Grapevine Health
Grapevine Health is a Washington, D.C.-based patient engagement company that produces culturally tailored health education media and operates the HealthText SMS platform to improve health literacy and close care gaps for Medicaid and underserved populations across multiple U.S. cities.
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Grapevine Health does
Grapevine Health is a privately held, data-driven patient engagement company headquartered in Washington, D.C., that produces culturally tailored health education content and delivers it through a multi-channel digital ecosystem — YouTube and TikTok video series ('Dr. Lisa on the Street'), the Grapevine Podcast, a blog, and the HealthText two-way SMS platform — targeting underserved Medicaid populations who have historically been excluded from mainstream digital health tools. The company was founded by Dr. Lisa Fitzpatrick, a CDC-trained infectious diseases physician and former chief medical officer for the DC Medicaid program, and operates with a 1–10 employee base.
The company's core technology is HealthText, a culturally appropriate, SMS-based digital health communication platform that optimizes campaign content to individual members' clinical needs, utilization history, and engagement preferences and supports automated two-way messaging. The platform is offered through pilot programs to health systems and payer partners; case-study partnerships with AmeriHealth Caritas DC and Providence Digital Innovation Group indicate validation among Medicaid managed care organizations and integrated delivery networks. HealthText was supported by a 2023 National Science Foundation SBIR Phase II award of $1 million, following an earlier NSF award of approximately $276,000 in 2021.
Commercially, Grapevine Health generates revenue through a diversified mix: a speakers bureau and subject-matter expert engagements (professional services), patient outreach and community engagement consulting for health systems and payers (professional services), HealthText platform licensing via pilots (royalties/recurring), and digital media distribution (content/subscription-style reach). Pricing is not publicly disclosed and is quote-based across services. The broader GTM combines human-to-human community engagement in cities including Detroit, Baton Rouge, Newark, and Philadelphia with scalable digital distribution to close care gaps, improve health literacy, and reduce avoidable emergency department utilization among Medicaid and underserved populations.
Grapevine Health firmographics
Firmographics- Name
- Grapevine Health
- Legal name
- Grapevine Health
- Website
- https://grapevinehealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grapevine Health is a Washington, D.C.-based patient engagement company that produces culturally tailored health education media and operates the HealthText SMS platform to improve health literacy and close care gaps for Medicaid and underserved populations across multiple U.S. cities.
- Ownership category
- akta.pro rank
Where Grapevine Health is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Grapevine Health business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Speaker & Expert Services: Grapevine Health provides speakers and subject matter experts for events, CME conferences, retreats, lectures, and podcasts. Healthcare organizations and companies can book speakers for insights on health equity, health disparities, and engagement strategies for underserved populations.
- Patient Outreach & Engagement Services: Consulting and engagement services for healthcare systems, organizations, and service providers to build trust in communities through human-to-human engagement, bridging communities with healthcare providers.
- HealthText Platform Licensing: SMS-based digital health communication platform offered to health systems and payor partners to serve their Medicaid patient populations. Revenue model involves pilot programs and trials with health system and payor partners.
- Digital Media Content: Production of culturally-appropriate health education content digitally, including videos, blog posts, and podcast content distributed via YouTube, website, and social media channels.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Grapevine Health product offering
Product offeringCore offering
Grapevine Health is a data-driven patient engagement company that creates and delivers culturally appropriate health education content to help close care gaps for underserved communities. Its core offerings include the HealthText SMS-based communication platform for Medicaid enrollees, patient outreach and engagement services with community-based teams, health communication and digital media strategy for healthcare organizations, and a speakers bureau focused on health equity and disparities.
Product overview
Grapevine Health is a data-driven patient engagement company offering a portfolio of health education products and services. The core product is HealthText, a culturally-appropriate SMS-based digital platform designed for Medicaid enrollees and underserved populations. This platform is complemented by Grapevine Media, which includes video content (Grapevine Videos), an audio podcast (Grapevine Podcast), and written content (Grapevine Blog). The company also provides service offerings including Health Communication & Digital Media services, Patient Outreach & Engagement (human-to-human community engagement), and a Speakers & Experts bureau. Research capabilities include Consumer Advisory Boards (CAB) and published case studies and white papers on topics like food insecurity, maternal health, and digital diabetes outreach.
Differentiator
Problem solved
Functional benefit
Brands
- HealthText: A culturally-appropriate, SMS-based, digital platform designed for Medicaid enrollees and other underserved populations who have largely been omitted from digital health innovation.
Products and services
- HealthText A culturally-appropriate, SMS-based digital platform designed for Medicaid enrollees and underserved populations. Features automated two-way messaging capabilities optimized for individual members' clinical needs, utilization history, and engagement preferences.
- Health Communication & Digital Media Services Digital content creation and health communication strategy services for health systems, insurers, and providers seeking to reach underserved populations with culturally relevant health messaging.
- Patient Outreach & Engagement Services Human-to-human community engagement services with trained providers and outreach teams who serve as bridges between underserved communities and healthcare systems, building trust through in-person interactions.
- Speakers & Experts Booking service for medical speakers and subject matter experts for events, CME conferences, retreats, and podcasts, covering health equity, health disparities, and engagement strategies for underserved populations.
- Grapevine Media (Videos) Video content series including 'Dr. Lisa on the Street,' 'Ask the Doctor,' and educational shorts covering health topics such as COVID-19, diabetes, blood pressure, and health screenings.
- Grapevine Podcast Storytelling-based podcast hosted by Dr. Lisa Fitzpatrick featuring community members sharing healthcare experiences, designed to improve community health literacy through relatable conversations.
- Grapevine Blog Written content covering health policy, patient engagement, health equity, and healthcare transformation topics.
- Consumer Advisory Boards (CAB) Qualitative research service engaging community members through advisory boards to understand consumer perspectives on health topics, conducted in partnership with organizations like Healthwise.
Quantifiable outcome
- Early results for HealthText pilot with diabetic Medicaid beneficiaries exceeded reported industry engagement standards
- +1 more outcomes
Companies that use Grapevine Health
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Grapevine Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Grapevine Health partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- HealthwisecorePartnership for Consumer Advisory Board (CAB) on Food Insecurity and Maternal Health topics. Grapevine Health conducted pre-interviews and facilitated consumer advisory board discussions to inform health education content development.
- AmeriHealth Caritas DCcoreMedicaid managed care organization partnership for patient engagement services. AmeriHealth Caritas DC is part of the partner ecosystem for Grapevine Health's community outreach and engagement initiatives targeting underserved Medicaid populations.
- Providence Digital Innovation GroupcorePartnership on digital diabetes outreach. Conducted case study on digital diabetes outreach demonstrating the effectiveness of culturally-appropriate digital health communication for Medicaid populations.
- National Library of MedicinesupportingPartner organization supporting health information dissemination and public health education initiatives.
- Health DesksupportingHealth information partner collaborating on public health education resources.
- 1863 VenturessupportingWashington DC-based venture development organization supporting health innovation and entrepreneurship in the region.
- United Planning OrganizationsupportingCommunity organization partner for outreach and engagement in Washington DC communities.
- Martha's TablesupportingWashington DC-based nonprofit partner focused on community support and addressing social determinants of health.
- Far Southeast Family Strengthening CollaborativesupportingCommunity organization partner for family strengthening and community health initiatives in DC.
- CityblocksupportingHealthcare company focused on serving underserved populations, aligning with Grapevine Health's mission and target demographics.
- Walter Reed Army Institute of ResearchsupportingDefense health research institution partner for public health education initiatives.
- Biotechnology Innovation OrganizationsupportingTrade association partner for biotechnology and health innovation ecosystem.
- YouTubesupportingPlatform partner for distributing health education video content to broad audiences.
- Tu Salud Tu FamiliasupportingCommunity health organization partner focused on health education in Latino/Hispanic communities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Grapevine Health competitors and assessment
Company assessmentDirect peers
- CareMessage: CareMessage is a 501(c)(3) technology nonprofit providing SMS-based patient engagement platforms for safety-net populations and underserved patients; it shares Grapevine Health's core focus on Medicaid and community health outreach via text messaging.
- mPulse Mobile: mPulse Mobile is a healthcare conversational AI and SMS engagement platform serving Medicaid, Medicare, and commercial populations - directly comparable to HealthText in delivery channel (SMS) and customer base (health plans and Medicaid populations).
- Cityblock Health: Cityblock Health is a value-based healthcare provider serving Medicaid and dually-eligible populations with integrated medical, behavioral, and social care; it is a documented Grapevine Health partner with overlapping mission and patient population focus.
- Welltok: Welltok is a patient activation and consumer experience platform for health plans and providers, including Medicaid populations, with engagement tools that overlap directly with HealthText's enterprise offering.
- Unite Us (NowPow): Unite Us (which acquired NowPow) operates a social determinants of health network and referral platform that is increasingly integrated into Medicaid managed care workflows, making it a strategic comparable for community-rooted patient engagement.
- Healthwise: Healthwise is a major patient education content vendor (and documented Grapevine Health partner on Consumer Advisory Boards); it is directly comparable as a health-literacy and patient-engagement content provider.
Emerging players
- Welldoc: Welldoc delivers digital health solutions for chronic disease management and patient engagement, with a focus area (digital diabetes) that overlaps the case study work Grapevine Health has published with Providence Digital Innovation Group.
- RubiconMD: RubiconMD is an eConsult platform that connects primary care providers serving underserved patients with specialists, sharing Grapevine Health's mission to improve care quality for Medicaid and safety-net populations.
- Dossia: Dossia is a health-information network offering consumer health engagement tools originally developed for large self-insured employers, sharing the health-literacy and patient-engagement positioning for hard-to-reach populations.
Broad incumbents
- Included Health: Included Health (combining Doctor On Demand and Grand Rounds) is a broad virtual care and navigation platform serving employer, health plan, and Medicaid populations; a larger-scale incumbent competing for the same health-plan engagement budgets as Grapevine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grapevine Health social profiles
Digital presenceGrapevine Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grapevine Health leadership team
Management profileNumber of profiles
Profiles2 records
Grapevine Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grapevine Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grapevine Health
What does Grapevine Health do?
Grapevine Health is a data-driven patient engagement company that creates and delivers culturally appropriate health education content to help close care gaps for underserved communities. Its core offerings include the HealthText SMS-based communication platform for Medicaid enrollees, patient outreach and engagement services with community-based teams, health communication and digital media strategy for healthcare organizations, and a speakers bureau focused on health equity and disparities.
Is Grapevine Health a public or private company?
Grapevine Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grapevine Health founded?
Grapevine Health was founded in 2017. It employs 1 to 10 people.
Where is Grapevine Health based?
Grapevine Health is headquartered in Washington, United States, in the North America region.
How does Grapevine Health make money?
Four revenue lines are on record. Speaker & Expert Services are the primary driver. The others are patient Outreach & Engagement Services, healthText Platform Licensing and digital Media Content.
Who are Grapevine Health's main competitors?
Direct peers on record are CareMessage, mPulse Mobile, Cityblock Health, Welltok, Unite Us (NowPow) and Healthwise. Emerging players are Welldoc, RubiconMD and Dossia. Included Health is listed as a broad incumbent.
Does Grapevine Health have an API?
No public API is recorded for Grapevine Health.