LenzVU
LenzVU is a Canadian SaaS company providing an AI-powered CRM and marketing automation platform for small and mid-sized fitness, yoga and wellness studios, combining lead management, email/SMS marketing, review automation and an AI receptionist in a single subscription product.
- Company typePrivate
- Founded2021
- HeadquartersVaughan, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LenzVU does
LenzVU is a privately held Canadian SaaS company founded in 2021 and headquartered in Vaughan, Ontario, that builds an AI-powered CRM and marketing automation platform targeted at small and mid-sized wellness businesses. The platform consolidates customer relationship management, lead capture, email and SMS marketing, reputation management, AI-driven review responses, AI receptionist call handling, lead scoring, and workflow automation into a single product, with pre-built templates tailored to fitness, yoga, martial arts and wellness studios. The company sells primarily through a product-led growth motion, offering a 14-day free trial without a credit card and a base subscription priced at approximately $140 per month that includes 41,000 Boosts (credits for messaging and automation actions).
LenzVU firmographics
Firmographics- Name
- LenzVU
- Legal name
- LenzVU, Inc.
- Website
- https://lenzvu.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LenzVU is a Canadian SaaS company providing an AI-powered CRM and marketing automation platform for small and mid-sized fitness, yoga and wellness studios, combining lead management, email/SMS marketing, review automation and an AI receptionist in a single subscription product.
- Ownership category
- akta.pro rank
LenzVU industry classification
Industry- Product category
- CRM and Marketing Automation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service, Support & Contact Center CRM (HDAEAFAC)
- akta.pro secondary industries
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where LenzVU is headquartered
LocationHeadquarters
- HQ city
- Vaughan
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
LenzVU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Base Plan): Monthly or annual subscription model providing full platform access with all features included. The annual plan offers 20% savings. Regular pricing is $140/month annually or $176/month monthly, with promotional 70% off for first 2 months.
- Additional Team Seats: Base plan includes 4 team members. Additional seats can be purchased at $20/seat/month for team expansion.
- Boosts (Usage Credits): Flexible universal credit system included monthly (41,000 Boosts on base plan) that powers all customer communications. Boosts can be topped up with additional bundles. Credits roll over if unused. 1 Boost per email, 8 Boosts per SMS, 15 Boosts per AI call minute, 23 Boosts per MMS.
- Canada Startup Boost Program: Special discounted program offering full platform access at $10 CAD/month for 12 months to eligible Canadian-incorporated startups (incorporated within last 12 months). Includes 6,000 Boosts/month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Base Plan - Full platform access |
| Per seat | Monthly | Additional Team Seats |
| Usage-based | Pay-as-you-go | Boost Top-up Bundles |
| Subscription | Annual | Canada Startup Boost Program |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
LenzVU product offering
Product offeringCore offering
LenzVU provides an AI-powered CRM and marketing automation platform that centralizes lead capture, multi-channel communications (phone, SMS, MMS, email, chat), AI-powered 24/7 receptionist services, behavior-triggered marketing automations, Meta Ads integration, Google Reviews management, and visual sales pipeline tracking. The platform is purpose-built for small and mid-sized wellness and fitness businesses, with native integrations to leading studio management systems such as MindBody, WellnessLiving, MarianaTek, fitDEGREE, TeamUp, Antaris, Acuity Scheduling, and Spivi.
Product overview
LenzVU is a unified AI-powered CRM and marketing automation platform built for small businesses and growing teams. The core LenzVU Platform unifies CRM, marketing automation, AI communications (AI Receptionist, chatbot), reputation management, sales pipeline tracking (Smart Tracker), and multi-channel messaging (SMS, MMS, email, voice) into one intelligent system. Key modules include Smart Forms for lead capture, Smart Ad Funnels for Meta Ads integration, Smart Google Reviews for reputation management, Smart Voice Receptionist for 24/7 AI-powered call handling, Smart Automations for behavior-triggered workflows, Smart Tracker for visual sales pipeline management, and LenzAssist AI Chatbot for website visitor engagement. The platform uses a universal credit system called Boosts (41,000 included monthly) to power all communications. LenzVU also owns several related brand products including CalendarVU, FitnessVU, PayrollVU, LiveSign, TributeKiosk, and Favbooth. The platform integrates natively with leading studio management systems including MindBody, WellnessLiving, MarianaTek, TeamUp, fitDEGREE, Antaris, Acuity Scheduling, and Spivi, as well as Stripe for payments.
Differentiator
Problem solved
Functional benefit
Products and services
- LenzVU Platform AI-powered CRM and marketing automation platform that unifies lead capture, multi-channel communications (phone, SMS, MMS, email, chat), marketing automation, reputation management, and sales pipeline tracking into a single intelligent system for small wellness businesses.
- CalendarVU LenzVU-owned brand SaaS application that is part of the LenzVU family of products, providing online scheduling and calendar management.
- FitnessVU LenzVU-owned brand SaaS application that is part of the LenzVU family of products, providing fitness business management software.
- PayrollVU LenzVU-owned brand SaaS application that is part of the LenzVU family of products, providing payroll management for small businesses.
- LiveSign LenzVU-owned brand SaaS application that is part of the LenzVU family of products, providing digital signature and document management.
- TributeKiosk LenzVU-owned brand SaaS application that is part of the LenzVU family of products.
Quantifiable outcome
- Automated follow-ups reduce missed opportunities from leads captured outside business hours
- +2 more outcomes
Companies that use LenzVU
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles4 records
LenzVU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature10 records
LenzVU partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- MindBodycoreDeep native integration syncing client data, waivers, and bookings in real-time. LenzVU captures leads from MindBody connections and triggers automated marketing workflows based on booking activity. AI assistant keeps workflows optimized and data accurate across both platforms.
- WellnessLivingcoreIntegration enables targeted drip campaigns and automated messaging combining WellnessLiving booking data with LenzVU's marketing automation. Delivers personalized, timely communication that boosts satisfaction and retention.
- MarianaTekcoreSyncs waivers and client information between MarianaTek and LenzVU platforms. AI-powered tools automate marketing while keeping data accurate and up-to-date across both systems.
- fitDEGREEcoreConnects fitDEGREE with LenzVU to automate timely emails, texts, and marketing campaigns using real-time data. Delivers personalized, high-converting campaigns that drive member engagement.
- TeamUpcoreIntegration connects TeamUp with LenzVU to launch targeted, data-driven drip campaigns. Automates personalized communication that boosts retention and enhances the client experience.
- AntariscoreSyncs schedules, bookings, payments, and client data between Antaris and LenzVU. AI-powered tools streamline communication and boost marketing for ski schools and resorts.
- Acuity SchedulingcoreSyncs client info and waivers between Acuity and LenzVU with zero manual work. Boosts automation and personalization using LenzVU's AI front desk for accurate data and smooth workflows.
- SpivicoreSyncs Spivi's real-time performance data with LenzVU to capture workout metrics and trigger automated campaigns. Delivers personalized messages that boost retention and member loyalty.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
LenzVU competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Leading SMB CRM and marketing automation platform with comparable features (email, workflows, landing pages, ad management, AI assistant). HubSpot is the canonical broad incumbent LenzVU competes against, though it lacks LenzVU's vertical wellness integrations and AI receptionist focus.
- Mindbody: Dominant vertical incumbent for fitness/wellness studio management. While primarily a partner via integration, Mindbody has been expanding into native marketing and engagement tools, positioning it as both ally and competitor to LenzVU.
- Pipedrive: SMB-focused CRM with pipeline management and automation, comparable to LenzVU's Smart Tracker and pipeline features. Broader market focus without vertical wellness specialization.
- Salesforce: Enterprise CRM market leader with Sales Cloud, Marketing Cloud, and Service Cloud products that overlap substantially with LenzVU's feature set. While primarily targeting larger customers, Salesforce's SMB push and emerging AI agent products (Agentforce) represent long-term competitive pressure.
Direct peers
- ActiveCampaign: SMB-focused CRM with strong marketing automation, email, SMS, and now AI capabilities. Closely comparable on customer base (small businesses), business model (SaaS subscription), and core feature set (automation, multi-channel messaging, CRM pipeline).
- Glofox: Vertical SaaS platform purpose-built for fitness studios, gyms, and boutique studios. Directly competes in the same primary segment with overlapping features (class booking, member management, marketing, payments), making it the most direct vertical competitor.
- Keap: SMB-focused CRM and marketing automation platform (formerly Infusionsoft). Comparable in targeting small service businesses with sales pipeline, email automation, and CRM — though without LenzVU's vertical wellness specialization or AI receptionist.
- WellnessLiving: All-in-one fitness and wellness business management platform with built-in CRM, marketing automation, and client engagement features. A direct vertical competitor offering comparable capabilities natively rather than via third-party integration.
Regional players
- ClubReady: Fitness studio and gym management platform with built-in CRM, member engagement, and marketing tools. Primarily serves North American fitness chains and competes directly for the same primary vertical as LenzVU.
Emerging players
- Constant Contact: Email marketing and SMB automation platform with expanding CRM and automation features. Comparable in targeting small businesses with marketing automation needs, though weaker on integrated voice/AI receptionist functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LenzVU social profiles
Digital presenceLenzVU compliance and trust
Trust signalCompliance3 records
LenzVU financial estimates
Financial estimateRevenue estimate
Valuation estimate
LenzVU leadership team
Management profileNumber of profiles
Profiles1 record
LenzVU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LenzVU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LenzVU
What does LenzVU do?
LenzVU provides an AI-powered CRM and marketing automation platform that centralizes lead capture, multi-channel communications (phone, SMS, MMS, email, chat), AI-powered 24/7 receptionist services, behavior-triggered marketing automations, Meta Ads integration, Google Reviews management, and visual sales pipeline tracking. The platform is purpose-built for small and mid-sized wellness and fitness businesses, with native integrations to leading studio management systems such as MindBody, WellnessLiving, MarianaTek, fitDEGREE, TeamUp, Antaris, Acuity Scheduling, and Spivi.
Is LenzVU a public or private company?
LenzVU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LenzVU founded?
LenzVU was founded in 2021. It employs 1 to 10 people.
Where is LenzVU based?
LenzVU is headquartered in Vaughan, Canada, in the North America region.
How does LenzVU make money?
Four revenue lines are on record. SaaS Subscription (Base Plan) is the primary driver. The others are additional Team Seats, boosts (Usage Credits) and canada Startup Boost Program.
Who are LenzVU's main competitors?
Broad incumbents on record are HubSpot, Mindbody, Pipedrive and Salesforce. Direct peers are ActiveCampaign, Glofox, Keap and WellnessLiving. ClubReady is listed as a regional player. Constant Contact is listed as an emerging player.
Does LenzVU have an API?
No public API is recorded for LenzVU.
What industry is LenzVU in?
LenzVU's product category is CRM and Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAC, Customer Service, Support & Contact Center CRM, with a secondary code of BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 541511 and its SIC code is 7372.