Seed became PE-backed via a strategic growth investment from H.I.G. Growth Partners in May 2021. The company has continued product investment including AI Invoice Capture (April 2025) and a Ramp integration (June 2026), and has received recognition including the Salesforce 2025 Partner Innovation Award (Education category) and multiple G2 Winter 2026 badges (Best Estimated ROI, Easiest to Use, Best Support, High Performer, Easiest to Do Business With). The company operates as Accounting Seed, Inc., a privately held US corporation with disclosed operations across North America, EMEA, and APAC regions.
Accounting Seed firmographics
Firmographics- Name
- Accounting Seed
- Legal name
- Accounting Seed, Inc.
- Website
- https://accountingseed.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Accounting Seed is a Salesforce-native cloud accounting platform founded in 2011, serving SMB and mid-market organizations across aviation, construction, legal, nonprofit, professional services, and SaaS verticals with unified CRM and general ledger capabilities delivered as subscription SaaS.
- Ownership category
- akta.pro rank
Accounting Seed industry classification
Industry- Product category
- Cloud Accounting Software
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)
- akta.pro secondary industries
- Embedded Tax, Accounting & Invoicing Finance (FSAGALAJ), Budgeting & Cash-Flow Management (FSAGADAA)
Keywords
Where Accounting Seed is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Accounting Seed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Licensing: SaaS subscription model with pricing based on number of users, ledgers, and extensions. Flexible pricing adapts to organization size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on user count, ledgers, and extensions |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Accounting Seed product offering
Product offeringCore offering
Accounting Seed is a cloud-based accounting software platform built natively on the Salesforce platform, designed to provide a single source of financial truth for businesses. The product delivers full-featured accounting — general ledger, accounts payable, accounts receivable, project accounting, multi-book, multi-company, multi-currency, reporting, and order/inventory management — that operates inside Salesforce alongside CRM data, eliminating the need for integrations with separate accounting systems.
Product overview
Accounting Seed is a cloud-based accounting software platform built natively on Salesforce, offered as a unified platform-plus-modules architecture. The core platform (Accounting Core) provides the foundational General Ledger, AP, AR, and Banking capabilities, which are extended by dedicated automation and analytics modules. AR Automation and AP Automation handle the full accounts receivable and payable lifecycles respectively, with AI Invoice Capture embedded within AP Automation. The AI Agents module adds three autonomous AI assistants (Collections, Bill Pay, and General Ledger) for intelligent receivables and payables management. Multi-Book Accounting supports simultaneous cash- and accrual-basis tracking. Reports & Dashboards delivers multi-dimensional financial reporting and analytics. Project Accounting and Orders & Inventory serve project-based and inventory-heavy businesses respectively. Multi-Company & Multi-Currency enables multi-entity and multi-currency operations. Salesforce Connectors links the entire suite to Sales Cloud, Revenue Cloud, Service Cloud, NPSP, and Field Service Management. All modules share a single Salesforce-native data architecture, eliminating integrations between CRM and accounting.
Differentiator
Problem solved
Functional benefit
Products and services
- Accounting Core Core cloud accounting application built natively on Salesforce, providing general ledger, chart of accounts, journal entries, and financial reporting for businesses that run on Salesforce.
- Accounts Receivable (AR) Automation Automation of customer invoicing, payment collection, and cash application processes within the Salesforce environment.
- Accounts Payable (AP) Automation Automation of vendor bill capture, approval workflows, and payment processing integrated with the Salesforce platform.
- Project Accounting Accounting capabilities for project-based businesses, including project billing, time and expense tracking, and profitability analysis within Salesforce.
- Orders and Inventory Sales order management, inventory tracking, and fulfillment workflows integrated with the accounting system on Salesforce.
- Multi-Book Accounting Capability to maintain multiple accounting books (e.g., accrual and cash, or management and tax) simultaneously from the same transactional data.
- Multi-Company and Multi-Currency Support for multiple legal entities and currencies within a single Salesforce org, enabling consolidated financial management for global operations.
- AI Agents AI-driven automation agents built into the Accounting Seed platform to streamline accounting tasks and workflows.
- Reports and Dashboards Financial reporting, dashboards, and analytics built natively on the Salesforce reporting engine.
Quantifiable outcome
- 50% reduction in close cycles, with some customers closing in 3 days vs 25 days
- +7 more outcomes
Companies that use Accounting Seed
Customer profileNamed customers14 records
Segments10 records
Ideal customer profiles1 record
Accounting Seed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability10 records
Feature9 records
Accounting Seed partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered featured, core and major.
- RampfeaturedRamp integration automatically syncs card transactions, vendor payments, and employee reimbursements to the general ledger, eliminating manual reconciliation. Enables finance teams to close faster with pre-coded transactions, AI-based GL coding, and real-time spend visibility across North America, EMEA, and APAC regions.
- AvalarafeaturedAutomated sales tax calculation, processing, and management integration via AvaTax connection.
- Sola (formerly Cardknox)coreAR payment processing partner providing 24/7 white glove support, anti-fraud measures, automated reconciliation, and branded payment site. Powers AR automation features.
- StripefeaturedPayment processing integration for accepting, sending, and managing card and ACH payments directly inside Accounting Seed.
- RepayfeaturedAP automation partner for secure vendor payments and streamlined payables processing.
- PlaidfeaturedBanking integration for linking customer bank accounts to verify funds and power secure transactions.
- YodleefeaturedDirect secure access to financial accounts and banks via Yodlee integration.
- VRP ConsultingmajorSolutions Implementation Partner that scaled operations and became an Accounting Seed Power Partner.
- EMPAUAmajorSalesforce-only partner providing Accounting Seed implementations in DACH region. Salesforce expertise leveraged for customer success in accounting.
- Clear Cloud OnemajorFive-year implementation partner increasing revenue opportunities and expanding presence within Salesforce ecosystem.
- ProdigymajorVAR partner providing best-in-class accounting to customers. Reached revenue goals and expanded into new markets through partnership.
- REDAmajorBuilt REDA Real-estate Accounting on Accounting Seed platform. Automates over 60% of accounting processes for real estate clients.
- RevenovamajorISV partner providing complete ERP solution with maximum flexibility and traceability from order to cash. Customers receive better data, reports, and insights.
- LitifyfeaturedLegal technology platform integrated with Accounting Seed for financial control, automated trust accounting, and unified case cost visibility.
- AvSightfeaturedAviation MRO software partner. Complete connected aviation aftermarket solution when paired with Accounting Seed, running natively on Salesforce.
- Legendary Supply ChainmajorISV partner providing complete ERP solution with complete traceability from order to cash built natively on Salesforce.com.
- AvSightfeaturedAviation aftermarket MRO solution for quoting, work order management, scheduling, and inventory control. Integrates with Accounting Seed for complete connected solution.
- LitifyfeaturedLegal software integration with Accounting Seed for trust accounting and financial visibility within law firm case management.
Scale indicators13 records
Recent moves5 records
Expansion highlights6 records
Accounting Seed competitors and assessment
Company assessmentBroad incumbents
- NetSuite (Oracle): Oracle's cloud ERP suite including GL, AP, AR, and multi-entity accounting for SMB and mid-market. Direct competitor to Accounting Seed, with broader functionality but without Salesforce-native architecture.
- Intuit QuickBooks: Dominant SMB cloud accounting and bookkeeping platform with broad AI features (Intuit Assist). Competes with Accounting Seed for the small business and startup segment on price and brand.
- Xero: Cloud accounting platform for SMBs with strong AP/AR automation and a global ecosystem of add-ons. Competes with Accounting Seed primarily in SMB and small-mid market segments outside the Salesforce ecosystem.
Direct peers
- Sage Intacct: Cloud-native financial management platform for SMB and mid-market, frequently cited as a switch-out alternative (e.g., KPS3 migrated from NetSuite). Competes head-to-head with Accounting Seed on multi-entity, project, and core accounting automation.
- FinancialForce / Certinia: ERP and financial management built natively on Salesforce for professional services and other verticals. The closest direct competitor to Accounting Seed, sharing the same Salesforce-native architecture and target customer profile.
- BlackLine: Cloud platform for accounting automation including close management, reconciliation, and intercompany workflows. Overlaps with Accounting Seed's GL Agent, automation, and reconciliation capabilities, generally at larger enterprise scale.
- FloQast: AI-powered accounting workflow automation platform focused on the month-end close, reconciliations, and financial controllership. Targets the same automation and close-cycle-reduction outcomes that Accounting Seed promotes as core value props.
- Bill.com: AI-based AP automation and spend management platform serving SMB and mid-market. Directly competes with Accounting Seed's AP Automation, Bill Pay Agent, and AI Invoice Capture features.
Emerging players
- AvSight: Aviation MRO software built on Salesforce that integrates tightly with Accounting Seed. Listed as both an OEM and technology partner; functions as a complementary/embedded peer rather than a substitute.
- Ramp: AI-driven spend management and corporate card platform that recently integrated with Accounting Seed to sync transactions into the GL. Functions as both a complementary finance partner and a potential substitute for parts of the AP automation stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Accounting Seed social profiles
Digital presenceAccounting Seed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Accounting Seed leadership team
Management profileNumber of profiles
Profiles2 records
Accounting Seed funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Accounting Seed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Accounting Seed
What does Accounting Seed do?
Accounting Seed is a cloud-based accounting software platform built natively on the Salesforce platform, designed to provide a single source of financial truth for businesses. The product delivers full-featured accounting — general ledger, accounts payable, accounts receivable, project accounting, multi-book, multi-company, multi-currency, reporting, and order/inventory management — that operates inside Salesforce alongside CRM data, eliminating the need for integrations with separate accounting systems.
Is Accounting Seed a public or private company?
Accounting Seed is a private company. It is classified as private equity controlled and is currently operating.
When was Accounting Seed founded?
Accounting Seed was founded in 2011. It employs 51 to 100 people.
Where is Accounting Seed based?
Accounting Seed is headquartered in Columbia, United States, in the North America region.
How does Accounting Seed make money?
One revenue line is on record: subscription Licensing.
Who are Accounting Seed's main competitors?
Broad incumbents on record are NetSuite (Oracle), Intuit QuickBooks and Xero. Direct peers are Sage Intacct, FinancialForce / Certinia, BlackLine, FloQast and Bill.com. Emerging players are AvSight and Ramp.
Does Accounting Seed have an API?
Yes. Accounting Seed provides API access through its developer portal at developer.accountingseed.com. The platform offers access to over 3,000 pre-built connectors (APIs) within the Salesforce ecosystem, enabling developers and partners to build custom integrations and extensions. API documentation and developer-requested information are accessible via the developer portal. Developer documentation is at developer.accountingseed.com.
What industry is Accounting Seed in?
Accounting Seed's product category is Cloud Accounting Software. Its primary akta.pro industry code is FSAGALAL, Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting), with a secondary code of FSAGALAJ, Embedded Tax, Accounting & Invoicing Finance. Its SIC code is 6199.