Drivania
Drivania (CAMINA LAB, SL) is a Spain-headquartered chauffeured transportation platform operating in 350+ cities across 800+ destinations, serving corporate executives, travel agencies, private aviation operators, concierge providers, event organizers, and yacht services through a centralized AWS-hosted booking and B2B account platform.
- Company typePrivate
- Founded2000
- HeadquartersSant Cugat Del Vallès, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Drivania does
Drivania is the trade name of CAMINA LAB, SL, a Spanish private limited company headquartered in Sant Cugat del Vallès (Barcelona), providing chauffeured ground transportation for corporate, leisure, and VIP travelers across 350+ primary cities worldwide, with extended reach to 800+ cities and 300+ marinas. Service lines include corporate travel, private leisure travel, concierge modules for member-based providers, aviation and FBO transfers with tarmac protocol compliance, yacht services, and event and entertainment-tour logistics for celebrities and athletes. The product surface consists of a multi-domain cloud platform hosted on AWS: drivania.com as the marketing and content site, booking.drivania.com for direct reservation, accounts.drivania.com for B2B account and billing management, and suppliers.drivania.com for affiliated chauffeur and fleet onboarding (with an Android affiliates app). An internal CRM branded RouteOne manages reservations, billing, and supplier coordination, augmented by real-time GPS tracking in the top 200 destinations, flight-tracking integration, chatbot customer support (Centribal, helping.es), and analytics tooling (Google Analytics, PowerBI, Looker Studio).
The business operates a capital-light marketplace model: independent chauffeurs and fleet providers are coordinated through the suppliers portal rather than employed directly, while customers access the platform via direct online booking, B2B corporate accounts, or indirect channels through travel agencies, concierge providers, aviation operators, and yacht services that resell Drivania on preferred terms. Revenue is generated from transaction-based chauffeur bookings, recurring B2B account relationships (often under multi-year preferred-rate contracts), and managed supplier coordination and invoicing services. Pricing is quote-based and all-inclusive (covering meals, parking, tolls, and accommodations), with vehicle tiers spanning Business, First, Elite, and specialty classes (electric, armoured, minibus up to 20 passengers). The firm is privately held with no disclosed external investors beyond a single 2024 Movtech Capital round, no public financials, and stated headcount of 11-50 employees; governance centers on CEO Igor Martret and Chairman Osvald Martret, with Quim Colomer as Head of Global Operations. Operational differentiators include a 20+ year carbon-neutral commitment audited by independent entities, GDPR/EU-US DPF/PCI DSS compliance posture, and dedicated regional sales presence across the EU, US, UK, and APAC.
Drivania firmographics
Firmographics- Name
- Drivania
- Legal name
- CAMINA LAB, SL
- Website
- https://drivania.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Drivania (CAMINA LAB, SL) is a Spain-headquartered chauffeured transportation platform operating in 350+ cities across 800+ destinations, serving corporate executives, travel agencies, private aviation operators, concierge providers, event organizers, and yacht services through a centralized AWS-hosted booking and B2B account platform.
- Ownership category
- akta.pro rank
Drivania industry classification
Industry- Product category
- Chauffeured Transportation Services
- NAICS
- Limousine Service (485320), Travel Arrangement and Reservation Services (5615)
- akta.pro primary industry
- Chauffeur Services (On-Demand & Hourly) (THADAEAD)
- akta.pro secondary industries
- Executive / Corporate Chauffeur Services (THADAEAF), Pre-Booked Private Hire / Chauffeur (PHV/Limo) (THAIAGAD), Chauffeured / Black Car & Executive Car Services (THACAIAC)
Keywords
Where Drivania is headquartered
LocationHeadquarters
- HQ city
- Sant Cugat Del Vallès
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Drivania business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Chauffeur service bookings (transaction-based): Core revenue generated from per-trip private chauffeur services (transfers and hourly arrangements) booked through booking.drivania.com. All-inclusive pricing covers meals, parking, tolls, and overnight accommodations. Pricing is quote-based at booking confirmation with detailed cost breakdowns.
- B2B corporate and agency accounts: Recurring B2B revenue from corporate clients, travel agencies, concierge services, aviation operators, and event organizers who maintain accounts on accounts.drivania.com. Includes negotiated preferred pricing, agency commissions, multi-client account management, and 24/7 customer success support.
- Supplier/chauffeur network onboarding and invoicing: Revenue accrues from coordinating chauffeur and fleet providers through the suppliers.drivania.com portal, including contract management, service coordination, and monthly invoice processing for delivered services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | All-inclusive quote-based pricing per trip |
| Other | Multi-year contract | Negotiated preferred rates for B2B clients and travel agencies |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Drivania product offering
Product offeringCore offering
Drivania is a global chauffeured transportation provider booking, dispatching, and supervising private drivers and luxury vehicles across more than 350 primary cities (extending to 800+ via custom routes). The company operates a centralized multi-platform system—booking.drivania.com for direct reservations, accounts.drivania.com for B2B account and billing management, and suppliers.drivania.com for chauffeur/fleet onboarding—delivering transfers, hourly service, and long-distance rides for corporate, leisure, aviation, concierge, events, entertainment, and yacht clients.
Product overview
Drivania Chauffeurs is a multi-domain platform-plus-modules architecture for global chauffeured transportation. The drivania.com marketing site anchors the offering, around which sit three operational web platforms: the B2B Accounts Platform (accounts.drivania.com) for client account and billing management, the Booking Platform (booking.drivania.com) for direct reservation of transfers and hourly chauffeur service, and the Suppliers Portal (suppliers.drivania.com) for chauffeur and fleet operators. Service-line modules include Corporate Travel, Private Travel, the Concierge Service Module, and the Aviation & FBO Service Module, supported by the Drivania Affiliates mobile app for chauffeurs and the Drivania Magazine editorial platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Travel B2B chauffeur service designed for business travelers and corporate accounts, covering airport transfers, financial roadshows, multi-city executive meetings, global summits, and hourly service. Includes centralized billing, multi-traveler account management, real-time service supervision, and configurable executive travel profiles preserved across trips.
- Private Travel Leisure and VIP chauffeur service for individual travelers, families, and small groups, including airport transfers, sightseeing transfers, multi-day road trips, cultural itineraries, and hourly premium service in Business, First, and Elite vehicle classes.
- Aviation & FBO Service Module Chauffeur service module for private aviation operators and FBO partners, featuring FBO-to-hotel transfers, tarmac pickups with ramp-access verification, real-time flight tracking, dynamic vehicle assignment by arrival time, and continuous operational support for ground crews.
- Concierge Service Module Customizable concierge ground-transport module for concierge providers serving private members and VIP clients, including PCI-compliant payment handling, personalized agent profiles, exclusive pricing, fast booking confirmation, and global consistency.
- Yacht Services Module Chauffeur coverage module for yacht services clients across 300+ marinas worldwide, providing guest and crew transfers, hourly in-land activities, special per-destination rates, and 24/7 support via direct platform access.
- Events & Entertainment Transport Module Group transportation module for congresses, corporate meetings, and entertainment tours, providing route optimization, dynamic reassignment for flight changes, on-site support, multi-vehicle logistics, and discreet, security-aware mobility for celebrity, athlete, and VIP clients.
- B2B Accounts Platform Exclusive B2B web platform enabling organizations to manage user accounts, supervise services in real time, control costs, customize traveler profiles, and access full transaction history, billing, and reporting across all Drivania destinations.
Quantifiable outcome
- Service coverage in 350+ cities (primary) and 800+ cities (extended)
- +6 more outcomes
Companies that use Drivania
Customer profileSegments8 records
Ideal customer profiles5 records
Drivania technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Drivania partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core (infrastructure), core (operations), core (marketing), core (analytics), core (customer support), core (chatbot), core (crm), core (supply network), core (distribution), minor (distribution) and core (financial transactions).
- Amazon Web Services (AWS)core (infrastructure)AWS is Drivania's hosting provider, hosting data on secure servers with possible international transfers. Servers primarily in the EEA (France, Germany) with possible US transfers. Safeguards include EU-US Data Privacy Framework, Standard Contractual Clauses, data encryption, and opposition to non-compliant government requests.
- Etendo (Openbravo)core (operations)Etendo (by Openbravo) is used as Drivania's billing tool to process invoices and payment data. Subject to GDPR Art. 28 contracts.
- Mailchimpcore (marketing)Mailchimp is used as an email marketing tool to send newsletters and commercial communications to Drivania users. Servers in the US; safeguarded by DPF, SCC, AES-256 encryption, SOC 2 audits.
- Active Campaigncore (marketing)Active Campaign is used alongside Mailchimp as an email marketing tool to send newsletters and commercial communications. Servers in the US; safeguarded by DPF, SCC, AES-256 encryption, SOC 2 audits.
- Google Analyticscore (analytics)Google Analytics is used to analyze website usage and generate statistical reports. Data transferred to the US under adequacy decisions; safeguarded by DPF, SCC, anonymization, encryption, and ISO 27001 certifications.
- PowerBIcore (analytics)PowerBI is used as an analysis tool to evaluate site usage and generate statistical reports for Drivania. Global servers, mainly US.
- Looker Studiocore (analytics)Looker Studio is used to generate statistical reports and analyses of Drivania website usage. Global servers, mainly US.
- DIGITAL & TECH CONSULTING, S.L. (helping.es)core (customer support)DIGITAL & TECH CONSULTING, S.L. (via its website helping.es) provides chatbot services integrated into Drivania websites and applications for customer support and lead capture.
- Centribalcore (chatbot)Centribal is a chatbot service provider used on the Drivania website. Data is transferred to the US, a country with an adequacy decision under the GDPR.
- RouteOne (internal)core (crm)RouteOne is Drivania's own customer management system, hosted on AWS (EEA priority, possible US transfers). It manages client accounts, reservations, and supplier coordination. Safeguards match AWS (DPF, SCC, encryption).
- Private chauffeur service providers (chauffeurs and fleets via suppliers.drivania.com)core (supply network)Independent chauffeurs and fleet providers coordinate transfers and schedules with Drivania through the suppliers.drivania.com portal, including contract management, service coordination, availability management, and monthly invoicing.
- Travel agencies (reseller channel)core (distribution)Travel agencies act as resellers of Drivania chauffeur services, managing multiple client profiles within a single account, accessing negotiated agency rates and enhanced commissions, and reselling to end clients across 350+ cities.
- Concierge service providerscore (distribution)Concierge services integrate Drivania as a global ground transportation partner, configuring personalized agent profiles, accessing exclusive pricing with global consistency, and receiving fast booking confirmation for their members.
- Executive aviation departments / FBOscore (distribution)Private aviation operators and FBO partners coordinate with Drivania for tarmac pickups, real-time flight tracking, and continuous operational support. Drivania verifies and complies with tarmac access requirements where permitted.
- Yacht services / marinasminor (distribution)Yacht service providers and marina operators (300+ marinas) integrate Drivania to provide chauffeur coverage for guests and crew, with exclusive per-destination rates and direct platform access.
- Event / entertainment tour organizersminor (distribution)Event planners and tour organizers for celebrities, athletes, and artists coordinate with Drivania for secure, discreet, and precise multi-vehicle logistics across tour stops.
- Payment platforms (booking.drivania.com)core (financial transactions)Payment platforms process transactions on the booking.drivania.com platform. They are listed as recipients of personal data necessary for payment processing.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Drivania competitors and assessment
Company assessmentDirect peers
- GroundLink: US-based pre-booked ground transportation service for corporate, aviation, and individual travelers with airport-focused transfers. Directly comparable B2B and aviation use cases to Drivania's corporate and FBO service modules.
- Blacklane: Berlin-based global chauffeur service operating in 50+ countries with pre-booked airport transfers, hourly service, and city-to-city rides for corporate and leisure travelers. Direct competitor to Drivania in the premium global chauffeured transport category, with overlapping B2B corporate and aviation client base.
- Carey International: US-headquartered executive ground transportation provider with global chauffeur services for corporate, aviation, and luxury leisure clients. Highly comparable to Drivania's executive travel and FBO service module, serving similar premium customer segments in major US and international cities.
- Wingz: US-based pre-booked ride service focused on airport transfers and corporate accounts with vetted drivers and flat-rate pricing. Directly comparable to Drivania in B2B ground transport positioning, though more concentrated geographically.
- Tristar Transportation: US-based executive chauffeured transportation company serving corporate, aviation, and luxury leisure clients with a vetted driver network. Comparable B2B focus and premium segment strategy, primarily serving the US market where Drivania also has a presence.
- Wheely: London-based on-demand luxury chauffeur service operating across multiple European cities with strong concierge and corporate positioning. Comparable premium segment focus, similar tech-forward booking experience, but more geographically concentrated than Drivania's global footprint.
Broad incumbents
- Sixt Ride: Chauffeur-driven service from Sixt, a major European mobility brand offering premium transfers and hourly service globally. Comparable to Drivania in product offering but part of a much larger, broader mobility and rental fleet portfolio.
- Careem (Uber): Middle East-born super-app (now part of Uber) with premium chauffeur tiers across MENA, South Asia, and parts of Europe. Competes with Drivania in selected regions with a much larger consumer brand and capital base, particularly relevant for Drivania's Dubai and APAC markets.
- BCD Travel: Global corporate travel management company (TMC) with integrated ground transport offerings for enterprise clients. Not a direct chauffeur operator but a powerful enterprise buyer that increasingly bundles ground transport, posing both a channel and a competitor to Drivania.
Others
- Imperial Dade / Limo Anywhere network operators: Software platform serving thousands of independent limousine and chauffeur operators globally, enabling booking and dispatch. Adjacent infrastructure competitor to Drivania's supplier portal, providing technology that empowers Drivania's would-be local competitors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Drivania social profiles
Digital presenceDrivania compliance and trust
Trust signalCompliance3 records
Drivania financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drivania leadership team
Management profileNumber of profiles
Profiles1 record
Drivania funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drivania M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drivania
What does Drivania do?
Drivania is a global chauffeured transportation provider booking, dispatching, and supervising private drivers and luxury vehicles across more than 350 primary cities (extending to 800+ via custom routes). The company operates a centralized multi-platform system—booking.drivania.com for direct reservations, accounts.drivania.com for B2B account and billing management, and suppliers.drivania.com for chauffeur/fleet onboarding—delivering transfers, hourly service, and long-distance rides for corporate, leisure, aviation, concierge, events, entertainment, and yacht clients.
Is Drivania a public or private company?
Drivania is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drivania founded?
Drivania was founded in 2000. It employs 11 to 50 people.
Where is Drivania based?
Drivania is headquartered in Sant Cugat Del Vallès, Spain, in the Europe region.
How does Drivania make money?
Three revenue lines are on record. Chauffeur service bookings (transaction-based) is the primary driver. The others are B2B corporate and agency accounts and supplier/chauffeur network onboarding and invoicing.
Who are Drivania's main competitors?
Direct peers on record are GroundLink, Blacklane, Carey International, Wingz, Tristar Transportation and Wheely. Broad incumbents are Sixt Ride, Careem (Uber) and BCD Travel. Imperial Dade / Limo Anywhere network operators is listed as an others.
Does Drivania have an API?
No public API is recorded for Drivania.
What industry is Drivania in?
Drivania's product category is Chauffeured Transportation Services. Its primary akta.pro industry code is THADAEAD, Chauffeur Services (On-Demand & Hourly), with a secondary code of THADAEAF, Executive / Corporate Chauffeur Services. Its NAICS code is 485320.