Skuling

What Skuling does

Skuling (legally PT Cerdaskan Penerus Bangsa) is an Indonesian edtech platform founded in 2023 and headquartered in Yogyakarta, targeting Indonesian high school (SMA) and vocational (SMK) students preparing for the UTBK-SNBT national university entrance exam, alongside Ujian Mandiri PTN and Sekolah Kedinasan (IPDN, STAN) candidates. The product is delivered as a mobile application (iOS and Android) and web platform at skuling.id, organized around four flagship learning modules — Xplain (interactive narrative-format study material), Freestyle (self-paced practice with 11,000+ HOTS questions in the premium tier), Battle (real-time competitive quiz mode), and Tryout (full UTBK simulations scored by an IRT engine that mirrors the official UTBK methodology) — augmented by Skully AI, a 24/7 conversational tutor, and analytics modules including Competency Analysis, Statistik, Weekly Report, and Campus Success Probability. The business operates a freemium model with a free tier driving top-of-funnel acquisition and a Skuling Pro subscription (1/3/6/12-month packages) unlocking the premium content, live classes, and the SkulChamps Pro exclusive community; payments are processed via QRIS, Gopay, ShopeePay, OVO, and retail outlets Indomaret and Alfamart. Distribution is product-led and direct-to-consumer via app stores, with earned media coverage in Kompas, Detik, CNN Indonesia, BBC, Tribun, and Tech in Asia supporting brand awareness, and minor B2B school-level endorsements layered on top.

Name

Skuling

Legal name

PT Cerdaskan Penerus Bangsa

Website

https://skuling.id

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Skuling is an Indonesian mobile and web edtech platform that uses gamification and AI to help high school students prepare for the UTBK-SNBT, Ujian Mandiri, and Sekolah Kedinasan entrance exams via practice questions, tryouts, and a Pro subscription.

Ownership category

akta.pro rank

Product category

Test Preparation / Education Technology (EdTech)

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

Keywords

• Test preparation platform
• Online learning platform
• Gamified education
• University entrance exam
• AI tutoring assistant

Headquarters

HQ city

Yogyakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Skuling Pro Subscription: Premium subscription tier with monthly, quarterly, semi-annual, and annual options (1, 3, 6, 12 months) that unlocks unlimited access to Freestyle Premium (11,000+ questions), Tryout, Live Classes, Campus Success Probability, and exclusive SkulChamps Pro community.
2. SmartCoin Virtual Currency: Virtual currency required to access Tryout features (100 SmartCoins per tryout). Coins are included with Skuling Pro subscription and can be topped up when balance runs out.
3. Coin Purchases: Virtual currency called 'Coins' that can be purchased with real money and used to unlock premium content and features.
4. Freemium Access: Free tier providing access to a limited set of Freestyle practice questions and tryouts to drive user acquisition and funnel to Skuling Pro.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels11 records

Core offering

Skuling is a gamified mobile and web-based learning platform operated by PT Cerdaskan Penerus Bangsa that helps Indonesian high school and vocational students prepare for the UTBK-SNBT, Ujian Mandiri, and Sekolah Kedinasan university entrance exams. It combines a 11,000+ practice question bank, IRT-scored Tryout simulations, real-time Battle-mode quizzes, an AI tutor (Skully AI), and an interactive narrative learning module (SkulingXplain) under a freemium model with a paid Skuling Pro subscription tier.

Product overview

Skuling is a single unified mobile-and-web learning platform operated by PT Cerdaskan Penerus Bangsa, structured as a core free product wrapped around four flagship learning modules — Xplain (interactive narrative study material), Freestyle (self-paced practice questions), Battle (real-time competitive quizzes), and Tryout (full UTBK-SNBT simulations scored by an AI/IRT engine) — and a premium subscription umbrella called Skuling Pro that unlocks the deeper Freestyle Premium, Tryout, Campus Success Probability, exclusive Live Class, Battle Pro, and the SkulChamps Pro community. Cross-cutting features on top of this platform include the Skully AI conversational assistant, a national Leaderboard, Competency Analysis, Statistik, a Weekly Report, and a community/chat layer, which together turn the suite into a gamified, AI-assisted prep experience for Indonesian prospective university students.

Differentiator

Problem solved

Functional benefit

Brands

• Skuling Pro: Premium subscription tier of Skuling offering Freestyle Premium, Skuling Tryout, Campus Success Probability, Live Class, Battle Pro, and SkulChamps Pro exclusive community.
• SkulingXplain
• Skully AI
• SkulChamps

Products and services

• Skuling Platform (Mobile App and Web) End-to-end EdTech platform operated by PT Cerdaskan Penerus Bangsa that delivers thousands of practice questions, full UTBK-SNBT simulations, and AI-assisted learning for prospective Indonesian university students, accessible via iOS, Android, and web.
• Skuling Pro Subscription Premium subscription tier (1, 3, 6, and 12 month plans) that unlocks Freestyle Premium with 11,000+ questions, Skuling Tryout, Campus Success Probability analytics, exclusive Live Classes, Skuling Battle Pro, and the SkulChamps Pro exclusive community for Indonesian UTBK aspirants.
• Skuling Freestyle Self-paced practice-question module where students configure their own number of questions, time allocation, subtest selection, and difficulty level with detailed explanations, available to all users and with a 11,000+ premium question bank for Pro subscribers.
• Skuling Tryout Full UTBK-SNBT simulation module with HOTS-grade questions verified by Skuling's Quality Control team, scored using an IRT engine that mirrors the official UTBK methodology, available in easy, normal, and hard difficulties and unlocked fully for Pro subscribers via SmartCoin consumption.
• Skuling Battle Real-time head-to-head competitive quiz mode where users challenge friends, other players, or Skuling teams to 5 random subtest questions in 5 minutes, with winners advancing to national leaderboards.
• SkulingXplain Interactive narrative-format learning material module that turns UTBK SNBT, TKA, and Kedinasan concepts into stories with analogies, visuals, and audio so students can learn difficult concepts more easily.
• Skully AI In-app AI assistant branded 'Tanya Skully' that gives students 24/7 conversational explanations of quiz solutions and learning material to remove study blockers.
• Campus Success Probability Skuling Pro feature that estimates a user's probability of acceptance at a chosen Indonesian university/major based on their Skuling Tryout score, helping minimise wrong major choices.
• Live Class Eksklusif Skuling Pro-exclusive live lessons with replays led by Skuling expert mentors covering UTBK SNBT questions, independent-selection prep, and college-entry tips.
• Skuling Blog Editorial blog covering PTN recommendations, major selection, study tips, scholarships, and Skuling product updates to support organic acquisition and SEO traffic.

Quantifiable outcome

• 65% of users reportedly masuk (accepted) to their dream PTN (public university)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability12 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationGoogle is used for OAuth authentication (allowing users to sign in with Google) and Google Tag Manager (GTM-WZSQG5QS) for analytics services. Google processes user authentication and tracks app usage patterns.
• GopayminorChannel Partner/ Reseller/ DistributorGopay is one of the e-wallet payment processors that enables Indonesian users to pay for Skuling Pro subscriptions. Users can top up SmartCoin balance or subscribe to premium plans via Gopay.
• ShopeePayminorChannel Partner/ Reseller/ DistributorShopeePay is one of the e-wallet payment processors that enables Indonesian users to pay for Skuling Pro subscriptions and in-app purchases.
• OVOminorChannel Partner/ Reseller/ DistributorOVO is one of the e-wallet payment processors that enables Indonesian users to pay for Skuling Pro subscriptions. Mentioned in both Terms & Conditions and Privacy Policy as a third-party payment gateway.
• IndomaretminorChannel Partner/ Reseller/ DistributorIndomaret is one of the Indonesian retail outlets where users can pay for Skuling Pro subscriptions by scanning a QRIS barcode shown in the app at the cashier.
• AlfamartminorChannel Partner/ Reseller/ DistributorAlfamart is one of the Indonesian retail outlets where users can pay for Skuling Pro subscriptions by scanning a QRIS barcode shown in the app at the cashier.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple App Store is the official distribution channel for Skuling's iOS mobile application (Skuling - Latsol & Tryout UTBK, id6590622391). This is a critical channel for reaching iOS users in Indonesia.
• Google Play StorecoreChannel Partner/ Reseller/ DistributorGoogle Play Store is the official distribution channel for Skuling's Android mobile application (com.app.skulingapp). This is a critical channel for reaching Android users in Indonesia.
• Indonesian schools (B2B partners)minorChannel Partner/ Reseller/ DistributorSkuling is trusted by many Indonesian schools (logos displayed on homepage under 'Dipercaya Banyak Sekolah' section). The partnerships appear to be institutional endorsements or adoptions where schools recommend or use Skuling to support student UTBK preparation.
• Press/Media Partners (Kompas, Detik, CNN Indonesia, BBC, Tribun, Tech in Asia)minorGTM or Marketing PartnerSkuling's brand and story has been featured/covered by major Indonesian and international media outlets as displayed under the 'Liputan dan Penghargaan' (Press Coverage and Awards) section. These earned media placements serve as marketing/PR endorsements.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brainly: Peer-to-peer homework help and Q&A platform popular in Indonesia. Overlaps with Skuling's question-and-explanation workflow for high-school students, though with a broader academic scope beyond UTBK.
• Zenius: Indonesian EdTech platform offering video lessons, practice questions, and test prep for UTBK-SNBT and other national exams. Direct competitor targeting the same high-school student segment with overlapping content and pricing structure.
• Kelas Pintar: Indonesian online tutoring and test-prep platform offering live classes, practice questions, and UTBK preparation. Comparable B2C and B2B school partnership model targeting similar SMA/SMK student segments.
• Pahamify: Indonesian EdTech startup focused on UTBK-SNBT and Ujian Mandiri preparation via gamified mobile-first learning. Closely comparable business model, target segment, and gamification approach to Skuling.

Broad incumbents

• GO Akademi (Gojek/Akademi): EdTech initiative by Gojek offering UTBK prep, free practice questions, and live classes to Indonesian students. Competes on free-tier practice content with distribution advantages from the Gojek ecosystem.
• Ruangguru: Largest Indonesian EdTech platform, offering comprehensive K-12 tutoring, UTBK prep, and bimbel-like services. Direct overlap on UTBK test preparation but at much greater scale and broader subject coverage.
• Primagama: Established Indonesian bimbel chain offering offline and online UTBK test preparation. Represents the traditional incumbent whose high-cost model Skuling is positioning against on affordability and engagement.
• Quipper Indonesia: Indonesia-facing arm of Quipper, providing online learning content, UTBK prep, and school partnerships. Competes in the same test-prep vertical with a more established B2B school channel.

Emerging players

• Tryout.id (by POJK/Master Prima): Indonesian online tryout and UTBK practice platform. Narrowly focused on the same test-prep niche as Skuling's Tryout and Freestyle modules, representing a more direct single-feature competitor.

Regional players

• Cakap: Indonesian EdTech focused on language learning and increasingly broader tutoring. Comparable as a regional Indonesian consumer EdTech with subscription model and mobile-first delivery, though language-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkulingID
• YouTubeyoutube.com/@SkulingID
• LinkedInlinkedin.com/company/skuling
• Instagraminstagram.com/skuling.id
• TikToktiktok.com/@skuling.id

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skuling