LoopSpark
LoopSpark is a SaaS CRM and marketing automation platform purpose-built for US boutique fitness studios, unifying 2-way SMS, email, behavior segmentation, automations, task management, and forms into a single dashboard. It serves independent studios at $189/month per location and franchise brands (e.g., Burn Boot Camp) via a Franchise Dashboard and API, integrating natively with Mindbody, Pike13, FitDEGREE, and MarianaTek.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LoopSpark does
LoopSpark is a SaaS customer relationship management (CRM) and marketing automation platform purpose-built for the boutique fitness industry. Delivered as cloud-hosted software with companion native iOS and Android mobile apps, the platform unifies client profiles, 2-way SMS via local numbers, a drag-and-drop email builder, behavioral audience segmentation, an automation catalog with custom automation builder, task management, integrated forms/waivers with signature capture, and a virtual event manager into a single dashboard. It integrates natively with leading boutique fitness booking platforms — Mindbody, Pike13, FitDEGREE, and MarianaTek — to ingest real-time event rosters, client purchases, bookings, and pricing options, and offers a free Franchise API for enterprise integrations. The product is sold both to independent single- and multi-location studios (barre, pilates, yoga, bootcamp, dance, martial arts) and to fitness franchise headquarters with 10 to 500+ locations; the latter tier adds a Franchise Dashboard with brand-compliance controls (including TCPA safeguards), granular per-location automation control, dedicated franchise account management, and SLA-backed uptime.
The business operates as a privately held, bootstrapped company through the Delaware LLC Clickview Interactive, LLC (dba LoopSpark), co-founded in 2017 by John Homyk (CEO, a Pure Barre studio owner) and Luca Critelli (CTO). Revenue mechanics combine a flat-rate per-location subscription of $189/month (no annual contract, cancel any time), 2,500 free SMS credits per account with usage-based auto-purchased overage bundles, and quote-based enterprise franchise contracts. Go-to-market is a hybrid motion: a product-led self-serve 30-day free trial at /register, an inside-sales 'Book a demo' funnel with two hour-long onboarding calls, and a dedicated enterprise field-sales motion targeting franchisors via [email protected]. The company reports 1,000+ businesses and 6,500+ staff users on the platform, with 27.6M+ communications and 1M+ to-dos completed in the past year.
The customer base is concentrated in US boutique fitness (the End User License Agreement grants the license only within the US). Marketing claims — sourced from the company's own materials — cite +25% first-attendance show rate, +36% trial-to-membership conversion, +54% YoY customer revenue growth, and ~20 hours saved per customer per month; reference customers include Burn Boot Camp (flagship franchise), Nephesh Pilates, 405 Yoga OKC, and several individual studio owners. LoopSpark was awarded Mindbody's 2021 Partner Award for Growth Leadership and has no disclosed external funding, AI/ML capabilities, or international expansion.
LoopSpark firmographics
Firmographics- Name
- LoopSpark
- Legal name
- Clickview Interactive, LLC
- Website
- https://loopspark.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LoopSpark is a SaaS CRM and marketing automation platform purpose-built for US boutique fitness studios, unifying 2-way SMS, email, behavior segmentation, automations, task management, and forms into a single dashboard. It serves independent studios at $189/month per location and franchise brands (e.g., Burn Boot Camp) via a Franchise Dashboard and API, integrating natively with Mindbody, Pike13, FitDEGREE, and MarianaTek.
- Ownership category
- akta.pro rank
Where LoopSpark is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LoopSpark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-location monthly subscription: Recurring monthly subscription billed per business location at a flat rate of $189/month. No annual commitment, cancel any time. Pricing is fixed regardless of contact list size. Includes 30-day free trial, unlimited contacts/SMS/email/staff accounts, and 2,500 free SMS credits per month. Multiple locations can use one login but are billed separately.
- Usage-based SMS overages: Consumption-based revenue from SMS bundles that auto-purchase when monthly usage exceeds the 2,500 free SMS credits allocated per account.
- Enterprise franchise contracts: Custom franchise/HQ contracts with dedicated franchise account management, franchise API access, brand control, communication compliance, training webinars, and SLA-backed uptime, sold directly to franchisors for roll-out across multiple franchisee locations.
- Free trial acquisition: 30-day free trial offered to all new sign-ups as the entry point into the recurring subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single plan: $189/month per location, billed monthly |
| Usage-based | Pay-as-you-go | SMS usage-based overage bundles |
| Other | Annual | Enterprise franchise contract (quote-based) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
LoopSpark product offering
Product offeringCore offering
LoopSpark sells a SaaS customer relationship management (CRM) and marketing automation platform purpose-built for boutique fitness studios and franchise brands. The platform unifies client profiles, two-way SMS via local numbers, email campaigns, behavioral segmentation, task management, forms/waivers, virtual event distribution, and franchise-level reporting into one cloud-hosted dashboard with companion iOS and Android mobile apps. It is sold primarily on a $189-per-location monthly subscription with a 30-day free trial, plus quote-based franchise HQ contracts that include a free Franchise API and brand-compliance tooling.
Product overview
LoopSpark is offered as a single unified SaaS product — an automated CRM platform for fitness studios — extended by an add-on Forms & Waivers module and a separate enterprise franchise suite (Franchise Dashboard plus a free Franchise API). The core LoopSpark CRM consolidates client profiles, 2-way SMS, email campaigns (via a drag-and-drop builder), behavior segmentation, task management, and an Automation Catalog of pre-built and custom automations into one dashboard, with companion iOS and Android mobile apps. The Forms & Waivers add-on plugs directly into that core to capture liability waivers, surveys, and membership agreements into client profiles and trigger downstream automations. For franchise customers, the Franchise Dashboard and Franchise API sit on top of the same core CRM to give HQ teams multi-location control, brand-compliance enforcement, and centralized reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- LoopSpark CRM Core automated CRM and marketing automation platform for fitness studios, unifying client profiles, advanced behavior segmentation, two-way SMS, drag-and-drop email, automation catalog and custom automations, task management, virtual event distribution, and reporting in a single cloud dashboard for individual studios and multi-location franchises. Sold on a $189/month per-location flat-rate subscription with a 30-day free trial.
- Forms & Waivers Add-on module that lets fitness studios build online forms, surveys, liability waivers, and membership agreements via a drag-and-drop builder with digital signature capture and live preview. Submissions are stored directly in client profiles and trigger downstream automations; completed forms can auto-upload to booking-platform (e.g., Mindbody) client profiles.
- LoopSpark Mobile App Native mobile application for iOS and Android that lets studio staff continue client SMS conversations, complete assigned tasks, and access client profile information from anywhere, extending the LoopSpark CRM to mobile workflows.
- Franchise Dashboard Enterprise dashboard for franchise HQ teams to deploy, update, and control automations and content across all franchisee locations with 360-degree performance visibility and brand-standards enforcement (including TCPA-compliant SMS). Supports franchise systems ranging from 10 to 500+ locations and is sold under custom enterprise contracts.
- Franchise API Free, developer-facing API tailored toward franchisor reporting and management. Supports custom workflows between LoopSpark and franchisees' websites, sales pages, and webforms; provides granular user, automation, and permission control per location; allows pushing, updating, or changing the status of any automation at any location; and supports import of detailed automation, location, and global metrics.
Quantifiable outcome
- +25% increase in first-attendance show rate among fitness brand customers
- +6 more outcomes
Companies that use LoopSpark
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
LoopSpark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature10 records
LoopSpark partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Mindbody (Mindbody Online)flagshipLoopSpark lists Mindbody Online as a primary integration partner, syncing event rosters, client purchases, bookings, and pricing options in real time. With Mindbody integrations, completed forms are automatically uploaded to client profiles. In September 2021 Mindbody awarded LoopSpark its Partner Award for Growth Leadership.
- Pike13coreLoopSpark integrates with Pike13 as one of its booking-software partners, enabling real-time syncing of client data, bookings, and attendance history to power LoopSpark's CRM and automations.
- FitDEGREEcoreLoopSpark integrates with FitDEGREE as one of its supported booking platforms, allowing boutique fitness studios on FitDEGREE to use LoopSpark's CRM, SMS, and email automation features.
- MarianaTekcoreLoopSpark integrates with MarianaTek as one of its booking-software partners, enabling studios on MarianaTek to connect their booking data into LoopSpark's automation and reporting engine.
- Burn Boot CampflagshipBurn Boot Camp is both a flagship enterprise customer and a strategic ecosystem partner: LoopSpark built its franchise-management ecosystem around Burn Boot Camp's needs, and William Greene (Technical Product Manager at Burn Boot Camp) provides public testimonials and product feedback on the franchise dashboard, brand-standards compliance, and franchise API.
- Clickview Interactive, LLCflagshipLoopSpark is owned and operated by Clickview Interactive, LLC (a Delaware LLC), which built, scaled, and previously sold off multiple SaaS products before launching LoopSpark. The LoopSpark™ software, documentation, and all IP are licensed by Clickview Interactive under the EULA.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
LoopSpark competitors and assessment
Company assessmentBroad incumbents
- Mindbody: Largest SaaS booking-and-management platform for fitness, wellness, and beauty businesses. Mindbody is both LoopSpark's flagship integration partner and a broad incumbent whose own client-engagement and marketing tools increasingly overlap with LoopSpark's CRM value proposition, making it the single most strategically important comparable.
- HubSpot: Generalist CRM and marketing-automation platform widely used by SMBs. HubSpot competes against LoopSpark's core email, automation, and segmentation capabilities as a horizontal alternative, especially for studios considering a broad-platform strategy over a vertical-specialist.
- ActiveCampaign: Mid-market CRM and customer-experience automation platform with email, SMS, and behavioral automations. ActiveCampaign competes for the marketing-automation portion of LoopSpark's stack and is often evaluated alongside vertical fitness CRMs by multi-location studio operators.
- Klaviyo: CRM and marketing-automation platform popular with consumer brands for SMS, email, and behavioral segmentation. Klaviyo represents the generalist alternative for studios whose primary need is two-way SMS and behavioral automations rather than a fitness-specific vertical stack.
Direct peers
- Glofox: Vertical SaaS platform for boutique fitness studios offering CRM, membership management, booking, and marketing automation. Glofox targets the same independent boutique fitness segment as LoopSpark and competes head-to-head for studio-owner wallet share internationally.
- PushPress: Boutique gym and fitness studio management platform built for gym owners, with CRM, automations, billing, and member engagement. PushPress is a directly comparable vertical SaaS player targeting the same SMB fitness-studio customer as LoopSpark, with a slightly stronger emphasis on gym and strength-training studios.
- WellnessLiving: All-in-one business management platform for fitness, wellness, and beauty businesses with CRM, booking, payments, and marketing automation. WellnessLiving competes for the same multi-location boutique fitness and wellness customer base as LoopSpark at similar price points.
- Pike13: Cloud-based studio management software for boutique fitness, wellness, and sports businesses. Pike13 is both a LoopSpark booking-platform integration partner and a competing management suite, with overlapping CRM and client-engagement features that make it a true direct peer in the SMB studio segment.
- Mariana Tek: Boutique fitness studio management platform with CRM, booking, and member engagement tools. Mariana Tek is integrated with LoopSpark's automation engine while also offering its own CRM-like workflows, placing it as a direct vertical peer in the boutique-fitness SaaS space.
- ClubReady: Club management platform for fitness franchises and multi-location operators with CRM, billing, and member-engagement tools. ClubReady is most directly comparable to LoopSpark's franchise-tier value proposition, targeting the same HQ-and-franchisee buyer with multi-location control and brand compliance.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
LoopSpark social profiles
Digital presenceLoopSpark compliance and trust
Trust signalCompliance2 records
LoopSpark financial estimates
Financial estimateRevenue estimate
Valuation estimate
LoopSpark leadership team
Management profileNumber of profiles
Profiles2 records
LoopSpark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LoopSpark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LoopSpark
What does LoopSpark do?
LoopSpark sells a SaaS customer relationship management (CRM) and marketing automation platform purpose-built for boutique fitness studios and franchise brands. The platform unifies client profiles, two-way SMS via local numbers, email campaigns, behavioral segmentation, task management, forms/waivers, virtual event distribution, and franchise-level reporting into one cloud-hosted dashboard with companion iOS and Android mobile apps. It is sold primarily on a $189-per-location monthly subscription with a 30-day free trial, plus quote-based franchise HQ contracts that include a free Franchise API and brand-compliance tooling.
Is LoopSpark a public or private company?
LoopSpark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LoopSpark founded?
LoopSpark was founded in 2017. It employs 1 to 10 people.
Where is LoopSpark based?
LoopSpark is headquartered in New York, United States, in the North America region.
How does LoopSpark make money?
Four revenue lines are on record. Per-location monthly subscription is the primary driver. The others are usage-based SMS overages, enterprise franchise contracts and free trial acquisition.
Who are LoopSpark's main competitors?
Broad incumbents on record are Mindbody, HubSpot, ActiveCampaign and Klaviyo. Direct peers are Glofox, PushPress, WellnessLiving, Pike13, Mariana Tek and ClubReady.
Does LoopSpark have an API?
Yes. Free Franchise API offered by LoopSpark, available to franchisors. Supports custom workflows between LoopSpark and external systems (websites, sales pages, webforms), comprehensive authorization controls (granular user access, automation capabilities, and permissions to individual locations), ability to push, update, or change the status of any automation at any location, and import of detailed metrics for single automations, location metrics, or global metrics. Described as tailored toward reporting and management.