Milagro

What Milagro does

Milagro Software Corp is a privately held vertical SaaS company founded in 2015 and headquartered in Lewisville, Texas. It sells an all-in-one restaurant commerce platform targeting growing multi-location restaurant brands with 5 to 75 units across the United States, with concentration in Texas and Chicago. The platform consolidates point-of-sale (SmartPOS), waitlist and reservations (SmartWAIT, integrated with Reserve with Google), digital menus with tableside ordering (SmartMENUS), online ordering, third-party delivery aggregation (Uber Eats, DoorDash, Grubhub), customer feedback (SmartX), loyalty, gift cards, marketing automation, a Customer Data Platform, employee scheduling, voice AI phone ordering, and managed communications infrastructure (SmartCONNECT failover internet, SmartNETWORKS managed services, phone system, call deflection) into a single stack with consolidated billing.

The core technical differentiator is SmartCONNECT, proprietary dual-connection failover technology that guarantees 100% internet and phone uptime versus the industry-standard 99.9%. The company also bundles 0% credit card processing, PCI compliance infrastructure with managed firewall and breach insurance, and AI-driven personalization through Transactional Intelligence. The platform is sold primarily via direct enterprise field sales with custom quote-based pricing, supplemented by a reseller/VAR and referral partner program for mid-market accounts. Named customers include Jimmy John's franchisees, LongHorn Steakhouse, and a base of mid-market brands such as Spring Creek Barbeque, North Point Cafe, Sharky's on the Pier, Cane Rosso, Crab Station, Cowboy Chicken, Pura Vida, The Rock, Sky Blossom, and Ramen Akira. Revenue model is overwhelmingly subscription/recurring across platform, managed internet, and call deflection services, with ancillary professional services revenue from custom mobile app development.

Name

Milagro

Legal name

Milagro Software Corp

Website

https://milagrocorp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Milagro is a privately held vertical SaaS company that sells an all-in-one restaurant commerce platform—POS, online ordering, waitlist, loyalty, marketing automation, AI voice ordering, and managed network services—to multi-location restaurant brands with 5 to 75 units across the United States.

Ownership category

akta.pro rank

Product category

Restaurant Technology Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Restaurant POS software
• Online ordering platform
• Waitlist management system
• Restaurant marketing automation
• Managed network services

Headquarters

HQ city

Lewisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Platform/SaaS Subscriptions: Recurring subscription fees for access to the all-in-one restaurant platform including POS, online ordering, reservations, loyalty, marketing automation, and managed network services. Custom pricing based on restaurant size and number of locations.
2. Call Deflection Service: Monthly service fee starting at $89/month for phone call deflection technology that converts missed calls to online actions.
3. Managed Internet Services: Fees for primary internet connectivity, SmartCONNECT failover technology, and 100% uptime guarantee. All billing consolidated through Milagro including Primary Internet, Phone Service, and SmartCONNECT.
4. Credit Card Processing: 0% credit card processing rate represents a key differentiator rather than a revenue stream, eliminating what typically costs restaurants $25,000/year in credit card fees.
5. Mobile App Development: Custom native app development for iOS and Android with built-in online ordering, waitlist, reservations, loyalty, gift cards, and location finder. Each platform takes approximately 4 weeks to build.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Milagro Software Corp sells an all-in-one restaurant commerce platform that unifies point-of-sale, online ordering, reservations and waitlist management, loyalty and gift cards, marketing automation, customer data platform, employee scheduling, voice AI ordering, mobile apps, and managed communications (internet, phone, PCI compliance) into a single subscription bundle for restaurant brands operating 5 to 75 locations. The platform features SmartCONNECT dual-internet failover guaranteeing 100% uptime, a 0% credit card processing rate, and Transactional Intelligence AI that personalizes guest marketing to drive repeat visits.

Product overview

Milagro is an all-in-one restaurant commerce platform that unifies POS, online ordering, reservations, waitlist management, loyalty programs, marketing automation, customer data platforms, employee scheduling, and managed network services into a single integrated ecosystem. The platform is built around core products including SmartPOS (point-of-sale), SmartWAIT (waitlist/reservations), SmartMENUS (digital menus with tableside ordering), SmartX (customer feedback/review management), SmartCONNECT (100% uptime internet failover), Voice AI Ordering, 3PD Integration for third-party delivery, Restaurant Websites, Gift Cards, Loyalty programs, Customer Data Platform (CDP), Marketing Automation, Employee Scheduling, Mobile App, Phone System/Service, Call Deflection, Managed Business Security, SmartNETWORKS, and Primary Internet. The platform serves full-service, fast casual, and quick service restaurants with 5 to 75 unit locations, eliminating internet/phone outages, eliminating credit card processing fees through 0% credit card rate, and increasing revenue through automated guest retention using Transactional Intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• SmartPOS: Powerful, easy-to-use point-of-sale software that streamlines restaurant operations and boosts sales.
• SmartWAIT
• SmartMENUS
• SmartX
• SmartCONNECT
• SmartNETWORKS

Products and services

• SmartPOS Point-of-sale system built for modern restaurants with tableside ordering and payment capabilities, integrated with the full Milagro platform including ordering, waitlist, and payment processing.
• SmartWAIT Google-integrated waitlist and reservations platform with no cover fees, text messaging to keep guests informed during wait times, and Reserve with Google integration.
• SmartMENUS Dynamic digital menus with tableside ordering and payments that allow guests to order and pay directly from their devices, featuring real-time menu updates.
• SmartX (Guest Reviews) Customer feedback tool that aggregates reviews from Google and Yelp, analyzes feedback, and provides actionable insights to improve guest satisfaction and drive 5-star reviews.
• SmartCONNECT Internet failover technology that monitors the primary internet connection and automatically switches to a secondary connection within seconds, guaranteeing 100% uptime for restaurants.
• Online Ordering Commission-free online ordering system with built-in delivery capabilities, allowing restaurants to take direct orders without marketplace fees.
• Voice AI Ordering AI-powered phone ordering system that automates reservations, phone orders, and payments through voice recognition technology.
• 3PD Integration Integration hub that seamlessly connects third-party delivery platforms including Uber Eats, DoorDash, and Grubhub directly to the POS system with automatic order syncing.
• Restaurant Websites Website builder that creates professionally designed, mobile-friendly restaurant websites that sync menus, online ordering, and reservation systems.
• Gift Cards Digital and physical gift card system that enables restaurants to sell and redeem gift cards across all locations with integrated tracking.
• Loyalty Loyalty management software that enables restaurants to create and manage customer loyalty programs with automated rewards and engagement.
• Customer Data Platform (CDP) Data platform that collects and unifies guest information from all touchpoints, enabling personalized marketing campaigns and actionable insights for guest retention.
• Marketing Automation Automated marketing campaign platform that sends personalized offers, messages, and promotions to guests based on their behavior and preferences to increase repeat visits.
• Employee Scheduling Labor management and employee scheduling software that provides real-time visibility into labor costs and helps build efficient staff schedules.
• Mobile App Custom native iOS and Android restaurant app with built-in online ordering, waitlist, reservations, loyalty, gift cards, and location finder functionality.
• Phone System Cloud-based VoIP phone system for restaurants featuring auto attendant, call routing, unlimited extensions, call recording, and virtual office capabilities with 100% uptime guarantee.
• Phone Service Complete phone service including local and long-distance calling, phone numbers, call routing, with unlimited voicemail, voicemail-to-email, and nationwide coverage.
• Call Deflection Smart messaging solution that automatically sends text messages to missed callers with links to order online, make reservations, or get directions, converting up to 80% of phone calls to revenue-generating actions. Starting at $89/month.
• Managed Business Security Video surveillance and security camera solutions including AI license plate recognition, live remote monitoring, and cloud storage for business protection.
• SmartNETWORKS Managed network services providing internet connectivity, network security, and PCI compliance infrastructure to eliminate network, internet, and phone outages.
• Primary Internet Internet connectivity solutions including dedicated fiber, broadband, and shared fiber options with nationwide service and 100% uptime guarantee.

Quantifiable outcome

• Saves up to $25,000 annually in credit card processing fees
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability7 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• Uber EatscoreTechnology or IntegrationThird-party delivery integration allowing seamless connection of Uber Eats orders to Milagro POS. Orders automatically appear in POS and print directly to kitchen, saving restaurants 1+ hour daily in manual entry.
• DoorDashcoreTechnology or IntegrationThird-party delivery integration allowing seamless connection of DoorDash orders to Milagro POS. Orders automatically appear in POS and print directly to kitchen.
• GrubhubcoreTechnology or IntegrationThird-party delivery integration allowing seamless connection of Grubhub orders to Milagro POS. Orders automatically appear in POS and print directly to kitchen.
• GrandstreamsupportingTechnology or IntegrationHardware partnership for VoIP phone systems including Grandstream GXV3275, GRP-2616, GXP1405 IP phones, WP820 WiFi cordless phones, and conference station equipment.
• Comcast XfinitysupportingTechnology or IntegrationInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
• Frontier CommunicationssupportingTechnology or IntegrationInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
• Spectrum BusinesssupportingTechnology or IntegrationInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
• Cox CommunicationssupportingTechnology or IntegrationInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
• CenturyLink (Lumen)supportingTechnology or IntegrationInternet service provider partner for primary internet connectivity solutions through Milagro's managed network services.
• Google (Reserve with Google)coreTechnology or IntegrationIntegration with Reserve with Google for restaurant reservation management, enabling restaurants to accept reservations directly through Google Search and Maps.
• ApplesupportingTechnology or IntegrationApple Pay integration supported across all Milagro POS systems for contactless payment acceptance.
• Google PaysupportingTechnology or IntegrationGoogle Pay integration supported across all Milagro POS systems for contactless payment acceptance.
• Data Center ProviderssupportingTechnology or IntegrationGeographically redundant data centers to maintain 100% service uptime through geographical redundancy. Cloud-based infrastructure ensures business continuity.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toast: Toast is the leading all-in-one restaurant commerce platform for the US market, offering POS, online ordering, loyalty, payroll, marketing and financial technology. It directly competes with Milagro for multi-location restaurant brands, with much larger scale and venture backing.
• Olo: Olo is a leading restaurant commerce platform focused on digital ordering, delivery and guest engagement for enterprise restaurant brands. It overlaps with Milagro's online ordering, loyalty and guest marketing modules for multi-unit brands.
• Lightspeed Restaurant: Lightspeed Restaurant offers a cloud-based POS and commerce platform for full-service and quick-service restaurants, including online ordering, loyalty and payments. It competes with Milagro's full-stack offering for multi-location operators.
• TouchBistro: TouchBistro provides an iPad-based POS and restaurant management platform with ordering, reservations, loyalty and payments tools. It directly overlaps Milagro's SmartPOS, waitlist and online ordering capabilities for full-service restaurants.
• Clover (Fiserv): Clover is a POS and business management platform widely used by SMBs including restaurants, distributed through Fiserv and partner banks. It competes with Milagro's SmartPOS in the small and mid-market restaurant segment with strong payment-processing economics.
• Square for Restaurants (Block): Block's Square for Restaurants offers an integrated POS, online ordering, payroll, marketing and payments platform. It competes head-to-head with Milagro in the multi-location and SMB restaurant segment, leveraging Square's broader payments ecosystem.

Broad incumbents

• Resy (American Express): Resy, owned by American Express, is a major restaurant reservation platform with a strong presence among independent and chain restaurants. It overlaps with Milagro's SmartWAIT reservation functionality and competes for guest-engagement mindshare.
• OpenTable: OpenTable, owned by Booking Holdings, is the dominant restaurant reservation and guest management platform. It directly overlaps Milagro's SmartWAIT / reservation management capabilities for full-service restaurants.

Emerging players

• Restaurant365: Restaurant365 is a cloud-based accounting, inventory and back-office platform for restaurants, already integrated with Milagro per the company's documentation. It overlaps in restaurant operations software and is a complementary ecosystem partner.
• ChowNow: ChowNow provides commission-free direct online ordering systems for independent restaurants. It overlaps Milagro's online ordering and 3PD integration story, focused on helping restaurants reduce third-party marketplace fees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/milagro_corp
• YouTubeyoutube.com/channel/UC4j_NifGWItOwjpHC_-iKmg/videos
• Facebookfacebook.com/milagrocorp
• LinkedInlinkedin.com/company/milagro-corporation
• Instagraminstagram.com/milagrocorp
• TikToktiktok.com/@milagrocorporation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milagro