CREO

What CREO does

CREO is the influencer marketing arm of Omnicom Media Group, operating as a unit within Omnicom Group Inc. (NYSE: OMC), one of the four largest global advertising holding companies. Founded in 2013 and headquartered in Bengaluru, India, with 101-250 employees, CREO plans and executes influencer marketing campaigns on behalf of enterprise brand clients, leveraging Omnicom's holding-company relationships and media network to access global advertiser budgets.

Its core product surface is moving beyond campaign activation into AI-enabled brand safety. In 2026, CREO launched an agentic AI brand safety tool built on Google's Gemini Veo and Nano Banana large language models, designed to evaluate creator content against brand suitability guidelines. Strategic platform integrations with Walmart Connect, Meta, Google, and Flywheel (Omnicom's commerce arm) extend the offering into commerce-measured influencer campaigns and live commerce, using first-party retail and commerce data to close the loop from influencer impression to transaction.

Commercially, CREO earns revenue through influencer-marketing agency fees, campaign management retainers, and increasingly through commerce-attributable and live-commerce engagements delivered alongside Omnicom Media Group's broader media-buying capabilities. Its go-to-market is enterprise-led, riding on Omnicom's global agency-of-record relationships rather than a self-serve SMB or SaaS funnel.

Name

CREO

Website

https://creosense.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

CREO is the influencer marketing arm of Omnicom Media Group (within Omnicom Group Inc., NYSE: OMC), providing data-driven influencer campaigns, AI-powered brand safety, and live commerce capabilities to enterprise brand clients through Omnicom's global media network.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Social CRM & Community Engagement Platforms (HDAEAFAF)

Keywords

• Influencer marketing services
• Brand safety technology
• Creator marketing
• AI marketing tools
• Digital advertising

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Influencer Marketing Services: Creo generates revenue as an influencer agency within Omnicom Media Group, providing brand safety tools, creator identification, and influencer campaign management services to enterprise clients.
2. Data-Driven Influencer Insights: Revenue generated through partnerships with platforms like Walmart Connect and Meta, providing brands with purchase-based insights and influencer performance analytics to optimize campaign ROI.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

CREO is an influencer marketing agency operating as a unit of Omnicom Media Group. The agency provides enterprise brands with creator identification, campaign management, and AI-powered brand safety tools that automatically identify and remediate risky creator content. It leverages partnerships with Walmart Connect and Meta to deliver purchase-based influencer performance insights.

Product overview

Creo is an influencer marketing platform and agency operating within Omnicom Media Group. The platform offers AI-powered tools for influencer marketing, including creator partner identification based on performance metrics, brand safety analysis using agentic AI, and strategic focus on live content opportunities including live-streaming, live sports sponsorship, and live shopping. The main product is the Creo platform itself, which serves as the agency's centralized tool for managing influencer relationships and content optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• CREO Influencer Marketing Services Omnicom Media Group's influencer agency providing AI-powered influencer marketing solutions, including creator identification, brand safety analysis, and content optimization tools for enterprise brand clients.
• Agentic AI Brand Safety Tool Agentic AI tool that automatically identifies and remediates risky or undesirable creator content for brand clients, reducing costly reshoots and manual edits.
• Influencer Performance Matching Capability linking Walmart Connect's first-party purchase-based insights with Meta's influencers on Instagram, enabling brands to identify creator partners based on performance against specific products, categories, or consumer audiences.

Quantifiable outcome

• Potentially saving marketers significant time and fees by addressing brand safety issues automatically rather than requiring costly reshoots and additional edits

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 27 April 2026Google provides the large language model infrastructure (GeminiVeo and Nano Banana) that powers Creo's agentic AI brand safety tool. This technology integration enables automated identification and fixing of risky or undesirable creator content on behalf of clients.
• Walmart ConnectcoreStrategic or Co-development Partner · 6 January 2026Partnership announced at CES linking Walmart Connect's first-party purchase-based insights with Meta's influencers on Instagram. This enables Creo to help brands identify creator partners based on their performance against specific products, categories, or consumer audiences, providing a unique data advantage for influencer selection and campaign optimization.
• Meta (Instagram)coreTechnology or Integration · 6 January 2026Meta's Instagram platform serves as the primary social channel for Creo-powered influencer campaigns. The partnership enables brands to leverage Creo's insights and tools specifically within the Instagram influencer ecosystem.
• FlywheelcoreStrategic or Co-development Partner · 13 June 2025Flywheel is Omnicom's commerce arm that collaborates with Creo and Omnicom Media Group on live commerce initiatives. The partnership was announced for unveiling at Cannes Lions, focusing on live-streaming, live sports sponsorship, and live shopping opportunities.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• HireInfluence: Award-winning influencer marketing agency serving enterprise brands with campaign strategy and execution — comparable as a service-led influencer agency for enterprise clients.
• Obviously: Full-service influencer marketing agency serving enterprise brands with end-to-end campaign execution — directly comparable to Creo's agency model for enterprise brands.
• Aspire (formerly AspireIQ): End-to-end influencer marketing platform for enterprise and mid-market brands offering creator discovery, relationship management, and ROI measurement — comparable in serving enterprise brand marketers with technology-enabled influencer campaigns.
• Upfluence: Influencer marketing platform with search, outreach, and analytics tools for brands and agencies — comparable as a technology-enabled influencer marketing solution for brand marketers.
• CreatorIQ: Enterprise influencer marketing platform serving large brands with creator discovery, performance analytics, and brand safety tools — directly comparable to Creo's positioning with enterprise brands and AI-powered capabilities.
• Traackr: Influencer marketing platform focused on performance measurement, brand safety, and creator discovery — closely comparable to Creo's brand safety AI and performance influencer matching capabilities.
• Grin: Creator management platform with influencer discovery, relationship management, and analytics — comparable to Creo's data-driven influencer selection and campaign management capabilities.
• IZEA Worldwide: Public influencer marketing platform and agency offering creator discovery, campaign management, and analytics — directly comparable to Creo's core offering of influencer marketing services with data-driven measurement.

Emerging players

• Later: Social media marketing platform with influencer and content tools, primarily focused on Instagram and TikTok — adjacent to Creo with some overlap in Instagram influencer marketing use cases.

Broad incumbents

• Flywheel (Omnicom): Omnicom's commerce arm and active partner of Creo for live commerce initiatives — highly relevant as a sister agency and strategic collaborator within the same parent organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CREOspeak
• Facebookfacebook.com/CREOin
• LinkedInlinkedin.com/company/creo-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREO