19York

What 19York does

19York is a privately held, founder-led agency holding company based in Corte Madera, California, founded around 2018 by Martin Lauber (previously the founder of digital marketing firm Swirl, sold to Dentsu in 2017). The company operates as a network of 12 independently branded, founder-led boutique agencies that collectively deliver marketing services to enterprise and mid-market clients. Its portfolio spans content and creative (Program 11), digital transformation for restaurant and commerce brands (3 Owl), full-service marketing and communications (Demonstrate), strategic business consulting (LOCAL), performance marketing (AdTribute, Relevance Advisors), multi-platform entertainment (Brave Media), video commerce enablement (Favored Live), Gen Z marketing innovation via live panels (Vytal), product strategy and design (Brand Now), generative AI services (Ciridae), and agency growth consulting (Openfield).

Across the network, 19York cites 232 clients, 147 industry awards, and $1 billion in value created for clients; the company does not disclose revenue, pricing, or contract terms. Named enterprise clients include Google, Microsoft, Coca-Cola, Amazon, Delta Air Lines, Airbnb, Starbucks, Capital One, AT&T, UPS, Lululemon, Southwest Airlines, eBay, Headspace, and the University of California, San Francisco. Customer engagement is delivered via direct client relationships through the portfolio agencies under a horizontal segmentation targeting 'forward-thinking brands.'

The business model is professional services, with each agency quoting and billing its own engagements; 19York's value is the provision of capital, community, knowledge, and strategic guidance to the founders of those agencies, plus cross-agency orchestration for multi-disciplinary client needs. Technology is not the core deliverable, although Ciridae provides generative AI services and Vytal offers a live-panel research platform as client-facing tools. Leadership comprises Martin Lauber as Founder and Managing Partner, Jeff Nemy as CFO (40 years in ad agency M&A and finance), and Aubrey Byers as Managing Director with M&A integration experience from Topgolf Callaway Brands and corporate strategy experience from UPS. Ownership is concentrated with the founder; no institutional investors or parent company are disclosed, and the company is not public.

Name

19York

Legal name

19 York

Website

https://19york.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

19York is a privately held founder-led network of 12 boutique marketing agencies providing creative, digital transformation, performance marketing, and AI services to enterprise brands including Google, Coca-Cola, Microsoft, Amazon, and Airbnb.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFAAAB

Creative & Brand Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPACANAA

Corporate & Leadership Development

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

Keywords

• Marketing agency network
• Creative marketing services
• Performance marketing agency
• Digital transformation services
• Marketing holding company

Headquarters

HQ city

Corte Madera

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marketing Services Revenue: 19York operates a network of 12 specialized marketing agencies that provide strategic and creative services to enterprise clients including Google, Coca-Cola, Delta, Amazon, Microsoft, and others. Revenue is generated through professional services engagements across content, creative, digital transformation, performance marketing, and strategic consulting.

Go-to-market motion2 records

Core offering

19York operates a network of 12 founder-led boutique marketing agencies that collectively deliver strategic, creative, digital transformation, performance marketing, content, and AI services to enterprise and mid-market clients. The company provides capital, back-office support, strategy, and business development to the independent agency founders within its network, while connecting forward-thinking brands to specialized marketing expertise.

Product overview

19York is a network of 12 founder-led boutique agencies (not a unified software product) that collectively provide comprehensive marketing services. The network includes specialized agencies covering content and creative (Program 11), digital transformation (3 Owl), full-service marketing (Demonstrate), strategic consulting (LOCAL), performance marketing (AdTribute, Relevance Advisors), entertainment (Brave Media), video commerce (Favored Live), Gen Z marketing innovation (Vytal), product strategy and design (Brand Now), generative AI services (Ciridae), and agency growth consulting (Openfield). Each agency operates independently while benefiting from shared capital, community, knowledge, and vision through the 19York partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Program 11 A research-first content and creative agency that infuses B2B marketing with B2C energy, quality, and impact. Part of the 19York founder-led agency network.
• 3 Owl A digital transformation company specializing in restaurant, multi-unit, and commerce brands. Part of the 19York founder-led agency network.
• Demonstrate An award-winning, independently owned, boutique full-service marketing and communications agency. Part of the 19York founder-led agency network.
• LOCAL A strategic business consulting firm that emphasizes the human side of corporate change. Part of the 19York founder-led agency network.
• AdTribute An ROI-obsessed performance marketing agency specializing in paid social and paid search. Part of the 19York founder-led agency network.
• Brave Media A multi-platform entertainment company. Part of the 19York founder-led agency network.
• Favored Live Enables creators and brands to scale commerce revenue through video. Part of the 19York founder-led agency network.
• Vytal The only live panel led marketing innovation platform for Gen Z. Part of the 19York founder-led agency network.
• Relevance Advisors A performance marketing agency focused on paid media and SEO. Part of the 19York founder-led agency network.
• Brand Now New product strategy, ideation, and design with proven methodology. Part of the 19York founder-led agency network.
• Ciridae A full stack generative AI services provider. Part of the 19York founder-led agency network.
• Openfield Helps marketing agencies grow, scale, and evolve to meet the demands of today's dynamic market. Part of the 19York founder-led agency network.

Quantifiable outcome

• 232 clients served across the network
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core.

• Program 11coreStrategic or Co-development PartnerA research-first content and creative agency infusing B2B marketing with B2C energy, quality, and impact. One of 12 agencies in the 19York network.
• 3 OwlcoreStrategic or Co-development PartnerA digital transformation company for restaurant, multi-unit, and commerce brands. One of 12 agencies in the 19York network.
• DemonstratecoreStrategic or Co-development PartnerAn award-winning, independently owned, boutique full-service marketing and communications agency. One of 12 agencies in the 19York network.
• LOCAL (Local Industries)coreStrategic or Co-development PartnerStrategic business consulting that emphasizes the human side of corporate change. One of 12 agencies in the 19York network.
• AdTributecoreStrategic or Co-development PartnerAn ROI-obsessed performance marketing agency specializing in paid social and paid search. One of 12 agencies in the 19York network.
• Brave MediacoreStrategic or Co-development PartnerA multi-platform entertainment company. One of 12 agencies in the 19York network.
• Favored LivecoreStrategic or Co-development PartnerEnabling creators and brands to scale commerce revenue through video. One of 12 agencies in the 19York network.
• VytalcoreStrategic or Co-development PartnerThe only live panel led marketing innovation platform for Gen Z. One of 12 agencies in the 19York network.
• Relevance AdvisorscoreStrategic or Co-development PartnerPerformance marketing agency focused on paid media and SEO. One of 12 agencies in the 19York network.
• Brand NowcoreStrategic or Co-development PartnerNew product strategy, ideation, and design with proven methodology. One of 12 agencies in the 19York network.
• CiridaecoreStrategic or Co-development PartnerA full stack generative AI services provider. One of 12 agencies in the 19York network.
• OpenfieldcoreStrategic or Co-development PartnerHelping marketing agencies grow, scale and evolve to meet the demands of today's dynamic market. One of 12 agencies in the 19York network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stagwell: Public holding company of independent, founder-led marketing and communications agencies. Closest direct comparable to 19York's model of acquiring and operating a network of boutique agencies for enterprise clients.
• S4 Capital / Monks: Founder-built digital-only agency network (Sir Martin Sorrell) operating a 'digital-first' roll-up of creative, media, and data agencies. Comparable to 19York in its hub-and-spoke holding structure and enterprise focus.
• Engine Group: Network of independent agencies across advertising, marketing, and specialty services. Closely matches 19York's structure of operating multiple specialist boutique agencies under one holding umbrella.
• Project Worldwide: Independent network of owner-led creative, digital, and PR agencies. Highly comparable to 19York's boutique-federation model and 'founder-led' positioning for enterprise clients.
• BarkleyOKRP: One of the largest independent full-service agencies in the US, led by Jeff King who is also a partner at 19York. Closely comparable on operating model and enterprise client focus.

Broad incumbents

• MDC Partners (now part of Stagwell): Predecessor to Stagwell and historically one of the largest US agency holding companies for founder-led independents. Provides a relevant benchmark for 19York's roll-up strategy.
• Dentsu: Global advertising holding company and acquirer of Martin Lauber's prior firm Swirl in 2017. Sets the bar for what a successful boutique-federation exit looks like at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/19york

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 19York