ONSCREEN
ONSCREEN is an AgeTech company that builds AI-powered TV-based video calling, wellness check-ins, and engagement tools for seniors, families, senior living operators, and government programs through its JoyTV hardware, JoyTablet app, JoyCalls phone service, and JoyLiving Enterprise platform.
- Company typePrivate
- Founded2020
- HeadquartersYorba Linda, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What ONSCREEN does
ONSCREEN, Inc. is a privately held AgeTech company founded in 2020 in Yorba Linda, California that builds AI-powered communication and engagement tools for seniors, their families, and senior care operators. The company's core technology is an HDMI-connected set-top device paired with mobile apps that convert existing televisions into simplified video-calling and engagement hubs, eliminating the need for seniors to interact with complex technology during calls. An AI companion named Joy provides 24/7 conversational engagement, medication and wellness check-ins, caregiver escalation, and content generation (jokes, trivia, guided activities) via natural-language dialogue and voice AI. The platform integrates Zoom, Pluto TV streaming, and partner content such as virtual live events and therapeutic media.
The product portfolio spans four consumer and enterprise lines: JoyTV (hardware + $29.99/month subscription, currently sold out), JoyTablet ($9.99/month app for iPad and Android), JoyCalls (automated phone-based check-ins), and JoyLiving Enterprise (B2B platform for senior living operators and IDD agencies combining AI receptionist, automated check-ins, video engagement, and analytics with volume pricing and an enterprise management portal supporting 10–10,000 devices). Go-to-market combines direct e-commerce, mobile app stores, field sales to senior living operators, and partnerships with government programs including a flagship New York State Office for Aging (NYSOFA) deployment.
Revenue is generated through recurring subscriptions, one-time hardware and activation fees, enterprise multi-year contracts, and add-on live event packages (LOOP Village at $19.99/month, Discover Live tours). The company has been recognized with three consecutive CES awards (2024, 2025, 2026) and holds AARP AgeTech Collaborative portfolio and Volunteers of America Community Health Incubator status. Founders Costin Tuculescu (CEO), Jerry Norton (CTO), and Andrew Blue (Operations) lead the company with advisors including senior care executives from Papa, GreatCall/Best Buy Health, and The Gerontologist, Inc.
ONSCREEN firmographics
Firmographics- Name
- ONSCREEN
- Legal name
- ONSCREEN, Inc.
- Website
- https://onscreeninc.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ONSCREEN is an AgeTech company that builds AI-powered TV-based video calling, wellness check-ins, and engagement tools for seniors, families, senior living operators, and government programs through its JoyTV hardware, JoyTablet app, JoyCalls phone service, and JoyLiving Enterprise platform.
- Ownership category
- akta.pro rank
ONSCREEN industry classification
Industry- Product category
- Senior Care Technology (AgeTech)
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Programming Services (7371), Computer Communications Equipment (3576)
- akta.pro primary industry
- Technology Assistance & Digital Support for Seniors (HSABAAAH)
- akta.pro secondary industry
- Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)
Keywords
Where ONSCREEN is headquartered
LocationHeadquarters
- HQ city
- Yorba Linda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ONSCREEN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- JoyTV Hardware + Subscription: One-time hardware and activation fee ($149.99) plus recurring monthly subscription ($29.99/month) covering all service features. The subscription includes the smart device, ONSCREEN mobile app, and all features. Hardware must be returned if subscription is cancelled, or a $120 fee is charged.
- JoyTablet App Subscription: Free 14-day trial, then $9.99/month per tablet. Billed through Apple App Store or Google Play. The subscription covers the tablet app with auto-answer calls, reminders, Joy AI companion, smart photo frame, and health check-ins.
- ONSCREEN Live Events Subscription: Additional subscription add-ons for virtual live events through partners: The LOOP Village at $19.99/month (up to 5 events/day) and Discover Live at $8 tours/month. Both include a 30-day free trial and are billed alongside the base ONSCREEN subscription.
- JoyLiving Enterprise Platform: Enterprise AI platform for senior living communities and IDD programs, combining inbound call handling, outbound check-ins, video calls, and analytics. Volume tiers and multi-community pricing available via custom proposals. Supports pilots targeting go-live in weeks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | JoyTV: Hardware + Activation + Monthly Subscription |
| Subscription | Monthly | JoyTablet: Monthly App Subscription |
| Subscription | Monthly | ONSCREEN Live - The LOOP Village: Virtual Events Package |
| Subscription | Monthly | ONSCREEN Live - Discover Live: Virtual Travel Tours |
| Quote-based/ custom | Multi-year contract | JoyLiving Enterprise: Volume/Multi-Community Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
ONSCREEN product offering
Product offeringCore offering
ONSCREEN builds an AI-powered engagement platform that turns existing TVs, tablets, and telephones into communication hubs for older adults. The company's offerings combine an HDMI set-top device (JoyTV), tablet and smartphone apps (JoyTablet), automated phone check-ins (JoyCalls), and an enterprise platform (JoyLiving) for senior living operators, all unified by an AI companion named Joy that handles video calls, wellness check-ins, medication reminders, and live virtual events.
Product overview
ONSCREEN offers a unified multi-product portfolio designed to combat isolation and strengthen family connections for seniors through AI-powered technology. The core consumer products include JoyTV (TV-based video calling device with HDMI set-top box), JoyTablet (iPad/Android tablet app), and JoyCalls (automated phone check-in service), all powered by the AI companion Joy. For enterprise customers, JoyLiving Enterprise provides a comprehensive AI platform for senior living communities, healthcare organizations, and IDD service providers, integrating video calling, AI call handling (JoyReceptionist), health monitoring, and analytics. ONSCREEN Live adds virtual activities through partners Loop Village and Discover Live. The platform is designed for ease of use by seniors who struggle with traditional technology, using the familiar TV screen as the primary interface. Founded in 2020 during COVID, the company has expanded from consumer video calling to enterprise AI solutions while maintaining its focus on reducing senior isolation.
Differentiator
Problem solved
Functional benefit
Brands
- JoyTV: TV-based video calling device that transforms any television into a life-sized video calling and engagement hub with reminders, activities, and AI companion Joy.
- JoyTablet
- JoyCalls
- JoyLiving
- JoyLiving Enterprise
- Joy
Products and services
- JoyTV Set-top HDMI device that transforms any television into a life-sized video calling and engagement hub for seniors. Features auto-answer video calls that automatically turn the TV on, switch HDMI inputs, and return to prior programming; built-in 1080p HD camera with wide-angle lens and four far-field microphones; integrated AI companion Joy for medication reminders and wellness check-ins; simplified senior-friendly remote; and Zoom and Pluto TV integration.
- JoyTablet Mobile app (iOS and Android) that transforms any iPad or Android tablet into a senior-friendly caregiving device. Provides auto-answered video calls, AI companion interactions, medication reminders, smart photo frame slideshow when idle, and health check-ins without requiring new hardware purchases.
- JoyCalls Automated daily phone check-in service delivered by the AI companion Joy via standard telephone calls. Provides wellness check-ins, medication reminders, friendly conversations, and caregiver alerts without requiring any apps, devices, or WiFi at the senior's end, leveraging existing telephone infrastructure.
- JoyLiving Enterprise AI-powered enterprise platform for senior living communities and IDD programs that combines inbound AI call handling (JoyReceptionist), outbound automated check-ins (JoyCalls), video calls via JoyTablet/JoyTV, daily insights dashboards, auto-documentation for compliance, and family engagement tools. Supports deployments of 10 to 10,000+ devices via a centralized management portal with multi-year contracts.
- JoyLiving for IDD Specialized configuration of the JoyLiving Enterprise AI platform for intellectual and developmental disability (IDD) service providers. Combines tablet video calls, automated phone check-ins (JoyCalls), AI-powered documentation, escalation logic, and staff productivity dashboards to extend remote support while protecting client independence.
- ONSCREEN Live Subscription add-on service that delivers live virtual events to seniors' TVs, including meditation, tai chi, Loop Cafe social hangouts, music performances, and virtual travel tours (e.g., Paris, Tokyo, Grand Canyon) via partnerships with The Loop Village and Discover Live. Offered through two paid packages: The LOOP Village at $19.99/month for up to 5 events per day and Discover Live for 8 tours per month.
Quantifiable outcome
- 88% of caregivers believe ONSCREEN reduces their loved one's loneliness; 58% 'Very much so', 28% 'Somewhat'.
- +4 more outcomes
Companies that use ONSCREEN
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
ONSCREEN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
ONSCREEN partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- New York State Office for Aging (NYSOFA) / AgingNYflagshipONSCREEN partnered with NYSOFA and AgingNY to transform TVs across New York State into companionship, care, and communication portals for seniors. This government partnership supports broad deployment of ONSCREEN technology to aging New Yorkers, reducing isolation and improving access to care services.
- The LOOP VillagecoreONSCREEN partnered with The LOOP Village to deliver live virtual activities (meditation, tai chi, Loop Cafe social hangouts, performances) directly to seniors' TVs through the ONSCREEN Live feature. The LOOP Village provides up to 5 events per day at $19.99/month, with automated registration and TV-based delivery via the ONSCREEN platform.
- Discover LivecoreONSCREEN partnered with Discover Live to provide virtual travel experiences (up to 8 tours/month with expert guides) accessible via ONSCREEN Live on seniors' TVs. Seniors can explore destinations like Paris, Tokyo, and the Grand Canyon from their living room.
- Care DailycoreONSCREEN and Care Daily partnered to deliver AI-powered caregiving solutions through the home's biggest screen (the TV). The partnership combines ONSCREEN's TV-based video and engagement platform with Care Daily's AI caregiving capabilities, enabling seamless family-connected care and remote monitoring for seniors aging in place.
- Volunteers of AmericacoreONSCREEN is a Volunteers of America Community Health Incubator Company, supporting its mission to combat social isolation and strengthen family bonds through technology. The incubator relationship provides program support and ecosystem access for senior care innovation.
- LeadingAgecoreONSCREEN is recognized by LeadingAge, the association of 5,000+ nonprofit aging services organizations. LeadingAge membership and recognition validates ONSCREEN's solutions for the senior living sector.
- Wisebridge Solutions (Canadian Reseller)minorWisebridge Solutions serves as ONSCREEN's Canadian reseller, distributing JoyTV and related products in Canada since ONSCREEN does not ship directly to Canadian customers.
- Memory Lane TVminorRecommended partner solution on ONSCREEN's Solutions for Caregivers page. Memory Lane TV offers multi-sensory streaming content tailored for individuals with dementia to stimulate memories and reduce stress.
- Bridgetown Music TherapyminorRecommended partner on ONSCREEN's caregiver solutions page. Bridgetown Music Therapy offers music therapy sessions designed for dementia and age-related challenges, available for individual and community use.
- CareYayaminorRecommended partner on ONSCREEN's caregiver solutions page. CareYaya connects families with vetted, compassionate caregivers for personalized in-home care and elder care support.
- Zinnia TVminorRecommended partner on ONSCREEN's caregiver solutions page. Zinnia TV offers therapeutic television content for individuals living with dementia, designed to soothe anxiety and foster meaningful connections.
- Asbury Methodist VillageflagshipJoyLiving.ai (ONSCREEN's enterprise brand) launched a fully automated AI receptionist at Asbury Methodist Village in May 2026, providing 24/7 resident support, reducing front desk workload, and routing calls effectively. This is a live customer deployment demonstrating the AI platform's capabilities.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ONSCREEN competitors and assessment
Company assessmentDirect peers
- ViewClix: ViewClix offers a senior-friendly, TV-based video calling and photo frame device, making it the closest direct competitor to JoyTV's auto-answer HDMI-appliance approach.
- GrandPad: GrandPad produces a simplified, large-button tablet purpose-built for seniors with curated contacts and family-managed content, directly competing with JoyTablet and JoyTV in the senior-friendly communication category.
- Intuition Robotics (ElliQ): ElliQ is an AI-powered companion device for older adults targeting loneliness reduction, daily check-ins, and wellness—overlapping directly with ONSCREEN's Joy AI companion and its TV/tablet deployment surfaces.
- Constant Companion: Constant Companion provides voice-activated, AI-driven wellness check-ins and companionship for seniors, overlapping with JoyCalls' automated outbound phone check-ins and JoyReceptionist's enterprise call handling.
- Care.coach: Care.coach delivers 24/7 AI-augmented health and companionship support to seniors, intersecting with Joy's always-available AI companion, daily wellness check-ins, and caregiver alerts.
- Care Daily: Care Daily provides an AI caregiving platform that integrates with ONSCREEN's TV hardware. It is both a strategic partner and a comparable platform peer in family-connected remote caregiving.
Broad incumbents
- Best Buy Health (Lively / GreatCall): Best Buy Health (acquired GreatCall/Lively) is a large incumbent in senior health tech with personal emergency response, mobile health devices, and connected services that compete for the same family/caregiver wallet share.
- Amazon Echo Show / Alexa Together: Amazon's Echo Show smart displays and Alexa Together subscription provide senior-focused video calling, drop-in, and caregiver alerts, representing a broad-incumbent competitor to JoyTV within the same TV-based UX.
- Papa: Papa pairs older adults with companions for transportation, errands, and social connection. Its companion service overlaps with ONSCREEN's isolation-reduction value proposition and is also connected via an ONSCREEN advisor (CIO).
- Lively (by Best Buy Health): Lively (formerly GreatCall) is a direct-to-senior connected-safety and health service brand under Best Buy Health, competing for the same adult-child payer for senior-focused tech services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ONSCREEN social profiles
Digital presenceONSCREEN compliance and trust
Trust signalCompliance1 record
ONSCREEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONSCREEN leadership team
Management profileNumber of profiles
Profiles7 records
ONSCREEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONSCREEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONSCREEN
What does ONSCREEN do?
ONSCREEN builds an AI-powered engagement platform that turns existing TVs, tablets, and telephones into communication hubs for older adults. The company's offerings combine an HDMI set-top device (JoyTV), tablet and smartphone apps (JoyTablet), automated phone check-ins (JoyCalls), and an enterprise platform (JoyLiving) for senior living operators, all unified by an AI companion named Joy that handles video calls, wellness check-ins, medication reminders, and live virtual events.
Is ONSCREEN a public or private company?
ONSCREEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ONSCREEN founded?
ONSCREEN was founded in 2020. It employs 1 to 10 people.
Where is ONSCREEN based?
ONSCREEN is headquartered in Yorba Linda, United States, in the North America region.
How does ONSCREEN make money?
Four revenue lines are on record. JoyTV Hardware + Subscription is the primary driver. The others are joyTablet App Subscription, ONSCREEN Live Events Subscription and joyLiving Enterprise Platform.
Who are ONSCREEN's main competitors?
Direct peers on record are ViewClix, GrandPad, Intuition Robotics (ElliQ), Constant Companion, Care.coach and Care Daily. Broad incumbents are Best Buy Health (Lively / GreatCall), Amazon Echo Show / Alexa Together, Papa and Lively (by Best Buy Health).
Does ONSCREEN have an API?
No public API is recorded for ONSCREEN.
What industry is ONSCREEN in?
ONSCREEN's product category is Senior Care Technology (AgeTech). Its primary akta.pro industry code is HSABAAAH, Technology Assistance & Digital Support for Seniors, with a secondary code of HSABAJAI, Smart Home & Assistive Technology Installation for Aging-in-Place. Its NAICS code is 33411 and its SIC code is 7371.