Predictable Revenue

What Predictable Revenue does

Predictable Revenue is a Vancouver-based, private sales development services company founded in 2011 by Aaron Ross and Collin Stewart, built around the methodology from Ross's book 'Predictable Revenue.' The firm sells professional services across three primary lines: outsourced SDR execution (where PR acts as the client's outbound sales team), structured sales development coaching and consulting (covering playbook building, AI enrichment, tool stack optimization, and SDR hiring via Assess, Implement, and Support phases), and the Outbound Accelerator Program, a more productized engagement for early-stage founders and growing teams that combines AI-powered micro-campaigns with human-crafted messaging. Its underlying technical approach is a proprietary Four Funnels methodology (Meet, Disco, Manage, Nurture) layered with third-party AI tools rather than proprietary software; the company does not develop its own software products.

Predictable Revenue generates revenue through professional services engagements and structured programs priced via discovery calls, with the Outbound Accelerator described as subscription/recurring. Distribution is primarily direct sales globally, supported by a content marketing engine that includes a weekly podcast, a newsletter reaching 10,000+ sales professionals, ebooks, webinars, case studies, and free tools (SDR Calculator, Free Email Assessment). Across its 14-year history the company reports building 725 SDR teams and booking 81,000 meetings for clients, with named customer logos spanning enterprise (Uber, Neo4j, Health Catalyst), mid-market (TEAM Software, Chronogolf), and startup (FLiiP, Pharmacy Stars, Snapbar, Okareo) segments.

Operationally, Predictable Revenue is a lean, founder-led services firm of 11–50 employees with minimal disclosed institutional funding (a $288,189 TIMIA Capital round in 2016 and an earlier Launch Academy incubation) and one acquisition (Carburetor, 2015). Its public positioning has shifted toward a 'Humans + AI' stance as codified in a Human/AI Manifesto, articulating a deliberate defense against AI-native SDR automation tools by emphasizing human creativity, deliverability, and micro-campaign quality as differentiators.

Name

Predictable Revenue

Website

https://predictablerevenue.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Predictable Revenue is a Vancouver-based sales development services firm, founded in 2011, that provides outsourced SDR execution, coaching, and the AI-assisted Outbound Accelerator Program to B2B founders, sales leaders, and growing teams globally.

Ownership category

akta.pro rank

Product category

Sales Development Consulting & Outbound Services

NAICS

Advertising Agencies (541810)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Sales development services
• Outbound sales consulting
• SDR coaching
• Sales outsourcing
• Outbound accelerator

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sales Outsourcing & Execution Services: Full-service outbound sales execution where Predictable Revenue acts as an outsourced SDR team for clients. They handle the entire outbound process including prospecting, outreach, and meeting booking.
2. Coaching & Consulting: Consulting engagements to help companies build internal SDR teams, improve sales processes, and implement the Four Funnels methodology. Includes Assess, Implement, and Support phases.
3. Outbound Accelerator Program: Structured program for growing teams and founders to build predictable email pipeline. Includes setup, execution, and scaling phases with AI-powered micro-campaigns.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Predictable Revenue is a sales development services firm that helps B2B companies build predictable revenue pipelines through outsourced outbound SDR execution, coaching, and consulting programs. Core deliverables include acting as an outsourced SDR team, the structured Outbound Accelerator Program (AI-powered multi-channel outbound micro-campaigns), sales development coaching for sales leaders, founder coaching, and consulting engagements structured around the proprietary Four Funnels Methodology (MEET, DISCO, MANAGE, NURTURE).

Product overview

Predictable Revenue is a sales development services company offering a portfolio of consulting, coaching, and outsourced execution services built around its proprietary Four Funnels Methodology (MEET, DISCO, MANAGE, NURTURE). The core offerings include the Outbound Accelerator Program (AI-powered multi-channel outreach with human-crafted messaging), Sales Development Coaching (assessing, implementing, and supporting scalable SDR programs), Consulting engagements, Health Check assessments, and Founder Coaching. Additional supporting products include the Field Guide for SDRs, SDR Calculator tool, and the Predictable Revenue Podcast. The company positions itself as combining human expertise with AI capabilities for outbound sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Accelerator Program A structured, recurring program designed for growing teams, early-stage founders, and sales leaders to build sustainable, high-converting email and multi-channel outbound strategies using AI-powered micro-campaigns and human-crafted personalization, delivered across setup & onboarding, outreach execution & optimization, and scaling & consistency phases.
• Sales Development Coaching & Consulting Consulting service for sales leaders that helps build profitable SDR programs through assessment of current revenue programs, implementation of sales playbooks and the Four Core Processes, and ongoing support covering outbound tactics, technology, commission structure, reporting & metrics, and targeting.
• Health Check A focused short-term consulting project that identifies gaps and delivers actionable live and written recommendations to help companies excel in outbound sales.
• Sales Outsourcing & Execution Services Full-service outsourced SDR offering in which the Predictable Revenue team acts as the client's sales development function, executing the entire outbound process including prospecting, outreach, and meeting booking.
• Founder Coaching Coaching service tailored for founders to help them navigate early-stage growth and build effective outbound sales systems.

Quantifiable outcome

• 2.1%+ reply rates achieved in tough markets
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salesloft: Salesloft is a leading sales engagement platform providing cadence, calling, and email tooling for in-house SDR teams. It is a broad incumbent adjacent to Predictable Revenue: where PR executes outbound for clients, Salesloft equips clients to do it themselves, often intersecting with PR's coaching buyers.
• Outreach: Outreach is a major sales execution platform used by enterprise sales organizations to run outbound sequences. It is a broad incumbent in the sales development stack that often replaces the need for outsourced SDR services, indirectly competing with Predictable Revenue's execution offering.

Direct peers

• Belkins: Belkins is an outsourced SDR and appointment-setting agency offering multi-channel outbound campaign execution for B2B clients. It is directly comparable to Predictable Revenue's Outsourced SDR and Outbound Accelerator offerings, targeting the same buyer (founders and sales leaders) with similar human-led execution.
• CIENCE: CIENCE is a B2B outsourced SDR and lead generation agency providing dedicated sales development representatives, multi-channel outbound, and sales coaching. It overlaps almost one-for-one with Predictable Revenue's core outsourcing and coaching services.
• Martal Group: Martal Group is a B2B sales agency offering outsourced SDR services, lead generation, and appointment setting for SaaS and tech companies. It competes with Predictable Revenue in the same SMB-to-mid-market outsourced outbound segment.
• SalesHive: SalesHive is an outsourced SDR and lead generation agency running cold calling and email outreach campaigns on behalf of B2B clients. It is a direct functional competitor to Predictable Revenue's outsourced SDR service line.
• Callbox: Callbox is a multi-channel lead generation and appointment setting agency serving B2B technology and enterprise clients. It competes directly with Predictable Revenue for outsourced pipeline generation engagements.
• SalesPro Leads: SalesPro Leads provides outsourced B2B lead generation, appointment setting, and SDR services with a focus on tech and SaaS. It overlaps with Predictable Revenue's outsourced execution and SMB coaching offers.

Emerging players

• 11x.ai: 11x.ai is an AI-native "digital SDR" platform that automates outbound prospecting and meeting booking. It targets the same buyer and use case as Predictable Revenue but delivers the service as software rather than humans, making it a disruptive emerging competitor.
• Artisan: Artisan (Ava) is an AI-driven outbound sales automation platform positioning itself as a replacement for human SDR teams. It targets the same early-stage founder and SMB segment as Predictable Revenue's Outbound Accelerator, but with a fully automated delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/predictablerev
• YouTubeyoutube.com/@PredictableRevenue
• LinkedInlinkedin.com/company/predictable-revenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Predictable Revenue