cercle

What cercle does

cercle is a Brazilian-headquartered, private B2B SaaS company that sells a white-label, peer-to-peer recommerce platform to consumer brands. Positioned as 'Recommerce as a Service', the platform enables a brand's own customers to resell pre-loved items to other customers within a branded storefront, with proceeds redeemable as in-store or in-account store credit. cercle targets brands it characterizes as 'obcecadas pelo cliente' (obsessed with the customer) — fashion and lifestyle retailers in Brazil that want to reactivate dormant customers, monetize circulating inventory, and reduce margin erosion from cashback-style retention incentives. A flagship deployment is NK Store's 'NK Archive' peer-to-peer resale storefront, with Shop2gether referenced as a second ecosystem brand.

The underlying technology is an integrated white-label stack delivered on AWS (sa-east-1 region) that bundles a peer-to-peer resale marketplace with product traceability and origin registration, identity verification, automated peer-to-peer logistics orchestration, payment routing, fiscal emission, LGPD-compliant data handling, and a performance monitoring dashboard. The platform plugs into clients' existing ERPs and POS systems, with onboarding reportedly completed in 4–6 weeks and 8–12 hours of brand-side effort. A companion consumer-facing mobile app extends access to end users.

The business model combines recurring platform/managed-service fees (annual billing cadence) with transaction-based fees on peer-to-peer resale, store-credit redemptions, and liquidation of returned or discontinued inventory. Pricing is not publicly disclosed and is delivered through a quote-based, demo-led sales motion routed via Calendly. GTM is sales-led, single-country (Brazil), and supported by an owned blog, tier-1 Brazilian press (Exame, Veja SP, Valor), and white-label embedded distribution through each client brand's storefront. The company is privately held with no disclosed funding beyond a $125,000 seed round from Antler in January 2024 and operates with 1–10 employees.

Name

cercle

Legal name

cercle

Website

https://wecercle.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

cercle is a Brazilian B2B SaaS company that provides brands with a white-label, peer-to-peer recommerce platform enabling their own customers to resell pre-loved items for in-store credit, with ERP/POS integration and LGPD-compliant data handling.

Ownership category

akta.pro rank

Product category

Recommerce Software

akta.pro primary industry

Trade-in, Buyback & Instant Cashout Recommerce (CRAFAGAL)

akta.pro secondary industry

Peer-to-Peer (C2C) Resale Marketplaces (CRAFAGAM)

Keywords

• White-label recommerce
• Peer-to-peer resale
• Circular fashion platform
• Brand recommerce software
• Secondary market traceability

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Recommerce-as-a-Service platform fees: Recurring platform / managed-service revenue from brands adopting cercle's white-label peer-to-peer recommerce solution. Delivered as a continuous service rather than a one-time license, encompassing platform operations, integrations, and ongoing program management.
2. Transaction-based fees on peer-to-peer resale: Revenue tied to resale transactions processed through the platform, including fees on credit-in-store redemption, liquidation of returned/discontinued stock, and circulation of inventory between end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

cercle sells a white-label, peer-to-peer recommerce platform that brands deploy under their own identity so that their customers can resell pre-loved items to other customers in exchange for in-store or in-account credit. The platform includes traceability/origin verification, automated logistics and payments, fiscal emission, LGPD-compliant data handling, and plug-and-play integration with the brand's ERP and POS systems, delivered as a managed service with 4–6 week onboarding.

Product overview

cercle offers a single unified product, branded "cercle | Recommerce as a Service", positioned as a white-label, peer-to-peer recommerce platform rather than a modular suite. It is delivered as one platform with six named capability areas: Customer Base Reactivation (Reativação da Base de Clientes), Circulating Inventory Monetization (Monetização do Inventário Circulante), In-Store Credit Redemption (Resgate de Crédito em Loja), Surplus Inventory Liquidation (Liquidação de Estoque Excedente), Traceability and Compliance (Rastreabilidade e Compliance), and Performance Monitoring (Monitoramento de Performance). These capabilities collectively form the platform's "Recommerce White-Label" offering, which integrates with brands' existing ERPs and POS systems and is launched in 4–6 weeks. The platform also includes an "INOVAÇÃO DE PONTA" (cutting-edge innovation) positioning and a mobile app, and was used by NK Store to launch the white-label "NK Archive" resale storefront.

Differentiator

Problem solved

Functional benefit

Products and services

• cercle Recommerce as a Service White-label peer-to-peer recommerce platform sold to fashion and retail brands so they can operate a branded resale channel in which their own customers resell pre-loved items to other customers in exchange for in-store or in-account credit; includes traceability/origin verification, automated logistics and payments, fiscal emission, LGPD-compliant data controls, ERP/POS integration, lifecycle performance monitoring and a companion consumer mobile app.

Quantifiable outcome

• +60% increase in store-credit redemption
• +7 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered flagship case study and adjacent / press-driven.

• NK Storeflagship case studyStrategic or Co-development PartnerNK Store launched 'NK Archive' — a peer-to-peer resale platform for NK Store's own-label pieces — built on cercle. Head of Digital Thabata Cesário is quoted on cercle's homepage endorsing the launch. Press coverage in Exame and Veja SP positions NK Archive as a marquee deployment of cercle's white-label recommerce.
• Shop2getheradjacent / press-drivenGTM or Marketing PartnerCo-founder Ana Isabel de Carvalho Pinto is featured on cercle's homepage via linked Valor coverage, placing Shop2gether inside cercle's brand ecosystem of recommerce-aware Brazilian fashion companies.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• StockX: Global resale marketplace built around authentication, provenance and live pricing for sneakers and other goods. Comparable to cercle's traceability and counterfeit-prevention module, but operates as a standalone consumer marketplace rather than white-label infrastructure for brands.
• Vinted: Large European consumer peer-to-peer resale marketplace with authentication and shipping services. Comparable as a second-hand marketplace, but its model is consumer-owned rather than the white-label brand-native approach cercle sells.
• The RealReal: US-based luxury consignment and resale platform with in-house authentication and brand partnerships. Adjacent to cercle on authentication and circularity, but operates its own branded storefront rather than white-labeling resale for other brands.
• Depop: Global peer-to-peer fashion resale marketplace owned by Etsy. Competes with cercle's resale experience at the consumer layer but, unlike cercle, does not white-label its platform for brand customers.
• Vestiaire Collective: Global consumer-facing luxury resale marketplace with authentication and traceability infrastructure. Adjacent to cercle's traceability and authentication thesis, but operates as a standalone marketplace rather than white-label B2B for brand clients.

Direct peers

• Reflaunt: Singapore-headquartered white-label recommerce platform serving luxury and fashion brands across multiple geographies with branded resale, trade-in, and circularity tools. Overlaps with cercle's brand-native resale, ERP/POS integration, and circularity value proposition.
• Archive: White-label resale-as-a-service provider for fashion brands, offering peer-to-peer resale storefronts, authentication, and credit redemption. Operates in the same product category as cercle with a comparable B2B SaaS + transaction-fee model.
• Recurate: B2B white-label resale technology provider that enables brands to operate branded peer-to-peer marketplaces with take-back, authentication, and credit redemption flows — directly comparable to cercle's modules around customer reactivation, credit redemption, and traceability.
• Trove: US-based white-label branded recommerce platform that lets retailers launch their own peer-to-peer resale storefronts with built-in logistics, authentication, and trade-in. It is the closest direct competitor to cercle in business model, customer type, and core functionality.
• Thrilling: Italy-based recommerce technology provider that powers branded second-hand stores and circular programs for European fashion brands. Comparable to cercle as a white-label platform focused on brand-native resale and customer retention through pre-loved.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cercle