Locafy

What Locafy does

Locafy Ltd (NASDAQ: LCFY) is a publicly traded SaaS company founded in 2009 and headquartered in Subiaco, Australia, with a U.S. headquarters in St. Louis, Missouri and 11-50 employees. The company specializes in Answer Engine Optimization (AEO), helping local businesses become the recommended answer across AI-driven search surfaces including Google Maps, ChatGPT, Perplexity, Gemini, and Google AI Overviews. Locafy reports more than 10,000 businesses on its platform with primary customer concentrations in insurance (165+ State Farm independent agents across all 50 states), home services (roofing, plumbing, HVAC contractors), and digital marketing agencies running white-labeled deployments for client rosters.

The company's core product is Poseidon, an all-in-one AEO engine that combines Map Pack domination, multi-city territory expansion, AI Search visibility optimization, and reputation management. It sits on top of a Citations engine that syndicates and monitors business NAP data across 60+ directories and aggregators (Foursquare, Data Axle, Neustar) to maintain 98% citation consistency and feed Google's local ranking algorithm. The technical stack includes structured data deployment (LocalBusiness, FAQ, Service, and Review schemas), Trust Signal Engineering, review and reputation management, press release distribution, and GEO-optimized content creation targeted at AI-citation surfaces. Poseidon is being launched in June 2026, with pilot analysis of 128 State Farm agencies reporting 76% overall AI search visibility and 98% achieving one or more Top-3 rankings across ChatGPT, Claude, and Gemini.

Locafy's revenue model is subscription-based with monthly billing and no long-term contracts, offering a business tier for local SMBs and a white-label agency tier with multi-client dashboards, bulk operations, API access, and reseller pricing. Go-to-market is heavily channel-driven: Experience.com resells into 800,000+ U.S. home services profiles and the APAC region, Growth Pro Agency (acquired March 2026) serves as the premium U.S. deployment partner, and LoHi Digital operates a dedicated five-person insurance sales team. The company has completed two acquisitions—Jimmy Kelley Digital in September 2022 to expand into e-commerce SEO and Growth Pro Agency in March 2026 to absorb operational leadership—and supplements its partner motion with a self-serve website signup and content marketing program focused on AEO and local SEO keywords.

Name

Locafy

Legal name

Locafy Ltd

Website

https://locafy.com

Company type

Public

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Locafy Ltd (NASDAQ: LCFY) provides Answer Engine Optimization (AEO) SaaS that helps local businesses become recommended answers across AI search platforms including ChatGPT, Gemini, Perplexity, and Google Maps. It serves 10,000+ businesses in insurance, home services, and agency verticals via subscription-based Poseidon and Citations products distributed through channel partners.

Ownership category

akta.pro rank

Product category

Local Search Marketing Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Local SEO software
• Answer engine optimization
• AI search visibility
• Google Business Profile management
• Citation management

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. SaaS Subscriptions - Localizer Platform: Subscription-based SaaS revenue from Localizer platform adoption. The company reported ongoing growth in subscription revenue with recurring revenue from recent sales in the U.S. market.
2. Poseidon Platform Subscriptions: All-in-one AEO engine subscription for local businesses and agencies, with white-label options for agency partners.
3. AI-Driven SEO Solutions: Additional subscription revenue from AI-driven SEO solutions and reporting engines.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Locafy is a SaaS company that sells Answer Engine Optimization (AEO) software for local businesses and agencies. Its core offering is the Poseidon all-in-one AEO engine, which combines Google Business Profile management, Map Pack domination, AI Search visibility optimization across ChatGPT/Gemini/Perplexity/Google AI Overviews, review and reputation management, press release distribution, and citation syndication across 60+ directories. The platform is delivered as a managed subscription with done-for-you GBP optimization, weekly performance reporting, and a dedicated success manager.

Product overview

Locafy offers a unified SaaS platform centered on Answer Engine Optimization (AEO) for local businesses. The core product is Poseidon, an all-in-one AEO engine combining Map Pack domination, multi-city territory expansion, AI Search visibility, and reputation management. The platform also includes a Citations product as the foundational layer, providing NAP consistency syndication across 60+ directories. Together, Poseidon and Citations enable local businesses to optimize for Google Maps, ChatGPT, Perplexity, Gemini, and AI Overviews through a combination of Google Business Profile management, review & reputation management, press release distribution, citation consistency, and AI-driven content optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Poseidon: All-in-one AEO (Answer Engine Optimization) engine that combines Map Pack domination, multi-city territory expansion, AI Search visibility, and reputation management into a single platform.
• Localizer

Products and services

• Poseidon AEO Platform Poseidon is the all-in-one Answer Engine Optimization engine that combines Map Pack domination, multi-city territory expansion, AI Search visibility, and reputation management. It includes Google Business Profile management, review and reputation management, press release distribution, citation consistency, location-based schema deployment, AEO-driven content, and AI Search optimization across ChatGPT, Gemini, Perplexity, and Google AI Overviews. Targeted at physical storefronts, service area businesses, multi-city operators, and agencies needing AI Search visibility. White-label and multi-client agency tier available.
• Citations Citations is a business information syndication and NAP consistency engine that submits and monitors a business across 60+ citation directories and data aggregators (Foursquare, Data Axle, Neustar, Yelp, BBB, Apple Maps, Bing, etc.). It includes duplicate listing suppression, Google Business Profile sync, monthly citation health reports, and industry-specific directory targeting. Targeted at new businesses needing initial visibility, businesses with inconsistent listings, and multi-location brands.
• Localizer Localizer is Locafy's primary product enabling local businesses to optimize their presence across Google Maps, AI search platforms, and directories. It is sold as a SaaS subscription with done-for-you GBP optimization, reviews, citations, AI Search visibility, dedicated success manager, and weekly performance reports, with no long-term contracts. Targeted at SMB local businesses and deployed at scale through channel partners in the U.S. insurance and home services verticals.

Quantifiable outcome

• 76% overall AI search visibility rate across AI platforms
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Growth Pro AgencycoreChannel Partner/ Reseller/ Distributor · 5 March 2026Growth Pro Agency serves as Locafy's premium U.S. partner in sales and deployment. The company's CEO Jason Jackson was appointed as Locafy's COO following acquisition of Growth Pro Agency to support scaling operations.
• LoHi DigitalsupportingChannel Partner/ Reseller/ Distributor · 5 March 2026LoHi Digital deployed a dedicated five-person insurance-focused sales team to drive further adoption of the Localizer platform in the insurance sector.
• Experience.comcoreChannel Partner/ Reseller/ Distributor · 8 February 2026Partnership with Experience.com to reshape local digital marketing in the Asia-Pacific (APAC) region, expanding beyond the U.S. home services market.
• Experience.comcoreChannel Partner/ Reseller/ Distributor · 16 January 2026Experience.com expanded its U.S. partnership with Locafy to sell the Localizer product across the home services market. Experience.com will initially target more than 800,000 home services business profiles including contractors in roofing, plumbing, and HVAC trades. The companies are targeting thousands of Localizer sales during 2026, supported by educational webinars, AI-powered sales enablement technology, and Growth Pro Agency.
• Jimmy Kelley DigitalsupportingStrategic or Co-development Partner · 1 September 2022Acquired Jimmy Kelley Digital, a marketing firm specializing in SEO and e-commerce. The acquisition brought Kelley as Global Head of Search Technology to expand Locafy's presence in the e-commerce SEO space.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Yext: Yext is a leading digital presence platform that helps businesses manage listings, reviews, and local search visibility across directories and search engines. Directly comparable to Locafy's Citations and Poseidon products in the local SEO and listings-management space, with deeper enterprise penetration.
• Birdeye: Birdeye is a customer experience and local SEO platform offering listings management, review generation, and reputation monitoring for multi-location businesses. Overlaps directly with Locafy's review/reputation and citation management capabilities, particularly for SMB and mid-market customers.
• Moz Local: Moz Local provides listing syndication and local SEO tools for businesses and agencies. Directly competes with Locafy's Citations product on NAP consistency and directory distribution, with strong brand recognition in the SEO community.
• BrightLocal: BrightLocal offers local SEO tools including citation building, reputation management, and local search rank tracking. A direct competitor serving agencies and SMBs with comparable SEO reporting and listing management functionality.
• Whitespark: Whitespark provides local search software including citation services, reputation management, and GBP tools targeting agencies and SMBs. Directly comparable to Locafy's core offerings with similar agency-focused positioning.
• Uberall: Uberall is a location marketing platform offering listings management, reputation management, and local search optimization for multi-location enterprises. Directly comparable in the GBP and citation management space with stronger enterprise foothold in Europe.
• Chatmeter: Chatmeter is a reputation management and local SEO platform specializing in multi-location businesses, with features for review monitoring, listings management, and sentiment analysis. Comparable in the reputation and local-search layer of Locafy's stack.
• Rio SEO: Rio SEO provides enterprise local marketing and SEO automation software with listings management, reporting, and GBP optimization. Directly comparable to Locafy's enterprise offerings in the multi-location brand space.

Broad incumbents

• Semrush: Semrush is a broad digital marketing platform with SEO, content, and competitive research tools including local SEO capabilities. While not specializing in AEO, its scale and AI-content features position it as a likely entrant that could absorb Locafy's functionality.
• Ahrefs: Ahrefs is a leading SEO toolset for backlink analysis, keyword research, and content optimization, increasingly adding AI-search visibility features. Adjacent competitor with the brand authority and traffic data to extend into AEO category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/locafy.wearelocal
• LinkedInlinkedin.com/company/locafy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locafy